Robotics

What Robotics does

Robotix (רובוטיקס) is a privately held Israeli educational technology company founded in 2000 and operating as a subsidiary of the Chotam Chaiyim Group (קבוצת חותם חיים בע"מ), an educational-social enterprise conglomerate. The company delivers technology-integrated STEM, robotics, AI, and programming instruction to Israeli educational institutions from kindergarten through academia, claiming to serve tens of thousands of students and thousands of schools across 3 countries with 25+ years of operating history. Its primary differentiator versus generalist STEM vendors is regulatory anchoring: Robotix holds approvals from the Israeli Ministry of Education for 105+ courses, Gufn (גפ"ן) instructor certification, ISO 20400 sustainable-procurement certification, and approved-supplier status with the Prime Minister's Office, Israel Police, and Ministry of Defense.\n\nThe company's product surface centers on three pillars. First, the Yuval System (מערכת יובל), a proprietary learning management system offering access to 15,000 instructional videos, supported by a secondary Alpha LMS (מערכת אלפא). Second, an extensive hardware catalog covering LEGO Education (SPIKE, EV3, NXT, WeDo), Fischertechnik, micro:bit, Arduino, sensors, 3D printers, and laser cutters, sold via the robotix.co.il online storefront. Third, a physical innovation center called Chalomtziot (חלומציאות) in Petah Tikva that hosts workshops, FLL competition kickoffs, and partner events with Google Israel and the Horizon community. Adjacent offerings include Ministry-certified teacher training, FIRST LEGO League competition mentoring, STEM room design, summer camps, and a recent push into VR pre-medical simulation.\n\nRobotix operates a hybrid B2B/B2C revenue model. B2B revenues derive from sales-led institutional partnerships with K-12 schools, kindergartens, gifted programs, and research centers, frequently funded through the Ministry of Education STEM budget and government procurement channels. B2C revenues come from direct catalog sales, workshop and summer-camp enrollments, and innovation-center experiences. Pricing is quote-based for institutional bulk purchases, with VAT-excluded catalog pricing and monthly subscription access to LMS course content for individuals. Distribution is direct and sales-led rather than self-serve, with the e-commerce channel complementing (not replacing) the institutional sales motion.

Name

Robotics

Legal name

Robotix Ltd. (רובוטיקס בע"מ)

Website

https://robotix.co.il

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Robotix (רובוטיקס) is an Israeli educational technology company, founded in 2000, that delivers Ministry of Education-approved STEM, robotics, and AI curriculum via a proprietary LMS (Yuval), 35 certified instructors, an online hardware catalog, and an innovation center, serving thousands of K-12 institutions and tens of thousands of students primarily in Israel.

Ownership category

akta.pro rank

Product category

STEM Education Services

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710), Other Schools and Instruction (6116), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics Learning Platforms (EDAFANAB)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE), Teacher Training & Curriculum Providers (Robotics/Maker Education) (EDAMADAM), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), AI & Machine Learning for Robotics Programs (EDAMADAK), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)

Keywords

• Stem education programs
• Robotics curriculum design
• Edtech learning platforms
• Teacher training services
• Educational product catalog

Headquarters

HQ city

Rosh Ha'ayin

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Course fees and training services: Educational technology courses for schools and individual students, including certified instructor-led training programs approved by Ministry of Education
2. Product catalog sales: Sales of robotics kits, educational technology products, sensors, 3D printers, laser cutters, microcontrollers (Arduino, micro:bit), and educational supplies through online catalog
3. Workshop and event services: Single-day workshops, peak days, innovation center tours, and competition preparation services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Robotix provides Israeli Ministry of Education-approved STEM, robotics, AI, and programming education for K-12 students through certified instructor-led courses, an LMS with 15,000 instructional videos, hands-on workshops, FLL competition support, teacher training, makerspace design, and an online catalog of educational kits (LEGO Education, Fischertechnik, micro:bit, Arduino, 3D printers). Operations span kindergartens through academia across 3 countries, delivered through the company's innovation center, certified mentor network, and proprietary Yuval/Alpha learning platforms.

Product overview

Robotix operates as a comprehensive educational technology platform from Israel, offering a unified LMS system alongside the Yuval video learning platform. The company provides over 105 Ministry of Education-approved courses covering robotics, STEM, AI, and technology education. Core offerings include the Robotix LMS Platform for course delivery, the Yuval System with 15,000 instructional videos, the חלומציאות innovation space for hands-on learning, teacher training programs with certified mentors, FLL competition support, workshop programs, and an extensive product catalog of educational robotics and STEM kits including LEGO Education, Fischertechnik, Micro:bit, and Arduino equipment.

