Ceetrus

Name

Ceetrus

Legal name

NEW IMMO HOLDING

Website

https://ceetrus.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Commercial Real Estate and Mixed-Use Property Development

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114), Management of Companies and Enterprises (55111)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

akta.pro secondary industry

Mixed-Use Property Management (BPAJAGAE)

Keywords

• Commercial real estate
• Mixed-use development
• Urban regeneration
• Shopping centers
• Property investment

Headquarters

HQ city

Rozzano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Real Estate Ownership: Ownership and management of commercial real estate assets across retail, office, and mixed-use properties. Generates rental income from tenants across shopping centers and commercial portfolios.
2. Property Development: Development and transformation of mixed-use urban projects including residential, commercial, office, and leisure components. Revenue from project development, asset appreciation, and co-development partnerships.
3. Strategic Partnership with Nhood: Asset management, transformation, development and enhancement services provided through Nhood, the mixed-use real estate operator within the ecosystem. Nhood manages, operates, develops and enhances Ceetrus assets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ceetrus owns, manages, and develops commercial real estate assets (shopping centers, retail galleries) and mixed-use urban regeneration projects across 11 countries in Europe and Africa. The company operates two complementary businesses: a commercial real estate ownership (foncière commerciale) business generating rental income from tenants, and a property development (promoteur-développeur immobilier) business transforming obsolete commercial sites into mixed-use neighborhoods combining residential, office, retail, hospitality, and leisure components.

Product overview

Ceetrus is a real estate investment and asset management company, formerly Immochan (subsidiary of Groupe Auchan), rebranded in 2018. The company operates through two complementary businesses: commercial real estate ownership and mixed-use property development. Ceetrus manages 280 sites across 11 countries with €8 billion in real estate assets and nearly 1,500 hectares of development land. The portfolio spans commercial properties (shopping centers, retail galleries), residential developments, office spaces, and hospitality. Key flagship projects include Cartier Coresi (Romania), Merlata Bloom Milano (Italy), Wilanow Park (Poland), La Maillerie (France), and L'Allée Counord (France). The company operates in partnership with Nhood (its operational subsidiary managing assets) and through alliances with local developers, municipalities, and investors. Ceetrus positions itself as an 'impact-driven real estate company' focused on urban regeneration and sustainable development, with a commitment to the UN Global Compact and 17 SDGs.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartier Coresi Largest mixed-use urban regeneration project in Romania located in Brasov, comprising 60,000 sqm retail, 60,000 sqm offices, 2,550 apartments, 133-room hotel, 1,300 sqm coworking, and 90,000 sqm green spaces across 120 hectares. Targets retail tenants, residents, office occupiers, and visitors.
• Galeria Comercial Auchan Alverca Mixed-use complex in Alverca, Portugal revitalizing unused real estate with 78,000 sqm retail, 9,000 sqm offices converted to 100+ housing units, and health/wellness facilities. Carbon impact 12x lower than greenfield projects. Targeting BREEAM and WELL certifications.
• L'Allée Counord Sustainable mixed-use development in Bordeaux, France, transforming a monofunctional commercial site. Features 5,986 sqm offices, 87 housing units (27 social), and tripled green spaces. €60M investment targeting BREEAM Very Good certification.
• La Maillerie Brownfield-to-mixed-use transformation in Villeneuve d'Ascq, France. Project converts former Les 3 Suisses logistics site into 903 housing units, 47,250 sqm of housing, 13,200 sqm offices, 8,500 sqm retail/commercial, schools, crèches, and a medical center across 10 hectares. €190M investment. Certified BREEAM In Use Very Good and BiodiverCity.
• Wilanow Park Mixed-use project in Warsaw's Wilanow district, Poland. Features 51,500 sqm retail, 4-star hotel, urban park with 14,000 sqm green roof, 2 ha biodiversity park, and 2,000 sqm community center. €220M investment targeting BREEAM New Construction and BREEAM Communities.
• Merlata Bloom Milano Transforms traditional shopping center into urban living space in Milan, Italy. Features 70,000 sqm retail, 210+ stores, cinema multiplex, restaurants, and Sky Garden. Achieves 24% less energy than net-zero standard. Generates 2,000 jobs. BREEAM Very Good (construction) and BREEAM Excellent (operations). €400M investment.
• BIOS (Aushopping Porte des Alpes) Converting 20,000 sqm 100% retail building into a mixed-use hub in Saint-Priest, France. Includes 7,200 sqm new retail, 10,000 sqm leisure spaces (third place, electric karting, incubator), and 6,600 sqm photovoltaic panels. Expected to attract 2 million additional visitors annually. Opening planned for Spring 2026.
• Attraction Former tramway depot transformed into urban center in Marcq-en-Baroeul, France. Features 17,500 sqm offices, 1,200 sqm retail, 147 housing units, and a biodiversity reserve. €130M investment targeting BREEAM Excellent and BiodiverCity certifications.
• Quai 22 Industrial brownfield (former Rhodia site) transformation in Saint-André-lez-Lille, France. Includes 700 housing units (30% social), 10,000 sqm offices, 15,000 sqm managed residences, 9,500 sqm retail, and 1 ha public park. BiodiverCity certified.

