Company Of Animals

What Company Of Animals does

Company of Animals is a privately held, UK-founded (1979) designer and distributor of dog training, walking, grooming, and safety products, organized around a portfolio of category-defining sub-brands: Halti (headcollars, no-pull harnesses, leads), Baskerville (basket muzzles including the remoldable Ultra), Pet Corrector (behavior interrupt spray), Pet Head (grooming across multiple scent/use sub-ranges), Coachi (training accessories, whistles, clickers, toys), Boomer Ball, CarSafe (crash-tested car harnesses), Arm & Hammer (licensed pet dental), and Slow Feeders. Underlying technology is mechanical/industrial design rather than software: proprietary mechanisms such as Halti's gentle up-pull guiding action and Baskerville Ultra's hot-water remoldable fit, backed by 250+ registered trademarks, patents, and designs. Products are sold through a hybrid go-to-market combining wholesale to tier-1 pet specialty and mass retailers (Petco, PetSmart, Chewy, Pets at Home, Petbarn, Pet Valu, Walmart, Zooplus, Amazon) with a direct trade partner program (US MOQ of $100, free delivery on orders above $400) and D2C via regional sites for UK, US, Australia, France, Germany, and Spain. Revenue is generated primarily through hardware sales of branded pet products, with a transactional wholesale layer for distribution partners; the company is family-controlled, led by veterinary surgeon CEO Dr. Emily Mugford, and operates regional entities in the UK, US, Australia, and the Netherlands with 11–50 employees.

Name

Company Of Animals

Legal name

The Company of Animals Ltd

Website

https://companyofanimals.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Company of Animals is a UK-founded (1979), family-owned designer and wholesale distributor of branded dog training, walking, grooming, and safety products — including Halti, Baskerville, Pet Head, and Coachi — sold through major pet retailers and e-commerce channels across the UK, US, Australia, and continental Europe.

Ownership category

akta.pro rank

Product category

Pet Training & Behavior Products

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Pet Toys, Training & Enrichment Products Distribution (CRAOAKAE)

akta.pro secondary industries

Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF), Pet Grooming Supplies Retail (At-home) (CRALAHAG)

Keywords

• Pet training products
• Dog harnesses
• Pet grooming supplies
• Dog muzzles
• Pet behavioral aids

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pet Training and Behavior Products: Manufactures and sells a comprehensive range of pet products including harnesses, collars, muzzles, grooming products, training toys, and behavioral aids. Revenue generated through wholesale distribution to retailers and direct trade accounts.
2. Trade/Wholesale Distribution: Direct supply to trade partners with MOQ requirements and wholesale pricing structures

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Company of Animals manufactures and sells a comprehensive range of pet training, walking, grooming, and behavior products across multiple sub-brands. Core offerings include no-pull harnesses and headcollars (Halti Training/Walking/Anatomy), basket muzzles (Baskerville Ultra/Classic/Wide Fit/Invisa), grooming products (Pet Head shampoos, conditioners, wipes), training accessories (Coachi clickers, whistles, toys), crash-tested travel harnesses (CarSafe), slow feeders, Boomer Ball toys, and Arm & Hammer pet dental products. Distribution spans pet retail chains, e-commerce platforms, and direct trade accounts globally.

Product overview

Company of Animals is a pet product company offering a diversified portfolio of dog training, walking, grooming, and safety products across multiple sub-brands. The core product lines include Halti (anatomy, training, and walking harnesses and leads), Baskerville (basket muzzles), Pet Head (grooming products across multiple ranges), Coachi (training accessories and toys), and CarSafe (car travel harnesses). Additional offerings include Arm & Hammer pet dental products, Boomer Ball enrichment toys, Slow Feeders, and specialized training products. The company also provides behavior solutions and training advice to help pet owners address various behavioral issues. The product portfolio spans from basic walking accessories to specialized training tools and health/grooming products, serving pet owners across multiple regions including UK, US, Australia, France, Germany, and Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Halti: Dog walking and training products including headcollars, harnesses, and leads. Includes sub-ranges: Halti Training, Halti Walking, Halti Anatomy, and Halti BRIG Safety Lead.
• Baskerville
• Pet Corrector
• Pet Head
• Coachi
• Boomer Ball
• CarSafe
• Arm & Hammer
• Slow Feeders
• Bite Force
• Pavlov

