OptimaData
OptimaData is a Netherlands-based multi-platform database service provider offering managed DBA consultancy, project-based consulting, PostgreSQL training, and IT staffing across open-source and commercial database platforms for mid-market and enterprise clients.
- Company typePrivate
- Founded2016
- HeadquartersNaarden, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OptimaData does
OptimaData is a Netherlands-based, privately held multi-platform database service provider founded in 2016 and headquartered in Naarden. The company delivers end-to-end database management, consultancy, training, and IT staffing across both open-source platforms (PostgreSQL, MySQL, MariaDB, MongoDB, NoSQL) and commercial platforms (Microsoft SQL Server, Azure SQL, Oracle, SAP/Sybase ASE), as well as managed cloud database services (AWS Aurora, AWS RDS, Google Cloud Database) and cloud-native Kubernetes-based deployments. Its proprietary or branded offerings include DBFit (remote DBA service with quarterly HealthChecks), Database QuickScan, OptimaSure (Azure cost optimization launched in 2025), and the Blue Elephant Masterclass PostgreSQL training program. Technology operations are supported by partnerships with Microsoft (Gold Partner, Dataplatform), EDB Postgres, MariaDB, Galera Cluster, and tooling providers SeveralNines, with automation built on Ansible, Terraform, Docker, Kubernetes, and Vagrant.
OptimaData monetizes through four revenue streams: (1) Managed Database Consultancy subscriptions sold as fixed-fee weekly hour allocations (e.g., 16 hours/week) plus 24/7 standby for incident response, structured via a QuickScan-led sales motion; (2) project-based Database Consultancy covering cloud migration, NIS2 compliance, AI-readiness, and performance optimization; (3) instructor-led Database Training delivered per participant or cohort; and (4) interim/staffing services placing ZZP and detachering professionals at client organizations. The go-to-market is consultative and relationship-driven, targeting Dutch mid-market and enterprise organizations including government and regulated sectors, with named customers spanning Gemeente Utrecht, Bol.com, ProCyclingStats, RIVM, Politie, Tennet, VoiceWorks, and FormDesk.
The company is founder-owned (Edco Wallet, Co-Founder & owner; Gerard Zuidweg, Managing Partner), operates without disclosed external institutional investment, and maintains ISO 27001 and NEN 4400 certifications renewed in 2025. It is a five-time FD Gazellen award winner and the organizer of PostgreSQL Usergroup NL, and reported 25 new clients and a record 26 new interim assignments in 2025 while retaining all existing employees. Headcount sits in the 11-50 range and revenue is not publicly disclosed.
OptimaData firmographics
Firmographics- Name
- OptimaData
- Legal name
- OptimaData BV
- Website
- https://optimadata.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OptimaData is a Netherlands-based multi-platform database service provider offering managed DBA consultancy, project-based consulting, PostgreSQL training, and IT staffing across open-source and commercial database platforms for mid-market and enterprise clients.
- Ownership category
- akta.pro rank
OptimaData industry classification
Industry- Product category
- Database Management and Consultancy Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Managed Databases (Relational/NoSQL/In-Memory DBaaS) (HDABAAAE)
- akta.pro secondary industries
- Multi-Model Databases (HDAEAAAL), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where OptimaData is headquartered
LocationHeadquarters
- HQ city
- Naarden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
OptimaData business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Managed Database Consultancy & Management: A recurring subscription-style service providing organizations with guaranteed access to qualified DBA consultants on demand. Includes a fixed allocation of hours per week/month for management, monitoring, maintenance, and change processing, combined with 24/7 standby for incident response. Hours consumed during incidents are billed separately on an after-the-fact basis. This is the primary revenue stream, positioned as more cost-effective than hiring a full-time DBA or using traditional secondment models.
- Database Consultancy: Project-based consultancy engagements covering database architecture design, cloud migration, AI-ready platform preparation, NIS2 compliance, and database optimalisatie (performance tuning). engagements are scoped and delivered by senior database engineers.
- Database Training: Instructor-led training including the Blue Elephant Masterclass for PostgreSQL professionals. Revenue generated per participant or cohort.
- Interim / Staffing Services: Placement of interim data professionals (ZZP and detachering) at client organizations. Record of 26 new interim assignments in 2025. Also supports payroll solutions for freelancers maintaining entrepreneurial flexibility under Dutch regulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Database Consultancy – 16 hours/week with 24/7 standby |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
OptimaData product offering
Product offeringCore offering
OptimaData is a full-service, multi-platform database consultancy and managed services provider. It delivers ongoing database administration, performance optimization, architecture design, 24/7 monitoring and standby support, cloud cost optimization (OptimaSure), training (Blue Elephant Masterclass), and interim/staffing placements across open-source and commercial database platforms.
Product overview
OptimaData is a full-service, multi-platform database service provider offering a comprehensive portfolio of database management and consultancy services. The core offerings include Database Consultancy (strategic advisory for cloud migration, AI-readiness, and NIS2 compliance), Database Management/Beheer (ongoing administration), Database Optimalisatie (performance tuning with QuickScan), and Managed Database Services (24/7 fully managed services). Additional services encompass Cloudkosten Consultancy including the OptimaSure Azure cost optimization initiative, IT Staffing for database professionals, Database Training (including Blue Elephant Masterclass for PostgreSQL certification), and specialized services like Database QuickScan, Database HealthCheck, Database Monitoring, Database Design, Database Support, and Managed Database Consultancy. OptimaData supports all major database platforms including PostgreSQL, MySQL, MariaDB, MongoDB, Microsoft SQL Server, Azure SQL, Oracle, SAP/Sybase ASE, and DBaaS environments (AWS Aurora, AWS RDS, Google Cloud). The company positions itself as a one-stop-shop for organizations seeking to build and manage the data foundation underlying their applications, AI platforms, and cloud-native environments.
Differentiator
Problem solved
Functional benefit
Brands
- OptimaSure: Azure cost optimization initiative launched in 2025 to help organizations gain insight into their Azure environments, reduce waste, and better align infrastructure with actual database requirements.
- DBFit
- Blue Elephant Pack
Quantifiable outcome
- ProCyclingStats platform handles nearly 800 million pageviews/year and 250,000+ unique daily visitors during major cycling events with OptimaData-managed databases.
- +4 more outcomes
Companies that use OptimaData
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
OptimaData technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
OptimaData partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Microsoft Gold Partner (Dataplatform)coreOptimaData holds a Microsoft Gold Partner certification in the Dataplatform competency, indicating certified expertise in Microsoft SQL Server, Azure SQL, and related Microsoft data platform technologies. This partnership enables OptimaData to deliver validated SQL Server management, migration, and optimization services.
- EDB PostgrescoreOptimaData is an EDB Postgres Nederland partner, providing certified expertise in EDB's PostgreSQL-based enterprise database solutions including EDB BigAnimal (cloud Postgres), EDB Failover Manager, and EDB's extended PostgreSQL offerings for enterprise environments.
- MariaDBcoreOptimaData is a certified MariaDB partner, offering advisory, migration, and management services for MariaDB Server and MariaDB Galera Cluster deployments. The partnership reflects OptimaData's deep open-source MySQL-replacement expertise.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
OptimaData competitors and assessment
Company assessmentDirect peers
- Percona: Percona is a specialist open-source database services and software firm offering managed services, consulting and support across MySQL, PostgreSQL, MariaDB and MongoDB. It is one of the closest direct peers to OptimaData, operating a similar multi-platform DBA-as-a-service model for enterprise and mid-market customers.
- Pythian: Pythian is a data and database services consultancy delivering managed DBA, cloud data, and analytics services across multiple platforms. Its managed services and consulting portfolio directly mirrors OptimaData's core offerings (PostgreSQL, MySQL, Oracle, SQL Server, cloud).
- Datavail: Datavail is a managed database and data integration services provider with multi-platform coverage including Oracle, SQL Server, PostgreSQL and MySQL. It is a direct peer given overlapping managed DBA, migration and 24/7 support offerings for enterprise customers.
Emerging players
- Aiven: Aiven is a cloud-native DBaaS provider offering managed PostgreSQL, MySQL, MariaDB, MongoDB and other open-source databases across AWS, GCP and Azure. It is an emerging competitor in the same multi-platform managed-database space, with a more productized/automated model than OptimaData's services-led approach.
- Couchbase: Couchbase is a NoSQL database vendor with associated professional services and support offerings. It overlaps with OptimaData's MongoDB/NoSQL management capabilities and is relevant where customers need NoSQL-specific expertise.
Broad incumbents
- EnterpriseDB (EDB): EDB is a major PostgreSQL-focused software and services provider (and OptimaData's named partner). While larger and product-led, EDB overlaps on PostgreSQL enterprise services, consulting and 24/7 support and competes for some of the same mid-market and enterprise engagements.
- Quest Software: Quest is an established database management and monitoring tool vendor (Foglight, Spotlight, Toad) used by DBAs. It overlaps with OptimaData's database monitoring, optimization and management offerings, although from a tooling rather than pure-services angle.
- IDERA: IDERA provides database administration, performance monitoring and management tools for SQL Server, Oracle, MySQL and PostgreSQL. It competes for some of the database monitoring, optimization and managed services workloads that OptimaData addresses.
- AWS (Amazon RDS / Aurora): AWS RDS, Aurora and other managed database services are the largest DBaaS alternatives in the market. They compete directly with OptimaData's DBaaS Management and Managed Services lines, although OptimaData differentiates with cross-platform, vendor-agnostic advisory.
- Microsoft Azure SQL: Microsoft Azure SQL and the broader Azure data platform is a hyperscale competitor for managed database workloads. OptimaData's Microsoft Gold Dataplatform partnership and Azure cost optimization (OptimaSure) position them both as a partner and partial competitor to Azure's native managed services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OptimaData social profiles
Digital presenceOptimaData compliance and trust
Trust signalCompliance2 records
OptimaData financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptimaData leadership team
Management profileNumber of profiles
Profiles3 records
OptimaData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptimaData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptimaData
What does OptimaData do?
OptimaData is a full-service, multi-platform database consultancy and managed services provider. It delivers ongoing database administration, performance optimization, architecture design, 24/7 monitoring and standby support, cloud cost optimization (OptimaSure), training (Blue Elephant Masterclass), and interim/staffing placements across open-source and commercial database platforms.
Is OptimaData a public or private company?
OptimaData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OptimaData founded?
OptimaData was founded in 2016. It employs 11 to 50 people.
Where is OptimaData based?
OptimaData is headquartered in Naarden, Netherlands, in the Europe region.
How does OptimaData make money?
Four revenue lines are on record. Managed Database Consultancy & Management is the primary driver. The others are database Consultancy, database Training and interim / Staffing Services.
Who are OptimaData's main competitors?
Direct peers on record are Percona, Pythian and Datavail. Emerging players are Aiven and Couchbase. Broad incumbents are EnterpriseDB (EDB), Quest Software, IDERA, AWS (Amazon RDS / Aurora) and Microsoft Azure SQL.
Does OptimaData have an API?
No public API is recorded for OptimaData.
What industry is OptimaData in?
OptimaData's product category is Database Management and Consultancy Services. Its primary akta.pro industry code is HDABAAAE, Managed Databases (Relational/NoSQL/In-Memory DBaaS), with a secondary code of HDAEAAAL, Multi-Model Databases. Its NAICS code is 54151 and its SIC code is 7370.