What Vegamour does

Vegamour is a Los Angeles-based, digitally native clean beauty company founded in 2016 by Dan Hodgdon that develops and sells plant-based, vegan hair wellness products directly to consumers. Its portfolio spans two primary systems—a foundational GRO line and a premium MD-formulated GRO+ Advanced System—covering topical serums, shampoos, conditioners, scalp treatments, lash and brow serums, volumizing styling products, hydrating repair treatments, and, as of July 2025, ingestible hair growth and density supplements. Core technical differentiation rests on proprietary ingredients including Karmatin™ Peptide (a vegan keratin alternative), GROActive+ Complex™ (sustainable microalgae), plant exosomes, and a Vegasphere Liposomal Delivery system, with efficacy claims validated through third-party clinical trials conducted by Zurko Research showing up to 91% reduction in shedding and 89% improvement in density over 120-day studies.

Vegamour generates revenue primarily through direct-to-consumer e-commerce on vegamour.com, with a subscription model offering 16-34% savings versus one-time purchases across 30-90 day billing cycles, complemented by one-time purchases and bundled kits priced from approximately $14 for travel sizes to $234 for premium bundles. The company has expanded its marketing through celebrity endorsements and investor partnerships with Nicole Kidman (since May 2022) and Nara Smith (since August 2025), editorial coverage in publications including ELLE, Vogue, Glamour, Forbes, and Shape, and a personalized hair quiz funnel. Distribution is set to broaden from DTC into Sephora retail stores and international markets including the UK, Europe, China, and Australia.

The company is privately held, backed by General Atlantic as a dominant institutional investor following an $80 million Series A in April 2021, with reported headcount of 101-250 employees and a board positioning the company for a potential IPO or strategic sale within a 2026-2028 window.

Name

Vegamour

Legal name

VEGAMOUR LLC

Website

http://vegamour.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Vegamour is a Los Angeles-based, digitally native vegan beauty company founded in 2016 that sells plant-based, MD-formulated hair wellness products—serums, shampoos, conditioners, supplements, and tools—directly to consumers via subscription and one-time purchase on vegamour.com, with planned Sephora and international expansion.

Ownership category

akta.pro rank

Product category

Clean Beauty Hair Wellness

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Conditioners & Hair Masks (CRABABAB)

Keywords

• Vegan hair care products
• Hair wellness serums
• Plant-based haircare
• Clean beauty supplements
• Hair growth treatments

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales (Subscription): Recurring subscription model for hair serums, supplements, shampoos, and conditioners with subscriber discounts (16-34% savings) and automatic delivery every 30-90 days. Subscribers can skip or cancel anytime.
2. Product Sales (One-time): Single purchase of hair wellness products at full retail price without subscription commitment.
3. Kits & Bundles: Pre-configured product bundles offering savings vs. individual purchases (e.g., GRO Essentials Kit, GRO More Kit, GRO+ Advanced Essentials Kit).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vegamour sells plant-powered, vegan hair wellness products through its e-commerce platform vegamour.com. Its core product lines include the GRO collection (daily topical serums, biotin gummies, shampoos, conditioners) and the GRO+ Advanced System (MD-formulated serums, balancing shampoo/conditioner, gel-serum pen, and ingestible supplements), supported by UPLIFT volumizing products, HYDR-8 repair products, and GRO AGELESS anti-aging products. The company sells primarily direct-to-consumer via subscription and one-time purchase models, with plans for Sephora retail rollout and international expansion.

Product overview

Vegamour is a clean-beauty hair wellness company offering a comprehensive portfolio of plant-powered hair care products organized into two main systems: the foundational GRO collection and the elevated GRO+ Advanced System. The GRO line includes daily topical serums (GRO Hair Serum), biotin gummies, shampoos, conditioners, and specialty treatments for hair shedding and thinning. The GRO+ Advanced line features MD-formulated products for severe shedding including advanced serums, balancing shampoo and conditioner, dermaroller, and gel-serum pen. The portfolio also includes the UPLIFT Volumizing collection (styling foam, shampoo, conditioner), HYDR-8 repair line (weightless repair oil, deep moisture mask, leave-in conditioner, hydrate and repair shampoo/conditioner), and GRO AGELESS anti-aging products (anti-gray serum, gray delay supplement). Beauty enhancement products include GRO Lash Serum and GRO Brow Serum. The company expanded into ingestible hair health with GRO+ Advanced Hair Growth & Density Supplements launched in July 2025. All products emphasize vegan, cruelty-free formulations with proprietary ingredients like Karmatin Peptide, phytoactives, and botanically-derived compounds. The portfolio is sold direct-to-consumer primarily through vegamour.com with availability in Sephora stores.

