O-Cedar
O-Cedar is a US consumer household cleaning tools brand (mops, brooms, dusters, gloves, cleaning pods) operated under Freudenberg Group, distributed via Amazon, Walmart, Home Depot, Target, and Lowe's, and recognized as America's #1 spin mop.
- Company typePrivate
- Founded1890
- HeadquartersAurora, United States
- Headcount1–10
- GTM type—
- Offering—
What O-Cedar does
O-Cedar is a US-focused household cleaning tools brand operated by Freudenberg Home and Cleaning Solutions GmbH, a division of the privately-held German Freudenberg Group headquartered in Weinheim, Germany. The brand markets a portfolio of physical cleaning products — primarily mop systems, brooms, dusters, sponges, gloves, and consumable cleaning solutions — to consumer households across price points, with major distribution through Amazon, Walmart, The Home Depot, Target, and Lowe's alongside its own DTC website. Its product platform is anchored by the EasyWring Spin Mop (ranked America's #1 spin mop by Circana MULO+ with over 200,000 five-star reviews), the RinseClean Spin Mop, the H2prO Flat Mop System, the Flex & Catch duster, the Pet Pro Collection, O-Cedar PACS enzyme-based cleaning pods, and Playtex Living reusable gloves.
O-Cedar's underlying technology rests on engineered microfiber (claimed to remove 99% of bacteria with water alone), patented dual-tank water-separation systems that keep clean and dirty water apart, a battery-free water-jet soaking mechanism, and a patented flexible duster head. Multiple products are reinforced by registered trademarks and granted patents covering the dual-tank architecture, the battery-free jet, and the flexible dusting head, with sustainability positioning (recycled plastic content, reusable/washable refills) layered on top.
Commercially, O-Cedar runs a product-led growth model: revenue comes overwhelmingly from hardware unit sales and recurring replacement/refill purchases (mop heads, PACS pods, gloves), distributed through mass-market retailers rather than enterprise contracts. Go-to-market is amplified by viral social media — particularly TikTok's #TikTokMadeMeBuyIt — and earned-media coverage from outlets including Real Simple, Apartment Therapy, HGTV, and America's Test Kitchen. Customer segments are horizontal: homeowners, pet owners, and families with mixed flooring, with pricing set at individual retail unit levels rather than subscription or contract terms. The brand has no standalone P&L disclosure, sitting inside the ~2,300-employee Freudenberg Household Products Division.
O-Cedar firmographics
Firmographics- Name
- O-Cedar
- Legal name
- Freudenberg Home and Cleaning Solutions GmbH
- Website
- https://ocedar.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- O-Cedar is a US consumer household cleaning tools brand (mops, brooms, dusters, gloves, cleaning pods) operated under Freudenberg Group, distributed via Amazon, Walmart, Home Depot, Target, and Lowe's, and recognized as America's #1 spin mop.
- Ownership category
- akta.pro rank
O-Cedar industry classification
Industry- NAICS
- Broom, Brush, and Mop Manufacturing (339994), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Mops, Buckets & Floor Cleaning Systems (CRAJAIAB)
- akta.pro secondary industries
- Cleaning Tool Handles, Refills & Replacement Heads (CRAJAIAH), Kitchen & Household Sponges, Scrubbers & Scouring Pads (CRAJAGAJ), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)
Keywords
Where O-Cedar is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
O-Cedar business model
Business modelRevenue model
- Cleaning Tool Hardware Sales: O-Cedar generates revenue primarily through the sale of physical cleaning products including mops, brooms, dusters, sponges, and gloves. Products are sold as complete systems (mop + bucket) and individual components (replacement mop heads, refills).
- Replacement Parts and Consumables: Ongoing revenue from replacement mop heads, duster refills, and accessories. The brand emphasizes reusable, machine-washable products but sells replacement parts for when components wear out.
- Floor Cleaning Solutions (PACS): O-Cedar PACS are pre-measured floor cleaning pods containing naturally-derived enzymes. Sold in multi-pack formats as a complementary product to the mop systems.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
O-Cedar product offering
Product offeringCore offering
O-Cedar manufactures and sells household cleaning tools and products, primarily mop systems (spin mops, flat mops, spray mops), brooms, dusters, sponges, and reusable gloves. The company focuses on proprietary microfiber technology that removes 99% of bacteria with water alone, dual-tank water separation systems that prevent cross-contamination, and reusable/washable product designs that reduce waste versus disposable alternatives.
