Suwanee Sports Academy

What Suwanee Sports Academy does

Suwanee Sports Academy is a privately held, multi-sport youth development and event company founded in 1997 and headquartered in Suwanee, Georgia (metro-Atlanta). It operates a 100,000 square foot facility containing 7 NBA-regulation basketball courts, 11 volleyball courts, a 15,000 square foot off-court performance training area, the Mark Price Shooting Lab, a one-sixth-mile indoor track, and an on-site Physical Therapy Center operated through Children's Healthcare of Atlanta.

The company monetizes a diversified program portfolio spanning (i) basketball training tiers (Rookies for grades K–3, Future Stars for grades 3–7, Academy for grades 8–11, plus summer camps and Sunday workouts), (ii) volleyball programs managed in partnership with A5 Gwinnett Volleyball Club, (iii) MySport After School and Summer/Holiday Camp programs for ages 4–12 priced weekly or daily, (iv) facility rentals and tournament/league hosting across its multi-court footprint, and (v) HoopSeen, a digital news outlet and registration platform launched in 2011 covering amateur basketball in the southeastern US. Pricing is predominantly subscription-style for recurring training and after-school programs ($100/week after-school, $125–$275 per month/season for basketball), with usage-based and transaction-fee pricing for tournaments, camps, and drop-in sessions.

Go-to-market relies on community-led acquisition through word-of-mouth, school pickup partnerships with eight local elementary schools for MySport enrollment, and a digital presence anchored by HoopSeen's content and an integrated PlayerFirst Tech self-serve registration portal. The customer base is fragmented across youth athletes and their families in metro-Atlanta, with the facility serving as a regional and national destination for travel-team tournaments. The organization is led by President Mike Eddy (MBA, Duke University), with Facility Manager Maurice Jones and MySport Director Reggie Riley on the management team, and founder Kevin Cantwell identified as owner.

Name

Suwanee Sports Academy

Legal name

Suwanee Sports Academy

Website

https://ssasports.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Suwanee Sports Academy is a privately held multi-sport youth development facility in Suwanee, Georgia, offering basketball and volleyball training, leagues, tournaments, after-school programs, and summer camps within a 100,000 square foot venue for metro-Atlanta families and travel teams.

Ownership category

akta.pro rank

Product category

Youth Sports Training

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Youth sports training
• Basketball training programs
• Volleyball club programs
• After-school enrichment
• Sports facility rental

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Sports Training Programs: Fees for basketball training programs (Rookies, Academy, Future Stars), volleyball programs, Speed & Agility training, and Strength & Conditioning sessions offered year-round to athletes of all skill levels.
2. Facility Rentals and Court Time: Revenue from hosting games, practices, and events in their 100,000 square foot facility with 7 basketball courts and 11 volleyball courts.
3. Tournament and League Operations: Hosting travel team tournaments and local leagues throughout the year, attracting athletes and families from across the region and nation.
4. After-School and Summer Camp Programs: MySport After School and Summer Camp programs providing childcare and sports enrichment for K-5th grade and ages 5-12 during summer breaks.
5. HoopSeen Digital Media: Digital news outlet for amateur basketball in southeastern US, launched in 2011, generating content and potentially advertising revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Suwanee Sports Academy delivers basketball and volleyball training programs, leagues, camps, and tournaments for youth athletes (K through 12th grade) from a 100,000 sq ft multi-sport facility in Suwanee, GA. It also operates the MySport after-school and summer camp programs, hosts travel team tournaments, and runs the HoopSeen digital news platform covering amateur basketball in the southeastern US. On-site physical therapy is provided through a partnership with Children's Healthcare of Atlanta.

Product overview

Suwanee Sports Academy operates as a comprehensive multi-sport development and event company offering a unified platform of programs centered around basketball, volleyball, and youth enrichment. The core offerings include basketball training programs (Rookies, Academy, Future Stars, SSA Basketball Camp, HoopSeen Summer Basketball Camp, and Sunday Basketball Workouts), MySport after-school and camp programs, and facility hosting for tournaments and leagues. The organization also provides ancillary services including physical therapy through Children's Healthcare, and speed & agility and strength & conditioning programs. Founded in 1997, the company owns a 100,000 square foot facility with 7 basketball courts and 11 volleyball courts, and operates HoopSeen, a digital news platform and registration system for amateur basketball.

Differentiator

Problem solved

Functional benefit

Brands

• HoopSeen: Digital news outlet launched in 2011 covering amateur basketball in the southeastern US. Leading digital news source for amateur basketball.
• MySport
• HoopGwinnett
• VolleyAcademy

