Synergy

What Synergy does

Synergy Group Australia is an Australian-owned private professional services firm founded in 1999 in Canberra, employing 400+ specialists across offices in Canberra, Melbourne (opened 2024), Brisbane, and Sydney. It serves exclusively Australian government clients, with the Australian Federal Government as the primary segment and additional work for state governments and the Defence sector. The firm operates as an enterprise field-sales consultancy, engaging clients through government Request for Proposal processes and delivering multi-year engagements tailored to agency requirements.

The service portfolio spans program design and delivery, strategy/design/innovation (ThinkPlaceX), enterprise resource planning (notably SAP for federal agencies), digital transformation (Synergy Digital), defence advisory, managed ICT services for Defence, CFO Advisory and CFO Professional financial services, internal audit and assurance, strategic sourcing/procurement, creative and behavioural change campaigns (creativeXpeople), and the Advanced Modelling Group for labour market, macroeconomic, and critical infrastructure analytics. Proprietary technology assets include the Digital Trust Index developed by the Advanced Modelling Group, a bespoke SharePoint-hosted working paper solution for the audit team, and an in-house intensive Blue Prism RPA training package. The firm is one of four Blue Prism Authorised Training Partners in Australia and won the 2019 Blue Prism APAC Most Promising Newcomer Award.

Revenue is generated primarily through professional services and managed services contracts procured via Australian government RFP processes, with no public pricing tiers disclosed. Named anchor engagements include Services Australia (internal audit partner since 2014), the Department of Environment and Energy, and the Department of Veterans' Affairs. The firm is privately held with no disclosed parent company, external investors, or funding rounds, and is led by CEO Robert Kennedy. The headcount range of 251–500 and the steady cadence of new sub-brand launches (CFO Advisory in 2022, RAP in 2023, Melbourne office in 2024) indicate a mature mid-tier consultancy extending adjacencies rather than pursuing aggressive scaling.

Name

Synergy

Legal name

Synergy Group Australia

Website

https://synergygroup.net.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Synergy Group Australia is a Canberra-headquartered, Australian-owned professional services firm with 400+ specialists delivering consulting, digital, defence, managed ICT, CFO advisory, and assurance services exclusively to Australian government clients.

Ownership category

akta.pro rank

Product category

Government Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Government consulting services
• Program design delivery
• Defence advisory services
• Enterprise resource planning
• Managed ICT services

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional consultancy services including program design and delivery, governance risk and compliance, strategy and design, and advisory services. Typically delivered through project-based engagements with government agencies.
2. Managed Services: ICT solutions for Defence and other government clients offering managed services, common services, and strategic partnerships. End-to-end IT service lifecycle management.
3. Training Services: Authorized Training Partner (ATP) for Blue Prism RPA training, delivering face-to-face intensive training packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Synergy Group is an Australian-owned professional services firm delivering consulting, advisory, managed ICT, and training services to Australian federal and state government agencies. Core service lines include Program Design and Delivery, ThinkPlaceX (strategy and innovation), Enterprise Resource Planning, Synergy Digital, Defence advisory, and Managed Services, supported by specialist practices in CFO Advisory, RPA Training (Blue Prism), Advanced Modelling, creativeXpeople, Assurance Services, and Strategic Sourcing.

Product overview

Synergy Group is an Australian-owned professional services firm providing a comprehensive portfolio of consulting services to government clients. The core offerings include Program Design and Delivery, ThinkPlaceX (strategy and innovation), Enterprise Resource Planning, Synergy Digital, Defence Consulting, and Managed Services. Supporting these are specialized practices including CFO Advisory and CFO Professional for finance services, creativeXpeople for creative and behavioural services, and an Advanced Modelling Group for analytics. The firm also offers Blue Prism RPA training as an Authorised Training Partner and has developed proprietary research products like the Digital Trust Index. Services span governance, risk and compliance, procurement, internal audit, and digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• ThinkPlaceX: Partner in strategy, design and innovation
• Synergy Digital
• creativeXpeople
• CFO Advisory
• CFO Professional

