The Pavilion
The Pavilion at Williamsburg Place is a 130-bed, Joint Commission-accredited acute inpatient psychiatric hospital in Virginia, providing trauma-informed mental health and detox care to adolescents, adults, and seniors across inpatient, PHP, IOP, and outpatient programs.
- Company typePrivate
- Founded2012
- HeadquartersWilliamsburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Pavilion does
The Pavilion at Williamsburg Place is a Virginia-licensed, Joint Commission-accredited acute inpatient psychiatric hospital operating in Williamsburg, Virginia. Founded in 2012 and operating as part of the Summit Behavioral Healthcare (Summit BHC) network, the facility provides acute behavioral health care for adolescents, adults, and seniors experiencing mental health crises, with a core offering of short-term inpatient hospitalization supplemented by medically supervised detox, partial hospitalization (PHP), intensive outpatient (IOP), and standard outpatient services. Treatment modalities are evidence-based and trauma-informed, including Dialectical Behavior Therapy (DBT), group therapy, psychopharmacology, medication management, and 24/7 physician supervision. The facility also offers telehealth versions of its PHP and IOP programs.
Following a December 2024 expansion that added 32 beds, total acute inpatient capacity stands at 130 beds at the main Williamsburg campus, with a second outpatient office in Hampton, VA. Revenue is generated primarily through insurance reimbursement from Medicare, Medicaid, and commercial payers (Aetna, Anthem, Cigna, Humana, Optum, United Healthcare), with publicly disclosed gross charges of approximately $3,000/day for inpatient care, $2,500/day for PHP, and $1,700 per IOP session (negotiated rates significantly lower). Go-to-market relies on direct 24/7 admissions via a confidential assessment line, professional referrals from over 50 Virginia Community Services Boards, first-responder partnerships, and in-network participation with major commercial insurers. The underlying technology is clinical and operational rather than software-driven: there is no proprietary AI/ML or platform, and the technology stack consists of standard healthcare web infrastructure, third-party billing, and analytics tools.
The customer base consists of individual patients in acute psychiatric crisis and their families, with no enterprise customers or large anchor contracts. The company's primary economic exposure is concentrated in Virginia, with the Williamsburg campus carrying all inpatient activity. Summit BHC provides centralized operational, compliance, and administrative support across its behavioral health portfolio.
The Pavilion firmographics
Firmographics- Name
- The Pavilion
- Legal name
- The Pavilion at Williamsburg Place, Inc.
- Website
- https://pavilionwp.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Pavilion at Williamsburg Place is a 130-bed, Joint Commission-accredited acute inpatient psychiatric hospital in Virginia, providing trauma-informed mental health and detox care to adolescents, adults, and seniors across inpatient, PHP, IOP, and outpatient programs.
- Ownership category
- akta.pro rank
The Pavilion industry classification
Industry- Product category
- Behavioral Health Hospital Services
- NAICS
- Psychiatric and Substance Abuse Hospitals (622210), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Inpatient Psychiatric Hospitals (HLAFAHAH)
- akta.pro secondary industries
- Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Psychiatry & Medication Management Platforms (HLALAEAB)
Keywords
Where The Pavilion is headquartered
LocationHeadquarters
- HQ city
- Williamsburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Pavilion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Inpatient Psychiatric Care: Acute inpatient hospital services for individuals experiencing mental health crises requiring short-term hospitalization. Revenue generated through insurance reimbursement from Medicare, Medicaid, and commercial payers based on negotiated rates per patient day.
- Outpatient Care Services: Outpatient treatment including group therapies, individual counseling, psychoeducation, medication management, and psychiatric care for adults. Revenue generated through insurance reimbursement and patient payments.
- Partial Hospitalization Program (PHP): Daily psychiatric day treatment programs providing intensive care without overnight hospitalization, billed per day of service.
- Intensive Outpatient Program (IOP): Structured outpatient treatment typically 3 hours per day, multiple days per week, providing therapy while allowing patients to live at home.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Acute Adult Inpatient (R&B) - Daily Rate |
| Unit Pricing | Per session | Adult Psych IOP (3 Hours) |
| Unit Pricing | Per day | PHP Psych Adult Daily |
| Unit Pricing | Per service | Psychiatric Evaluation - Medical Services |
| Unit Pricing | Per service | Psychiatric Evaluation - No Medical Services |
| Unit Pricing | Per service | Discharge (<30 minutes) |
| Unit Pricing | Per service | Subsequent Hospital Visits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Pavilion product offering
Product offeringCore offering
The Pavilion at Williamsburg Place is a 130-bed acute inpatient psychiatric hospital providing crisis stabilization and behavioral health treatment for adults, seniors, and adolescents. Core offerings include inpatient psychiatric care, medically supervised detox, outpatient services, Partial Hospitalization Programs (PHP), and Intensive Outpatient Programs (IOP), delivered through trauma-informed, evidence-based modalities including Dialectical Behavior Therapy (DBT). Telehealth PHP/IOP, psychiatric evaluations, and 24/7 no-cost confidential assessments extend the continuum of care.
Product overview
The Pavilion at Williamsburg Place is an acute inpatient psychiatric hospital with 98 beds offering a comprehensive continuum of behavioral health services. The core offering is acute inpatient psychiatric care for adults and older adults experiencing mental health crises. This is supported by detox services, outpatient care, partial hospitalization programs (PHP), and intensive outpatient programs (IOP). Services are available both in-person and via telehealth (PHP and IOP). The facility provides psychiatric evaluations, medication management, group therapy, and crisis stabilization. Additional support services include a health library with educational content, no-cost confidential assessments, insurance verification, patient financing options, and medical records access.
Differentiator
Problem solved
Functional benefit
Products and services
- Acute Inpatient Psychiatric Care Acute inpatient psychiatric hospitalization for adolescents, adults, and seniors experiencing acute behavioral health issues or crises requiring short-term hospitalization. Includes group therapy, therapeutic activities, psychopharmacology, 24/7 physician supervision, and medication management.
- Detox Services Medically supervised inpatient detoxification programs for individuals with substance use disorders, provided alongside mental health treatment services.
- Outpatient Care Comprehensive outpatient treatment for adults including group therapies, individual counseling, psychoeducation, medication management, and psychiatric care.
- Partial Hospitalization Program (PHP) - Adult Daily Day treatment program providing intensive daily psychiatric care and structured therapeutic activities for adults without overnight hospitalization.
- Intensive Outpatient Program (IOP) - Adult Psych 3 Hrs Structured intensive outpatient treatment providing 3 hours of therapy per session for adults with psychiatric needs, allowing patients to live at home.
- Telehealth PHP - Adult Daily Remote partial hospitalization program delivered via telehealth for adults requiring daily psychiatric support without in-person visits.
- Telehealth IOP - Adult Psych 3 hrs Remote intensive outpatient program delivered via telehealth for adults requiring structured psychiatric care with 3 hours of therapy.
- Psychiatric Evaluation Services Psychiatric evaluations provided with and without medical services for diagnosis and treatment planning.
Quantifiable outcome
- No-cost confidential assessments available 24/7
- +1 more outcomes
Companies that use The Pavilion
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Pavilion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
The Pavilion partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Virginia Community Services Boards (CSBs)coreThe Pavilion partners with over 50 Virginia Community Services Boards across the state, including Alexandria CSB, Arlington CSB, Chesapeake CSB, Hampton-Newport News CSB, Richmond BHA, and many others. These partnerships facilitate coordinated care for behavioral health patients and enable referrals for individuals requiring psychiatric hospitalization or outpatient services.
- Community Mental Health OrganizationscoreThe facility actively partners with community organizations, non-profit mental health providers, and other mental health organizations to provide high-quality compassionate care in the community. These partnerships help ensure services are specific to the needs of local patients.
- First RespondersminorPartnership with first responders (police, EMS, fire departments) to collaborate on mental health crisis response and ensure appropriate care pathways for individuals experiencing psychiatric emergencies.
- Summit BHC (Summit Behavioral Healthcare)coreThe Pavilion is operated by Summit Behavioral Healthcare (Summit BHC), a behavioral health treatment provider. Summit BHC provides operational support, resources, and a network of behavioral health facilities across multiple states.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
The Pavilion competitors and assessment
Company assessmentBroad incumbents
- Summit Behavioral Healthcare (Summit BHC): The Pavilion's parent company, Summit BHC operates a multi-state network of acute psychiatric hospitals, residential treatment centers, and outpatient programs. It is the most direct strategic and operational peer given Pavilion is a wholly-owned facility within the Summit network.