Products and services

• Halti Training Training-focused products including headcollars, no-pull harnesses, and training leads designed to help control pulling behavior in dogs. For dog owners seeking humane training solutions.
• Halti Walking Everyday walking products for dogs including comfort collars, double-ended leads, walking harnesses, active leads, and retractable leashes. For dog owners walking their dogs daily.
• Halti Anatomy Anatomy-focused dog harnesses, collars, and multi-function leads designed for comfort and natural movement during walks. For dog owners prioritizing ergonomic fit.
• Halti BRIG Safety Lead Safety lead product designed for secure dog walking and enhanced safety during outdoor activities. For dog owners wanting an extra safety feature on walks.
• Baskerville Muzzles Basket muzzles including Ultra, Classic, Wide Fit, and Invisa models designed for dog safety and behavior management, featuring remoldable technology for custom fit. For dog owners needing a humane, comfortable muzzle for their dog.
• Pet Corrector Pet behavior correction spray product designed to interrupt unwanted behaviors such as barking, jumping, and stealing in dogs. For dog owners addressing nuisance behaviors.
• Pet Head Grooming Pet grooming product line including shampoos, conditioners, sprays, wipes, and paw care products across multiple ranges for dogs and cats. For pet owners seeking at-home grooming products.
• Pet Head Health Pet health and wellness products including ear wipes and oatmeal soothing cream for dogs. For pet owners addressing minor skin and ear care needs.
• Coachi Dog training product range including whistles, training leads, toilet training bells, tug toys, chase toys, clickers, target sticks, treat bags, training dumbbells, and natural training treats. For dog owners undertaking training and recall work.
• Coachi Puppy & Mini Puppy and small dog training products including training lines, tug toys, chase & treat toys, clickers, treat pouches, and toilet training bells in smaller sizes. For owners of puppies and small breed dogs.
• CarSafe Crash-tested and travel dog harnesses designed for safe car travel, including crash-tested harnesses and dog travel harnesses. For dog owners transporting their dogs by car.
• Boomer Ball Heavy-duty dog ball designed for play and enrichment. For dog owners wanting a durable interactive toy.
• Arm & Hammer Pet Dental Licensed pet dental care products including 360-degree toothbrushes, toothpaste, water additives, dental sprays, and dental kits in coconut and mint flavors for dogs and puppies. For dog owners seeking at-home dental care.
• Slow Feeders Interactive feeders including the Green Slow Feeder for dogs and the Catch Interactive Cat Feeder designed to slow eating and provide enrichment. For dog and cat owners whose pets eat too quickly.
• Company of Animals Training Core training products including Whizzclick clickers, dog whistles, and lightweight recall lines. For dog owners undertaking positive reinforcement training.

Quantifiable outcome

• Over 600,000 product packs redesigned with reduced plastic since 2019
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Pet Sustainability Coalition (PSC)coreStrategic or Co-development PartnerCompany of Animals is an accredited member of PSC, a non-profit dedicated to advancing environmental and social practices in the pet industry. PSC has provided critical guidance, resources, and expertise in developing COA Embark sustainability initiative.
• Forest Stewardship Council (FSC)coreStrategic or Co-development PartnerFSC sets global standards for responsible forest management. Company of Animals sources FSC-certified materials ensuring supply chain supports sustainable forestry.
• SSPCAminorOthersUK animal welfare charity supported through product donations as part of social responsibility initiatives.
• Wood Green Animals CharityminorOthersUK animal charity supported through donations as part of social responsibility and community support programs.
• BCI (Distribution Partner)coreChannel Partner/ Reseller/ DistributorDistribution partner for Company of Animals products in US market.
• King Wholesale Pet SuppliescoreChannel Partner/ Reseller/ DistributorWholesale distribution partner for Company of Animals products in US market.
• IPS (Distribution Partner)coreChannel Partner/ Reseller/ DistributorDistribution partner for Company of Animals products in US market.
• ADMC NorthcoreChannel Partner/ Reseller/ DistributorDistribution partner for Company of Animals products in US market.
• WSP (Distribution Partner)coreChannel Partner/ Reseller/ DistributorDistribution partner for Company of Animals products in US market.
• GPet (Distribution Partner)coreChannel Partner/ Reseller/ DistributorDistribution partner for Company of Animals products in US market.
• Ray Allen ManufacturingcoreChannel Partner/ Reseller/ DistributorDistribution partner for Company of Animals products in US market.
• Ryan's Pet SuppliescoreChannel Partner/ Reseller/ DistributorWholesale pet supplies distributor for Company of Animals products in US market.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kurgo: Specialist in dog harnesses, travel gear, and car-safety harnesses. Closely comparable to Halti walking/training and CarSafe sub-brands across outdoor and travel use cases.
• Blue-9 Pet Products: Maker of the Balance Harness and front-control harnesses for dog training. Direct competitor to the Halti Training no-pull harness mechanism.
• KONG Company: Iconic brand for durable dog toys and training products. Shares shelf space with Boomer Ball, Coachi, and Bite Force in mass and specialty pet retail.
• Ruffwear: Premium outdoor and adventure dog gear including harnesses, collars, and leashes. Competes with Halti Anatomy and Halti Walking lines in the performance and outdoor segment.
• Outward Hound: Designs enrichment toys, puzzles, and slow feeders for dogs. Direct overlap with Boomer Ball, Slow Feeders, and Coachi training toy lines across specialty pet retail.
• PetSafe (Radio Systems Corporation): Largest US competitor in pet training and behavior products including no-pull harnesses, containment, and training aids. Directly overlaps Halti, Coachi, and Baskerville product categories with broader portfolio and bigger marketing budget.

Emerging players

• Sporn: Maker of no-pull harnesses and training gear for dogs. Smaller US-based competitor with overlapping training-product focus.
• Pet Head (independent reference): Pet grooming brand (shampoos, conditioners, sprays) currently owned and distributed by Company Of Animals; reference point for independent niche grooming brands the company competes against in the same aisles.

Broad incumbents

• Earth Rated: Pet accessories brand with sustainability positioning across waste bags, toys, and grooming. Overlaps Company Of Animals on ESG narrative and is a comparable growth-stage pet brand with retail distribution.
• Coastal Pet Products: Large US manufacturer and distributor of collars, leashes, harnesses, and pet accessories. Competes broadly with Company Of Animals' Halti lines and supplies many of the same retailers.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CompanyofAnimals
• Facebookfacebook.com/companyofanimals
• Instagraminstagram.com/companyofanimals
• TikToktiktok.com/@companyofanimals
• Xx.com/companyofanimal
• LinkedInlinkedin.com/company/companyofanimalsltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Company Of Animals