Product overview
O-Cedar is a comprehensive household cleaning brand offering a diverse portfolio of cleaning tools and products. The core offering centers on innovative mop systems, including the H2prO Flat Mop System (dual-tank flat mop with water separation), EasyWring Spin Mop & Bucket System (America's #1 spin mop with foot pedal), RinseClean Spin Mop & Two Bucket System (dual-bucket for clean/dirty water separation), and PROMIST MAX All-In-One Spray Mop System. These are complemented by specialized sub-brands like the Pet Pro Collection (featuring pet hair removal tools), the Flex & Catch dusting system, and essential accessories including Floor Cleaning PACS (enzyme-based cleaning pods), mop head replacements, Playtex Living gloves, brooms, sponges, and brushes. The products share a common focus on reusable, washable microfiber technology that removes 99% of bacteria with water alone, emphasizing sustainability and cost-effectiveness.
Differentiator
Problem solved
Functional benefit
Brands
- H2prO: Dual-tank flat mop system with 100% separation of clean and dirty water
- EasyWring
- RinseClean
- PROMIST MAX
- Flex & Catch
- PACS
- Pet Pro Collection
- Playtex Living Gloves
Quantifiable outcome
- Removes 99% of bacteria with water alone (E. coli and Staph. aureus)
- +5 more outcomes
Companies that use O-Cedar
Customer profileSegments3 records
O-Cedar technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
O-Cedar partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
O-Cedar competitors and assessment
Company assessmentEmerging players
- Bissell: Floor-care company with mops and cleaning systems (including pet-focused lines) that intersect O-Cedar's mop and Pet Pro segments.
- Bona: Floor-care specialist offering spray mops and hard-floor cleaning solutions comparable to O-Cedar's ProMist and PACS offerings.
Others
- Playtex (household gloves): Reusable household glove brand in the same product niche as O-Cedar's Playtex Living Gloves line, overlapping in household cleaning accessories.
Broad incumbents
- Scotch-Brite (3M): 3M cleaning brand overlapping in sponges, scrubbers, and cleaning tools sold through the same retail channels.
- Rubbermaid: Large household products brand (Newell) with a broad range of mops, brooms, and cleaning tools overlapping O-Cedar's core lineup across the same retailers.
- Swiffer (Procter & Gamble): P&G floor-cleaning brand competing directly with O-Cedar's mop systems and PACS in the household floor-care segment.
Direct peers
- Libman Company: US manufacturer of mops, brooms, brushes, and cleaning tools sold through the same mass retailers; directly competes in the household cleaning-tools category.
- Vileda: Sister brand within Freudenberg Home and Cleaning Solutions offering near-identical mops, cloths, and cleaning tools, competing in the same category primarily in international markets.
- Quickie Manufacturing: Manufacturer of mops, brooms, and cleaning tools sold in mass-market retail, directly comparable in product and channel.
- Casabella: Consumer brand of mops, brushes, gloves, and cleaning accessories targeting the same household cleaning-tool buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
O-Cedar social profiles
Digital presenceO-Cedar financial estimates
Financial estimateRevenue estimate
Valuation estimate
O-Cedar leadership team
Management profileNumber of profiles
O-Cedar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O-Cedar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O-Cedar
What does O-Cedar do?
O-Cedar manufactures and sells household cleaning tools and products, primarily mop systems (spin mops, flat mops, spray mops), brooms, dusters, sponges, and reusable gloves. The company focuses on proprietary microfiber technology that removes 99% of bacteria with water alone, dual-tank water separation systems that prevent cross-contamination, and reusable/washable product designs that reduce waste versus disposable alternatives.
Is O-Cedar a public or private company?
O-Cedar is a private company. It is currently operating.
When was O-Cedar founded?
O-Cedar was founded in 1890. It employs 1 to 10 people.
Where is O-Cedar based?
O-Cedar is headquartered in Aurora, United States, in the North America region.
How does O-Cedar make money?
Three revenue lines are on record. Cleaning Tool Hardware Sales are the primary driver. The others are replacement Parts and Consumables and floor Cleaning Solutions (PACS).
Who are O-Cedar's main competitors?
Emerging players on record are Bissell and Bona. Playtex (household gloves) is listed as an others. Broad incumbents are Scotch-Brite (3M), Rubbermaid and Swiffer (Procter & Gamble). Direct peers are Libman Company, Vileda, Quickie Manufacturing and Casabella.
Does O-Cedar have an API?
No public API is recorded for O-Cedar.
What industry is O-Cedar in?
Its primary akta.pro industry code is CRAJAIAB, Mops, Buckets & Floor Cleaning Systems, with a secondary code of CRAJAIAH, Cleaning Tool Handles, Refills & Replacement Heads. Its NAICS code is 339994 and its SIC code is 2842.