WGMD

Local Radio Broadcastingwgmd.com

WGMD operates dual FM radio stations (92.7 WGMD and 98.5 WUSX) under "The Talk of Delmarva," delivering local news, weather, traffic, sports, and community programming to the Delmarva Peninsula, with revenue from local advertising and sponsorships.

Company typePrivate
Founded-
HeadquartersLewes, United States
Headcount11–50
GTM typeB2C
OfferingServices

What WGMD does

WGMD is a regional FM radio broadcaster operating dual stations — 92.7 WGMD and 98.5 WUSX — under the brand "The Talk of Delmarva," serving the Delmarva Peninsula (Sussex County, Delaware, and Maryland Eastern Shore). The station is owned by DataTech Digital, LLC, a privately held Delaware LLC, and broadcasts a news/talk format covering local news, weather, traffic, sports (including Baltimore Ravens), fishing reports, and community programming. Headquartered in Rehoboth Beach, Delaware, the company maintains rotating remote studio locations across Sussex County (Harrington, Millsboro, Georgetown) as part of its "Out & About Wednesday" community outreach program.

The underlying technology stack is conventional broadcast infrastructure: FCC-licensed FM transmitters for the two stations, dedicated digital streaming endpoints (wgmd.stream and wusx.stream), a WordPress-based content website, podcast distribution, and a companion WGMD TV video channel. The product surface extends beyond radio into on-demand podcasts (Mike Bradley, Jake Smith, MJ Powell, Rehoboth Foodie, Tipping the Scales of Justice), a community events calendar, a regional job board ("Find A Job Delmarva"), and a branded merchandise storefront operated via Fourthwall. National content is supplemented through affiliation agreements with Fox News, Fox Sports, and Fox Business.

Revenue is generated almost exclusively through local and regional advertising and program sponsorships (e.g., Fishing Report, Flea Market), sold via a direct sales motion targeting SMB advertisers seeking access to the Delmarva audience. Pricing is quote-based and not publicly disclosed. The company is founder/family-controlled with no disclosed institutional investment, has 11–50 employees, and operates as a single-market regional broadcaster without a mobile app or public API.

WGMD firmographics

Firmographics

Name: WGMD
Legal name: DataTech Digital, LLC
Website: https://wgmd.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: WGMD operates dual FM radio stations (92.7 WGMD and 98.5 WUSX) under "The Talk of Delmarva," delivering local news, weather, traffic, sports, and community programming to the Delmarva Peninsula, with revenue from local advertising and sponsorships.
Ownership category
akta.pro rank

WGMD industry classification

Industry

Product category: Local Radio Broadcasting
NAICS: Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: News Talk Radio & Current Affairs Stations (MPABAIAI)
akta.pro secondary industries: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

Local radio broadcasting
News and talk radio
FM radio station
Digital radio streaming
Community news coverage

Where WGMD is headquartered

Location

Headquarters

HQ city: Lewes
HQ country: United States
HQ region: North America

Offices5 records

Markets served

WGMD business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Advertising & Sponsorships: Primary revenue stream from local and regional advertisers seeking to reach the Delmarva Peninsula audience. The station offers advertising packages including sponsorships for specific programming segments like the Fishing Report and Flea Market.

Pricing tiers

Model	Billing	Price
Other	Other	Advertising and sponsorship packages

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

WGMD product offering

Product offering

Core offering

WGMD operates two FCC-licensed FM radio stations (92.7 WGMD and 98.5 WUSX) branded as "The Talk of Delmarva," serving Delaware and Maryland's Eastern Shore with local news, weather, traffic, sports, and community programming. The company complements over-the-air broadcasting with digital streaming, on-demand podcasts, video content (WGMD TV), and an online news portal for the Delmarva Peninsula audience.

