Rural Mutual Insurance Company
- Company typePrivate
- Founded1934
- HeadquartersMadison, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Rural Mutual Insurance Company firmographics
Firmographics- Name
- Rural Mutual Insurance Company
- Legal name
- Rural Mutual Insurance Company
- Website
- https://ruralmutual.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Rural Mutual Insurance Company industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Crop & Farm Property Insurance (FSAJACAK)
- akta.pro secondary industries
- Homeowners Insurance (FSAJACAA), Participating (Dividend) Whole Life Insurance (FSAIABAI), Basic Group Term Life (Employer-Paid) (FSAIADAA)
Keywords
Where Rural Mutual Insurance Company is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rural Mutual Insurance Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Insurance Premiums: Collection of insurance premiums across multiple product lines including farm, auto, home, business, life, and health insurance policies. Revenue generated from policyholders paying premiums for coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Children's Life Insurance - as low as $10-$15/month or as high as $40-$50/month per child |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rural Mutual Insurance Company product offering
Product offeringCore offering
Rural Mutual Insurance Company sells property and casualty insurance products exclusively to Wisconsin residents and businesses, including farm, auto, home, renters, business, life, and health coverage. Distribution is carried out primarily through a network of over 150 local Wisconsin agents, supplemented by website self-service, a mobile app, and phone support. Life insurance is underwritten through Farm Bureau Life Insurance Company and health insurance through Broker Source partnerships.
Product overview
Rural Mutual Insurance Company offers a comprehensive portfolio of insurance products exclusively for Wisconsin farms, families, and businesses. The core product lineup includes Agriculture & Farm Insurance (the company's leading product as Wisconsin's No. 1 farm insurer), Business Insurance (No. 4 in commercial insurance statewide), Personal Auto Insurance, Home Insurance, Renters Insurance, Life Insurance, and Health Insurance. These products are supplemented by add-on modules such as the Beyond the Policy Cybersecurity resources and the Limited Water Endorsement for enhanced water damage protection. Life Insurance offerings include Term Life, Whole Life, Universal Life, Long Term Care, and Disability Income products underwritten through Farm Bureau Life Insurance Company. The company distributes through over 150 local agents across Wisconsin and emphasizes personalized, relationship-based service rather than online-only transactions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $31.9 million in Farm Dividend payouts to policyholders over 10 years
- +2 more outcomes
Companies that use Rural Mutual Insurance Company
Customer profileSegments3 records
Rural Mutual Insurance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rural Mutual Insurance Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Badger Mutual Insurance CompanycoreAffiliation agreement completed in January 2025 with Badger Mutual Insurance Company. Together, the two companies form an insurance group recognized by AM Best with an A+ Superior rating. Badger Mutual provides property and casualty insurance across seven states while Rural Mutual maintains exclusive Wisconsin focus.
- Farm Bureau Life Insurance CompanycoreLife insurance and annuity products are offered through Farm Bureau Life Insurance Company. This partnership enables Rural Mutual to provide comprehensive life insurance solutions to its Wisconsin customers.
- Broker SourcecoreHealth insurance options for individuals, groups, and Medicare are offered through partnership with Broker Source. This partnership provides access to major health carriers and competitive health plans for Wisconsin residents.
- Wisconsin Farm Bureau FederationcoreFounded Rural Mutual Insurance Company in 1934. Ongoing partnership includes the Farm Dividend Program and shared mission of supporting Wisconsin agriculture and rural communities.
Scale indicators9 records
Rural Mutual Insurance Company competitors and assessment
Company assessmentDirect peers
- Badger Mutual Insurance Company: Wisconsin-based mutual P&C insurer that completed an affiliation agreement with Rural Mutual in January 2025, forming a jointly rated A+ insurance group. Direct sister company sharing mutual structure, Wisconsin roots, and P&C focus, though Badger also operates across six other states.
- Acuity Insurance: Mutual insurance company headquartered in Sheboygan, Wisconsin, writing commercial, personal, and farm P&C coverage across the Midwest. Highly comparable to Rural Mutual in mutual structure, Wisconsin origin, multi-line P&C mix, and regional agent distribution model.
- Farm Bureau Financial Group: Multi-state insurance and financial services provider affiliated with Farm Bureau organizations across the Midwest and West. Closely comparable to Rural Mutual through shared Farm Bureau heritage, farm insurance specialization, and mutual-style agent distribution, though operating at much larger geographic scale.
- Erie Insurance Group: Mid-Atlantic and Midwest mutual P&C insurer selling exclusively through independent agents across 12 states plus D.C. Highly comparable to Rural Mutual in mutual structure, exclusive agent distribution, multi-line P&C focus, and regional concentration, though materially larger and geographically broader.
- Auto-Owners Insurance: Michigan-based mutual P&C insurer distributing exclusively through independent agents across 26 states. Comparable to Rural Mutual in mutual ownership, agent-only distribution, and multi-line P&C portfolio, with similar financial strength ratings and A.M. Best standing.
- SECURA Insurance: Wisconsin-headquartered mutual P&C insurer writing commercial, farm, and personal lines across the Midwest. Directly comparable to Rural Mutual in mutual structure, Wisconsin base, farm and commercial P&C focus, and independent agent distribution model.
- Westfield Insurance: Ohio-based mutual P&C insurer operating in 10 states with independent agent distribution. Comparable to Rural Mutual as a regional mutual with multi-line P&C offerings, agent-only sales model, and strong financial strength profile.
Broad incumbents
- Cincinnati Financial: Ohio-based publicly traded P&C insurer with select group life and brokerage operations, ranked among the top 50 U.S. P&C performers. Comparable to Rural Mutual as a regional mutual-style P&C writer with independent agent distribution and multi-line offerings, though serving a broader geography.
- State Farm Mutual Automobile Insurance Company: Largest U.S. P&C insurer with a mutual structure and exclusive agent model competing directly in Wisconsin personal auto and home lines. Comparable in mutual ownership and agent distribution philosophy, though vastly larger scale and broader geographic footprint.
- Nationwide Mutual Insurance Company: Large national mutual P&C insurer with significant agribusiness underwriting and Wisconsin personal and commercial presence. Comparable to Rural Mutual in mutual ownership and farm insurance franchise, though operating at national scale through multiple distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rural Mutual Insurance Company social profiles
Digital presenceRural Mutual Insurance Company compliance and trust
Trust signalCompliance1 record
Rural Mutual Insurance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rural Mutual Insurance Company leadership team
Management profileNumber of profiles
Rural Mutual Insurance Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rural Mutual Insurance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rural Mutual Insurance Company
What does Rural Mutual Insurance Company do?
Rural Mutual Insurance Company sells property and casualty insurance products exclusively to Wisconsin residents and businesses, including farm, auto, home, renters, business, life, and health coverage. Distribution is carried out primarily through a network of over 150 local Wisconsin agents, supplemented by website self-service, a mobile app, and phone support. Life insurance is underwritten through Farm Bureau Life Insurance Company and health insurance through Broker Source partnerships.
Is Rural Mutual Insurance Company a public or private company?
Rural Mutual Insurance Company is a private company. It is currently operating.
When was Rural Mutual Insurance Company founded?
Rural Mutual Insurance Company was founded in 1934. It employs 251 to 500 people.
Where is Rural Mutual Insurance Company based?
Rural Mutual Insurance Company is headquartered in Madison, United States, in the North America region.
How does Rural Mutual Insurance Company make money?
One revenue line is on record: insurance Premiums.
Who are Rural Mutual Insurance Company's main competitors?
Direct peers on record are Badger Mutual Insurance Company, Acuity Insurance, Farm Bureau Financial Group, Erie Insurance Group, Auto-Owners Insurance, SECURA Insurance and Westfield Insurance. Broad incumbents are Cincinnati Financial, State Farm Mutual Automobile Insurance Company and Nationwide Mutual Insurance Company.
Does Rural Mutual Insurance Company have an API?
No public API is recorded for Rural Mutual Insurance Company.
What industry is Rural Mutual Insurance Company in?
Rural Mutual Insurance Company's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJACAK, Crop & Farm Property Insurance, with a secondary code of FSAJACAA, Homeowners Insurance. Its NAICS code is 524126 and its SIC code is 6331.