Energy Muse
Energy Muse is a privately held, direct-to-consumer e-commerce retailer founded in 2000 and based in Torrance, California, selling crystals, crystal jewelry, wellness home goods, and frequency generator devices to wellness-focused consumers, spiritual enthusiasts, and gift buyers globally.
- Company typePrivate
- Founded2000
- HeadquartersTorrance, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Energy Muse does
Energy Muse Jewelry Inc. is a privately held direct-to-consumer e-commerce retailer founded in 2000 by Heather Askinosie and Timmi Jandro and headquartered in Torrance, California. The company sells crystals, crystal jewelry (bracelets, necklaces, earrings, rings), energy tools, bath and body products, home decor, and frequency generator devices through a Shopify-powered online storefront at energymuse.com, with global shipping and a sales tax footprint across 28 US states. Merchandise is organized both by crystal type/shape and by intention categories (Wellness, Wealth, Protection, Calm, Love, Spirituality, Fresh Start, Personal Power), and the company promotes a proprietary wearing methodology called 'Power Banding' developed by co-founder Askinosie.
The business operates on a primarily one-time-purchase revenue model with prices ranging from roughly $5 (incense) to roughly $950 (large one-of-a-kind crystal boulders), supported by a $99 free-shipping threshold and a $5 flat ground shipping option. A subscription box with flat-rate FedEx 2-day monthly shipping and e-gift cards ($10-$250) provide secondary revenue mechanics. The company pursues a content-led go-to-market strategy: an extensive educational blog, the founder's book 'Crystal Muse', a 'Book a Healing with Heather' service offering, and active social media presence across Instagram, Facebook, YouTube, Pinterest, TikTok, and X, including a 5,000+ member 'Crystal Lover' Facebook community. Headcount is reported at 1-10 employees, consistent with a bootstrapped, founder-led operation.
Target customers include wellness-focused consumers, meditation and yoga practitioners, spiritual/metaphysical enthusiasts, gift buyers, and consumers seeking to enhance home or workspace energy. The company's stated differentiators are 25+ years of brand history, ethical sourcing from family-owned mines, hand-selection of crystals, and the founder's domain expertise, though the business competes in an unregulated, discretionary category with many low-cost substitutes and no proprietary technology beyond merchandising taxonomy and content.
Energy Muse firmographics
Firmographics- Name
- Energy Muse
- Legal name
- Energy Muse Jewelry Inc.
- Website
- https://energymuse.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Energy Muse is a privately held, direct-to-consumer e-commerce retailer founded in 2000 and based in Torrance, California, selling crystals, crystal jewelry, wellness home goods, and frequency generator devices to wellness-focused consumers, spiritual enthusiasts, and gift buyers globally.
- Ownership category
- akta.pro rank
Energy Muse industry classification
Industry- Product category
- Wellness Jewelry and Crystals
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
- akta.pro secondary industries
- Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Where Energy Muse is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Energy Muse business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time product sales through energymuse.com. Products include crystals, crystal jewelry (bracelets, necklaces, earrings, rings), energy tools, home decor, bath & body products, and books. No subscription required for purchase.
- E-Gift Cards: Digital gift cards delivered via email with values from $10 to $250, redeemable on the website. Never expire.
- Subscription Box Shipping: Subscription box orders ship via FedEx 2-day for $26.95 flat rate. Product itself appears to be purchased separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases with free shipping threshold |
| Other | Pay-as-you-go | E-Gift Cards |
| Subscription | Monthly | Subscription Box Shipping |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Energy Muse product offering
Product offeringCore offering
Energy Muse is a direct-to-consumer e-commerce retailer that sells crystals, crystal jewelry (bracelets, necklaces, earrings, rings), energy tools, bath and body products, home decor, frequency generators, and curated kits. Products are positioned around intentions such as wellness, wealth, protection, calm, love, spirituality, fresh start, and personal power, blending ancient crystal wisdom with modern energy tools and design.
Product overview
Energy Muse is an online crystal shop and healing jewelry store offering a curated portfolio of products centered on crystal energy and wellness. The company blends ancient crystal wisdom with modern energy tools and design to help customers live with intention and balance. The core product lines include: (1) loose Crystals sold individually by type (Amethyst, Black Tourmaline, Malachite, Rose Quartz, Selenite, Sapphire, and others); (2) Crystal Jewelry encompassing Bracelets (Energy Bracelet, Protection Bracelet, Money Magnet Bracelets, Love Reset Bracelet Bundle, Malachite Bracelet), Necklaces (Love Junkie Necklace, Prosperity Necklace), Earrings (Ruby, Watermelon Tourmaline, Citrine, Amethyst Crystal Hoops), and Rings; (3) Energy Tools for charging and cleansing crystals including Selenite Charging Plates, Selenite Charging Bowls, Copper Pyramid, and Selenite Charging Box; (4) Bath & Body Products including Jade Roller, bath salts, ritual kits, room sprays, and Amethyst Eye Pillow; (5) Home Decor including Selenite Lamps, crystal candles (Protection, Abundance, Relaxation), Selenite Heart Bowl, and other crystal home accessories; (6) Kits & Bundles combining multiple products for specific intentions; (7) Frequency Generators for producing healing frequencies; and (8) Gift Cards. The company emphasizes ethical sourcing, hand-selecting crystals from trusted vendors and family-owned mines.
Differentiator
Problem solved
Functional benefit
Products and services
- Crystals Raw, tumbled, and polished crystals including Amethyst, Black Tourmaline, Malachite, Rose Quartz, Selenite, and Sapphire, sold individually for healing, protection, and wellness purposes.