Differentiator

Problem solved

Functional benefit

Brands

• ALPHA (מערכת אלפא): Learning management system (LMS) referenced on the Robotix website alongside the Yuval system.
• YUVAL (מערכת יובל)
• Chalomatya Innovation Center (חלומציאות)

Products and services

• Robotix LMS (Yuval System) Proprietary Learning Management System (LMS) delivering 105+ Israeli Ministry of Education-approved courses across STEM, robotics, AI, and programming, supported by a 15,000-instructional-video library and multi-channel (frontal, hybrid, digital) course delivery.
• Chalomatya Innovation Center Physical innovation space in Petah Tikva (Aleksandry Yanie 14) hosting hands-on technology and robotics activities, workshops, FLL events, school visits, and Google/Horizon community events for students and educators.
• Teacher Training Programs Certified training programs for educators and instructors covering STEM, robotics, AI, and programming teaching methodologies, delivered through the Robotix LMS and approved by the Israeli Ministry of Education.
• FIRST LEGO League (FLL) Competition Support End-to-end support for schools and teams participating in FIRST LEGO League robotics competitions, including curriculum, materials, mentoring, and national kickoff event hosting as official partner of FIRST Israel.
• Workshops and Peak Days Themed single-day workshops and peak-day events covering robotics, drones, 3D printing, AI entrepreneurship, and animation programming for students grades 5-9, hosted at the Chalomatya Innovation Center.
• Robotix Educational Product Catalog Online catalog at robotix.co.il offering educational robotics kits, LEGO Education sets, Fischertechnik kits, STEM science kits, microcontrollers (Arduino, micro:bit), 3D printers, laser cutters, and makerspace equipment for B2C and B2B buyers.

Quantifiable outcome

• Tens of thousands of students educated annually
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FIRST Israel (פירסט ישראל)coreStrategic or Co-development PartnerOfficial partner for FIRST LEGO League robotics competitions in Israel. Organizes national competitions, trains mentors, and prepares teams for international competitions.
• Ministry of Education Israel (משרד החינוך)coreStrategic or Co-development PartnerOfficial course approval for 105+ courses. Gufn certification for instructors. STEM budget authorized provider.
• Google IsraelminorGTM or Marketing PartnerHosts innovation events at the Chalomtziot innovation center. Collaborative technology education events.
• Horizon CommunityminorGTM or Marketing PartnerHosts community events and educational programs for Horizon community at innovation center.
• Yuval System (מערכת יובל)coreTechnology or IntegrationProprietary learning management system providing 15,000 instructional videos to students. Key differentiator for equal technology access.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LEGO Education: LEGO Education develops SPIKE, EV3, WeDo and FIRST LEGO League kits used in classrooms worldwide. Robotix both resells LEGO Education kits and runs the Israeli FLL franchise, making LEGO Education both a supplier and the most directly comparable curriculum/kits competitor.
• VEX Robotics (Innovation First International): VEX Robotics offers K-12 robotics kits (VEX IQ, VEX EDR) and runs VEX IQ/ROBOTC competitions that directly compete with FIRST LEGO League in the school-robotics competition category Robotix serves.
• Wonder Workshop: Wonder Workshop sells Dash, Dot, and Cue educational robots paired with a K-8 coding curriculum — competing head-on with Robotix's robotics + coding curriculum offering for elementary and middle schools.
• Sphero: Sphero provides programmable K-12 educational robots (SPRK+, Bolt, Indi) with lesson plans and a content library, paralleling Robotix's combined hardware-plus-curriculum model in school STEM programs.
• Makeblock (Shenzhen Makeblock Co.): Makeblock produces STEAM education kits (mBot, Codey Rocky, Halocode) and curriculum for K-12, with global school distribution overlapping Robotix's robotics and coding course offerings.
• FIRST (For Inspiration and Recognition of Science and Technology): FIRST operates the FLL/FTC/FRC competition ecosystem globally; Robotix is the official Israeli FLL organizer and runs FFL training, making FIRST the parent platform peer for competition-driven robotics education.
• Fischertechnik: Fischertechnik produces STEM construction and robotics kits widely used in European classrooms; Robotix distributes Fischertechnik kits in Israel alongside its own curriculum, making it both a supplier and direct curricular competitor.
• Arduino Education: Arduino Education offers STEAM kits (CTC, Engineering Kit) and curriculum for secondary schools; Robotix resells Arduino microcontrollers and runs Arduino-based courses, making Arduino both supplier and direct curricular competitor.

Emerging players

• Micro:bit Educational Foundation: Micro:bit Educational Foundation promotes the BBC micro:bit microcontroller and free K-12 STEM curriculum globally, targeting a similar K-12 classroom use case as Robotix's microcontroller and coding courses.
• Tynker: Tynker delivers K-12 coding and robotics curriculum (including drone and Sphero integrations) via a subscription LMS — a digital-only peer to Robotix's LMS/Alpha/Yuval platforms in the same K-12 STEM and coding category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/robotix

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robotics