ASWO
ASWO is a German family-owned B2B platform that distributes electronic and domestic-appliance spare parts across 36 European countries, supplying retailers, service organisations, and 200+ manufacturers via its SpaceShop e-commerce, EURAS repair database, and warranty software modules.
- Company typePrivate
- Founded1974
- HeadquartersEime, Germany
- Headcount251–500
- GTM typeB2B
- OfferingServices
What ASWO does
ASWO is a family-owned B2B after-sales service platform for consumer electronics, domestic appliances, IT/network/telecom and mobile devices, headquartered in Eime, Germany and founded in 1974 (originating from a 1968 TV-repair shop). The company supplies spare parts and accessories from over 3,000 brands — including Samsung, Bosch, Siemens, Miele, Dyson, LG and Philips — across 36 European countries via 28 locations, ~800 employees, 33,000 m² of warehouse capacity with 380,000 storage locations, and a stated 95% availability rate with same-day shipping processing 17,000 orders per day.
The core offering, Spare Parts Logistics, is augmented by four integrated modules: SpaceShop (a white-label e-commerce and dropshipping platform enabling retailers and manufacturers to operate branded online parts shops), EURAS (a proprietary repair-tips database covering 80,000+ device models plus a technician forum), Warranty Services Software (pan-European warranty/goodwill order management for manufacturers), and Training Programs (technical courses and online seminars for technicians). The technology stack is a long-tail spare-parts catalogue (15–19 million articles), automated conveyor-based warehouse management, and the SpaceShop/SpaceShop reseller system — built and operated as proprietary in-house assets rather than licensed third-party platforms.
ASWO generates revenue through transactional spare-parts sales to retailers and service organisations, recurring SpaceShop subscriptions/white-label licences, warranty-services software fees paid by manufacturers, and paid technical training. It sells exclusively B2B — pricing is negotiated account-by-account with monthly invoicing on 30-day-end-of-month terms — and reaches end-consumers only indirectly via retailer customers. Geographic reach is implemented through a mix of wholly-owned subsidiaries and franchise/partner entities, with the primary legal entity ASWO International Service GmbH (Germany) managing the group under joint family ownership of the Aschitsch and Pastor families.
ASWO firmographics
Firmographics- Name
- ASWO
- Legal name
- ASWO International Service GmbH
- Website
- https://aswo.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ASWO is a German family-owned B2B platform that distributes electronic and domestic-appliance spare parts across 36 European countries, supplying retailers, service organisations, and 200+ manufacturers via its SpaceShop e-commerce, EURAS repair database, and warranty software modules.
- Ownership category
- akta.pro rank
ASWO industry classification
Industry- Product category
- Spare Parts Distribution and After-Sales Services
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)
Keywords
Where ASWO is headquartered
LocationHeadquarters
- HQ city
- Eime
- HQ country
- Germany
- HQ region
- Europe
Offices27 records
Markets served
ASWO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Spare Parts Sales: ASWO sells spare parts and accessories from over 3,000 brands to retailers and service organizations across Europe. Revenue comes from product sales with same-day shipping to 36 European countries.
- SpaceShop E-commerce Solutions: ASWO provides white-label e-commerce solutions (SpaceShop) allowing retailers to create their own online spare parts shops. ASWO handles fulfillment and ships directly to retailer's customers.
- Warranty Services Software: ASWO offers a comprehensive software platform for handling warranty and goodwill orders for manufacturers across Europe.
- Training Programs: Technical training courses and online seminars for technicians to maintain their skills and certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B account-based pricing |
| Other | Pay-as-you-go | Free shipping thresholds |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
ASWO product offering
Product offeringCore offering
ASWO is a B2B European service platform that distributes spare parts and accessories for consumer electronics, domestic appliances, IT/network/telecom, and mobile devices, supplying over 3,000 brands and 19 million articles with 95% availability and same-day shipping to 36 countries. Its core offering is spare parts logistics, augmented by the SpaceShop white-label e-commerce platform, the EURAS repair-tips database and technician forum, warranty and goodwill management software, and technician training programs — all sold exclusively to retailers, service organizations, and manufacturers.
Product overview
ASWO is a B2B service platform for after-sales services, operating as a single unified platform with multiple integrated modules. The core offering is Spare Parts Logistics — the company's primary service providing over 19 million spare parts and accessories from 3,000+ brands with 95% availability. This core service is supplemented by the SpaceShop System (e-commerce module enabling retailers to create their own online shops), the EURAS System (repair tip database and technician forum), Warranty Services Software (for handling warranty and goodwill orders), and Training Programs. The company exclusively serves retailers, service organizations, and manufacturers — not end consumers.
Differentiator
Problem solved
Functional benefit
Brands
- SpaceShop System: E-commerce solution providing retailers and manufacturers their own online parts store for end consumers
- EURAS
- Megadata
- GLOBAL-ALARM
Products and services
- ASWO Spare Parts Logistics B2B distribution of spare parts and accessories from over 3,000 brands and 19 million articles, with 95% availability and same-day shipping to 36 European countries from automated warehouses. Customers are retailers, service organizations, and manufacturers needing fast, broad catalogue access for after-sales service.
- SpaceShop E-Commerce System White-label e-commerce platform that enables retailers and manufacturers to create their own online shops for spare parts, with real-time inventory access, order management, and drop-shipping directly to end consumers under the retailer's brand.
- Warranty Services Software Software platform for managing warranty and goodwill orders across Europe, providing manufacturers with a unified solution for handling after-sales service obligations through ASWO's 28 locations and call centres.
- EURAS Repair Tips Database Database of repair tips and an international technician forum providing solutions for daily repair problems and practical tips and tricks for professional repair services in consumer electronics and home appliances.
- Technician Training Programs Technical training courses and online seminars for technicians to maintain and update their skills and certifications in consumer electronics and home appliance repair, delivered across European locations.
Quantifiable outcome
- 7 million devices saved from being scrapped annually through spare parts availability
- +3 more outcomes
Companies that use ASWO
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ASWO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASWO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Megadata (SC Megadata SRL)coreMegadata SRL is a successor of Dr. Video SRL, ASWO's first commercial representative in Romania. Built on years of experience working with ASWO, MEGADATA was established in 1999. They provide technical support, Call Center and data management services for ASWO clients throughout Europe. Team speaks German, English, French, Spanish, Italian, Romanian and Hungarian. Have Service Manuals for over 80,000 models.
- EURAS International GmbHcoreEURAS is a related company with shared ownership (ASWO International Beteiligungs GmbH). EURAS provides the repair tips database and international technician forum that ASWO offers to its customers. The EURAS System provides solutions for daily repair problems as well as practical tips and tricks for professional repair services.
- GLOBAL-ALARM Deutschland GmbHminorGLOBAL-ALARM is a related company with shared ownership. The company focuses on alarm and security systems and shares the ASWO group branding and trademark.
Scale indicators13 records
Recent moves14 records
Expansion highlights5 records
ASWO competitors and assessment
Company assessmentDirect peers
- RS Group (formerly RS Components): UK-headquartered B2B distributor of electronic components, industrial supplies, and maintenance products across Europe and globally. Closest large-scale public analogue to ASWO's B2B distribution model with a multi-brand catalogue, technical content library (DesignSpark), and pan-European footprint serving industrial and service customers.
- Farnell / element14 (Avnet): Global B2B electronic components distributor owned by Avnet, serving design engineers and maintenance buyers. Comparable to ASWO in breadth of electronic parts catalogue, technical content (element14 Community), and B2B account-based selling model.
- Conrad Electronic: German family-owned B2B and B2C electronics, components, and tools distributor with strong presence in DACH and other European markets. Highly comparable to ASWO in geography, customer mix (service technicians and trade buyers), and broad multi-brand catalogue approach.
- Reichelt Elektronik: German-headquartered B2B/B2C electronic components and IT products distributor. Comparable to ASWO in serving trade and service customers across Europe with a deep multi-brand catalogue and fast fulfillment, though stronger in IT/computing than domestic appliance parts.
- Mouser Electronics: US-headquartered global authorised distributor of electronic components with a deep catalogue and strong technical content. Comparable in catalogue breadth, B2B account model, and breadth-of-brand positioning, though ASWO is more appliance/service-leaning while Mouser is more design-engineer focused.
- Digi-Key Electronics: Global authorised electronic components distributor with one of the broadest SKUs in the industry and direct B2B fulfillment. Comparable to ASWO in catalogue depth, fast shipping, and account-based pricing, though skewed toward design engineers rather than consumer-electronics repair shops.
- Transfer Multisort Elektronik (TME): Poland-headquartered European electronic components distributor serving B2B buyers with broad multi-brand catalogue and multi-country fulfillment. Comparable to ASWO in European focus, B2B trade customer base, and broad SKU breadth.
Broad incumbents
- Arrow Electronics: Global broadline electronic components and enterprise computing distributor serving OEMs, contract manufacturers, and channel partners. Larger scale and broader industry focus than ASWO, but overlaps significantly in B2B electronic parts distribution and supply-chain services.
- Avnet: Global broadline electronic components distributor with broad portfolio spanning semiconductors, embedded, and supply-chain services. Comparable in B2B distribution model and brand breadth, though much larger, more design-engineer focused, and less consumer-appliance-leaning than ASWO.
Emerging players
- Bürklin: German B2B distributor of electronic components, tools, and supplies for professionals and industrial buyers. Comparable in DACH focus, trade-customer base, and broad multi-brand parts offering, though smaller in scale and geography than ASWO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ASWO social profiles
Digital presenceASWO compliance and trust
Trust signalCompliance1 record
ASWO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASWO leadership team
Management profileNumber of profiles
Profiles5 records
ASWO subsidiaries and ownership
Company hierarchySubsidiaries34 records
ASWO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASWO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASWO
What does ASWO do?
ASWO is a B2B European service platform that distributes spare parts and accessories for consumer electronics, domestic appliances, IT/network/telecom, and mobile devices, supplying over 3,000 brands and 19 million articles with 95% availability and same-day shipping to 36 countries. Its core offering is spare parts logistics, augmented by the SpaceShop white-label e-commerce platform, the EURAS repair-tips database and technician forum, warranty and goodwill management software, and technician training programs — all sold exclusively to retailers, service organizations, and manufacturers.
Is ASWO a public or private company?
ASWO is a private company. It is classified as family owned and is currently operating.
When was ASWO founded?
ASWO was founded in 1974. It employs 251 to 500 people.
Where is ASWO based?
ASWO is headquartered in Eime, Germany, in the Europe region.
How does ASWO make money?
Four revenue lines are on record. Spare Parts Sales are the primary driver. The others are spaceShop E-commerce Solutions, warranty Services Software and training Programs.
Who are ASWO's main competitors?
Direct peers on record are RS Group (formerly RS Components), Farnell / element14 (Avnet), Conrad Electronic, Reichelt Elektronik, Mouser Electronics, Digi-Key Electronics and Transfer Multisort Elektronik (TME). Broad incumbents are Arrow Electronics and Avnet. Bürklin is listed as an emerging player.
Does ASWO have an API?
No public API is recorded for ASWO.
What industry is ASWO in?
ASWO's product category is Spare Parts Distribution and After-Sales Services. Its primary akta.pro industry code is CRAFAHAC, Electrical, Plumbing & HVAC Trade Supply Marketplaces. Its NAICS code is 423810 and its SIC code is 5040.