Savvy Rest, Inc.

What Savvy Rest, Inc. does

Savvy Rest, Inc. is an employee-owned, B Corp-certified manufacturer and retailer of certified organic sleep and home products, headquartered in Charlottesville, Virginia and operating since 2003. The company's core offering is a customizable layered natural-latex mattress system — flagship models Serenity, Unity Pillowtop, Tranquility, SerenitySpring, Split Top Serenity, and Pastoral — built from GOLS-certified Dunlop latex and Cradle to Cradle GOLD-certified Talalay latex encased in GOTS-certified organic cotton and wool, with each side of the mattress independently configurable across Soft, Medium, and Firm firmness for couples. Platform beds (Afton, Esmont) and tables/benches are made in Central Virginia from Appalachian Hardwood-verified sustainable maple with zero-VOC finishes, and the Verona line extends the brand into upholstered furniture (sofa, loveseat, armchair, ottoman) using organic hemp and cotton fabrics with no flame retardants or formaldehyde glues. Savvy Rest also sells the Savvy Baby crib mattress line, Savvy Doggy and Savvy Kitty pet beds, and an accessories range (Woolsy and Vitality/Harmony toppers, kapok and latex pillows, organic sheets, blankets, duvet inserts, mattress protectors).

The business operates a hybrid go-to-market combining direct e-commerce at savvyrest.com, phone-based consultative sales (866-856-4044), company-owned showrooms including Charlottesville, VA and an independently operated Savvy Rest Natural Bedroom store (Eagles' Rest in Lawrence, KS), and a US-wide independent dealer network. White Glove delivery is offered for furniture and mattresses, and Affirm is integrated for consumer financing. Pricing is premium-DTC, with the Serenity mattress starting at $2,299, platform beds from $1,049, toppers from $649 to $2,449, and pillows from $145. The company is structured as a B Corp and an ESOP since 2012, sells into the US and Canada, and reports 'thousands of customers.' Customer concentration is diffuse across individual health-conscious, eco-conscious, parent, and pet-owner segments, with no enterprise anchors and no disclosed external funding.

Name

Savvy Rest, Inc.

Legal name

Savvy Rest, Inc.

Website

https://savvyrest.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Savvy Rest is an employee-owned B Corp that designs, manufactures, and sells certified organic mattresses, bedding, and natural furniture direct-to-consumer and through a US dealer network, serving health- and eco-conscious households across the US and Canada.

Ownership category

akta.pro rank

Product category

Organic Mattresses and Bedding

NAICS

Mattress Manufacturing (33791), Furniture and Related Product Manufacturing (337), Furniture and Home Furnishings Retailers (4491)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL), Flat-Pack & Modular Furniture Assembly (IKEA, Wayfair, etc.) (HSAGAHAA)

Keywords

• Organic mattresses
• Natural latex bedding
• Certified organic sleep
• Natural platform beds
• Eco-friendly furniture

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Organic Mattress Sales: Savvy Rest generates revenue primarily through direct sales of organic mattresses, including customizable models like Serenity (from $2,299), Unity Pillowtop, Tranquility, and non-customizable models like Simplicity and Pastoral. These are one-time hardware purchases with varying lead times.
2. Organic Bedding and Accessories: Sales of pillows (from $145), mattress toppers ($649-$2,449), sheets, blankets, duvet inserts, mattress protectors, and allergy covers. One-time product purchases.
3. Natural Furniture Sales: Sales of platform beds (from $1,049), organic sofas/loveseats/armchairs (Verona line), coffee tables, benches, and other furniture pieces. Extended lead times of 4-8 weeks for furniture items.
4. Savvy Baby and Pet Products: Sales of crib mattresses, crib mattress pads, The Oeuf crib, and pet beds (Savvy Doggy, Savvy Kitty). Specialty niche products for health-conscious families and pet owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Savvy Rest designs, manufactures, and sells certified organic mattresses built from customizable layers of natural Dunlop and Talalay latex encased in GOTS-certified organic cotton and wool. The company extends this organic, non-toxic approach to bedding accessories, organic crib mattresses, pet beds, sustainably-sourced hardwood platform beds, and a Virginia-made line of organic living-room furniture (the Verona collection). All products are sold under its own brand and trademarks through direct e-commerce, phone orders, retail showrooms, and an independent dealer network in the United States and Canada.

