Grupo Ramos
- Company typePrivate
- Founded1965
- HeadquartersSanto Domingo, Dominican Republic
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Grupo Ramos firmographics
Firmographics- Name
- Grupo Ramos
- Legal name
- Grupo Ramos
- Website
- https://gruporamos.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Grupo Ramos is headquartered
LocationHeadquarters
- HQ city
- Santo Domingo
- HQ country
- Dominican Republic
- HQ region
- Latin America
Offices11 records
Markets served
Grupo Ramos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales - Physical Stores: Revenue generated from sales across multiple retail formats: Sirena multicentros, Sirena Market supermarkets, Super Pola supermarkets, Aprezio discount stores, Gran Aprezio, Pressto laundry services, and Multiplaza shopping centers. The company operates over 70 establishments across the Dominican Republic.
- Private Label Products - WALA and ZERCA: Proprietary brands WALA and ZERCA offering products across Frescos, Abarrotes Comestibles and No Comestibles categories including rice, oats, flour, coffee, grains, cereals, eggs, juices, milk, bread, mayonnaise, sausages, cold meats, seafood, fish, pasta, snacks, sodas, sauces, water, disposables, toilet paper, body soaps, home cleaners, laundry care, and shampoo.
- E-commerce and Delivery Services: Online grocery sales through Sirena Go and partnership with Alsuper.do, including pick-up and delivery services at Sirena Market locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aprezio discount stores offer essential goods at lowest prices |
| Unit Pricing | Pay-as-you-go | Sirena multicentros offer wide variety with competitive pricing |
| Unit Pricing | Pay-as-you-go | Super Pola premium supermarket experience |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels7 records
Grupo Ramos product offering
Product offeringCore offering
Grupo Ramos is a leading Dominican Republic retail conglomerate operating more than 70 physical stores across multiple formats, including Sirena hypermarkets, Sirena Market supermarkets, Super Pola premium supermarkets, Aprezio and Gran Aprezio discount stores, Multiplaza regional shopping centers, and Pressto laundry services. The company also sells its own private label brands (WALA and ZERCA) and operates e-commerce, distribution centers, a bakery plant, and a textile processing center.
Product overview
Grupo Ramos operates a multi-format retail portfolio across the Dominican Republic, consisting of five distinct store brands — Sirena (hypermarkets/multicenters), Sirena Market (fresh-focused supermarkets), Super Pola (supermarkets), Aprezio/Gran Aprezio (discount stores), and Multiplaza (regional shopping centers) — plus Pressto (dry cleaning services), private labels WALA and ZERCA, the Sirena Go e-commerce platform, and a network of distribution centers and a textile processing center. The company also operates a Fideicomiso (trust) program. The portfolio is unified under a single corporate umbrella but differentiated by format, price point, and target customer.
Differentiator
Problem solved
Functional benefit
Brands
- WALA: Private label brand inspired by passion for surprising customers with carefully selected products of optimal quality at competitive prices. Products include arroz, avena, harina, café, granos, cereales, huevos, jugos, leche, pan, mayonesa, salchichas, carnes frías, mariscos, pescados, pastas alimenticias, picaderas, refrescos, salsas, agua, desechables, papel higiénico, jabones corporales, limpiadores del hogar, cuidado de la ropa, gel desinfectante and champú.
- ZERCA
Products and services
- Sirena (Hypermarkets/Multicentros) The flagship hypermarket/multicentro brand of Grupo Ramos, offering the widest variety of products and services including groceries, fashion, home goods, and bazaar in a one-stop shopping environment. Operates across multiple locations nationwide for families seeking comprehensive shopping.
- Sirena Market A fresh-focused supermarket format under the Sirena brand, emphasizing freshness, practicality, and a renewed shopping experience. Includes pick-up service, delivery (omnichannel), Grab and Go ready meals, and electric car charging stations. Targets urban consumers seeking convenient daily shopping.
- Aprezio A discount store format offering essential products at the lowest prices, serving local communities with a format designed to provide everyday necessities while being mindful of family budgets. Over 3,000 products including food, bazaar and home items.
- Gran Aprezio A larger-format discount store, an intermediate size between Aprezio and La Sirena, focused on efficiency and adjusted to community needs with over 8,000 products including groceries, perishables, housewares, and textiles.
- Super Pola A premium supermarket brand offering a wide selection of products including over 500 wine varieties, specialty foods, and high-quality groceries with campaigns like Renuévate wellness program and Pola Wine Fest. Targets customers seeking higher-end shopping experience.
- Multiplaza Shopping Centers Regional shopping centers that house Grupo Ramos stores and a variety of other businesses, creating spaces for shopping, dining, and entertainment. Locations include Higüey, La Romana, and Charles de Gaulle.