- Crystal Bracelets Healing crystal bracelets including the Energy Bracelet, Protection Bracelet, Money Magnet Bracelet, Remover of Obstacles Bracelet, Malachite Bracelet, Rutilated Quartz Bracelet, and Rainbow Moonstone Bracelet, designed for energy work and the Power Banding method.
- Crystal Necklaces Crystal necklaces including the Love Junkie Necklace (Rose Quartz pendant on nylon cord), Prosperity Necklace (Pyrite), and Larsonite Brass/Copper necklaces designed for intention-setting and energy work.
- Crystal Earrings Crystal hoop earrings featuring gemstones including Ruby, Watermelon Tourmaline, Citrine, and Amethyst, available in Gold and Silver finishes.
- Crystal Rings Crystal rings designed for energy work and intention setting, part of the crystal jewelry collection.
- Energy Tools Tools for charging and cleansing crystals including Selenite Charging Plates and Bowls, Copper Pyramid (energizer healing pyramid), and Selenite Incense Holders.
- Bath & Body Products Crystal-infused bath and body products including Jade Roller, Fast Money Bath Salts, Get Your Glow Back Ritual Kit, Amethyst Eye Pillow, High Vibes Crystal Room Spray, No Bad Vibes Room Spray, bath bombs, massage bars, and travel-size oil rollers.
- Home Decor Healing crystal home decor items including Selenite Lamps (Flower of Life), Protection/Abundance/Relaxation Crystal Candles, Selenite Heart Bowl, Apophyllite Freeform Crystal, Amethyst clusters, Malachite Slice, and incense accessories.
- Kits & Bundles Curated crystal kits and bundles including Love Reset Bracelet Bundle (with 21-day program), Valentine's Love Intention Kit, Peaceful Home Crystal Kit, and Get Your Glow Back Ritual Kit.
- Frequency Generators Devices that generate specific frequencies including Schumann Resonance (7.83 Hz) and other healing frequencies using scalar energy technology, designed for sleep improvement and stress relief.
- E-Gift Cards E-gift cards delivered via email in denominations of $10, $25, $50, $100, and $250, redeemable on energymuse.com with no expiration or processing fees.
- Daily Crystal Inspiration Card Deck A card deck designed for intuition, guidance, and insight using crystal energy principles, priced at $23.99.
Companies that use Energy Muse
Customer profileSegments4 records
Ideal customer profiles3 records
Energy Muse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Energy Muse partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Energy Muse competitors and assessment
Company assessmentDirect peers
- Moonrise Crystals: Moonrise Crystals is a direct peer selling crystals and crystal jewelry online with a focus on ethical sourcing and educational content. Both brands emphasize transparency about crystal origins and offer curated healing assortments.
- Crystal Vaults: Crystal Vaults is a direct peer offering crystals and metaphysical products online with extensive educational content about crystal properties. Both brands compete in the same category with overlapping product assortments and educational approaches.
- Healing Crystals: Healing Crystals is a direct competitor in the online crystal retail space, offering loose crystals, crystal jewelry, and educational content. Both brands target similar wellness-focused consumers and emphasize crystal healing properties.
- Satya Jewelry: Satya Jewelry is a direct peer offering spiritual jewelry with healing properties, including gemstone necklaces, bracelets, and earrings. Both brands create meaningful jewelry tied to spiritual intentions and metaphysical properties.
- Sage Goddess: Sage Goddess is a direct peer selling metaphysical tools, crystal jewelry, and intention-based products online. Both brands serve spiritual wellness consumers with similar curated crystal assortments, healing content, and intention-based product organization.
- Charms of Light: Charms of Light is a smaller direct peer offering crystal jewelry, crystals, and metaphysical products online. Both brands target spiritual wellness consumers with intention-based product organization and educational content.
Broad incumbents
- Moon Juice: Moon Juice is a broader wellness/spiritual brand offering adaptogenic supplements, beauty products, and crystal-infused items. Both brands target spiritual wellness consumers with intention-based positioning, though Moon Juice has a wider product portfolio and stronger funding.
- Goop: Goop is a broader wellness lifestyle brand offering crystals, metaphysical products, and intention-based jewelry within a much larger wellness portfolio. Both target wellness consumers, but Goop operates at significantly larger scale and scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Energy Muse social profiles
Digital presenceEnergy Muse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Energy Muse leadership team
Management profileNumber of profiles
Profiles2 records
Energy Muse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Energy Muse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Energy Muse
What does Energy Muse do?
Energy Muse is a direct-to-consumer e-commerce retailer that sells crystals, crystal jewelry (bracelets, necklaces, earrings, rings), energy tools, bath and body products, home decor, frequency generators, and curated kits. Products are positioned around intentions such as wellness, wealth, protection, calm, love, spirituality, fresh start, and personal power, blending ancient crystal wisdom with modern energy tools and design.
Is Energy Muse a public or private company?
Energy Muse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Energy Muse founded?
Energy Muse was founded in 2000. It employs 1 to 10 people.
Where is Energy Muse based?
Energy Muse is headquartered in Torrance, United States, in the North America region.
How does Energy Muse make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are E-Gift Cards and subscription Box Shipping.
Who are Energy Muse's main competitors?
Direct peers on record are Moonrise Crystals, Crystal Vaults, Healing Crystals, Satya Jewelry, Sage Goddess and Charms of Light. Broad incumbents are Moon Juice and Goop.
Does Energy Muse have an API?
No public API is recorded for Energy Muse.
What industry is Energy Muse in?
Energy Muse's product category is Wellness Jewelry and Crystals. Its primary akta.pro industry code is CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail, with a secondary code of CRAKAGAJ, Custom/Bespoke Jewelry Retail Studios. Its NAICS code is 458310 and its SIC code is 5944.