Under Your Skin INT
Under Your Skin is a Swedish direct-to-consumer brand selling hormone-safe, plant-based hair and skin care products. It serves individual consumers across Europe and the US via its own e-commerce site, using proprietary plant stem cell technology (Capilia Longa) and RISE-verified formulations.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Under Your Skin INT firmographics
Firmographics- Name
- Under Your Skin INT
- Legal name
- Under Your Skin INT
- Website
- https://underyourskin.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Under Your Skin is a Swedish direct-to-consumer brand selling hormone-safe, plant-based hair and skin care products. It serves individual consumers across Europe and the US via its own e-commerce site, using proprietary plant stem cell technology (Capilia Longa) and RISE-verified formulations.
- Ownership category
- akta.pro rank
Under Your Skin INT industry classification
Industry- Product category
- Clean Beauty & Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Toilet Preparation Manufacturing (32562)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Sensitive Skin & Barrier Repair (CRABAAAG), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
Keywords
Where Under Your Skin INT is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Under Your Skin INT business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company sells products directly through its e-commerce website (underyourskin.com) to consumers worldwide. Products are sold as individual items and bundled kits. The primary revenue stream is one-time purchase transactions with optional subscription models for recurring orders.
- Subscription Model: Under Your Skin offers a subscription program allowing customers to set up recurring orders for products. This provides predictable recurring revenue and customer retention through the Subscription Terms program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Density Drops - Hair Growth Serum |
| Unit Pricing | Pay-as-you-go | Powder Dry Shampoo |
| Unit Pricing | Pay-as-you-go | Leave In Conditioner Travel |
| Unit Pricing | Pay-as-you-go | Density Kit (Hair Growth Bundle) |
| Unit Pricing | Pay-as-you-go | Clean Detox Kit |
| Unit Pricing | Pay-as-you-go | Density Drops Serum 3-Pack |
| Unit Pricing | Pay-as-you-go | Face Hydration Duo |
| Unit Pricing | Pay-as-you-go | Hydrating Exfoliating Mask |
| Unit Pricing | Pay-as-you-go | Essential Kit |
| Unit Pricing | Pay-as-you-go | Detox & Reset Kit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Under Your Skin INT product offering
Product offeringCore offering
Under Your Skin INT is a Swedish clean beauty brand that manufactures and sells hormone-safe, plant-based scalp and skin care products directly to consumers through its own e-commerce platform. The company's product line focuses on hair growth, scalp detoxification, and facial hydration using proprietary plant stem cell technology, including Capilia Longa derived from turmeric. The brand targets consumers seeking clean, non-toxic personal care alternatives and has reached over 200,000 users internationally.
Product overview
Under Your Skin is a Swedish scalp and skin care brand offering a unified portfolio of hair care and skin care products. The product line centers on hormone-safe, plant-based formulations made in Sweden, featuring key products including the Density Kit (hair growth with turmeric stem cells), Clean Detox Kit (coconut-derived shampoo and conditioner), Face Hydration Duo (milk thistle skincare), Hydrating Exfoliating Mask (aloe vera treatment), and the new Leave-In Conditioner (fermented microalgae oil). The brand also offers specialty kits including the Essential Kit, Detox & Reset Kit, and Soothing Kit for targeted scalp concerns. Products incorporate plant-powered complexes with botanical extracts like Rosebay, Algapur, and Coconut, marketed as free from endocrine disruptors and silicones.
Differentiator
Problem solved
Functional benefit
Products and services
- Density Kit
Quantifiable outcome
- 45% more hair density achieved with consistent use of Density Kit over 90 days
- +3 more outcomes
Companies that use Under Your Skin INT
Customer profileSegments3 records
Ideal customer profiles2 records
Under Your Skin INT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Under Your Skin INT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RISEcoreUnder Your Skin and RISE have gone beyond clean beauty's ingredient bans, establishing a proprietary hormone-safe formulation standard. RISE provides independent verification of the brand's ingredient safety standards, ensuring products exclude endocrine disruptors and exceed standard clean beauty requirements.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Under Your Skin INT competitors and assessment
Company assessmentDirect peers
- Vegamour: Plant-based hair growth and density brand sold DTC; directly comparable on clean-beauty positioning, hair-thinning focus, and plant stem cell ingredient story.
- Briogeo: Clean, plant-based hair care brand sold DTC and through Sephora/Ulta; comparable on clean-beauty formulation standards, premium pricing, and hair-thinning/scalp-health use cases.
- Prose: Personalized clean hair care brand sold DTC with subscription; directly comparable on DTC-first distribution, custom formulations, and ingredient transparency.
- Pura d'or: Hair-thinning and scalp-health brand with clinical-claim positioning; directly comparable on the hair-density use case, premium pricing, and DHT/clinical-ingredient narrative.
- Function of Beauty: Customized hair and body care brand with DTC + subscription model; comparable on subscription mechanics, personalization positioning, and direct-to-consumer clean-beauty approach.
Broad incumbents
- Kérastase: Premium L'Oréal-owned hair care brand with dedicated hair-density/scalp-health lines; broad incumbent that competes for the same consumer in the thinning-hair segment but primarily through salon channels.
- Olaplex: Hair-treatment brand built on a proprietary bond-building chemistry; comparable as a premium, science-led hair care brand with DTC + salon distribution, but a broader portfolio than UYS.
- Nioxin: Established hair-thinning and scalp-health brand from Wella; broad incumbent with overlapping density/scalp use case but a wider product portfolio and salon-channel distribution.
- The Ordinary (DECIEM): Clean, ingredient-led skincare and haircare brand; comparable on transparent ingredient positioning, clean-beauty standards, and treatment-serum SKU formats, though it operates at much larger scale.
Emerging players
- Odele: Clean, salon-free hair care brand sold at Target and DTC; partially comparable on clean-beauty positioning and accessible premium pricing, though less concentrated on hair-thinning than UYS.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Under Your Skin INT social profiles
Digital presenceUnder Your Skin INT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Under Your Skin INT leadership team
Management profileNumber of profiles
Under Your Skin INT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Under Your Skin INT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Under Your Skin INT
What does Under Your Skin INT do?
Under Your Skin INT is a Swedish clean beauty brand that manufactures and sells hormone-safe, plant-based scalp and skin care products directly to consumers through its own e-commerce platform. The company's product line focuses on hair growth, scalp detoxification, and facial hydration using proprietary plant stem cell technology, including Capilia Longa derived from turmeric. The brand targets consumers seeking clean, non-toxic personal care alternatives and has reached over 200,000 users internationally.
Is Under Your Skin INT a public or private company?
Under Your Skin INT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Under Your Skin INT founded?
Under Your Skin INT was founded in 2016.
Where is Under Your Skin INT based?
Under Your Skin INT is headquartered in Stockholm, Sweden, in the Europe region.
How does Under Your Skin INT make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Model.
Who are Under Your Skin INT's main competitors?
Direct peers on record are Vegamour, Briogeo, Prose, Pura d'or and Function of Beauty. Broad incumbents are Kérastase, Olaplex, Nioxin and The Ordinary (DECIEM). Odele is listed as an emerging player.
Does Under Your Skin INT have an API?
No public API is recorded for Under Your Skin INT.
What industry is Under Your Skin INT in?
Under Your Skin INT's product category is Clean Beauty & Personal Care. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 45612 and its SIC code is 2844.