Zimbrick Inc.
- Company typePrivate
- Founded1965
- HeadquartersMadison, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Zimbrick Inc. firmographics
Firmographics- Name
- Zimbrick Inc.
- Legal name
- Zimbrick Auto Group
- Website
- https://zimbrick.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Zimbrick Inc. is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Zimbrick Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new vehicles from 16 automotive brands including Chevrolet, GMC, Honda, Hyundai, Nissan, Mercedes-Benz, BMW, Audi, Porsche, Volkswagen, Acura, Buick, Infiniti, Genesis, MINI, and Mercedes Sprinters. Revenue generated through vehicle sales price margins.
- Used Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles. Includes inventory of sedans, trucks, SUVs, hybrids, and electric vehicles. All qualifying Zimbrick used vehicle purchases include a warranty.
- Service and Parts: Vehicle maintenance and repair services at 20 service locations. Genuine parts sales. Body shop services for collision repair.
- Financing and Leasing: In-house and third-party financing options for vehicle purchases and leases. Flexible solutions for new and pre-owned vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles with manufacturer rebates and dealer incentives |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Zimbrick Inc. product offering
Product offeringCore offering
Zimbrick Inc. operates a multi-brand automotive dealership group selling new, pre-owned, and certified pre-owned vehicles from 16 manufacturers (Acura, Audi, BMW, Buick, Chevrolet, Genesis, GMC, Honda, Hyundai, Infiniti, Mercedes-Benz, MINI, Nissan, Porsche, Volkswagen, and Mercedes Sprinters). The company complements vehicle sales with 20 service and parts locations, a dedicated body shop, in-house and third-party financing/leasing, trade-in valuation, and a fleet and commercial vehicle division serving business buyers.
Product overview
Zimbrick Automotive is a traditional new and used car dealership operating a platform-plus-services model. The core product is vehicle sales across new, pre-owned, and certified pre-owned categories, encompassing over 16 brands (Chevrolet, GMC, Honda, Hyundai, Mercedes-Benz, BMW, Audi, Porsche, Acura, Buick, Genesis, Infiniti, MINI, Nissan, Volkswagen) and vehicle types (sedans, trucks, SUVs, luxury, EVs, hybrids). The company operates as a unified dealership network with add-on service modules including a Service Center, Parts Center, Body Shop, vehicle financing, and trade-in valuation services. The product portfolio includes specialized sub-categories such as Electric Vehicle Inventory, Hybrid Vehicle Inventory, Luxury Vehicle Sales, Commercial & Fleet Vehicles, and a budget-focused Vehicle Under 15K selection. The ecosystem is anchored by a selection of over 3,000 vehicles across 16 dealership locations plus 20 service locations, with all qualifying used vehicle purchases including a warranty and full tank of gas.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales
Quantifiable outcome
- Rigorous multi-point inspections ensure all vehicles meet high standards before sale
- +2 more outcomes
Companies that use Zimbrick Inc.
Customer profileSegments3 records
Ideal customer profiles2 records
Zimbrick Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zimbrick Inc. partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Zimbrick Inc. competitors and assessment
Company assessmentDirect peers
- Kunes Auto Group: Multi-brand regional dealer group headquartered in Delavan, Wisconsin, with overlapping mass and premium franchises across southern Wisconsin and northern Illinois. Direct substitute for consumers shopping in the same Madison-adjacent geography.
- Russ Darrow Group: Family-owned Wisconsin auto group with dealerships and collision centers across the Milwaukee/Madison corridor. Closest like-for-like comparison on ownership structure, geographic footprint, and brand mix.
- Bergstrom Automotive: Privately held Midwest dealer group with mass and luxury franchises in Wisconsin and surrounding states. Comparable scale, multiple-OEM franchise model, and integrated body-shop/service operations.
- Group 1 Automotive: Fortune 500 franchised dealer group with ~200 dealerships across the U.S. and U.K. Premium and import-brand heavy mix parallels Zimbrick's franchise portfolio.
- Sonic Automotive: Public franchised dealer group with EchoPark used-car and F&I captive. Same multi-brand franchise model with growing used-vehicle vertical; comparable revenue mix and operating structure.
- Asbury Automotive Group: Public franchised dealer with ~150 stores and the Clicklane digital channel. Closely mirrors Zimbrick's mix of premium franchises, F&I focus, and Clicklane-like online shopping funnel.
Regional players
- Holz Motors: Wisconsin-based multi-brand dealer with Hmong and Spanish bilingual services similar to Zimbrick. Comparable in addressing underserved immigrant communities through native-language sales.
Broad incumbents
- Lithia Motors: Largest U.S. franchised auto retailer with hundreds of stores across the country. Same multi-brand dealership model at vastly greater scale; benchmark for consolidated retail operating leverage.
- AutoNation: Public national dealer group operating 200+ franchises. Same franchise model, broader geographic diversification, and additional used-car and AutoNation Finance extensions.
Emerging players
- Carvana: Pure-play online used-car retailer selling vehicles via vending-machine fulfillment. Represents the digital-native model threatening traditional dealer economics and customer acquisition funnels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Zimbrick Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zimbrick Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Zimbrick Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zimbrick Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zimbrick Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zimbrick Inc.
What does Zimbrick Inc. do?
Zimbrick Inc. operates a multi-brand automotive dealership group selling new, pre-owned, and certified pre-owned vehicles from 16 manufacturers (Acura, Audi, BMW, Buick, Chevrolet, Genesis, GMC, Honda, Hyundai, Infiniti, Mercedes-Benz, MINI, Nissan, Porsche, Volkswagen, and Mercedes Sprinters). The company complements vehicle sales with 20 service and parts locations, a dedicated body shop, in-house and third-party financing/leasing, trade-in valuation, and a fleet and commercial vehicle division serving business buyers.
Is Zimbrick Inc. a public or private company?
Zimbrick Inc. is a private company. It is classified as family owned and is currently operating.
When was Zimbrick Inc. founded?
Zimbrick Inc. was founded in 1965. It employs 501 to 1,000 people.
Where is Zimbrick Inc. based?
Zimbrick Inc. is headquartered in Madison, United States, in the North America region.
How does Zimbrick Inc. make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Parts and financing and Leasing.
Who are Zimbrick Inc.'s main competitors?
Direct peers on record are Kunes Auto Group, Russ Darrow Group, Bergstrom Automotive, Group 1 Automotive, Sonic Automotive and Asbury Automotive Group. Holz Motors is listed as a regional player. Broad incumbents are Lithia Motors and AutoNation. Carvana is listed as an emerging player.
Does Zimbrick Inc. have an API?
No public API is recorded for Zimbrick Inc..