What Marbodal does

Marbodal is a Swedish kitchen, bathroom, and storage solutions manufacturer founded in 1924 and headquartered in Tidaholm, Sweden, where it operates its primary custom manufacturing facility. The company designs and produces customizable kitchen door models (Arkitekt Plus, Form, Fagerö, Signatur Ekbacken, Lindö, Ramsvik, Viken, Malevik) within the Jordnära earth-tone color collection, complemented by custom wardrobes with sliding door systems, bathroom washbasins in cast marble and porcelain, countertops, and accessories. Its product portfolio carries the Nordic Swan Ecolabel certification across Sweden's broadest range of certified kitchens, with additional FSC/PEFC wood sourcing, ISO 14025-compliant EPDs, Byggvarubedömningen, and Sundahus assessments. The company's technology backbone consists of an in-house kitchen, bathroom, and storage design platform with 3D visualization tools, supported by the Mitt Marbodal digital planning portal, RE: circular-economy services (RE:New door replacement, RE:DUCE, RE:USE, RE:PAIR), and BIM tooling for the B2B architect channel.

Marbodal generates revenue through one-time sale of customized kitchens, bathrooms, and storage products manufactured in Tidaholm and distributed through 120+ franchise and company-owned showrooms across Sweden, supplemented by a dedicated B2B division serving architects and construction projects. Pricing is quote-based rather than publicly disclosed, with consumer financing options including 0% interest for 24 months and partner-provided kitchen loans. The go-to-market combines in-store design consultations (free kitchen planning with certified designers), enterprise field sales for the architect/project channel, and a content-driven digital funnel anchored by the 'Hemma hos' customer inspiration platform, influencer collaborations, and designer-led concept launches (Warm Minimalism 2024, Within Wood 2025). Brand-level revenue is not publicly disclosed; Marbodal is operated by Nobia Svenska Kök AB, a wholly-owned subsidiary of Nobia AB, a kitchen manufacturer listed on Nasdaq Stockholm.

Name

Marbodal

Legal name

Nobia Svenska Kök AB

Website

https://marbodal.se

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Marbodal is a Swedish kitchen, bathroom, and storage manufacturer founded in 1924, operating from Tidaholm and selling through 120+ showrooms nationwide. A wholly-owned subsidiary of Nobia AB (listed on Nasdaq Stockholm), it serves Swedish homeowners with Swan Ecolabel-certified, custom-fitted kitchens and the RE: circular-economy service platform.

Ownership category

akta.pro rank

Product category

Kitchen Cabinetry and Home Storage Furniture

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH)

Keywords

• Kitchen cabinetry
• Bathroom furniture
• Custom wardrobes
• Storage solutions
• Nordic Swan kitchens

Headquarters

HQ city

Tidaholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Kitchen Sales: Marbodal generates primary revenue through direct sale of customized kitchens, including cabinet doors, frames, carcasses, countertops, and accessories. Products are manufactured in Tidaholm, Sweden, and sold through company-owned and franchise showrooms across Sweden.
2. Bathroom Products: Sale of bathroom furniture, washbasins (in cast marble and porcelain from suppliers like Marmite and Azzurra), and bathroom accessories.
3. Storage Solutions: Custom closets, walk-in closets, and sliding door systems for bedrooms, hallways, and home offices.
4. Installation Services: Professional measurement and installation services through certified installers, offered as part of the kitchen purchase journey.
5. Financing Services: Partnership with financing providers offering interest-free payment plans (0% for 24 months), installment payments, and kitchen loans ranging from 10,000 to 200,000 SEK.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Marbodal designs, manufactures, and sells custom kitchens, bathroom furniture, and storage solutions (wardrobes, walk-in closets, sliding door systems) from its production facility in Tidaholm, Sweden. Products are sold through 120+ franchise and company-owned showrooms across Sweden, complemented by a dedicated B2B division serving architects and construction projects. The offering includes Sweden's widest range of Nordic Swan Ecolabel (Svanenmärkt)-certified kitchens and is supported by a 3D design tool, free kitchen planning sessions, professional measurement and installation, and the RE: sustainability platform (door replacement, reduce, reuse, repair).