- Pressto (Laundry Services) A laundry and dry cleaning service for garment care, offering practical and reliable service with attention to quality. Operates within Sirena stores and standalone locations.
- WALA (Private Label Brand) A private label brand inspired by the passion for surprising customers with carefully selected, high-quality products at competitive prices, offering innovative items and experiences adapted to consumer needs across grocery and household categories.
- ZERCA (Private Label Brand) An unconditional ally of customers offering diverse product portfolio with a focus on simplicity, practicality, and fair prices that generate savings and make purchasing more efficient across grocery and household categories.
- Sirena Go (E-commerce) Online shopping platform enabling customers to purchase products digitally and pick them up in-store (pick-up service) or have them delivered, making Sirena the first omnichannel supermarket in the Dominican Republic.
- Fideicomiso Grupo Ramos A trust program operated by Grupo Ramos, serving as a financial/investment product associated with the company.
Quantifiable outcome
- Over 50 million customer visits annually across all store formats
- +4 more outcomes
Companies that use Grupo Ramos
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Grupo Ramos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Grupo Ramos partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Tetra PakcorePartnership for Puntos R recycling initiative installing multi-material collection points in stores across Santo Domingo, Santiago, Higüey and La Romana. Project aims to strengthen recyclable materials collection infrastructure with support from brands including Nestlé, Bepensa Dominicana (Coca-Cola), and Colgate-Palmolive.
- MAPFRE Salud ARScore11-year partnership for Alerta Rosada breast cancer awareness campaign. Program has invested over USD 471,000, benefited more than 88,870 people, detected 1,599 cases, and conducted 3,475 activities including medical jornadas and educational sessions.
- UNICEFcore3-year strategic collaboration agreement signed in May 2015 to finance the 'Hospital Amigo de la Niñez y de las Madres' initiative aimed at reducing maternal and infant mortality. Grupo Ramos committed USD 50,000 annually and launched customer awareness campaigns. Initiative promotes breastfeeding, prenatal care, clean childbirth practices, and birth registration.
- Junior Achievement DominicanaminorEducational partnership benefiting thousands of young people through educational programs focused on entrepreneurship and career development.
- UnapecminorAgreement to promote training and research initiatives. Partnership focuses on capacity building and professional development opportunities.
- Ejército de Salvación (Salvation Army)minorAnnual Olla Roja de Navidad campaign collecting donations at store locations for food and gifts for families in need. In 2017, raised RD$452,000 benefiting vulnerable communities. Company has supported this initiative for over 12 years.
- World VisionminorPartnership during COVID-19 pandemic for educational support. Donated 272,600 Siremás points and 10,000 notebooks to provide learning kits for 5,000 vulnerable children.
- Alsuper.docoreStrategic partnership with first online supermarket in Dominican Republic to enable e-commerce capabilities. Grupo Ramos launched omnichannel retail through this partnership and hired Ryan Larrauri (Asuper.do co-founder) as Digital Transformation Leader.
- GreenLovecoreEnvironmental management partner for Puntos R program. Company handles collection, classification and transport of recyclable materials to specialized transformation companies.
- Banco BHDminorFinancial partner in Puntos R recycling initiative. Alliance supports collection and awareness campaign for sustainable waste management.
- Bepensa Dominicana (Coca-Cola)minorBrand partner in Puntos R recycling initiative supporting sustainable waste collection infrastructure.
- ECOREDminorEnvironmental partner for reforestation activities including planting at Parque Nacional Humedales del Ozama. Joint initiative with Jardín Botánico Nacional and Ministerio de Medio Ambiente.
- Jardín Botánico NacionalminorPartner in reforestation and species conservation initiatives including Mission Rescate Lista Roja program for endangered species.
- Ministerio de Medio AmbienteminorEnvironmental collaboration including reforestation activities, ozone layer protection agreement signed in 2019, and conservation initiatives for endangered species.
- Helados BonminorPartnership for El Lápiz de la Suerte back-to-school campaign creating special 'Lápiz de la Suerte' ice cream flavor in banana gum flavor. Limited edition product available at Helados Bon locations within La Sirena stores.
- Nature Power FoundationminorRecognition partner that awarded Grupo Ramos as 'Comercio Detallista Estrella' for sustainable practices and CO2 reduction through photovoltaic energy at Super Pola Las Terrenas.
- BHD-León BankminorATM services provided at Aprezio store locations for customer convenience.
- Universidad Católica Santo Domingo (UCSD)minorUniversity partner in AlphaRamos Hackathon - first retail hackathon in Dominican Republic. 48 students from 7 universities developed innovative solutions for retail challenges.
- Universidad APEC (UNAPEC)minorUniversity partner in AlphaRamos Hackathon innovation initiative.
- Instituto Tecnológico de Santo Domingo (INTEC)minorUniversity partner in AlphaRamos Hackathon innovation initiative.
- Universidad Iberoamericana (UNIBE)minorUniversity partner in AlphaRamos Hackathon innovation initiative.
- Universidad Nacional Pedro Henríquez Ureña (UNPHU)minorUniversity partner in AlphaRamos Hackathon innovation initiative.
- Pontificia Universidad Católica Madre y Maestra (PUCMM)minorUniversity partner in AlphaRamos Hackathon innovation initiative.
- Oklahoma State University (OSU)minorInternational university partner in AlphaRamos Hackathon innovation initiative.
Scale indicators14 records
Recent moves16 records
Expansion highlights5 records
Grupo Ramos competitors and assessment
Company assessmentBroad incumbents
- Falabella: Chilean-headquartered multi-format retailer operating department stores, supermarkets (Tottus), home improvement (Sodimac), and shopping centers across Latin America. Directly comparable on combined retail + shopping center real estate model like Multiplaza.
- Cencosud: Chilean-headquartered multi-format retail incumbent operating supermarkets, department stores, and shopping centers across Latin America. Comparable business model breadth (multi-format, shopping centers, private label) at vastly greater scale.
- Walmart de México y Centroamérica: Largest multi-format retailer in Mexico and Central America (Bodega Aurrera, Walmart Supercenter, Sam's Club, Walmart Express). Comparable multi-format discount-to-hypermarket portfolio and private label strategy; potential long-run competitive reference for Grupo Ramos's expansion.
- Grupo Éxito: Colombian multi-format retailer (Éxito, Carulla, Surtimax, Viva) with private label brands and real estate ( Viva Malls). Comparable on hypermarket + discount + premium supermarket + private label + shopping center portfolio strategy.
Direct peers
- Grupo CCN: Dominican Republic multi-format retailer operating Supermercados Nacional, Jumbo, and Casa Cuesta. Most direct in-country competitor to Grupo Ramos across hypermarket, supermarket, and department store formats serving overlapping Dominican consumer segments.
- Plaza Lama: Dominican Republic-based retail chain combining department store, electronics, and home goods under one roof — directly comparable to the bazaar/home mix that Grupo Ramos bundles inside its Sirena multicentros.
- Supermercados Bravo: Dominican Republic supermarket chain operating multi-location grocery stores. Directly competes with Sirena Market and Super Pola formats for daily-shopping Dominican households in similar urban catchments.
- Casa Cuesta: Dominican Republic-based department store and home goods retailer. Overlaps with Grupo Ramos's bazaar/home categories inside Sirena and is a complementary competitor for premium Dominican shoppers.
Regional players
- PriceSmart: Membership warehouse club operating across the Caribbean and Central America (including the Dominican Republic). Comparable as a large-format, bulk-oriented general merchandise retailer serving similar value-conscious regional consumers, but does not directly overlap Grupo Ramos's domestic Dominican catchments by store network.
- Tottus: Peruvian/Chilean supermarket hypermarket chain owned by Falabella. Closely comparable supermarket/hypermarket format and private label approach, but operates in different geographies; serves as a regional benchmark for Grupo Ramos's format strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Grupo Ramos social profiles
Digital presenceGrupo Ramos compliance and trust
Trust signalCompliance3 records
Grupo Ramos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Ramos leadership team
Management profileNumber of profiles
Profiles11 records
Grupo Ramos subsidiaries and ownership
Company hierarchySubsidiaries8 records
Grupo Ramos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Ramos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Ramos
What does Grupo Ramos do?
Grupo Ramos is a leading Dominican Republic retail conglomerate operating more than 70 physical stores across multiple formats, including Sirena hypermarkets, Sirena Market supermarkets, Super Pola premium supermarkets, Aprezio and Gran Aprezio discount stores, Multiplaza regional shopping centers, and Pressto laundry services. The company also sells its own private label brands (WALA and ZERCA) and operates e-commerce, distribution centers, a bakery plant, and a textile processing center.
Is Grupo Ramos a public or private company?
Grupo Ramos is a private company. It is classified as family owned and is currently operating.
When was Grupo Ramos founded?
Grupo Ramos was founded in 1965. It employs 5,001 to 10,000 people.
Where is Grupo Ramos based?
Grupo Ramos is headquartered in Santo Domingo, Dominican Republic, in the Latin America region.
How does Grupo Ramos make money?
Three revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are private Label Products - WALA and ZERCA and E-commerce and Delivery Services.
Who are Grupo Ramos's main competitors?
Broad incumbents on record are Falabella, Cencosud, Walmart de México y Centroamérica and Grupo Éxito. Direct peers are Grupo CCN, Plaza Lama, Supermercados Bravo and Casa Cuesta. Regional players are PriceSmart and Tottus.
Does Grupo Ramos have an API?
No public API is recorded for Grupo Ramos.