Soldier On Australia
- Company typePrivate
- Founded2012
- HeadquartersFyshwick, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Soldier On Australia firmographics
Firmographics- Name
- Soldier On Australia
- Legal name
- Soldier On Ltd
- Website
- https://soldieron.org.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Soldier On Australia industry classification
Industry- Product category
- Veterans Support Services
- NAICS
- Other Individual and Family Services (624190), Vocational Rehabilitation Services (6243), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Veterans & Military Family Benefits Administration (BPAIAKAI), Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)
Keywords
Where Soldier On Australia is headquartered
LocationHeadquarters
- HQ city
- Fyshwick
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Soldier On Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: Soldier On generates revenue primarily through donations from individuals, corporations, and supporters. The organization runs annual fundraising campaigns including the March On Challenge, Tax Time Appeals, and Remembrance Day Appeals. The March On 2025 campaign raised $2.16 million.
- Corporate Partnerships: Strategic partnerships with corporate sponsors such as Penske Australia, Defence Health, and other organizations that provide financial support and in-kind contributions in exchange for association with the veteran support mission.
- Government Grants: Funding from government sources to support delivery of veteran support programs and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free services for veterans and families |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Soldier On Australia product offering
Product offeringCore offering
Soldier On delivers free, holistic support services to current and former Australian Defence Force personnel and their families through its HELP Model, which comprises four pillars: Health and Wellbeing Services (evidence-based psychology and Telehealth), Employment Support (one-on-one career assistance and a Jobs and Opportunities Board), Learning and Education Programs (mentoring and education pathways), and Participate and Connect (social connection activities). Services are delivered in person and remotely and are funded by donations, corporate partnerships, and government grants.
Product overview
Soldier On is a not-for-profit organisation delivering holistic support services to Australian Defence Force personnel and their families. Its core offering is the HELP Model, a four-pillar framework comprising Health and Wellbeing Services, Employment Support, Learning and Education Programs, and Participate and Connect activities. These services are delivered through a combination of in-person and remote channels (phone and online). Key digital products include the Jobs and Opportunities Board, Career and Education Hub, Micro Mentoring Program, and Learning and Development Sessions. The organisation also operates fundraising products including the annual March On Challenge campaign and Remembrance Day Appeal, with the March On Challenge App supporting donor engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Health and Wellbeing Services
Quantifiable outcome
- Over 6,000 veterans and family members engaged in social connection activities in 2024-2025
- +4 more outcomes
Companies that use Soldier On Australia
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Soldier On Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Soldier On Australia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Australian Red CrosscoreOfficial partnership to expand volunteer opportunities for former and current serving ADF personnel. The partnership creates expanded pathways for veterans to engage in volunteer work through Australian Red Cross programs.
- SANE AustraliacorePartnership giving ADF personnel, veterans, and their families greater access to mental health support. Combines SANE Australia's specialized mental health resources with Soldier On's holistic veteran support services.
- Defence HealthcoreOfficial partner supporting Soldier On's parenting programs in 2026. Defence Health provides funding and support specifically for parenting programs designed for veteran families dealing with intergenerational trauma, deployments, separations, and transitions.
- Penske AustraliacoreNational partnership announced to strengthen support for Australian veterans. Penske Australia, a leading supplier of heavy-duty trucks, diesel engines, and power systems, partners with Soldier On to provide employment opportunities and support for veterans transitioning to civilian careers.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Soldier On Australia competitors and assessment
Company assessmentBroad incumbents
- Australian Red Cross: Large-scale Australian humanitarian organization; recently entered a strategic partnership with Soldier On to expand veteran volunteer pathways, signalling capability overlap and ecosystem-level positioning.
- MIND Australia: National community-managed mental health organisation providing psychosocial support, housing and clinical services — overlapping Soldier On's mental health and social participation offering at broader population scale.
- SANE Australia: National mental health nonprofit offering information, peer support and clinical services; strategic partner of Soldier On, with overlapping capability in mental health service delivery to vulnerable populations.
Direct peers
- Mates4Mates: Australian not-for-profit supporting current and ex-serving Australian Defence Force members and their families with physical recovery, mental health, employment and social connection programs. Highly comparable mission and service mix to Soldier On.
- Legacy Australia: Australian charity focused on the families of deceased and incapacitated veterans, offering welfare, education, housing and social support — overlapping Soldier On's family-focused service mandate.
- Invictus Australia: Australian not-for-profit using sport to support the recovery and rehabilitation of wounded, injured and ill veterans — comparable veteran-only audience and Participation pillar overlap.
- RSL Australia: Australia's largest ex-service organization providing welfare, advocacy and community support to veterans and their families; competes with Soldier On for the same donor base, corporate sponsorships and volunteer pool.
- Bravery Trust: Australian charity providing financial counselling, financial assistance and mental health support to current and ex-serving ADF members — directly comparable target population and wellbeing focus.
- Open Arms (VVCS - Veterans and Veterans Families Counselling Service): Australian Government-funded service delivering free mental health and wellbeing support to current and ex-serving ADF personnel and their families — directly overlapping Soldier On's Health and Wellbeing pillar.
Regional players
- Soldier On (US): US-based veteran support nonprofit operating in a different geography, but with a closely aligned mission around holistic veteran and family support — useful as a structural and brand-mirror peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Soldier On Australia social profiles
Digital presenceSoldier On Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soldier On Australia leadership team
Management profileNumber of profiles
Profiles3 records
Soldier On Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soldier On Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soldier On Australia
What does Soldier On Australia do?
Soldier On delivers free, holistic support services to current and former Australian Defence Force personnel and their families through its HELP Model, which comprises four pillars: Health and Wellbeing Services (evidence-based psychology and Telehealth), Employment Support (one-on-one career assistance and a Jobs and Opportunities Board), Learning and Education Programs (mentoring and education pathways), and Participate and Connect (social connection activities). Services are delivered in person and remotely and are funded by donations, corporate partnerships, and government grants.
Is Soldier On Australia a public or private company?
Soldier On Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Soldier On Australia founded?
Soldier On Australia was founded in 2012. It employs 51 to 100 people.
Where is Soldier On Australia based?
Soldier On Australia is headquartered in Fyshwick, Australia, in the Oceania region.
How does Soldier On Australia make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Partnerships and government Grants.
Who are Soldier On Australia's main competitors?
Broad incumbents on record are Australian Red Cross, MIND Australia and SANE Australia. Direct peers are Mates4Mates, Legacy Australia, Invictus Australia, RSL Australia, Bravery Trust and Open Arms (VVCS - Veterans and Veterans Families Counselling Service). Soldier On (US) is listed as a regional player.
Does Soldier On Australia have an API?
No public API is recorded for Soldier On Australia.
What industry is Soldier On Australia in?
Soldier On Australia's product category is Veterans Support Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of BPAIAKAI, Veterans & Military Family Benefits Administration. Its NAICS code is 624190 and its SIC code is 8300.