True Advance
True Advance is a True Platform brand operating a global executive talent platform serving mid-large cap companies, PE/VC firms, and nonprofits with executive search, assessment, succession, and leadership advisory services powered by a proprietary data and AI framework.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What True Advance does
True Advance is a brand under the True Platform, a private global executive talent platform founded in 2013 and headquartered in New York with delivery presence in Chapel Hill, Hillsborough, London, Boston, Chicago, and Dubai. The company serves mid-large cap enterprises, private equity, venture capital, and nonprofit organizations, delivering executive search, executive assessment, succession planning, leadership onboarding, team development, culture assessment, change management, executive coaching, organization design, and communications support. It self-describes as the sixth largest player in the executive talent platform industry and reports continuous engagement with 250k+ executives across 1,100 active executive hiring projects at any given time, with named engagements involving BlackRock, Nike, and Google.
The underlying technology is a proprietary AI-augmented talent assessment stack built on 12+ years of longitudinal executive data, headlined by the trademarked True AI Capability Index℠ framework for predicting executive performance in the AI-transformation age. Core products include Executive Search, True Talent Labs (diagnostics, transformation, and optimization), Fractional & Interim Hiring, Tech-Enabled Search, Talent Technology, Inclusive Hiring: Executive, and Strategic Introductions & Curated Gatherings, with specialized practices in Cybersecurity & Defense Tech and Digital Infrastructure. Go-to-market is enterprise field sales led by a partner-heavy delivery model, with services customized per engagement and priced on a quote-based, non-public basis.
True Advance firmographics
Firmographics- Name
- True Advance
- Legal name
- True Platform
- Website
- https://trueadvance.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- True Advance is a True Platform brand operating a global executive talent platform serving mid-large cap companies, PE/VC firms, and nonprofits with executive search, assessment, succession, and leadership advisory services powered by a proprietary data and AI framework.
- Ownership category
- akta.pro rank
True Advance industry classification
Industry- Product category
- Executive Search and Talent Advisory
- NAICS
- Employment Placement Agencies (561311), Professional and Management Development Training (611430)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Executive & Leadership Direct Hire (BPACAFAB)
- akta.pro secondary industries
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), C-Suite & Senior Executive Coaching (EDABANAA), Executive Leadership & C-Suite Development (EDABAAAA)
Keywords
Where True Advance is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
True Advance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Executive Talent Services: Professional services for executive assessment, talent acquisition, succession planning, leadership onboarding, team development, culture assessment, change management, executive coaching, organization design, and communications support. Services are customized to client needs and delivered by industry-leading CxOs and Board members.
Go-to-market motion1 record
True Advance product offering
Product offeringCore offering
True Advance is an executive talent platform (operating as part of True Platform) that delivers executive search, assessment, succession planning, leadership onboarding, team development, culture assessment, change management, executive coaching, organization design, and communications support. Services are powered by 13+ years of proprietary talent data, a network of industry-leading CxOs and Board members, and the proprietary True AI Capability Index℠ framework.
Product overview
True is a premier global executive talent platform powered by data, AI, and deep sector expertise. The platform operates as a unified offering combining executive search services with specialized practices and technology-enabled solutions. The core products include Executive Search, True Talent Labs (assessment and advisory services), Fractional & Interim Hiring, and Tech-Enabled Search. These are complemented by specialized industry practices (Cybersecurity & Defense Tech, Digital Infrastructure), functional expertise areas, and proprietary frameworks like the True AI Capability Index℠. True leverages 13+ years of intelligence and expertise-backed insights to help companies make high-impact talent decisions across industries including AI, Healthcare, Financial Services, Enterprise Software, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- True Talent Labs Executive talent assessment and advisory service offering diagnostics, transformation, and optimization solutions including executive assessment, talent succession planning, leadership onboarding, team development, culture assessment, change management, executive coaching, organization design, and communications support.
- Executive Search Full-service executive search and placement for organizations seeking leadership talent across industries and functional areas.
- Fractional & Interim Hiring Provides fractional and interim executive placement services for organizations needing temporary or part-time leadership.
- Tech-Enabled Search Technology-enhanced executive search leveraging AI and data intelligence for talent acquisition.
- Inclusive Hiring: Executive Diversity-focused executive hiring programs designed to build inclusive leadership teams.
- Strategic Introductions & Curated Gatherings Networking events and curated gatherings designed to facilitate strategic connections among executives.
- Cybersecurity & Defense Tech Practice Specialized executive search practice focused on cybersecurity and defense technology sectors.
- Digital Infrastructure Practice Specialized executive search practice focused on digital infrastructure.
Quantifiable outcome
- Organizations are 8x more productive when they unlock leaders' highest potential
- +2 more outcomes
Companies that use True Advance
Customer profileNamed customers3 records
Segments11 records
Ideal customer profiles3 records
True Advance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
True Advance partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
True Advance competitors and assessment
Company assessmentDirect peers
- Russell Reynolds Associates: Global executive search firm with strong leadership advisory and CEO/board practice. Direct competitor for True's enterprise and PE/VC-backed executive search engagements.
- ghSMART: Leadership advisory firm specializing in executive assessment, talent science, and CEO search — a particularly close peer to True Talent Labs' assessment and predictive executive performance work.
- RHR International: Boutique leadership consulting firm focused on executive development, team effectiveness, and CEO advisory — overlapping with True's executive coaching and organization design offerings.
- Spencer Stuart: One of the world's largest executive search and leadership advisory firms. Direct competitor to True in retained executive search, CEO succession, and board advisory across global enterprises.
- Korn Ferry: Public global organizational consulting firm combining executive search, leadership development, and HR technology. Competes with True across search, assessment, and succession services.
- Heidrick & Struggles: Global executive search and leadership consulting firm competing head-to-head with True in C-suite and board recruiting, particularly across PE-backed and large-cap enterprise clients.
- Egon Zehnder: Privately-held global executive search and leadership advisory firm; directly comparable to True's executive assessment, succession, and leadership development offerings.
Broad incumbents
- DDI: Large-scale leadership development and assessment provider with proprietary assessment frameworks and analytics. Competes more broadly with True's leadership assessment and development offerings.
- SHL: Global provider of psychometric assessments and talent analytics used widely in executive selection. Provides competing assessment infrastructure to True AI Capability Index℠.
Emerging players
- BetterUp: Tech-enabled executive coaching and leadership development platform. Competes with True's executive coaching and leadership development solutions from an AI-first, scaled coaching model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
True Advance social profiles
Digital presenceTrue Advance financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Advance leadership team
Management profileNumber of profiles
Profiles8 records
True Advance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Advance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Advance
What does True Advance do?
True Advance is an executive talent platform (operating as part of True Platform) that delivers executive search, assessment, succession planning, leadership onboarding, team development, culture assessment, change management, executive coaching, organization design, and communications support. Services are powered by 13+ years of proprietary talent data, a network of industry-leading CxOs and Board members, and the proprietary True AI Capability Index℠ framework.
Is True Advance a public or private company?
True Advance is a private company. It is classified as unknown and is currently operating.
When was True Advance founded?
True Advance was founded in 2013. It employs 11 to 50 people.
Where is True Advance based?
True Advance is headquartered in New York, United States, in the North America region.
How does True Advance make money?
One revenue line is on record: executive Talent Services.
Who are True Advance's main competitors?
Direct peers on record are Russell Reynolds Associates, ghSMART, RHR International, Spencer Stuart, Korn Ferry, Heidrick & Struggles and Egon Zehnder. Broad incumbents are DDI and SHL. BetterUp is listed as an emerging player.
Does True Advance have an API?
No public API is recorded for True Advance.
What industry is True Advance in?
True Advance's product category is Executive Search and Talent Advisory. Its primary akta.pro industry code is BPACAFAB, Executive & Leadership Direct Hire, with a secondary code of BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 561311 and its SIC code is 7361.