Product overview

Marbodal, part of the Nobia group, is a Swedish kitchen, bathroom and storage solutions manufacturer offering customized furniture with the broadest range of Svanenmärkta (Nordic Swan ecolabel) certified kitchens in Sweden. The product portfolio centers on customizable kitchen door models (Arkitekt Plus, Form, Fagerö, Signatur Ekbacken, Lindö, Ramsvik, Viken, Malevik) available in the Jordnära earth-tone color collection, complemented by custom-made storage solutions including wardrobes with sliding doors (Vaxholm, Muskö, Grinda, Lidö, Furusund, Arholma models) and hinged door options. Bathroom products include washbasins in cast marble and porcelain. The offering is supported by accessories (countertops, appliances from Siemens/Smeg), the Mitt Marbodal digital planning service, and B2B architect services including BIM support. Sustainability initiatives include the RE: program (RE:New door replacement, RE:DUCE, RE:USE, RE:PAIR). All products are manufactured in Tidaholm, Sweden, since 1924.

Differentiator

Problem solved

Functional benefit

Brands

• Varm minimalism: A kitchen concept created with interior designer Lotta Agaton featuring warm minimalism with Scandinavian interpretation.
• Within Wood
• Marbodal RE:

Products and services

• Custom Kitchens (Kök) Customizable kitchens manufactured in Tidaholm, Sweden, with door models in painted MDF, oak veneer, melamine-faced chipboard, and solid oak, available across the Jordnära earth-tone color collection. Includes Nordic Swan Ecolabel (Svanenmärkt) certified variants.
• Bathroom Furniture (Badrum)

Quantifiable outcome

• 25-year warranty on drawer rails and hinges, 10-year warranty on doors and carcasses
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Lotta AgatonflagshipStrategic or Co-development PartnerMarbodal collaborates with renowned interior designer Lotta Agaton on exclusive kitchen concepts including 'Varm Minimalism' (Warm Minimalism) - a Scandinavian interpretation of minimalism combining simplicity, creativity and warmth, and 'Within Wood' - a kitchen concept entirely in wood where natural warmth and calm expression take center stage.
• SiemenscoreTechnology or IntegrationSiemens provides integrated appliances for Marbodal kitchen concepts including dishwashers (SN85Z805CE), combination steam ovens (HS936GCM1), induction hobs with built-in ventilation (EX87BNX68E), refrigerators (KI81RSOE0), and freezers (GI81NHNE0).
• FrankecoreTechnology or IntegrationFranke supplies kitchen sinks and faucets for Marbodal kitchens, including the matte black Franke Active faucet and Franke Maris sink featured in the Within Wood concept.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IKEA: Global home furnishings leader offering METOD kitchens with planning, installation, and financing services; competes in the broader Swedish kitchen category, with growing overlap in mid-market custom kitchen solutions.
• Howdens Joinery: UK-listed kitchen and joinery supplier with a depot-based trade and consumer distribution model; comparable in scale and kitchen category focus but operates in a different geography and channel structure.
• Nobia AB: Parent company of Marbodal and other Nordic kitchen brands; relevant peer as the publicly listed group that defines Marbodal's strategic and capital context.

Direct peers

• Häcker Systeme: German kitchen manufacturer with strong trade and franchise showroom presence across Europe; directly comparable to Marbodal in custom cabinet manufacturing and showroom-based retail model.
• Kvik: Danish kitchen chain with showrooms across multiple European countries including Sweden; offers flat-pack kitchens with design consultation and installation — competes directly with Marbodal in the Swedish mid-market kitchen segment.
• Vedum: Swedish manufacturer of kitchens, bathrooms, and storage with strong domestic production and showroom presence; directly comparable to Marbodal in Swedish-made custom kitchens and bathroom furniture.
• HTH: Danish kitchen retailer and sister brand within the Nobia AB group; offers custom kitchen design, showrooms, and installation across the Nordics — directly comparable to Marbodal's showroom-plus-design-plus-manufacturing model in the same corporate portfolio.
• Schmidt Groupe: French kitchen manufacturer with extensive European showroom network and custom kitchen design service; comparable business model to Marbodal's franchise showroom + custom manufacturing approach.
• Ballingslöv: Swedish kitchen manufacturer owned by Inwido AB, with a strong domestic Swedish retail and B2B presence; competes head-to-head with Marbodal in Swedish kitchen showrooms and custom cabinetry.

Emerging players

• Poggenpohl: Premium German kitchen manufacturer focused on luxury and design-led kitchens; comparable to Marbodal's premium positioning and designer collaborations (e.g., Lotta Agaton), though operating at a higher price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Marbodal
• LinkedInlinkedin.com/company/marbodal
• Instagraminstagram.com/marbodal

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marbodal