Differentiator

Problem solved

Functional benefit

Products and services

• GRO Hair Serum Daily topical serum powered by phytoactives and peptides that visibly reduces shedding and supports fuller, healthier-looking hair. For individuals experiencing hair thinning and shedding.
• GRO+ Advanced Hair Serum MD-formulated serum that reduces shedding and visible signs of breakage while improving hair's overall appearance and supporting scalp balance. Targets severe shedding and loss.
• GRO Revitalizing Shampoo Plant-powered shampoo with Karmatin Peptide that gently cleanses fragile strands while building strength and resilience. Safe for color-treated hair, free of harsh sulfates.
• GRO Revitalizing Conditioner Lightweight conditioner powered by Karmatin Peptide that strengthens fragile strands, enhances resilience, and leaves hair soft and smooth. Enriched with marula oil.
• GRO+ Advanced Balancing Shampoo MD-formulated, scalp-balancing shampoo that gently removes buildup without stripping and strengthens fragile strands against breakage. Targets scalp imbalance.
• GRO+ Advanced Balancing Conditioner MD-formulated nourishing conditioner that helps boost visible density and softens strands for smoother, more manageable hair.
• GRO+ Advanced Gel-Serum Pen Drip-free gel-serum pen with cooling massage applicator for targeted, mess-free application. Reduces shedding where it matters most using GROActive+ Complex and Vegasphere Liposomal Delivery.
• GRO+ Advanced Hair Growth & Density Supplements Dual-pill ingestible hair wellness system combining a botanical DHT blocker capsule with a nutrient-rich vitamin soft gel. MD-formulated; clinical trial showed up to 91% reduction in shedding and 89% improvement in density.
• GRO Biotin Gummies for Hair Wellness Daily multivitamin gummies with high biotin content that boost hair wellness from the inside out. Available as 30-day or 90-day supply.
• GRO AGELESS Anti-Gray Hair Serum Targeted scalp serum with peptides, glycoproteins, and Fo-Ti that reduces the appearance of new grays and revives youthful vibrancy. Reduces early signs of hair aging.
• GRO AGELESS Gray Delay Hair Supplement Vitamin-rich daily supplement that helps reduce the appearance of new grays for more youthful-looking hair. Supports aging hair from the inside out.
• GRO Scalp Detoxifying Serum Weekly pre-shampoo treatment that clears buildup, removes excess oil, and targets visible flakes from dryness for a healthier, more balanced scalp.
• GRO Dry Shampoo Plant-powered dry shampoo that absorbs oil, neutralizes odor, and refreshes hair between washes to support overall hair wellness.
• GRO Lash Serum Clean, vegan lash-enhancing serum using plant-based phytoactives and peptides that promotes visibly thicker, fuller, and longer lashes.
• GRO Brow Serum Clean, vegan brow-enhancing serum using plant-based phytoactives and peptides that boosts fullness in sparse or thinning brows. Safe for tattooed and microbladed brows.
• UPLIFT Volumizing Styling Foam Weightless volumizing styling foam that adds instant, long-lasting volume and shields hair from heat and humidity. Delivers 2x volume in controlled studies.
• UPLIFT Volumizing Shampoo Volumizing shampoo that gently cleanses and adds volume as part of the UPLIFT collection.
• UPLIFT Volumizing Conditioner Volumizing conditioner that nourishes, detangles, and controls frizz while adding body and bounce.
• HYDR-8 Weightless Repair Oil Lightweight hair oil delivering 72-hour hydration that smooths frizz, seals split ends, and boosts shine without feeling heavy or greasy. Formulated without silicones.
• HYDR-8 Deep Moisture Repair Mask Weekly deep hydration mask that repairs dry, damaged hair and provides 3x stronger strands after one use.
• HYDR-8 Leave-In Conditioner Hydrating leave-in conditioner with heat protection that detangles, smooths frizz, seals split ends, and shields hair from damage. Powered by Karmatin Peptide.
• HYDR-8 Hydrate and Repair Shampoo Color-safe hydrating shampoo that strengthens and repairs dry, damaged strands and supports healthier, more resilient hair over time. Powered by Karmatin Peptide.
• HYDR-8 Hydrate and Repair Conditioner Hydrating conditioner that smooths frizz, locks in lasting moisture, and strengthens damaged strands for softer, shinier, and more manageable hair.
• GRO Essentials Kit A 3-step routine kit for fuller-looking hair from the core GRO collection.
• GRO+ Advanced Essentials Kit Three-step kit supporting scalp balance and hydration, part of the GRO+ Advanced System.
• GRO Revitalizing Shampoo & Conditioner Kit Shampoo and conditioner duo powered by Karmatin Peptide to strengthen fragile strands, reduce breakage, and leave hair soft, smooth, and resilient.
• GRO+ Advanced Balancing Shampoo & Conditioner Kit MD-formulated wash day duo powered by GROActive+ Complex and sustainable microalgae to visibly boost density and rebalance the scalp.
• GRO Revitalizing Scalp Massager Gentle scalp massager with soft silicone bristles that relieves tension, promotes relaxation, and enhances overall hair wellness. Ideal for massaging in serums.
• GRO+ Advanced Dermaroller Scalp dermaroller tool that helps enhance serum absorption. Includes replacement head options.
• Baby Hair Strengthen & Style Wand Peptide-powered styling wand that provides all-day hold to smooth flyaways while strengthening delicate baby hairs.
• Gua Sha Revitalizing Scalp Comb Rose quartz scalp gua sha tool that helps relieve tension and supports hair health from the root.
• Scalp Scrubber Scalp care tool featuring flexible bristles for exfoliation and cleansing, designed as an essential addition to a hair care routine.
• GRO+ Advanced System Multi-product system launched in July 2024 to combat severe hair shedding and loss. Encompasses MD-formulated serum, balancing shampoo and conditioner, dermaroller, and gel-serum pen.

