Etus
Etus is a privately held Brazilian MadTech and media holding that operates four wholly-owned subsidiaries (PlusDin, Brius, Supersonic, BHaz) to deliver programmatic advertising, CRO services, and financial-inclusion-focused digital content to Brazilian advertisers, publishers, and consumers.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Etus does
Etus, legally ETUS Media Holding Ltda., is a privately held Brazilian MadTech and media holding company founded in Belo Horizonte, operating four wholly-owned subsidiaries: PlusDin (consumer financial choices platform), Brius (publisher-advertiser performance platform), Supersonic (digital performance and Conversion Rate Optimization agency), and BHaz (Belo Horizonte local news platform). The holding reports having built six companies within roughly three years, employing more than 150 professionals, and generating over R$200 million in billing.
The group's underlying technology combines programmatic media buying, search and niche-portal content, and data-driven advertising optimisation across finance, health, sports, entertainment, and education verticals. Its primary commercial layer is Brius and Supersonic, which connect publishers and advertisers and deliver managed CRO services, while PlusDin and BHaz provide first-party audience inventory and content assets that feed the advertising funnel. The name "ETUS" stands for "Eu Tenho Um Sonho" (I Have a Dream), and the company positions itself around a financial inclusion mission targeting under-served Brazilian consumers from peripheral communities.
Etus monetises predominantly through advertising: contextual advertising, sponsored content, and affiliate-style placements across its owned portals and managed advertiser relationships, supplemented by CRO and digital performance agency fees from Supersonic. The company is founder-owned (CEO Alberto André, Eric Jorge, Wanderson Santos) with no disclosed institutional investors, funding rounds, or parent entity, and operates exclusively in the Brazilian market with a footprint concentrated in Southeast Brazil.
Etus firmographics
Firmographics- Name
- Etus
- Legal name
- ETUS Media Holding Ltda.
- Website
- https://etus.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Etus is a privately held Brazilian MadTech and media holding that operates four wholly-owned subsidiaries (PlusDin, Brius, Supersonic, BHaz) to deliver programmatic advertising, CRO services, and financial-inclusion-focused digital content to Brazilian advertisers, publishers, and consumers.
- Ownership category
- akta.pro rank
Where Etus is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Etus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital advertising and media: ETUS generates revenue through optimized management of advertising space across its portfolio of platforms and niche sites, serving both publishers and advertisers.
- Content and data monetization: Revenue from contextual advertising, sponsored content, and affiliate links across ETUS platforms, with data-driven solutions enabling relevant content delivery.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Etus product offering
Product offeringCore offering
ETUS is a MadTech and media holding company that creates, boosts, and manages a portfolio of digital brands and platforms focused on generating, organizing, and distributing content, advertising, and data. Through its subsidiaries it delivers programmatic media buying (Brius), a financial choices platform (PlusDin), a Conversion Rate Optimization agency (Supersonic), and a Belo Horizonte regional news portal (BHaz) to advertisers, publishers, and Brazilian consumers.
Product overview
ETUS Media Holding is a MadTech and media holding company that develops and manages multiple digital brands and platforms. The portfolio is organized around its core holding with subsidiary companies: PlusDin (financial choices platform), Brius (publisher-advertiser performance platform), Supersonic (CRO agency), and Bhaz (local news platform). These operate together to deliver digital marketing, content distribution, advertising optimization, and financial inclusion services across Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- PlusDin PlusDin is a financial platform that provides tools and guidance for Brazilian consumers to make optimal financial choices. It supports the holding's mission of financial inclusion and education for underserved communities.
- Brius Brius is a performance platform connecting publishers and advertisers, focused on optimized advertising space management and low cost per lead for advertisers in Brazil.
- Supersonic Supersonic is a digital performance and Conversion Rate Optimization (CRO) agency that delivers performance marketing and CRO services to advertisers.
- BHaz BHaz is a local news and information platform covering Belo Horizonte and the surrounding region, providing regional journalism and information content to Brazilian readers.
Quantifiable outcome
- +200M billing and 6 companies created in 3 years
Companies that use Etus
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Etus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Etus partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Etus competitors and assessment
Company assessmentDirect peers
- Movile: Latin American mobile and digital services holding that owns and operates multiple vertical platforms (iFood, Rappi, among others). Closely comparable as a multi-subsidiary digital holding with programmatic/advertising and content arms across Brazil and LatAm.
- Resultados Digitais (RD Station): Brazilian marketing and sales SaaS platform serving SMBs with digital marketing automation and lead generation. Overlaps with Etus's Supersonic CRO/pitformance agency and PlusDin SMB financial lead-gen focus.
- Conversion: Brazilian CRO and digital performance agency operating in the same niche as ETUS's Supersonic subsidiary, serving similar advertisers with conversion-rate optimization services.
Broad incumbents
- Grupo Abril: Established Brazilian media conglomerate operating major editorial and digital properties. Comparable as a Brazilian media holder with multi-vertical content and advertising monetization, though at significantly larger and older scale.
- Outbrain: Global content-discovery and native advertising network competing with Taboola for publisher-advertiser performance budgets. Comparable to Brius's publisher-advertiser performance platform core offering.
- Locaweb: Brazilian digital services platform offering hosting, email, e-commerce, and digital marketing tools at scale. A broader incumbent in Brazilian SMB digital services that overlaps with ETUS's digital marketing and content verticals.
- Taboola: Public content-discovery and native-advertising platform serving publishers and advertisers globally. Directly analogous to ETUS's Brius subsidiary in connecting publisher inventory with advertiser demand via performance models.
Emerging players
- Mobills: Brazilian personal finance management and financial education platform targeting consumer financial inclusion. Most comparable to ETUS's PlusDin subsidiary in serving underbanked Brazilian consumers with financial content and tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Etus social profiles
Digital presenceEtus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etus leadership team
Management profileNumber of profiles
Profiles8 records
Etus subsidiaries and ownership
Company hierarchySubsidiaries4 records
Etus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etus
What does Etus do?
ETUS is a MadTech and media holding company that creates, boosts, and manages a portfolio of digital brands and platforms focused on generating, organizing, and distributing content, advertising, and data. Through its subsidiaries it delivers programmatic media buying (Brius), a financial choices platform (PlusDin), a Conversion Rate Optimization agency (Supersonic), and a Belo Horizonte regional news portal (BHaz) to advertisers, publishers, and Brazilian consumers.
Is Etus a public or private company?
Etus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Etus founded?
Etus was founded in 2020. It employs 51 to 100 people.
Where is Etus based?
Etus is headquartered in São Paulo, Brazil, in the Latin America region.
How does Etus make money?
Two revenue lines are on record. Digital advertising and media is the primary driver. The others are content and data monetization.
Who are Etus's main competitors?
Direct peers on record are Movile, Resultados Digitais (RD Station) and Conversion. Broad incumbents are Grupo Abril, Outbrain, Locaweb and Taboola. Mobills is listed as an emerging player.
Does Etus have an API?
No public API is recorded for Etus.