Products and services

• Basketball Programs Comprehensive basketball training and development programs for youth athletes of all skill levels, from K-3rd grade beginners through elite high school players, including training academies, camps, leagues, and travel team programs.
• Rookies Basketball Program Entry-level basketball program for K-3rd grade players providing foundational fundamentals through weekly sessions with instructional stations and controlled gameplay. $125 per season, Monday evenings 6:00-7:00pm.
• Basketball Academy Small group basketball training for 8th-11th grade players combining Shooting Lab and Dribbling clinics with advanced skill drills. $275 per month, Mondays and Wednesdays 7:00-8:00pm.
• Future Stars Basketball Program Advanced basketball program for 3rd-7th grade players combining training and games to prepare for school and travel basketball teams. $250 per season, Monday & Wednesday evenings.
• SSA Basketball Camp Summer basketball camp for players grades 3-12 offering age-appropriate instruction in fundamentals, discipline, and basketball IQ, held daily 9am-3pm. $300 per session.
• HoopSeen Summer Basketball Camp Summer basketball camp open to all skill levels (K-12th grade) focused on growth and skill development in ball handling, shooting, defense, passing, and footwork. $300 per session.
• Sunday Basketball Workouts Weekly Sunday evening basketball training program for grades 5-12 focused on skill development, fundamentals, and basketball IQ with drills, position-specific instruction, and competitive game situations. $35 per session.
• HoopGwinnett Travel Teams Travel basketball team program offering competitive play and tournament participation for aspiring competitive athletes.
• VolleyAcademy Club volleyball team experience offering a lower time and financial commitment alternative to traditional club volleyball programs. Volleyball club programs are managed by A5 Gwinnett Volleyball Club.
• MySport After School After-school enrichment program for K-5th grade students offering sports activities, homework time, and flexible scheduling at $100/week or $25/day, operating August through May with school pickup from 8 local elementary schools.
• MySport Summer Camp Multi-sport summer day camp for ages 5-12 (potty-trained 4-year-olds accepted) featuring basketball, soccer, wiffle ball, volleyball, rock wall, and Fizz Ed games, with field trips and Pizza Friday. $180 for 4-day weeks and $225 for full 5-day weeks.
• MySport Holiday Camps School break day camps offering soccer, basketball, handball, kickball, volleyball, hockey, wiffleball, dodgeball, and dance for grades K-7th. $45 per day, 8:30am-5:30pm.
• MySport Camp/DLD Days Day camp program for Digital Learning Days combining school work assistance with sports activities, operating 8:30am-5:30pm for grades K-5th.
• Facility and Event Hosting 100,000 sq ft multi-sport facility hosting 7 basketball courts, 11 volleyball courts, 15,000 sq ft performance training area, Mark Price Shooting Lab, and indoor track. Used as a national destination for travel team tournaments and leagues.
• Speed & Agility Programs Athletic performance training programs developing speed, agility, and conditioning for basketball and volleyball athletes.
• Strength and Conditioning Weight and fitness equipment training area within the 15,000 sq ft performance training space for athlete development.
• On-site Physical Therapy Services On-site physical therapy center operated through Children's Healthcare of Atlanta, providing rehabilitation services for athletes at the SSA facility.
• HoopSeen Digital News Platform Digital news outlet covering amateur basketball in the southeastern US, providing event coverage, athlete stories, and serving as an integrated registration platform for SSA programs.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HoopSeencoreOthers · 1 January 2011Digital news outlet launched by Suwanee Sports Academy in 2011 to cover amateur basketball in southeastern US. Has become leading digital news source for the region, celebrating athlete victories and telling their stories.
• Children's Healthcare of AtlantacoreStrategic or Co-development PartnerOn-site Physical Therapy Center operated through Children's Healthcare, providing rehabilitation services for athletes at the facility.
• A5 Gwinnett Volleyball ClubcoreChannel Partner/ Reseller/ DistributorManages all volleyball programs at Suwanee Sports Academy. Volleyball programs transitioned to A5 Gwinnett management.
• Local Elementary Schools (Suwanee, Burnette, Parsons, Level Creek, Riverside, Roberts, Mason, Sugarhill)coreStrategic or Co-development PartnerPartnership with 8 local elementary schools for MySport After School program. SSA provides pickup service from these schools for after-school program participants.
• Mark PriceminorOthersFormer NBA player Mark Price lending his name to the Mark Price Shooting Lab, a specialized shooting training facility within the academy.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IMG Academy: Largest multi-sport training and education academy in the U.S. (Bradenton, FL). Comparable to SSA in combining sports-specific training, performance services, and on-site medical support — but at significantly larger scale and with boarding-school structure.
• AAU (Amateur Athletic Union): National youth sports organization sanctioning basketball and other sports leagues and tournaments. SSA competes in the same youth basketball ecosystem and hosts AAU-affiliated travel-team events at its facility.
• Junior Volleyball Association (JVA): National governing/advocacy body for junior volleyball clubs. Overlaps with SSA's VolleyAcademy and partner A5 Gwinnett's club volleyball programming in serving the youth club volleyball pipeline.
• Nike EYBL (Elite Youth Basketball League): Premier national grassroots basketball league operated by the NBA/Nike ecosystem. Comparable as a high-visibility platform where elite youth basketball players — SSA's top tier — compete for college-recruiter exposure.
• Life Time Fitness: Large national operator of fitness and recreational sports centers with youth programming, leagues, and training. Comparable in offering fitness + youth sports + court time under a membership/usage-based model, though at significantly broader scope.

Direct peers

• Point Guard College (PGC): Basketball skills camp and training company running camps and clinics nationally. Overlaps with SSA's basketball training tier (Rookies, Future Stars, Academy) and shared audience of youth and high-school basketball athletes seeking skill development.
• A5 Volleyball Club: Georgia-based volleyball club that already operates volleyball programming inside SSA. Comparable as a club volleyball operator serving youth travel teams in the same metro-Atlanta market.
• RISE Basketball: Youth basketball development organization offering camps, clinics, and travel teams. Direct peer in serving the same basketball skill-development audience through scheduled training programs.

Regional players

• Paragon Sports & Fitness: Multi-sport training facility operator in the U.S. with comparable basketball/volleyball court configurations and youth programming. Regional operator serving as a potential comparable for facility utilization economics.

Emerging players

• SCORES (or similar youth afterschool sports operator): Operators of after-school and youth enrichment programs that combine childcare with sports activity. Comparable to SSA's MySport After School as a structured, parent-paid alternative to traditional daycare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ssasports
• Facebookfacebook.com/SuwaneeSportsAcademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suwanee Sports Academy