Quantifiable outcome

• 120 ha rehabilitated at Cartier Coresi, Brasov
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core, key and supporting.

• NhoodcoreStrategic or Co-development PartnerNhood is Ceetrus's privileged partner for managing, operating, developing, and regenerating existing sites. With over 1,000 collaborators across Europe, Nhood draws on complementary experiences in asset management, transformation, and development. They are described as having 'the energy of a start-up decided to do things differently' while leveraging Ceetrus's real estate expertise.
• Kasper DevelopmentkeyStrategic or Co-development PartnerResidential development partner for the Cartier Coresi project in Brasov, Romania. Developing the Coresi Avantgarden residential component of the mixed-use neighborhood.
• LinkcitykeyStrategic or Co-development PartnerCo-development partner for Quai 22 project in Saint-André-lez-Lille. Part of the private-public collective led by Ville Renouvelée and Nhood.
• Broadway MalyansupportingImplementation/ SI/ Consulting PartnerArchitecture firm associated with the Alverca project, providing design and planning services.
• COLDEFY & AssociéssupportingImplementation/ SI/ Consulting PartnerArchitect and urban planner for Attraction project (former tramway depot transformation).
• Nicolas Saugere / ANMA (Agence Nicolas Michelin & Associés)supportingImplementation/ SI/ Consulting PartnerArchitect and urbanist for La Maillerie project. ANMA designed the innovative mixed-use neighborhood transformation.
• ANMA / tandemsupportingImplementation/ SI/ Consulting PartnerArchitect/urban planner for Quai 22 project.
• A6AsupportingImplementation/ SI/ Consulting PartnerArchitect/urbanist firm for L'Allée Counord project in Bordeaux.
• Sogeprom ProjectimsupportingStrategic or Co-development PartnerAssociated partner for Attraction project.
• ApsyssupportingImplementation/ SI/ Consulting PartnerAssociated partner for Wilanow Park development and project management.
• StereographsupportingTechnology or IntegrationTechnology partner for BIM (Building Information Modeling) platform development, integrated with Nhood for consolidated data management.
• RQR (Real Estate Quality Rating)supportingTechnology or IntegrationRating agency partner for MUQI (Mixed-Used Quality Index) development and ESG rating systems.
• IESEG School of ManagementkeyStrategic or Co-development PartnerPartnership with Ceetrus Foundation for the Créenso Prize, a social innovation award. IESEG provides skill-based sponsorship of Master's students for social entrepreneurs.
• Fondation de FrancekeyStrategic or Co-development PartnerSupervising foundation for Ceetrus Foundation. France's leading philanthropic network under which Ceetrus Foundation operates.
• TILT MovementkeyStrategic or Co-development PartnerCollective philanthropy initiative launched in 2022 to support organizations serving public interest in ecological transition. Ceetrus Foundation is a founding member.
• French Coalition of Foundations for the ClimatekeyStrategic or Co-development PartnerCoalition launched in November 2021 during COP26 by the French Center of Funds and Foundations. Ceetrus Foundation is a signatory committed to climate action.
• PIXELISsupportingTechnology or IntegrationUX/UI design and website development partner for ceetrus.com.
• Horizon EuropekeyStrategic or Co-development PartnerEuropean Union research and innovation funding program. Alverca project is part of Horizon Europe program bringing together 9 European cities to reimagine neighborhoods as sustainable centers.
• AuchankeyStrategic or Co-development PartnerCo-owner of certain properties including Alverca shopping center. Primary anchor tenant and historical relationship as former parent company of Immochan/Ceetrus.
• ImmobiliarEuropeakeyStrategic or Co-development PartnerCo-owner of Merlata Bloom Milano property alongside Ceetrus.
• SalServicekeyStrategic or Co-development PartnerCo-owner of Merlata Bloom Milano property (also listed as owner in English version).

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Ceetruschannel
• LinkedInlinkedin.com/company/ceetrus/?originalSubdomain=fr
• Xx.com/Ceetrus_Corp

Compliance24 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceetrus