Sleep on Latex
- Company typePrivate
- Founded2013
- HeadquartersNiles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Sleep on Latex firmographics
Firmographics- Name
- Sleep on Latex
- Legal name
- Shevick Sales Corp.
- Website
- https://sleeponlatex.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sleep on Latex industry classification
Industry- Product category
- Mattresses and Bedding
- NAICS
- Mattress Manufacturing (33791), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Pillows & Pillow Systems Retail (CRAIABAC)
Keywords
Where Sleep on Latex is headquartered
LocationHeadquarters
- HQ city
- Niles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sleep on Latex business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Mattress Sales: One-time sale of natural latex mattresses and hybrid mattresses. Products are sold at fixed prices with no discounts or promotions.
- Mattress Topper Sales: One-time sale of natural latex mattress toppers available in various thicknesses (1", 2", 3"), firmnesses (Soft, Medium, Firm), and with optional organic cotton covers.
- Pillow Sales: Sale of natural latex pillows (both solid Talalay latex pillows and shredded foam pillows) with organic cotton covers.
- Accessory Sales: Sale of organic cotton topper covers and other bedding accessories.
- Financing Services: Partnership with Shop Pay Installments to offer financing options (0% APR or 10-36% APR) to customers at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase model with consistent pricing year-round |
| Subscription | Monthly | Financing option through Shop Pay Installments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sleep on Latex product offering
Product offeringCore offering
Sleep on Latex designs, manufactures, and sells natural latex mattresses, hybrid mattresses, mattress toppers, and pillows through a direct-to-consumer e-commerce channel. Products are made with 100% natural latex foam from Sri Lanka, organic cotton, and organic wool, and are certified under multiple organic and fair-trade standards. All assembly, sewing, and packaging takes place at the company's Niles, IL facility.
Product overview
Sleep on Latex is a direct-to-consumer mattress and bedding company offering a focused portfolio of natural latex products. The core offerings include the Pure Green Organic Latex Mattress and Hybrid Mattress (which combines latex foam with pocket springs), along with mattress toppers available in multiple firmness options. Pillows are offered in both solid Talalay-process latex and shredded foam varieties. Accessories include organic cotton topper covers and tufted toppers designed for the hybrid mattress. All products feature natural, organic, and fair-trade certified materials with an emphasis on sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Pure Green Organic Latex Mattress A mattress made of solid natural latex foam surrounded by a quilted cover made of organic cotton and organic wool, certified organic under GOTS. Sold direct-to-consumer.
- Hybrid Mattress A hand-crafted, two-sided hybrid mattress combining GOLS certified organic latex foam, 8-inch steel pocket springs, organic cotton, organic wool, and organic hemp, approximately 13 inches thick. Features 1,000-coil density with individually encased coils and up to 64 wool rosettes.
- Pure Green Natural Latex Mattress Topper Solid sheets of moulded natural latex foam available in soft, medium, and firm firmness options, with optional organic cotton cover. Scored 97/100 on the LGA physical properties durability test.
- Natural Latex Pillow A pillow with natural latex foam core made in The Netherlands via the Talalay process, covered with organic cotton, featuring pinhole design for breathability.
- Natural Latex Shredded Foam Pillow A customizable pillow stuffed with shredded fair-trade natural latex foam from Sri Lanka, encased in removable and machine-washable organic cotton cover.
- Luxury Knit Topper Cover An organic cotton topper cover with 100% organic cotton knit top and woven bottom that stretches to not restrict the foam, available in various sizes and thicknesses.
- Tufted Comfort Topper A 2-inch soft latex topper wrapped in organic wool and hand-tufted in the Niles, IL factory, designed to pair with the hybrid mattress.
- Tufted Luxury Topper A 3-inch soft latex topper enveloped in organic wool with channel-quilted border, hand-tufted for use with the hybrid mattress.
Quantifiable outcome
- Products can last over 20 years with proper care
- +3 more outcomes
Companies that use Sleep on Latex
Customer profileSegments3 records
Ideal customer profiles3 records
Sleep on Latex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sleep on Latex partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Eco-CertminorFair for Life verified certifying body that audited Sleep On Latex for Fair for Life certification compliance. Reviewed supply contracts and business practices against Fair for Life requirements.
- Wools of New ZealandcoreA farmer-owned cooperative of New Zealand wool producers. Sleep On Latex has sourced 100% of their wool through WNZ since connecting in 2017. The partnership includes direct trade relationships where farmers commit to selling certain amounts of wool yearly at fixed, fair prices, bypassing middlemen. WNZ also helps farmers convert to organic certification.
- Havivank B.V.coreWool manufacturer that processes New Zealand wool into wool batting for Sleep On Latex. Executives from Havivank joined Sleep On Latex on trips to visit Wools of New Zealand farmer cooperatives.
