What Florin|Roebig does

Florin|Roebig is a privately held plaintiffs' law firm founded in 1985 by Wil Florin in Clearwater, Florida, currently structured as a Florida professional association (P.A.) with its primary administrative office at 777 Alderman Rd, Palm Harbor, Florida. The firm focuses on personal injury, wrongful death, medical malpractice, property loss and insurance-bad-faith claims, construction negligence, product liability, dangerous-drug litigation (including Ozempic), and employee rights matters, serving individual consumers and institutional clients across the United States. It operates nine offices in Florida (Palm Harbor, Tampa Bay, Jacksonville, Key West, West Palm Beach, Fort Myers), Minnesota (Minneapolis), Texas (Dallas, Houston), and Colorado (Denver), with multi-state bar admissions enabling nationwide case handling and a privately-owned twin Beechcraft King Air turboprop for rapid response.

The firm is anchored by three generationally linked partners - Wil H. Florin, Tommy D. Roebig, and their respective next-generation family attorneys Chad K. Florin, Parker Y. Florin, and Taylor D. Roebig - and supports a roster of 18+ named attorneys, four of whom are Board Certified Civil Trial Attorneys. Its technology footprint is built around a 15,000-square-foot trial and litigation facility on 6.2 laked acres in North Pinellas County featuring an on-site model courtroom for mock trials and a dedicated trial exhibits production center, rather than software or AI tooling. External infrastructure includes a 24/7 phone intake center (800-226-6581), website contact forms, and content-marketing channels, while internal ecosystem partnerships include a teaching courtroom constructed at Stetson University College of Law (1993, renovated 2006) and an Of-Counsel relationship with entertainment law firm Ossi & Najem, P.A.

The firm operates on a contingency-fee model, charging 25% to 40% of client settlements or jury awards in car-accident and comparable personal injury cases, with no fees charged if the case is not won and free initial case evaluations provided. Customer acquisition is hybrid: a majority of clients are referred by other lawyers and past clients, supplemented by direct-to-consumer intake through phone, web, and physical offices. The firm has secured over $1 billion in cumulative case results across 25,000 cases since 1986, including a $200 million wrongful death verdict in March 2025 - one of the largest contested jury awards in U.S. history - and has been continuously selected as one of the Best Law Firms in America by U.S. News and World Report since 2010.

Name

Florin|Roebig

Legal name

Florin|Roebig, P.A.

Website

https://florinroebig.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Florin|Roebig is a multi-state plaintiffs' law firm founded in 1985, specializing in personal injury, medical malpractice, property loss, construction negligence, product liability, and employment discrimination cases on a contingency-fee basis for individual consumers across Florida, Minnesota, Texas, and Colorado.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Harbor

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Contingency Fee Legal Representation: The firm operates on a contingency fee basis where attorneys only receive payment if the case is won. A car accident attorney generally charges between 25% and 40% of the winning settlement. No upfront fees required from clients.
2. Professional Services - Legal Consultation: Free initial case evaluations provided to potential clients to assess case merit and generate new client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Florin|Roebig is a multi-state plaintiffs' trial law firm providing contingency-fee legal representation in personal injury, wrongful death, medical malpractice, property loss and insurance claims, construction negligence, product liability, dangerous drug lawsuits, employee rights, and workers' compensation matters. The firm also offers free initial case evaluations 24/7 via phone and website intake and operates an on-site model courtroom for trial preparation.

Product overview

Florin|Roebig is a multi-state personal injury and litigation law firm offering comprehensive legal services. The firm's core offerings include Personal Injury Law, Medical Malpractice, Property Loss and Damage Claims, Construction Negligence, Product Liability, Dangerous Drug Lawsuits, Employee Rights, and Workers' Compensation. The firm operates across multiple states with offices in Florida, Minnesota, Texas, and Colorado, serving clients nationwide. The practice was founded in 1985 and specializes in securing significant jury verdicts and settlements for clients who have suffered personal injuries or property losses due to the negligence of others.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Law

Quantifiable outcome

• Over $1 billion in case results obtained for clients
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered notable.

• Ossi & Najem, P.A.notableStrategic or Co-development PartnerJacksonville, Florida entertainment law firm with strategic relationship to Florin|Roebig. Has represented John Travolta as General Counsel, the William Morris Endeavor Agency, and the New York Yankees. Performed legal work on productions starring Oprah Winfrey, Denzel Washington, Samuel L. Jackson, Tim Allen, Martin Lawrence, James Gandolfini, Queen Latifah, The Rock, Jimmy Fallon, Salma Hayek and others. Both Michael Ossi and Lawrence Najem serve 'of Counsel' to Florin|Roebig.
• Stetson University College of LawnotableStrategic or Co-development PartnerFlorin|Roebig constructed a teaching courtroom at Stetson Law School in 1993 which became a centerpiece for Stetson's repeated #1 national ranking in Trial Advocacy. In 2006, the firm renovated and upgraded the Florin Roebig Courtroom at Stetson's Gulfport campus. The firm sponsors Stetson's annual traveling civil rights course since 2003. Wil Florin and Tommy Roebig are alumni of the law school and were inducted into its Hall of Fame.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• The Dominguez Firm: California-based plaintiff trial firm focused on auto, catastrophic injury, and employment cases with contingency fee model — closely comparable on trial advocacy positioning and contingency-driven economics.
• Cellino Law: Personal injury firm (formed from the Cellino & Barnes split) focused on auto accident and catastrophic injury representation on contingency — directly comparable on contingency-driven plaintiff personal injury model.
• Morgan & Morgan: Largest U.S. plaintiff personal injury firm with national footprint, advertising-heavy intake model, and contingency fee practice across auto, premises liability, and mass tort — directly comparable to Florin|Roebig in core offering and client base, though at substantially greater scale.
• Simmons Hanly Conroy: National plaintiff firm with strong asbestos, mass tort, and personal injury practice and contingency fee model — directly comparable in plaintiff-side plaintiff mix and contingency economics.
• Napoli Shkolnik: National plaintiff firm with strong mass tort, personal injury, and consumer protection practice operating on contingency — directly comparable in contingency-fee trial practice and mass tort exposure.
• Panish | Shea | Boyle | Ravipudi: Elite California-based plaintiff trial firm known for record-setting verdicts in catastrophic injury, wrongful death, and product liability — directly comparable on the high-end verdict positioning and trial-readiness investment that defines Florin|Roebig.
• Weitz & Luxenberg: New York-based plaintiff firm specializing in mass tort, environmental, and personal injury litigation — directly comparable on plaintiff-side practice mix and contingency revenue model.
• Lieff Cabraser Heimann & Bernstein: National plaintiff firm specializing in mass tort, class action, and personal injury cases with contingency fee model — closely comparable in practice mix and case-financing structure.

Regional players

• Eisner Grdin: Florida-based personal injury and insurance bad faith plaintiff firm — closely comparable in Florida regional plaintiff practice, though without the multi-state footprint.
• Kelley Uustal: Fort Lauderdale-based plaintiff trial firm focused on personal injury, wrongful death, and product liability — directly comparable in Florida plaintiff practice, but operating only in the South Florida market rather than statewide and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/florinroebig
• Facebookfacebook.com/florinroebig
• LinkedInlinkedin.com/company/florin-roebig-p-a-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florin|Roebig