Product overview

WGMD (The Talk of Delmarva) is a regional radio broadcast and digital media company operating dual FM radio stations (92.7 WGMD and 98.5 WUSX) serving the Delmarva peninsula. The company operates as a platform-plus-products architecture with its core radio broadcast service supported by digital streaming, podcasts, and television content. The product portfolio includes news coverage, weather forecasting, traffic updates, sports programming (including Baltimore Ravens coverage and fishing reports), community programming (Out & About Wednesdays, community events calendar), and e-commerce merchandise. The stations are licensed through the FCC and owned by DataTech Digital, Inc. with studios providing both audio and video content distribution across Delaware and Maryland communities.

Differentiator

Problem solved

Functional benefit

Products and services

WGMD 92.7 FM Radio

Companies that use WGMD

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles2 records

WGMD technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

WGMD partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor.

Fox NewsminorGTM or Marketing PartnerContent partnership providing Fox News national news content to supplement WGMD's local coverage on the Delmarva Peninsula.
Fox SportsminorGTM or Marketing PartnerContent partnership providing Fox Sports national sports content including Baltimore Ravens coverage for Delmarva listeners.
Fox BusinessminorGTM or Marketing PartnerContent partnership providing Fox Business national business news content to WGMD's local audience.

Scale indicators2 records

WGMD competitors and assessment

Company assessment

Broad incumbents

Audacy: A major U.S. radio broadcaster and podcast publisher operating AM/FM stations plus the Audacy streaming app. Overlaps with WGMD in talk/news format stations and competes for digital audio listening share.
Cumulus Media: Large-scale U.S. radio operator running hundreds of local FM/AM stations across mid and small markets. Operates in adjacent Delmarva-adjacent geographies and competes for similar local advertiser budgets.
iHeartMedia: The largest U.S. terrestrial radio operator with hundreds of FM stations plus the iHeart digital audio platform. Competes for the same advertising dollars as WGMD at national scale, but with vastly broader reach and digital infrastructure.

Direct peers

Salem Communications: A news/talk and Christian-format focused radio broadcaster operating stations and networks across the U.S. Salem's emphasis on news, talk, and local content closely matches WGMD's "The Talk of Delmarva" positioning.
Townsquare Media: Operates a portfolio of local and regional FM radio stations across smaller and mid-sized U.S. markets, mirroring WGMD's model of running multiple local frequencies with localized news, talk, and sports content serving defined geographies.
Emmis Communications: A radio broadcasting operator running local FM stations in select U.S. markets, with a similar mix of on-air programming, digital streaming, and community-focused content monetization.
Beasley Broadcast Group: Owns and operates a cluster of local AM/FM radio stations in mid-sized markets, with comparable emphasis on local news, sports, and community content distributed across both broadcast and digital platforms.

Regional players

WBOC-TV / Salisbury: A dominant local TV/news outlet on the Delmarva Peninsula. While broadcast on TV rather than radio, it competes directly with WGMD for Delmarva local-news audience attention and regional advertising dollars.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

WGMD compliance and trust

Trust signal

Compliance1 record

WGMD financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WGMD leadership team

Management profile

Number of profiles

Profiles3 records

WGMD funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WGMD M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WGMD

What does WGMD do?

Is WGMD a public or private company?

WGMD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was WGMD founded?

WGMD was founded in -1. It employs 11 to 50 people.

Where is WGMD based?

WGMD is headquartered in Lewes, United States, in the North America region.

How does WGMD make money?

One revenue line is on record: advertising & Sponsorships.

Who are WGMD's main competitors?

Broad incumbents on record are Audacy, Cumulus Media and iHeartMedia. Direct peers are Salem Communications, Townsquare Media, Emmis Communications and Beasley Broadcast Group. WBOC-TV / Salisbury is listed as a regional player.

Does WGMD have an API?

No public API is recorded for WGMD.

What industry is WGMD in?

WGMD's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABAIAI, News Talk Radio & Current Affairs Stations, with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516110 and its SIC code is 4832.