Products and services

• Program Design and Delivery
• ThinkPlaceX
• Enterprise Resource Planning (ERP)
• Synergy Digital
• Defence Consulting
• Managed Services
• CFO Advisory
• CFO Professional
• RPA Training Services
• Digital Trust Index
• Advanced Modelling Group (AMG)
• creativeXpeople
• Assurance Services
• Strategic Sourcing

Quantifiable outcome

• Australia Day Award and Secretary's commendation for Department of Veterans' Affairs project delivery
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Indigenous Marathon Foundation (IMF)coreStrategic or Co-development Partner · 1 January 2024Three-year corporate sponsorship of the Indigenous Marathon Foundation. CEO Rob Kennedy created the IMF CEO Run for Reconciliation program challenging other CEOs to raise $50,000 each while training for marathons.
• Blue PrismcoreTechnology or Integration · 1 January 2019Synergy Group is an Authorized Training Partner (ATP) for Blue Prism, one of only four ATPs in Australia. They deliver RPA training and are part of Blue Prism's partner ecosystem for robotic process automation solutions.
• Roundabout CanberraminorOthersCorporate social responsibility partnership providing safe, high-quality essential baby and children's items to families in need through community and not-for-profit organisations.
• Soldier On AustraliaminorOthersCorporate social responsibility partnership committed to working side-by-side with veterans and their families to help secure their future and enable them to thrive in civilian life.
• AAK-ITHER GroupminorStrategic or Co-development PartnerWorked with Kurawali and Mbarbaram man Benny Eggmolesse from AAK-ITHER Group to guide development of Reconciliation Action Plan with unique insights and guidance.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nous Group: Australian-owned management consultancy headquartered in Melbourne with a deep public sector strategy and policy practice. Closest direct peer to Synergy in terms of size, ownership profile, and federal/state government focus.
• Datacom: Australian-headquartered IT services and consulting firm with substantial federal and state government contracts, including managed services, cloud, and digital transformation work that overlap with Synergy Digital and Managed Services offerings.
• Aurecon: Australian-owned professional services and engineering advisory firm with significant government infrastructure and defence advisory engagements. Comparable operating model combining consulting with technical/managed services delivery.

Broad incumbents

• KPMG Australia: Big 4 firm with a substantial Australian government and defence consulting practice spanning CFO advisory, digital transformation, and program assurance. Overlaps with Synergy across most service lines but operates at much larger scale as part of a global network.
• PwC Australia: Big 4 firm with deep federal government consulting, digital transformation, and CFO advisory practices. Competes directly with Synergy on government engagements but with global delivery capabilities and broader industry depth.
• Deloitte Australia: Big 4 firm with one of the largest Australian government and public sector consulting practices, plus defence and digital transformation capabilities. Direct competitor on most major federal RFPs.
• EY Australia: Big 4 firm with government advisory, digital transformation, and CFO consulting practices competing in the same Australian public sector market as Synergy, with significantly larger scale and global resources.
• Accenture Australia: Global management and technology consulting firm with extensive Australian government and defence digital transformation work. Overlaps with Synergy Digital and ERP practices but operates at much larger scale.

Emerging players

• Slalom: US-based consulting firm with a regional/local model emphasising technology, strategy, and transformation delivery. Comparable operating philosophy and emerging presence in Australian government digital transformation adjacent to Synergy's portfolio.

Regional players

• Thoughtworks Australia: Global technology consultancy with Australian presence serving government and enterprise clients on digital transformation, data, and platform engineering. Regional unit of a multinational that overlaps with Synergy Digital's technology advisory work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@synergygroupaustralia7105
• LinkedInlinkedin.com/company/synergy-group-australia
• Instagraminstagram.com/synergygroupau
• Xx.com/synergygroupaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy