Kinfolk

What Kinfolk does

Kinfolk is a privately held Danish lifestyle media and brand company founded in 2011 in Copenhagen and legally domiciled as Ouur, ApS. It began as a quarterly print magazine exploring slow living, design, travel, food, and culture, and has since grown into a multi-surface media and consumer brand with a 1,800+ story digital archive, 60 published issues, and 700,000 books in print across 10+ titles including The Kinfolk Table, The Kinfolk Home, The Kinfolk Entrepreneur, The Eye, The Kinfolk Garden, and the travel-focused Kinfolk Islands, Kinfolk Wilderness, and Kinfolk Journeys. The magazine is distributed in over 100 countries and four languages, supported by editorial offices in Tokyo and Seoul, where the Korean edition has run for ten years alongside a five-year-old community space in Gangnam.

The core product is a publishing and content management operation producing a quarterly print magazine, daily web content, podcast/audio extensions (Kindling, The Kinfolk Long Listen), and book series, all unified by a distinctive slow-living visual identity. Revenue is generated across five streams: annual Premium subscriptions ($80/yr, print + digital) and Digital subscriptions ($40/yr), single-issue sales ($18–$22), books priced $40–$150, Giclée art prints at $109–$142, and a newer physical retail line of Korean-made fragrances, body care, and forthcoming skincare products sold through two boutiques in Seoul. Go-to-market is direct-to-consumer via kinfolk.com (WooCommerce-powered, accepting Stripe and PayPal) complemented by global wholesale through newsagents and bookstores, and a planned Manhattan pop-up signals the next phase of US physical retail. The customer base is a global horizontal community of design-conscious creative professionals and lifestyle enthusiasts, with no disclosed B2B or enterprise customer concentration.

Name

Kinfolk

Legal name

Ouur, ApS

Website

https://kinfolk.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinfolk is a Danish-founded lifestyle media company that publishes a quarterly print magazine, book series, and digital content on slow living, design, travel, and culture for a global community of creative professionals, with growing direct-to-consumer retail operations in Seoul and the US.

Ownership category

akta.pro rank

Product category

Lifestyle Media and Publishing

NAICS

Periodical Publishers (513120), Book Publishers (513130)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH), General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA), E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Quarterly lifestyle magazine
• Lifestyle book publishing
• Art print ecommerce
• Premium subscription publishing
• Consumer lifestyle retail

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Magazine Subscriptions: Premium and Digital subscription tiers providing recurring annual revenue. Premium includes four print issues per year plus digital access at $80/year. Digital-only access at $40/year with 7-day free trial. Subscriptions auto-renew annually.
2. Single Issue Sales: Individual magazine issues sold directly through the website at approximately $18-22 per issue. Physical issues also available through global newsagents and bookstores.
3. Book Sales: Bestselling books including The Kinfolk Table, The Kinfolk Home, The Kinfolk Garden, The Kinfolk Entrepreneur, The Eye, The Art of Kinfolk, Kinfolk Travel, Kinfolk Wilderness, Kinfolk Islands, and Kinfolk Journeys. Books published by Artisan Books with prices ranging from $40-$150.
4. Art Prints: High-quality Giclée art prints sold through the Kinfolk Shop, featuring photography from the magazine's editorial content. Prices range from approximately $109-$142.
5. Retail Products: Direct-to-consumer retail through physical boutiques in Seoul selling fragrances, body care, and skincare products. Expanding retail strategy as part of lifestyle brand extension.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Kinfolk publishes a quarterly print lifestyle magazine and daily online editorial content focused on slow living, design, travel, food, fashion, and culture. The company monetizes through Premium and Digital subscriptions, single-issue sales, a backlist of branded books, Giclée art prints, and a growing line of physical retail products (fragrances, body care, and skincare) sold through Seoul boutiques and a planned Manhattan pop-up. Its core is curated editorial content distributed via a WooCommerce-powered storefront, a global newsstand network, and the Kinfolk.com digital archive.