Quantifiable outcome

• 93% saw less shedding (GRO Hair Serum, 120-day study, 40 participants)
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Nara SmithcoreGTM or Marketing Partner · 2 August 2025Model Nara Smith fronts Vegamour's GRO+ Advanced Supplements campaign, targeting reduction in hair shedding and improved density with a dual-capsule regimen. The vegan and cruelty-free supplements launched July 22, 2025, coinciding with a digital relaunch of the brand.
• Zurko ResearchcoreStrategic or Co-development Partner · 17 July 2025Zurko Research conducted the 120-day clinical trial for GRO+ Advanced Hair Growth & Density Supplements, providing third-party validation of efficacy claims including up to 91% reduction in shedding and 89% improvement in density among participants.
• Nicole KidmanflagshipGTM or Marketing Partner · 31 May 2022Nicole Kidman became a celebrity investor and partner in May 2022, supporting Vegamour's global expansion plans including launching in Sephora stores and entering markets in UK, Europe, China, and Australia. Her involvement emphasizes ethical sourcing and a holistic, plant-based approach to hair care, aligning with Vegamour's sustainability mission.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Prose: Personalized, vegan-friendly D2C hair care brand built around custom formulations. Closest direct competitor to Vegamour by virtue of overlapping D2C motion, personalization quiz, and clean ingredient positioning.
• Nutrafol: Clinically tested, natural hair growth supplement brand sold through D2C and prestige retail. Directly competes with Vegamour's GRO+ Advanced Supplements in the ingestible hair wellness category.
• Function of Beauty: Personalized D2C hair care brand with subscription model and customization quiz. Competes with Vegamour on D2C personalization, subscription cadence, and clean formulation positioning.
• Briogeo: Clean, naturally-derived haircare brand sold in Sephora and DTC. Direct competitor on clean-beauty positioning, Sephora distribution, and ingredient-led branding.
• Keeps: Subscription D2C hair loss treatment brand offering finasteride and minoxidil. Direct competitor in the male/female hair thinning and shedding segment Vegamour's GRO+ line targets.

Broad incumbents

• Olaplex: Public bond-building hair care brand with broad professional and retail distribution. Larger incumbent operating in the same premium hair category but with a chemistry-led, salon-channel legacy.
• Kérastase: L'Oréal-owned luxury professional hair care brand with global salon and retail presence. A scaled incumbent competing on the premium hair wellness segment Vegamour targets.
• Hers: Hims & Hers' women's telehealth and wellness brand offering hair loss treatments (including prescription and supplements). Competes in hair thinning/shedding solutions through a subscription telehealth model.
• Living Proof: Science-led hair care brand owned by Unilever, sold through prestige retail and salons. A scaled incumbent using proprietary technologies in the same premium hair care space as Vegamour.
• R+Co: Premium hair care brand with salon-channel heritage and growing D2C presence. Competes with Vegamour's UPLIFT and HYDR-8 collections on styling, volume, and damage repair.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegamour