Reynolda
Reynolda Equity Partners is a Winston-Salem-based private equity firm, founded in 1997, that invests first institutional capital in U.S. lower-middle-market B2B services and products companies across Healthcare, Commercial & Industrial Solutions, and Business Services verticals.
- Company typePrivate
- Founded1997
- HeadquartersWinston-salem, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reynolda does
Reynolda Equity Partners is a lower-middle-market private equity firm founded in 1997 and headquartered in Winston-Salem, North Carolina. Operating as a brand of Five Points Capital LLC, the firm invests first institutional capital in U.S. B2B services and products companies with EBITDA of $2-8 million and enterprise values of $20-100 million. It targets owner-driven recapitalizations, management buyouts, add-on acquisitions, and corporate carve-outs across three declared verticals: Healthcare, Commercial & Industrial Solutions, and Business Services.
The firm has completed nearly 50 platform investments and raised over $700 million across its committed equity funds since inception. Active portfolio companies span regulated and recurring-revenue businesses including laboratory equipment services (ATG), cybersecurity (GrammaTech), dental specialty platforms (Flagship Specialty Partners, Specialty Appliances), clinical research (Conquest Research), optical components (JML Optical), waste services (Advanced Disposal Services), food service (Five Star Food Service), and infrastructure safety (National Trench Safety). Post-investment, Reynolda supports portfolio companies through a proprietary value-creation framework centered on strategy, people, systems/processes, and growth, supplemented by its Reynolda Executive Network.
The firm earns revenue through conventional private equity economics: recurring management fees on committed LP capital plus performance-based carried interest from successful portfolio exits. It is an SEC-registered investment adviser with a senior leadership team that has worked together for more than 25 years. Capital deployment and add-on M&A activity have continued steadily through 2024 and 2025, including platform acquisitions of CareerStep and North American Lawn & Landscape alongside multiple portfolio company roll-ups.
Reynolda firmographics
Firmographics- Name
- Reynolda
- Legal name
- Five Points Capital LLC d/b/a Reynolda Equity Partners
- Website
- https://reynoldaequity.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reynolda Equity Partners is a Winston-Salem-based private equity firm, founded in 1997, that invests first institutional capital in U.S. lower-middle-market B2B services and products companies across Healthcare, Commercial & Industrial Solutions, and Business Services verticals.
- Ownership category
- akta.pro rank
Reynolda industry classification
Industry- Product category
- Private Equity Investment Management
- NAICS
- Other Financial Investment Activities (5239)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Business Services (B2B) Growth Equity (FSANACAD)
Keywords
Where Reynolda is headquartered
LocationHeadquarters
- HQ city
- Winston-salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reynolda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Management Fees: Private equity management fees charged on committed capital from limited partners (LPs) to fund operations and investment activities.
- Carried Interest: Performance-based carried interest from successful portfolio company exits, representing a percentage of investment profits above a specified return threshold.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Reynolda product offering
Product offeringCore offering
Reynolda Equity Partners is a private equity firm that invests first institutional capital in lower-middle-market B2B services and products companies with proven leadership and profitable growth. The firm targets businesses with EBITDA of $2-8 million and enterprise values of $20-100 million across three core verticals—Healthcare, Commercial & Industrial Solutions, and Business Services—through recapitalizations, management buyouts, add-on acquisitions, and corporate carve-outs, while providing strategic, operational, and financial guidance to portfolio companies.
Product overview
Reynolda Equity Partners is a private equity firm offering investment management services to lower-middle-market companies. Rather than a unified software platform, the firm provides investment capital and strategic partnership across three core industry verticals: Healthcare, Commercial & Industrial Solutions, and Business Services. Their investment approach focuses on companies with EBITDA of $2–$8 million and enterprise values of $20–$100 million, offering transaction types including owner-driven recapitalizations, management buyouts, add-on acquisitions, and corporate carve-outs. The firm delivers value through strategic guidance, operational support, and financial expertise to help portfolio companies accelerate growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Owner-Driven Recapitalizations
Quantifiable outcome
- Nearly 50 platform investments completed over more than two decades of operation
- +2 more outcomes
Companies that use Reynolda
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Reynolda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reynolda partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Reynolda competitors and assessment
Company assessmentDirect peers
- Huron Capital Partners: Detroit-based lower-middle-market PE firm investing in business services, consumer, and industrial companies with similar EBITDA thresholds. Operates a comparable buy-and-build platform strategy and partner-oriented investment approach.
- NewSpring Capital: Radnor, PA-based lower-middle-market PE firm focused on healthcare services, business services, and specialty consumer companies. Overlapping investment thesis around partnership with founder/management teams and similar fund-size profile.
- Sentinel Capital Partners: Lower-middle-market PE firm focused on management buyouts and recapitalizations in healthcare, business services, and industrial sectors. Comparable deal size, vertical focus, and emphasis on partnership with management teams.
- Carousel Capital: Charlotte-based lower-middle-market PE firm investing in B2B services, healthcare, and industrial businesses with similar EBITDA/enterprise value ranges. Highly comparable given Reynolda Managing Partner Jonathan Blanco's prior tenure at Carousel Capital.
- Trinity Hunt Partners: Lower-middle-market PE firm headquartered in Dallas targeting founder-led businesses in healthcare services, business services, and industrial sectors with comparable EBITDA thresholds. Operates with a similar partnership-oriented approach and patient capital model.
- Colville Capital: Charlotte-based lower-middle-market PE firm investing in business services and consumer companies with comparable deal sizes. Reynolda Partner Ken Clark previously worked at Colville Capital, suggesting strong overlap in investment approach and sourcing networks.
- Summit Park: Charlotte-based lower-middle-market PE firm focused on business services, consumer, and healthcare companies. Reynolda's Head of Business Development, Charlie Orr, previously worked at Summit Park, indicating close operating model and deal sourcing parallels.
Broad incumbents
- Audax Group: Large, established lower-middle-market PE platform focused on middle-market buyouts and add-on acquisitions across healthcare, industrial, and business services. Highly comparable investment thesis at scale with similar focus on buy-and-build value creation.
- Main Street Capital Corporation: Public BDC providing debt and equity capital to lower-middle-market companies, overlapping with Reynolda's deal size and sector focus. Represents an adjacent capital provider competing for similar investment opportunities.
- The Carlyle Group: Global mega-cap PE firm with a US Buyout fund investing across healthcare, industrial, and business services sectors at far larger scale. Reynolda Partner/CFO/CCO Brad Clark previously worked at Carlyle, illustrating the talent migration between these firms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Reynolda social profiles
Digital presenceReynolda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reynolda leadership team
Management profileNumber of profiles
Profiles18 records
Reynolda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reynolda M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reynolda
What does Reynolda do?
Reynolda Equity Partners is a private equity firm that invests first institutional capital in lower-middle-market B2B services and products companies with proven leadership and profitable growth. The firm targets businesses with EBITDA of $2-8 million and enterprise values of $20-100 million across three core verticals—Healthcare, Commercial & Industrial Solutions, and Business Services—through recapitalizations, management buyouts, add-on acquisitions, and corporate carve-outs, while providing strategic, operational, and financial guidance to portfolio companies.
Is Reynolda a public or private company?
Reynolda is a private company. It is classified as management employee owned and is currently operating.
When was Reynolda founded?
Reynolda was founded in 1997. It employs 11 to 50 people.
Where is Reynolda based?
Reynolda is headquartered in Winston-salem, United States, in the North America region.
How does Reynolda make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are carried Interest.
Who are Reynolda's main competitors?
Direct peers on record are Huron Capital Partners, NewSpring Capital, Sentinel Capital Partners, Carousel Capital, Trinity Hunt Partners, Colville Capital and Summit Park. Broad incumbents are Audax Group, Main Street Capital Corporation and The Carlyle Group.
Does Reynolda have an API?
No public API is recorded for Reynolda.
What industry is Reynolda in?
Reynolda's product category is Private Equity Investment Management. Its primary akta.pro industry code is FSANACAD, Business Services (B2B) Growth Equity. Its NAICS code is 5239 and its SIC code is 6199.