Differentiator

Problem solved

Functional benefit

Brands

• Kinfolk Shop: Online retail store selling magazines, books, art prints, and merchandise.
• The Kinfolk Table
• The Kinfolk Home
• The Kinfolk Entrepreneur
• The Kinfolk Garden
• Kinfolk Travel
• Kinfolk Islands
• Kinfolk Journeys
• Kinfolk Wilderness
• The Eye
• The Art of Kinfolk
• Kindling

Products and services

• Kinfolk Magazine (Quarterly Print Edition) A quarterly print lifestyle magazine covering design, architecture, travel, food, fashion, and culture, sold in over 100 countries and published in four languages. Each issue is priced at approximately $18–$22 and is available through the Kinfolk.com storefront and global newsstands.
• Kinfolk Premium Subscription (Print + Digital) An annual subscription at $80 per year that includes four quarterly print issues, flat-rate worldwide shipping, full access to the Kinfolk.com digital archive from Issue 14, first access to new issues before print, automatic annual renewal, and complimentary notecards. Target audience is the global design-conscious lifestyle consumer.
• Kinfolk Digital Subscription An annual digital-only subscription at $40 per year with a 7-day free trial, providing instant unlimited access to all stories on Kinfolk.com and the full archive. Auto-renews annually. Targeted at readers who want editorial access without the print edition.
• Kinfolk Book Series A backlist of branded lifestyle books published by Artisan Books, including The Kinfolk Table, The Kinfolk Home, The Kinfolk Entrepreneur, The Eye, The Kinfolk Garden, Kinfolk Travel, Kinfolk Wilderness, Kinfolk Islands, Kinfolk Journeys, and The Art of Kinfolk. Prices range from $40 to $150 depending on edition.
• Kinfolk Giclée Art Prints High-quality Giclée art prints on fine art paper featuring photography from the magazine's editorial content. Sold through the Kinfolk Shop and shipped worldwide via DHL Express from Denmark by fulfillment partner ALIUM. Prices range from approximately $109 to $142.
• Kinfolk Retail Product Line (Fragrances, Body Care, and Skincare) A line of Korean-made consumer lifestyle products including fragrances, body care, and skincare sold directly through Kinfolk's physical boutiques in Seoul, with an upcoming Manhattan pop-up planned. Reflects the brand's multicategory consumer brand strategy of translating its slow living aesthetic into physical retail products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Condé Nast: Major global magazine publisher housing multiple lifestyle titles (Vogue, GQ, Architectural Digest). Operates the broader incumbent ecosystem that Kinfolk occupies a premium niche within.
• Architectural Digest: Mass-market interiors and design magazine from Condé Nast. Competes for the same design-conscious reader mindshare but at vastly larger scale and broader audience.
• Wallpaper*: Long-established global design and lifestyle magazine publishing under broader media ownership. Comparable in design/lifestyle editorial positioning and book publishing, but operates at larger scale with broader audience.

Emerging players

• Goop: Lifestyle media brand that has successfully extended into retail products, beauty, and wellness. Comparable brand-extension playbook from content to consumer products, though operating at larger and more venture-funded scale.
• Flamingo Estate: Lifestyle brand featuring editorial content and physical retail selling premium home, body, and pantry products. Mirrors Kinfolk's slow-living aesthetic and brand-to-retail expansion strategy.

Direct peers

• Dwell Magazine: Design and architecture magazine with home/interiors focus, print + digital subscription model, and branded book publishing — overlapping significantly with Kinfolk Home and Kinfolk Garden book lines.
• Monocle: Monocle is a print-first lifestyle brand spanning magazine, books, retail, and radio. Highly comparable as a design-led publication that has successfully extended into hospitality, retail, and branded products.
• Cereal Magazine: Cereal is a quarterly independent lifestyle magazine with a similar minimalist, design-forward aesthetic and global distribution. Direct competitor in the premium indie lifestyle magazine category.
• The Gentlewoman: Independent bi-annual print magazine with a similar slow, considered editorial philosophy and premium positioning. Direct competitor for design-conscious, fashion-aware subscribers.
• Apartamento Magazine: Apartamento is an independent interiors-focused quarterly magazine with parallel publishing model, premium pricing, and design-conscious creative-professional readership overlapping Kinfolk's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kinfolkmag
• Facebookfacebook.com/kinfolkmag
• Instagraminstagram.com/kinfolk
• LinkedInlinkedin.com/company/kinfolk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinfolk