Pasona N A, Inc.

What Pasona N A, Inc. does

Pasona N A, Inc. is a New York-headquartered HR services subsidiary of Japan's Pasona Group, founded in 1985 to serve Japanese companies operating in North America. The firm operates across the US with named offices in New York and Atlanta and service coverage spanning the Northeast, Southeast, Midwest, Southwest, West Coast, and Hawaii. Its offering is structured around three core pillars — Talent Solution (recruitment, RPO, contract staffing, and direct hire for Japanese-English bilingual talent), Business Process Outsourcing, and Consulting (HR strategy, organizational development, and process re-engineering) — supplemented by add-on modules including U.S. Market Entry Support, Sphere Navigator (an HR management platform), Employee Survey, Compensation & Benefits Survey, Virtual HRBP, and an Executive Growth Program.

The company's technology stack is light and primarily service-enablement rather than differentiated: a chatbot for expatriate support, Virtual HRBP for remote HR advisory, and the Sphere Navigator HR platform, with Rippling used as the temp employee portal for dispatched workers. No proprietary AI models, APIs, or patents are disclosed, and the technology layer functions to extend human recruiter and consultant capacity rather than to automate core service delivery.

Revenue is generated through transaction fees on temporary and permanent placements, managed-service fees for BPO engagements, and professional services fees for consulting and market entry support. The go-to-market is recruiter-led and community-driven, combining direct enterprise engagement with content marketing via the ANIS Atlanta bilingual magazine, Japanese-language webinars for expatriate spouses, and a self-service job portal at pasona.com. Customers are predominantly Japanese multinationals in finance, IT, manufacturing, logistics, and retail, supplemented by named engagements with airlines (airport staffing) and government agencies (export promotion). The company is privately held within Pasona Group with no external funding, a registered capital of US $1.026M, and leadership under President & CEO Kenji Furushiro (古代賢司).

Name

Pasona N A, Inc.

Legal name

PASONA N A, INC.

Website

https://pasona.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Pasona N A, Inc. is a US-based HR services subsidiary of Japan's Pasona Group, providing bilingual Japanese-English staffing, BPO, and HR consulting to Japanese companies operating across North America since 1985.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Staffing and Placement Services: Temporary staffing, contract staffing, and direct placement services for Japanese-English bilingual professionals in the US
2. Business Process Outsourcing (BPO): Outsourcing services for HR functions, operational processes, and administrative support for client companies
3. Consulting Services: HR strategy, organizational development, and business process consulting engagements
4. Market Entry Support: US market entry support services for Japanese companies expanding to North America

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pasona N A, Inc. provides HR services to Japanese companies operating in North America and to Japanese-English bilingual professionals. Its core offerings span three pillars — Talent Solution (recruitment, RPO, direct hire, and contract staffing), Business Process Outsourcing (operational process outsourcing), and Consulting (HR strategy, organizational development, and process re-engineering) — supplemented by U.S. Market Entry Support, Sphere Navigator HR platform, Employee Survey, Compensation & Benefits Survey, Virtual HRBP, and Executive Growth Program.

Product overview

Pasona N A, Inc. is a comprehensive HR services company serving Japanese companies operating in North America. Their offering is structured around three core pillars—Talent Solution (recruitment/staffing), Business Process Outsourcing, and Consulting—supported by additional modules including U.S. Market Entry Support, Sphere Navigator HR platform, Employee Survey, Compensation & Benefits Survey (Salary Survey), Virtual HRBP, and Executive Growth Program. The company specializes in bilingual Japanese-English services for job seekers and corporate clients, with recent additions of chatbot-based expatriate support and virtual HR business partner services leveraging technology solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Solution Recruitment and staffing services for Japanese and bilingual professionals in North America, including Recruitment Process Outsourcing (RPO), direct hire placement, and contract staffing solutions. Targets Japanese companies operating in the U.S. seeking bilingual talent.
• Business Process Outsourcing BPO services that help companies outsource operational and administrative processes, allowing them to focus on core business functions. For Japanese companies operating in North America.
• Consulting Service HR and organizational consulting including organizational strategy, business process re-engineering, and HR transformation. For Japanese companies establishing or expanding in North America.
• U.S. Market Entry Support Comprehensive support services for Japanese companies entering the U.S. market, including market research, regulatory compliance, and business setup assistance.
• Sphere Navigator HR management platform solution for navigating workforce management and HR operations in North America.
• Employee Survey Employee engagement and satisfaction survey services to help organizations measure and improve workplace culture.
• Compensation & Benefits Survey Salary survey and compensation benchmarking services to help companies establish competitive pay structures.
• Virtual HRBP Virtual HR Business Partner services providing technology-enabled HR strategic support for organizations.
• Executive Growth Program Leadership development and executive training programs to enhance management capabilities and professional growth.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adecco Group: Adecco is a global leader in staffing and HR solutions, offering general and specialist placement plus workforce consulting; it is a broad incumbent that overlaps with Pasona N A's staffing, BPO, and HR consulting lines.
• Robert Half International: Robert Half is a major U.S.-headquartered staffing and consulting firm specializing in finance, accounting, technology, and administrative placements; it overlaps with Pasona N A's contract and direct hire business for office-based roles at Japanese subsidiaries.
• ManpowerGroup: ManpowerGroup is one of the largest global staffing and workforce solutions providers; it competes for large enterprise staffing, BPO, and RPO contracts, including those from Japanese multinationals operating in the U.S.
• Recruit Holdings (RGF Staffing): Recruit Holdings is the parent of RGF Staffing and one of Japan's largest HR services conglomerates; it serves Japanese corporates globally with staffing, placement, and HR technology, making it a broad incumbent comparable in scale and category.

Direct peers

• Hays plc: Hays is a global staffing and recruitment firm with significant cross-border placement activity, including into Japan-related accounts; it competes for the same enterprise RPO, contract, and permanent placement engagements that Pasona N A targets.
• Michael Page International: Michael Page is a global specialist recruitment firm with dedicated Japan and bilingual practice teams; its executive search and permanent placement business competes directly with Pasona N A's RPO and direct hire services for Japanese multinational clients.
• JAC Recruitment: JAC Recruitment is a Japan-headquartered recruitment firm with strong operations in Asia, Europe, and the U.S., specializing in bilingual Japanese-English placements for Japanese-affiliated companies — a direct peer for Pasona N A's Talent Solution offering.
• Robert Walters Japan: Robert Walters operates a Japan-focused recruitment business placing bilingual professionals into Japanese corporates and multinationals; it directly overlaps with Pasona N A's Japanese-English staffing and executive search focus.

Regional players

• Links International: Links International is an Asia-Pacific-focused HR services and staffing provider serving multinational and Japanese clients across multiple Asian markets; it is comparable to Pasona N A in cross-border bilingual placement, though primarily Asia-Pacific rather than North America.

Emerging players

• Tokyo Consulting Firm: Tokyo Consulting Firm supports Japanese companies expanding overseas with consulting and HR-adjacent professional services; it is comparable to Pasona N A's U.S. market entry support and HR consulting practices from a Japanese parent-perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pasona.usa
• LinkedInlinkedin.com/company/pasona-na-inc
• Xx.com/pasona_na

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasona N A, Inc.