Product overview

Savvy Rest, Inc. is an employee-owned B Corp offering certified organic mattresses, bedding, and natural furniture. The core product line centers on customizable organic latex mattresses (Serenity, Unity Pillowtop, Tranquility, SerenitySpring, Pastoral, Simplicity) made with layers of Soft, Medium, or Firm natural Dunlop or Talalay latex in GOTS-certified organic cotton and wool casings. The Verona furniture line includes organic sofas, loveseats, and armchairs with natural latex cushions. Platform beds (Afton, Esmont) and tables/benches are crafted from sustainably-sourced maple with zero-VOC finishes. The Savvy Baby line provides organic crib mattresses, while pet beds (Savvy Doggy, Savvy Kitty) serve animal owners. Bedding accessories include pillows (latex, kapok, wool), mattress toppers (Woolsy, Vitality, Harmony), sheets, blankets, and duvet inserts. The company sells directly and through dealers with white glove delivery options.

Differentiator

Problem solved

Functional benefit

Brands

• Savvy Woolsy: Mattress topper brand featuring natural wool filling covered with certified organic cotton sateen fabric.
• Savvy Doggy
• Savvy Baby

Products and services

• Serenity Organic Mattress Flagship organic mattress with three customizable Soft, Medium, or Firm natural latex layers in a GOTS-certified organic cotton and wool casing; allows independent firmness on each side for couples; pricing starts at $2,299.
• Unity Pillowtop Mattress Customizable organic mattress built like the Serenity with an added Harmony latex topper, providing four 3-inch layers of natural organic latex with independent firmness customization.
• Tranquility Organic Mattress Organic mattress constructed like the Serenity with two 3-inch layers of natural organic latex and customizable firmness layers.
• SerenitySpring Organic Mattress Organic mattress that combines natural latex with an internal coil unit in a layered construction that prioritizes easy assembly.
• Split Top Serenity Mattress Custom organic mattress featuring a split-top design that accommodates different comfort preferences for couples; ships approximately 4 weeks after order submission.
• Simplicity Mattress (Simple Fit line) Non-customizable natural latex mattress in the Simple Fit line, intended for simple, easy online ordering.
• Pastoral Mattress (Simple Fit line) Custom natural latex mattress in the Simple Fit line that ships approximately 4 weeks after order submission.
• Natural Savvy Woolsy Mattress Topper Natural wool mattress topper filled with U.S.-sourced natural wool and covered with certified organic cotton sateen, approximately 3 inches thick with corner straps; priced from $649 (Twin) to $899 (CA King); ships within 1 week.
• Organic Savvy Woolsy Mattress Topper Certified organic version of the Savvy Woolsy mattress topper with organic wool filling and organic cotton cover; priced $749-$1,079 by size.
• Vitality Talalay Latex Topper One 3-inch layer of Soft natural Talalay latex encased in a certified organic cotton knit casing; priced $749 (Twin) to $1,549 (CA King).
• Harmony Latex Mattress Topper One 3-inch layer of Soft natural latex in Savvy Rest organic casing; can be added to the Serenity mattress to create the Unity Pillowtop configuration; priced $1,099 (Twin) to $2,449 (CA King).
• The Savvy Baby Crib Mattress Organic crib mattress made with natural materials, sold under the Savvy Baby line for infants; ships within 7 days.
• Talalay Crib Mattress Crib mattress that uses Talalay latex as its comfort material, sold under the Savvy Baby line.
• The Savvy Doggy Pet Bed Organic pet bed for dogs constructed with the same natural materials as the human bedding line.
• The Savvy Kitty Pet Bed Organic pet bed for cats constructed with the same natural materials as the human bedding line.
• Verona Sofa Virginia-made organic sofa made with solid hardwood, organic hemp and cotton fabrics, pure natural latex foam cushions, and zero-VOC finishes; customizable in fabric, wood finish, arm height, and cushion feel; contains no flame retardants, formaldehyde glues, or synthetic materials.
• Verona Loveseat Two-person organic loveseat from the Verona line, made with certified organic materials and no toxic flame retardants.
• Verona Armchair Natural armchair from the Verona line, made with certified organic materials and no toxic flame retardants, in simple modern styling.
• Verona Ottoman Organic ottoman from the Verona living-room furniture line, customizable with organic fabrics.
• The Afton Platform Bed Hardwood platform bed made with sustainably-sourced maple and poplar wood; no tools required for assembly; available in zero-VOC finishes including linseed oil, cedar, mahogany, and walnut; pricing from $1,049; ships in approximately 4 weeks.
• The Esmont Platform Bed Platform bed with customizable headboard made of sustainably-sourced maple, offered in slatted or solid headboard styles and two heights (low vs original).
• Savvy Rest Adjustable Bed Frame Adjustable bed frame compatible with Savvy Rest mattresses, enabling customizable sleeping positions.
• Shredded Latex Pillow Loose-fill pillow with shredded natural latex fill, sold as an organic bedding accessory.
• Organic Kapok Pillow Organic pillow filled with natural kapok fiber, a lightweight botanical fill; starts at $145.
• Natural Talalay Pillow Formed pillow made entirely of natural Talalay latex, sold as an organic bedding accessory.
• Organic Sheets Sheets made with certified organic cotton, sold as part of the Savvy Rest organic bedding line.
• Natural Wool Duvet Insert Duvet insert filled with natural wool, designed for year-round temperature regulation, sold as an organic bedding accessory.
• Organic Cotton Blankets Blankets made with organic cotton, sold as part of the organic bedding line.
• Organic Waterproof Mattress Protector Waterproof mattress protector built with organic materials, designed to fit Savvy Rest mattresses.
• Coffee Table with Shelf Sustainable coffee table made of Appalachian Hardwood-verified maple with zero-VOC finish, available with or without a shelf option; one-week turnaround.
• Bench with Shelf Sustainable maple bench matching the coffee table design with a shelf option; made in Virginia.
• Savvy Rest Gift Card Gift card redeemable on Savvy Rest products across the catalog.

Quantifiable outcome

• Mattresses lasting over 11 years without sagging or loss of comfort
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Nine Lives Mattress RecyclingminorStrategic or Co-development PartnerNine Lives Mattress Recycling, located in Pamplico, South Carolina, is a mattress recycling partner for Savvy Rest. When Savvy Rest delivers new mattresses to customers of their Savvy Rest Natural Bedroom stores on the East coast, they offer to take old mattresses for responsible recycling. Nine Lives processes approximately 14,000+ mattresses per year, separating materials like polyurethane foam, steel springs, wood, and cotton for reuse.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Essentia: Essentia is a DTC natural memory-foam and latex mattress brand focused on organic, non-toxic materials with third-party certifications. Competes with Savvy Rest on the health-conscious non-toxic mattress narrative.
• PlushBeds: PlushBeds sells customizable natural latex mattresses (configurable layers similar to Savvy Rest's Serenity line) with GOLS and GOTS certifications. Direct product and channel overlap with Savvy Rest via DTC site and certified-organic positioning.
• Naturepedic: Naturepedic is a direct competitor making GOTS-certified organic mattresses for adults and babies using natural latex, organic cotton, and wool. Like Savvy Rest, it leverages third-party certifications to differentiate and sells a crib mattress line, which mirrors Savvy Baby.
• Brentwood Home: Brentwood Home offers natural and organic mattresses using latex, wool, and cotton, with GREENGUARD Gold certification. Operates DTC with a similar premium-organic positioning and broader sleep-product line.
• My Green Mattress: My Green Mattress (by My Organic Sleep) sells GOTS-certified organic latex mattresses via DTC, directly competing in the same organic-natural materials category and price tier as Savvy Rest's customizable mattresses.
• Avocado Green Mattress: Avocado is a closely comparable DTC organic mattress and bedding brand offering GOTS-certified mattresses with natural latex, wool, and cotton. It competes head-to-head with Savvy Rest on customizable latex mattresses, sustainability claims, and premium positioning.
• Birch by Helix: Birch by Helix is a natural and organic mattress brand using natural latex and certified-organic cotton/wool, sold DTC through a larger Helix Sleep parent organization. Highly comparable in materials, certification, and DTC distribution model.

Broad incumbents

• Room & Board: Room & Board is a national retailer/manufacturer of solid-wood household furniture including platform beds. Overlaps with Savvy Rest's solid-wood platform bed business (Afton, Esmont) at higher scale and broader geographic reach.
• Saatva: Saatva is a premium DTC mattress company offering a broader portfolio (innerspring, memory foam, latex, adjustable beds) with white-glove delivery. Overlaps with Savvy Rest on the premium innerspring/latex category and white-glove service, with broader selection and stronger brand awareness.

Emerging players

• Sleep On Latex: Sleep On Latex is a smaller, more narrowly focused natural latex mattress brand selling GOLS-certified Dunlop latex mattresses DTC. Comparable in latex-only focus but smaller scale and narrower product range than Savvy Rest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SavvyRest
• Facebookfacebook.com/savvyrest
• LinkedInlinkedin.com/company/2034721

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savvy Rest, Inc.