Resultados Digitais
- Company typePrivate
- Founded2010
- HeadquartersFlorianópolis, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Resultados Digitais firmographics
Firmographics- Name
- Resultados Digitais
- Legal name
- RD Station
- Website
- https://resultadosdigitais.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Resultados Digitais industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Social Customer Service & Conversational Sales Platforms (CRAFANAL)
Keywords
Where Resultados Digitais is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Resultados Digitais business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Marketing Automation: Recurring subscription plans for RD Station Marketing platform, including email marketing, automation, landing pages, SEO, paid ads, and lead scoring features. Tiered pricing based on contact volume and feature access.
- Subscription - CRM and Sales: Recurring subscription for RD Station CRM platform, including pipeline management, sales process tools, inside sales capabilities, and WhatsApp integration. Billed per seat or team tier.
- Subscription - Conversational/WhatsApp: Add-on or standalone subscription for conversational marketing and WhatsApp sales automation tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial (10 days) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Resultados Digitais product offering
Product offeringCore offering
Resultados Digitais (doing business as RD Station) sells a cloud-based, integrated marketing and sales SaaS platform for Brazilian businesses. The core product spans email marketing, landing pages, paid media management, SEO, lead scoring, and marketing automation, paired with a built-in sales CRM and a native WhatsApp conversational sales module. Customers buy recurring subscriptions, begin with a 10-day free trial that requires no credit card, and can additionally access free courses via RD University and a suite of free lead-generation utilities.
Product overview
RD Station (Resultados Digitais) operates as a unified marketing and sales platform with a modular architecture. The core offering consists of RD Station Marketing (marketing automation including email, landing pages, SEO, paid ads, and lead scoring) and RD Station CRM (sales process automation and pipeline management), both connected through the Conversacional/WhatsApp module for conversational commerce. Supporting the platform is RD University for education and a suite of free tools for lead generation and content creation. The platform follows an inbound marketing methodology, enabling businesses to attract visitors, convert leads, and close sales through integrated marketing and sales workflows.
Differentiator
Problem solved
Functional benefit
Brands
- RD Station Marketing: Marketing automation platform for inbound marketing, email marketing, lead scoring, and analytics.
- RD Station CRM
- RD University
Products and services
- RD Station Marketing Marketing automation platform enabling email marketing campaigns, landing page creation, paid media management, SEO workflows, lead scoring, WhatsApp communication, and marketing analytics for Brazilian marketing teams seeking to attract and convert leads through inbound methodologies.
- RD Station CRM Sales CRM and sales process automation tool for managing pipelines, automating the proprietary PEACE sales methodology, optimizing prospecting techniques, and enabling direct WhatsApp-led selling; built for sales directors, managers, and account executives at Brazilian companies.
- Conversacional / WhatsApp Conversational marketing and sales solution integrated with WhatsApp that lets businesses make offers, run chatbots, and close sales directly through WhatsApp without leaving the messaging interface; built for Brazilian marketing and sales teams needing a native WhatsApp sales channel.
Quantifiable outcome
- Referred customers are on average 13% more loyal, buy faster, and spend more than non-referred customers (Nielsen research cited by Buzzlead in the context of referral sales programs that include Resultados Digitais as a success story).
Companies that use Resultados Digitais
Customer profileSegments5 records
Ideal customer profiles2 records
Resultados Digitais technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Resultados Digitais partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BuzzleadminorBuzzlead, a startup specializing in customer referral programs, promoted a 'Semana das Vendas por Indicação' (Referral Sales Week) free online event scheduled for May 18-22. Resultados Digitais was featured as one of the success story companies sharing referral sales strategies during the event's five live sessions. This is a marketing partnership where Resultados Digitais contributes content and case studies to a joint event focused on referral sales. The relationship is educational and reputational rather than technical or commercial integration.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Resultados Digitais competitors and assessment
Company assessmentDirect peers
- HubSpot: Global marketing automation + CRM SaaS platform. Closest direct competitor to RD Station's Marketing + CRM + pipeline use case, especially as HubSpot expands in Brazil and Latin America.
- Pipedrive: Sales CRM for SMBs with pipeline management and sales process tooling. Overlaps directly with RD Station CRM and mid-market sales motion.
- Mailchimp: Email marketing and marketing automation platform owned by Intuit. Closest substitute for RD Station Marketing's email, automation and landing page functionality for SMBs.
- ActiveCampaign: Email marketing automation + CRM for SMBs and mid-market. Comparable subscription model, customer profile and inbound marketing positioning to RD Station.
Broad incumbents
- Salesforce: Enterprise CRM and Marketing Cloud incumbent. Not a direct SMB competitor, but represents the upmarket destination and a long-term competitive threat as it localizes for Brazil.
- Zoho CRM: Broad SaaS suite with CRM and marketing automation modules. Competes with RD Station on integrated inbound marketing + CRM workflows, especially for SMB and growing mid-market accounts.
Regional players
- Omie: Brazilian cloud ERP/CRM for SMBs and mid-market with a partner agency distribution model. Comparable Brazil-only SMB SaaS business model and channel strategy to RD Station.
- LeadLovers: Brazilian inbound marketing and digital product platform with email, automation and membership tools. Regional SMB competitor with overlapping inbound + email marketing capabilities.
- Conta Azul: Brazilian SaaS for small business management (accounting + CRM). Comparable Brazilian-market SMB SaaS leader with overlapping customer base and similar localization playbook.
- Dinamize: Brazilian email marketing and marketing automation platform. Direct regional competitor to the email automation and lead nurturing modules of RD Station.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Resultados Digitais social profiles
Digital presenceResultados Digitais financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resultados Digitais leadership team
Management profileNumber of profiles
Resultados Digitais funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resultados Digitais M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resultados Digitais
What does Resultados Digitais do?
Resultados Digitais (doing business as RD Station) sells a cloud-based, integrated marketing and sales SaaS platform for Brazilian businesses. The core product spans email marketing, landing pages, paid media management, SEO, lead scoring, and marketing automation, paired with a built-in sales CRM and a native WhatsApp conversational sales module. Customers buy recurring subscriptions, begin with a 10-day free trial that requires no credit card, and can additionally access free courses via RD University and a suite of free lead-generation utilities.
Is Resultados Digitais a public or private company?
Resultados Digitais is a private company. It is classified as unknown and is currently operating.
When was Resultados Digitais founded?
Resultados Digitais was founded in 2010. It employs 501 to 1,000 people.
Where is Resultados Digitais based?
Resultados Digitais is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Resultados Digitais make money?
Three revenue lines are on record. Subscription - Marketing Automation is the primary driver. The others are subscription - CRM and Sales and subscription - Conversational/WhatsApp.
Who are Resultados Digitais's main competitors?
Direct peers on record are HubSpot, Pipedrive, Mailchimp and ActiveCampaign. Broad incumbents are Salesforce and Zoho CRM. Regional players are Omie, LeadLovers, Conta Azul and Dinamize.
Does Resultados Digitais have an API?
No public API is recorded for Resultados Digitais.
What industry is Resultados Digitais in?
Resultados Digitais's product category is Marketing Automation Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of CRAFANAL, Social Customer Service & Conversational Sales Platforms. Its NAICS code is 5132 and its SIC code is 7372.