What HoopSeen does

HoopSeen is a youth basketball events and media company that operates a portfolio of prep basketball tournaments and showcases across the Southeast United States, including marquee events such as the Bob Gibbons Tournament of Champions, The Best of the South, the HoopSeen Atlanta Jam, and the Georgia Cup, as well as The Preview series of individual player showcases. The company also runs the HoopSeen Association (HSA), an invitation-only membership platform for top independent teams that is integrated into The Grassroots Basketball Association alliance, and operates year-round basketball training, classes, and summer camps at the Suwanee Sports Academy facility in Suwanee, Georgia under Basketball Director Jordan Wyton and MySport Director Reggie Riley. Its media operation produces state-level player rankings (Georgia 2026-2029), recruiting updates, and feature stories staffed by in-house talent evaluators who cover HoopSeen events to connect players with college coaches.

HoopSeen is operated as a brand under 3 Step Sports LLC, with a 2026 copyright notice confirming the parent entity. The company's go-to-market is event-driven: registration and team management run through the PlayerFirst technology platform, which provides single sign-on access across 150+ youth sport organizations, digital team roster management with CSV import, and QR-code-enabled quick waivers. Revenue is generated primarily through tournament and showcase registration fees, summer camps and training programs, and media/coverage services that enhance event value for participants and college coaches. Customers are segmented vertically across youth basketball players seeking recruiting exposure, youth basketball teams and coaches seeking competitive circuits, and college coaches seeking efficient scouting tools.

The business is concentrated geographically in the Southeast, with events operated across Georgia, Florida, Alabama, and Kentucky and a single headquarters in Suwanee, GA. The company is privately held, has approximately 9 employees, and reports no public funding history. HoopSeen positions itself as the nation's leading provider of prep basketball events and news, with brand authority, the curated HSA membership layer, and Grassroots Basketball Association alliance membership as the principal competitive differentiators.

Name

HoopSeen

Legal name

HoopSeen

Website

https://hoopseen.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HoopSeen is a privately held youth basketball events and media company that operates prep basketball tournaments, individual showcases, year-round training, and an invitation-only team membership platform (HSA) across the Southeast US under parent 3 Step Sports LLC.

Ownership category

akta.pro rank

Product category

Youth Sports Events

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Collegiate & Scholastic Tournament Organizers (MPAKADAG)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF), College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

Keywords

• Youth basketball tournaments
• Prep basketball events
• Basketball showcases
• Sports event management
• Grassroots basketball

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Registration Fees: Revenue from tournament and showcase registrations for youth basketball teams and individual players participating in HoopSeen events including the Bob Gibbons Tournament of Champions, The Best of the South, HoopSeen Atlanta Jam, and The Preview series showcases
2. Summer Camps and Training: Revenue from basketball camps and training programs operated through Suwanee Sports Academy, including contact with basketball director for program coordination
3. Media and Coverage Services: Coverage services provided to connect players with college coaches, including feature stories, recruiting updates, and national/state level rankings that enhance event value

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HoopSeen operates a portfolio of youth prep basketball tournaments and showcases (including Bob Gibbons Tournament of Champions, The Best of the South, HoopSeen Atlanta Jam, Georgia Cup, and The Preview series), alongside media coverage, player rankings, and recruiting updates. The company also runs the invitation-only HoopSeen Association (HSA) for top independent teams and operates basketball camps and training through Suwanee Sports Academy.

Product overview

HoopSeen is a comprehensive prep basketball events and media company operating as a platform-plus-events model. The core offering includes tournament operations (Bob Gibbons Tournament of Champions, The Best of the South, HoopSeen Atlanta Jam, Georgia Cup) and The Preview series showcases, all supported by a media operation producing player rankings (Georgia 2026-2029), recruiting updates, and feature stories. The HoopSeen Association (HSA) is an invitation-only membership platform providing exclusive event perks and competition for top independent teams, connected to The Grassroots Basketball Association alliance. Supporting services include team standings tracking across 15U/2029, 16U/2028, and 17U/2027 divisions, Quick Waiver digital processing, team roster management, basketball training, and Summer Camps at Suwanee Sports Academy.

