Cerebral
Cerebral is a San Francisco-based digital mental health company that operates a direct-to-consumer telehealth platform delivering assessments, counseling, psychiatric care, and medication delivery for anxiety, depression, and ADHD, with growing insurance and employer channels.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Cerebral does
Cerebral is a San Francisco-based digital mental health company founded in 2020 that operates a direct-to-consumer telehealth platform for the diagnosis and treatment of anxiety, depression, ADHD, and related conditions. The platform combines mental health assessments, telehealth appointments with clinicians, counseling, and prescription medication delivery, and was extended in 2025-2026 through the acquisitions of Resilience Lab (clinical services) and Inflow (ADHD-focused digital therapeutics app) into a hybrid care model that blends clinician-led sessions with digital behavioral tools for between-visit engagement. Cerebral monetizes via subscription-based recurring fees, with revenue streams spanning direct-to-consumer telehealth services, insurance-based in-network care (including a January 2025 partnership with the San Antonio Spurs for Texas market access), and integrated medication delivery.
Cerebral's technology stack is centered on a digital telehealth platform that, during its hyper-growth phase, incorporated an AI-driven psychiatric medication prescribing system used with minimal human oversight, a deployment that became the focal point of subsequent DOJ and FTC scrutiny. The company is incorporated in Delaware as Cerebral Inc., is private and venture-backed (notably by Access Industries and SoftBank Vision Fund 2, with a December 2021 $300M round at a $4.8B valuation), and operates primarily in the United States. The business was reshaped by 2022 leadership changes (CEO Brian Reinken succeeding founder Kyle Robertson), a 2025 FTC settlement imposing a $7M privacy fine related to disclosures of 3.2 million patients' health data to third-party advertising trackers, and a strategic pivot away from cash-pay controlled-substance prescribing toward insurance-reimbursed care and employer wellness programs.
Cerebral firmographics
Firmographics- Name
- Cerebral
- Legal name
- Cerebral Inc.
- Website
- https://cerebral.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cerebral is a San Francisco-based digital mental health company that operates a direct-to-consumer telehealth platform delivering assessments, counseling, psychiatric care, and medication delivery for anxiety, depression, and ADHD, with growing insurance and employer channels.
- Ownership category
- akta.pro rank
Cerebral industry classification
Industry- Product category
- Online Mental Health Telemedicine
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Psychiatry & Medication Management Platforms (HLALAEAB)
- akta.pro secondary industries
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
Keywords
Where Cerebral is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cerebral business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Telehealth Services: Direct-to-consumer telehealth platform offering mental health assessments, telehealth appointments, counseling, and medication delivery to individuals.
- Insurance-based care: Partnership with insurers to provide mental health services covered by health insurance plans, expanding access to patients through in-network benefits.
- Medication delivery: Prescription medication delivery services integrated with telehealth consultations.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels2 records
Cerebral product offering
Product offeringCore offering
Cerebral is a digital mental health platform that delivers online psychiatric and behavioral therapy services, including mental health assessments, telehealth appointments, counseling sessions, and prescription medication delivery for conditions such as anxiety, depression, and ADHD. Services are accessed directly by consumers through the Cerebral website and mobile app, with an expanding share of care delivered through in-network insurance plans and employer wellness programs, supplemented by the acquired Inflow ADHD digital therapeutic app for continuous between-visit care.
Product overview
Cerebral operates as a digital mental health platform offering online psychiatric and behavioral therapy services, including mental health assessments, telehealth appointments, counseling, and medication delivery. The company offers a unified platform providing care for anxiety, depression, ADHD, and other mental health conditions through direct-to-consumer subscription plans. Cerebral has expanded through acquisitions including Resilience Lab and Inflow (an ADHD-focused app), integrating these tools to provide continuous, personalized care alongside clinical services.
Differentiator
Problem solved
Functional benefit
Products and services
- Cerebral Telehealth Platform A digital mental health platform that delivers mental health assessments, telehealth appointments, counseling sessions, psychiatric evaluations, and prescription medication delivery for individuals experiencing anxiety, depression, ADHD, and related mental health conditions, accessed directly by consumers through the Cerebral website and mobile app.
- Inflow ADHD Digital Therapeutic App An ADHD-focused digital therapeutic app based on Cognitive Behavioral Therapy principles that provides skill-building modules, therapy tools, and community engagement for adults with ADHD, now integrated into Cerebral's clinical platform to extend support between appointments.
- Resilience Lab Mental Health Services A mental health platform acquired by Cerebral to expand its clinical workforce and service capabilities, providing additional therapy capacity and mental health services to patients within Cerebral's broader care offering.
Companies that use Cerebral
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Cerebral technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Cerebral partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- InflowcoreAcquired Inflow, an ADHD-focused app developer, to broaden treatment capabilities and enhance patient support beyond clinical interactions through behavioral tools, therapy, and skill development.
- San Antonio SpurscorePartnership to expand in-network access to high-quality mental health care across Texas through the San Antonio Spurs healthcare network and community outreach.
- Simone BilescoreOlympic athlete Simone Biles joined Cerebral as Chief Impact Officer in October 2021, contributing to the company's rapid growth and valuation increase. Biles advocates for mental health awareness and accessibility through her role and personal investment.
- Resilience LabminorPreviously acquired Resilience Lab as part of Cerebral's strategy to expand mental health services before regulatory challenges.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Cerebral competitors and assessment
Company assessmentDirect peers
- Lyra Health: B2B mental health benefits platform serving employers and health plans, with therapy, coaching, and integrated digital tools. Comparable to Cerebral's insurance/employer GTM motion and integrated care model.
- Talkspace: Public, direct-to-consumer and B2B teletherapy platform offering therapy, psychiatry, and medication management. Closely comparable to Cerebral on product (mental health telehealth), customer base (consumers and employers), and business model (subscription + insurance).
- Done (Done Global): Direct-to-consumer telehealth platform focused on ADHD treatment, including evaluation, prescription, and ongoing care. Direct peer for Cerebral's ADHD offering and for the controlled-substance prescribing model that drove Cerebral's regulatory controversy.
- BetterHelp (Teladoc Health): Largest consumer-facing teletherapy subscription service, owned by Teladoc Health. Directly comparable to Cerebral on D2C mental health subscription model and broad-condition therapy positioning.
- Spring Health: Employer and payer-focused mental health benefits platform combining therapy, psychiatry, and digital exercises. Directly comparable on payer GTM and integrated care model pursued by Cerebral post-2022.
- Headspace Health: Merged entity of Headspace and Ginger, offering therapy, coaching, and digital self-care to consumers, employers, and payers. Comparable hybrid of clinical and digital mental health care.
Broad incumbents
- Hims & Hers Health: Public D2C telehealth platform offering mental health treatment alongside primary care, dermatology, and other specialties. Comparable D2C subscription model and mental health prescribing offering.
- Teladoc Health: Largest virtual care incumbent offering general medical, mental health (via BetterHelp and acquired providers), and chronic condition management. Comparable as a broad telehealth incumbent with overlapping mental health services.
Emerging players
- Meru Health: Digital mental health platform combining therapist-led care with app-based CBT programs, sold to employers and payers. Comparable hybrid clinician + digital therapeutic model that Cerebral is pursuing via Inflow.
- Two Chairs: Hybrid in-person and teletherapy provider focused on measurement-based care, serving employer and payer clients. Comparable on integrated, outcomes-oriented behavioral health delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cerebral social profiles
Digital presenceCerebral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cerebral leadership team
Management profileNumber of profiles
Profiles14 records
Cerebral subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cerebral funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cerebral M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cerebral
What does Cerebral do?
Cerebral is a digital mental health platform that delivers online psychiatric and behavioral therapy services, including mental health assessments, telehealth appointments, counseling sessions, and prescription medication delivery for conditions such as anxiety, depression, and ADHD. Services are accessed directly by consumers through the Cerebral website and mobile app, with an expanding share of care delivered through in-network insurance plans and employer wellness programs, supplemented by the acquired Inflow ADHD digital therapeutic app for continuous between-visit care.
Is Cerebral a public or private company?
Cerebral is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cerebral founded?
Cerebral was founded in 2020. It employs 1,001 to 5,000 people.
Where is Cerebral based?
Cerebral is headquartered in San Francisco, United States, in the North America region.
How does Cerebral make money?
Three revenue lines are on record. Telehealth Services are the primary driver. The others are insurance-based care and medication delivery.
Who are Cerebral's main competitors?
Direct peers on record are Lyra Health, Talkspace, Done (Done Global), BetterHelp (Teladoc Health), Spring Health and Headspace Health. Broad incumbents are Hims & Hers Health and Teladoc Health. Emerging players are Meru Health and Two Chairs.
Does Cerebral have an API?
No public API is recorded for Cerebral.
What industry is Cerebral in?
Cerebral's product category is Online Mental Health Telemedicine. Its primary akta.pro industry code is HLALAEAB, Psychiatry & Medication Management Platforms, with a secondary code of HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 621420 and its SIC code is 8050.