- Acadia Healthcare: One of the largest publicly traded behavioral health operators in the U.S., with ~250 facilities including inpatient psychiatric hospitals, residential treatment centers, and specialty programs. Comparable to Pavilion in operating acute psychiatric hospitals and a full continuum of behavioral health services.
- Universal Health Services (UHS) Behavioral Health: UHS operates one of the largest acute inpatient psychiatric hospital networks in the U.S., with facilities across multiple states. UHS Behavioral Health competes directly for acute psychiatric admissions and outpatient referrals in the Mid-Atlantic region.
- HCA Healthcare Behavioral Health: Operates psychiatric units and behavioral health programs within its broader hospital network. Comparable as a large acute psychiatric care provider, particularly in markets where HCA has general hospital partnerships that feed referrals.
Direct peers
- Dominion Hospital (HCA): A 116-bed acute psychiatric hospital in Falls Church, Virginia, operated by HCA. Directly comparable as an acute inpatient psychiatric facility serving Virginia and the greater D.C. metro region with similar service lines (inpatient, outpatient, PHP/IOP).
- Virginia Beach Psychiatric Center: An acute inpatient psychiatric hospital in Virginia Beach offering inpatient and partial hospitalization services for adults and adolescents. A direct Virginia-based competitor with similar service mix and patient population.
- Liberty Point Behavioral Healthcare: A residential and acute behavioral health provider in Virginia serving adolescents and children. Comparable as a Virginia-based psychiatric treatment facility, though focused on a younger population than Pavilion's primary adult/senior base.
- Newport News Behavioral Health Center: An inpatient psychiatric hospital in Newport News, Virginia, offering acute psychiatric care for adolescents and adults. A direct Virginia-based competitor for acute inpatient behavioral health admissions, located in the same Hampton Roads region as Pavilion.
Emerging players
- Cerebral: A direct-to-consumer telebehavioral health platform offering medication management, therapy, and counseling. Represents the digital-native disruptor to Pavilion's outpatient and IOP services for commercially-insured patients.
Regional players
- Devereux Advanced Behavioral Health: A nonprofit behavioral health organization operating residential treatment and community-based programs across multiple states, including Virginia. Comparable in offering residential and inpatient psychiatric care for adolescents and adults, particularly special-needs populations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Pavilion social profiles
Digital presenceThe Pavilion compliance and trust
Trust signalCompliance1 record
The Pavilion financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pavilion leadership team
Management profileNumber of profiles
The Pavilion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pavilion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pavilion
What does The Pavilion do?
The Pavilion at Williamsburg Place is a 130-bed acute inpatient psychiatric hospital providing crisis stabilization and behavioral health treatment for adults, seniors, and adolescents. Core offerings include inpatient psychiatric care, medically supervised detox, outpatient services, Partial Hospitalization Programs (PHP), and Intensive Outpatient Programs (IOP), delivered through trauma-informed, evidence-based modalities including Dialectical Behavior Therapy (DBT). Telehealth PHP/IOP, psychiatric evaluations, and 24/7 no-cost confidential assessments extend the continuum of care.
Is The Pavilion a public or private company?
The Pavilion is a private company. It is classified as private equity controlled and is currently operating.
When was The Pavilion founded?
The Pavilion was founded in 2012. It employs 11 to 50 people.
Where is The Pavilion based?
The Pavilion is headquartered in Williamsburg, United States, in the North America region.
How does The Pavilion make money?
Four revenue lines are on record. Inpatient Psychiatric Care is the primary driver. The others are outpatient Care Services, partial Hospitalization Program (PHP) and intensive Outpatient Program (IOP).
Who are The Pavilion's main competitors?
Broad incumbents on record are Summit Behavioral Healthcare (Summit BHC), Acadia Healthcare, Universal Health Services (UHS) Behavioral Health and HCA Healthcare Behavioral Health. Direct peers are Dominion Hospital (HCA), Virginia Beach Psychiatric Center, Liberty Point Behavioral Healthcare and Newport News Behavioral Health Center. Cerebral is listed as an emerging player. Devereux Advanced Behavioral Health is listed as a regional player.
Does The Pavilion have an API?
No public API is recorded for The Pavilion.
What industry is The Pavilion in?
The Pavilion's product category is Behavioral Health Hospital Services. Its primary akta.pro industry code is HLAFAHAH, Inpatient Psychiatric Hospitals, with a secondary code of HLAFACAE, Residential Substance Use Rehabilitation (Inpatient Rehab). Its NAICS code is 622210 and its SIC code is 8093.