Differentiator

Problem solved

Functional benefit

Brands

• HoopSeen Association (HSA): An invitation-only platform for top independent teams to maximize exposure, competitiveness and opportunities
• Suwanee Sports Academy
• The Grassroots Basketball Association

Products and services

• Bob Gibbons Tournament of Champions A flagship prep basketball tournament event operated by HoopSeen, serving as one of the most prominent tournaments in their grassroots basketball events portfolio for youth teams.
• The Best of the South A premier regional basketball tournament event in the HoopSeen portfolio, providing high-level competition for prep basketball teams in the Southeast.
• HoopSeen Atlanta Jam A tournament event operated by HoopSeen as part of their national prep basketball events coverage, based in the Atlanta market.
• Georgia Cup A local tournament circuit operated by HoopSeen in the Georgia region, providing recurring competitive opportunities for Georgia-based youth basketball teams.
• The Preview Series (including Elite Preview) Individual showcase events including the highly renowned Elite Preview, designed to connect individual youth basketball players with college coaches through talent evaluation and exposure.
• HoopSeen Association (HSA) An invitation-only membership platform for top independent basketball teams, providing exclusive event perks, coverage, and competition at HoopSeen events. HSA teams are part of The Grassroots Basketball Association alliance.
• HSA Circuit Events Organized circuit events for HSA member teams held across multiple cities including Wesley Chapel FL, Hoover AL, Louisville KY, and Atlanta throughout the spring and summer season.
• Summer Camps (2026)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• The Grassroots Basketball AssociationcoreStrategic or Co-development PartnerHoopSeen Association teams are part of The Grassroots Basketball Association, an alliance between top event operators in the youth basketball industry. This partnership creates the largest possible platform for independent basketball teams, combining HoopSeen's event operations with the alliance's broader network to maximize exposure, competitiveness, and cross-regional competition opportunities.
• PlayerFirst TechnologycoreTechnology or IntegrationPlayerFirst Technology provides the technology platform powering HoopSeen's registration, account management, team rostering, and waiver collection systems. The platform provides single login access across 150+ youth sport organizations, enabling seamless registration experiences for families participating in HoopSeen events.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• NY2LA Sports: Midwest-based youth basketball event operator and recruiting media outlet running tournaments and individual showcases. Comparable event formats, player-rating publications, and regional AAU-team focus.
• Prep Hoops: Regional youth basketball event operator and media platform covering rankings, recruiting, and tournament coverage in the Midwest and other regions. Comparable business model combining tournament operations with rankings/recruiting content for AAU and prep basketball audiences.
• Made Hoops: Grassroots basketball event and media company running tournaments and showcases plus rankings and recruiting coverage. Directly comparable event-driven, content-plus-events business model in the AAU/prep basketball ecosystem.
• Nike EYBL (Elite Youth Basketball League): Nike-sponsored national grassroots basketball circuit for elite youth teams. Directly competes with HoopSeen for top independent AAU teams, coach attention, and player exposure across the same customer segment (AAU/youth basketball players and college recruiters).
• Adidas Gauntlet: Adidas-sponsored national grassroots basketball circuit featuring marquee events and invited independent teams. Comparable in tournament format, team/player target market, and recruiting value proposition.
• Phenom Hoops: Grassroots basketball event operator and recruiting media brand focused on the Carolinas/Southeast. Comparable in tournament offerings, regional coverage, and rankings/recruiting content focus on youth basketball players.

Emerging players

• Overtime Elite: Alternative pathway in elite youth basketball combining professional-style compensation, content, and competition. Comparable target market (elite teenage basketball players and college recruiters) but with a fundamentally different non-tournament-based model that competes for the same audience.
• OntheRadar Hoops: Grassroots basketball event operator and recruiting media brand with regional showcases and national scouting coverage. Comparable audience (AAU players, college coaches) and event-plus-rankings content mix, though at smaller scale than HoopSeen's marquee event portfolio.

Broad incumbents

• 3 Step Sports: Parent operating company that owns HoopSeen along with multiple other youth-sports event and media brands. Directly comparable because HoopSeen's operations, brand standards, and back-office functions are defined within the 3 Step Sports platform and shared facility footprint.
• 247Sports: Major national recruiting media network with extensive basketball rankings, scouting, and team/player databases. Comparable on the recruiting-content side HoopSeen delivers for college coaches and families, though at significantly larger scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hoopseen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HoopSeen