- Oregon TilthminorGOTS (Global Organic Textile Standard) certifying body that issues certifications to Sleep On Latex. Conducts annual audits to review continued compliance with GOTS standards.
- Control UnionminorGOLS (Global Organic Latex Standard) certifying body that audited Sleep On Latex for GOLS compliance. Issues Scope Certificates and conducts annual audits balancing Transaction Certificates with sales receipts.
- UPS Carbon Neutral ShippingminorPartnership with UPS to use Carbon Neutral Shipping to minimize environmental impact of product shipments.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Sleep on Latex competitors and assessment
Company assessmentDirect peers
- Savvy Rest: Savvy Rest offers organic and natural latex mattresses, toppers, and pillows through a DTC and showroom model with GOTS and GOLS certifications. It targets a similar premium organic buyer as Sleep On Latex with comparable latex-only materials.
- PlushBeds: PlushBeds is a direct-to-consumer brand specializing in natural and organic latex mattresses, toppers, and pillows. It is one of the closest head-to-head competitors to Sleep On Latex in the certified-organic latex segment, with overlapping product range and certifications (GOTS, GOLS, Greenguard Gold).
- My Green Mattress: My Green Mattress is a family-owned DTC brand selling natural latex and hybrid mattresses with an emphasis on organic certifications. It competes head-to-head with Sleep On Latex in the small-format organic latex segment.
- EcoTerra Beds: EcoTerra sells natural latex hybrid mattresses directly to consumers online, with a value-oriented organic positioning. It overlaps with Sleep On Latex's hybrid mattress product and organic-certification story.
- Spindle Mattress: Spindle sells natural latex mattresses made in a US workshop using Dunlop and Talalay latex, sold DTC. It is a small, craft-focused peer that competes for the same DIY- and natural-materials-oriented mattress buyer.
- Avocado Green Mattress: Avocado is a leading D2C organic mattress brand selling GOLS-certified latex mattresses, toppers, and pillows. Like Sleep On Latex, it emphasizes certified-organic materials, direct-to-consumer pricing, and a sustainability narrative, making it a primary category rival.
- Latex for Less: Latex for Less sells natural latex mattresses and toppers directly to consumers online. Its product line, pricing posture, and DTC model closely mirror Sleep On Latex, making it a direct niche competitor in the natural latex category.
- Naturepedic: Naturepedic makes organic mattresses, toppers, and bedding for adults and children with GOTS and GOLS certifications. Its organic-only positioning and DTC channel overlap directly with Sleep On Latex's value proposition.
- Birch by Helix: Birch is the natural and organic mattress line from Helix, offering GOTS-certified wool and natural latex mattresses DTC. It targets the same health-conscious, sustainability-motivated consumer as Sleep On Latex but with the backing of a larger mattress parent.
Broad incumbents
- Saatva: Saatva is a large, well-capitalized premium DTC mattress brand offering innerspring, memory foam, and latex hybrids. While broader in product range, it competes in the same premium online mattress category and has significantly larger marketing spend than Sleep On Latex.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sleep on Latex social profiles
Digital presenceSleep on Latex compliance and trust
Trust signalCompliance7 records
Sleep on Latex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sleep on Latex leadership team
Management profileNumber of profiles
Profiles3 records
Sleep on Latex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sleep on Latex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sleep on Latex
What does Sleep on Latex do?
Sleep on Latex designs, manufactures, and sells natural latex mattresses, hybrid mattresses, mattress toppers, and pillows through a direct-to-consumer e-commerce channel. Products are made with 100% natural latex foam from Sri Lanka, organic cotton, and organic wool, and are certified under multiple organic and fair-trade standards. All assembly, sewing, and packaging takes place at the company's Niles, IL facility.
Is Sleep on Latex a public or private company?
Sleep on Latex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sleep on Latex founded?
Sleep on Latex was founded in 2013. It employs 11 to 50 people.
Where is Sleep on Latex based?
Sleep on Latex is headquartered in Niles, United States, in the North America region.
How does Sleep on Latex make money?
Five revenue lines are on record. Mattress Sales are the primary driver. The others are mattress Topper Sales, pillow Sales, accessory Sales and financing Services.
Who are Sleep on Latex's main competitors?
Direct peers on record are Savvy Rest, PlushBeds, My Green Mattress, EcoTerra Beds, Spindle Mattress, Avocado Green Mattress, Latex for Less, Naturepedic and Birch by Helix. Saatva is listed as a broad incumbent.
Does Sleep on Latex have an API?
No public API is recorded for Sleep on Latex.
What industry is Sleep on Latex in?
Sleep on Latex's product category is Mattresses and Bedding. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 33791 and its SIC code is 2510.