What The Oval Office does

OVAL (operating brand: The Oval Office) is a Belgian-headquartered creative agency founded in 2012 that designs and delivers brand experiences and events for enterprise and public-sector clients. Its services are organized into three practice areas: Employee Experience (internal communications, employee events, employer branding, change communications), Consumer & Citizen Experience (external communications, consumer and citizen events, brand activation, loyalty communications), and Business Experience (B2B marketing, business events, corporate branding).

The agency operates from offices in Brussels, Rotterdam, Berlin, and Paris, serving clients in Belgium, the Netherlands, Germany, and France. Named clients in its active portfolio include BMW (Excellence Club), Mercedes-Benz (Global Training Experience Mallorca and Dresden), Canon (Vision 2025 creator launch), Novartis, Nintendo, Bol.com, Schwarzkopf (Creme Supreme), Perwoll (Berlin Fashion Week #ReThinkFashion), National Geographic (One Strange Screening), the French Ministry of Culture (Monumental Tour), French Road Safety (Shattered Lives), and the Prince Albert Fund. The agency holds B Corp certification and runs a multi-language digital presence (EN, NL, DE, FR). The underlying 'technology' is human creative labor and live event production; no proprietary platforms, patents, or AI/ML systems are disclosed.

Revenue is generated through project-based and likely retainer-based professional services engagements covering creative campaigns, event production, and brand activation. The business model is direct enterprise sales via field sales and senior relationship management; pricing is quote-based and project-specific. Headcount is reported at 51-100 employees. In November 2023, Stagg & Friends merged into The Oval Office, an inorganic scale move that combined creative capabilities and is likely to have increased headcount and pan-European reach. OVAL is privately held with no disclosed external funding or parent company.

Name

The Oval Office

Legal name

OVAL

Website

https://theovaloffice.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

OVAL is a Belgian-headquartered creative agency delivering brand experiences and events for enterprise and government clients across Belgium, the Netherlands, Germany, and France through Employee, Consumer & Citizen, and Business Experience practices.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: OVAL generates revenue through providing creative agency services including brand experiences, events, employee experience solutions, consumer experience solutions, and business experience solutions. Revenue appears to be project-based or retainer-based for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Oval Office is a creative agency that designs and produces brand experiences, events, and stakeholder engagement programs for corporate clients. The firm offers end-to-end services spanning Employee Experience, Consumer & Citizen Experience, and Business Experience initiatives, operating from offices in Brussels, Rotterdam, Berlin, and Paris. The agency combines creative strategy, content production, and live event execution for B2B clients across multiple European markets.

Product overview

OVAL is a creative agency that delivers brand experiences and events. The company operates as a unified service offering organized across three core practice areas: Employee Experience (internal communications, employee events, employer branding, change communications), Consumer & Citizen Experience (external communications, consumer events, brand activation, loyalty communications), and Business Experience (B2B marketing, business events, corporate branding). These services are interconnected under a single agency model focused on human-centered brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Experience

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stagg & FriendscoreStrategic or Co-development Partner · 2 November 2023Stagg & Friends merged with The Oval Office agency group in November 2023. This merger expands OVAL's creative capabilities and market presence, combining Stagg & Friends' expertise with OVAL's existing brand experience and event services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Serviceplan Group: Largest independent German-owned creative agency, headquartered in Munich with operations across Europe. Comparable to OVAL's German presence and integrated campaign work, though broader in scope spanning digital, media, and brand experience.

Broad incumbents

• Anomaly: Global creative agency with offices in major markets, delivering integrated campaigns and brand experiences. Comparable to OVAL in B2B and B2C creative work, but broader in digital and advertising scope.
• R/GA: Global innovation and brand experience agency combining creativity, technology, and consulting for enterprise clients. Comparable to OVAL in B2B experience work and enterprise focus, but with deeper technology and product capabilities.
• TBWA\\Hakuhodo Europe: Global creative network with strong European presence delivering disruptive creative campaigns, brand experience work, and integrated comms. Comparable to OVAL in enterprise client base and creative ambition, though operating at much larger scale.

Direct peers

• Jack Morton Worldwide: Global brand experience agency specializing in experiential marketing, events, and brand activations for enterprise clients. Directly comparable to OVAL in core offering (live brand experiences, employee events, B2B experiences) and target customer base (large multinational brands).
• Sparks: Experience marketing agency delivering brand experiences, corporate events, and digital activations. Direct competitor to OVAL in the live communication and brand experience space, with similar B2B enterprise focus.
• George P. Johnson Experience Marketing: Global experience marketing agency producing brand experiences, events, and activations. Comparable to OVAL in service mix, B2B enterprise focus, and emphasis on live communication and immersive brand storytelling.
• DEPT: European digital creative and technology agency with operations across Benelux, Germany, UK, and beyond. Comparable to OVAL in geographic footprint and integrated creative services approach for enterprise clients.
• Amplify: London-headquartered brand experience agency operating across immersive experiences, brand activations, and creative campaigns. Comparable to OVAL in core service mix and enterprise client base, with similar European presence.
• MKG: Experience marketing agency delivering brand experiences, events, and creative campaigns for enterprise clients. Closely aligned with OVAL in offering (events, brand activation, employee experiences) and mid-market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theovalofficeBE

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Oval Office