The Kindness Campaign

What The Kindness Campaign does

The Kindness Campaign (TKC) is a 501(c)(3) nonprofit organization founded in 2016 and headquartered in Austin, Texas, that teaches emotional literacy and kindness as practical life skills beginning at age three. TKC operates under the legal entity Katelle Foundation Inc (Tax ID 81-2144973) and is led by Founder & CEO Andra Liemandt with a small staff of 9 plus a 12-member board. Its core offering is a vertically integrated social-emotional learning (SEL) portfolio anchored on the trademarked Enoughie Buddy® character universe, spanning children's books (the debut 'Enoughie Buddy® Finds His Superpower' and the 2026 pre-ordered sequel 'Superpowers Activate!'), the KindTools® curriculum resource kit for Pre-K through 4th grade (English and Spanish), grade-specific student journals, Pre-K/K coloring books, and the live Enoughie's Magic Mirror® experience (with a DIY self-service kit variant). Programs extend the offering to older audiences through KindMusic® songwriting workshops (starting at $1,500 for K-12 schools), KindArt video art lessons, the Kind Leadership four-year program for high school students ($500/year), and the Enoughie Buddy Literacy Program deployed through public libraries and healthcare partners.

TKC generates revenue through a hybrid nonprofit model combining unit-priced product sales (books, plush dolls, journals, Kind Packs, and merchandise priced $5-$125), curriculum licensing ($250 per KindTools kit), professional services (KindMusic workshops with custom corporate pricing), and philanthropic support including donations, corporate partnerships (Baylor Scott & White, AMC Theatres, HEB, Tito's, Nordstrom, YETI), and the Sapphire Circle multi-year giving program ($1,000-$10,000/year, 3-year minimum). Distribution spans direct-to-consumer e-commerce, school partnerships, library literacy programs, corporate engagements, and community events (World Kindness Day, Walks of Kindness). The organization reports serving 224,460 individuals in 2026 across a national footprint with limited international reach, and holds a 2026 Platinum Seal of Transparency from Candid.

Name

The Kindness Campaign

Legal name

Katelle Foundation Inc

Website

https://tkckindness.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kindness Campaign is a 501(c)(3) nonprofit that teaches emotional literacy to children starting at age three through a vertically integrated SEL portfolio of books, curriculum kits, live experiences, and programs built around the trademarked Enoughie Buddy® character, serving schools, libraries, families, and corporate partners nationally.

Ownership category

akta.pro rank

Product category

Social Emotional Learning Programs

NAICS

Educational Support Services (611710), Child and Youth Services (624110)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)

akta.pro secondary industry

Accessibility & Assistive Learning Tools for Early Childhood (AAC, sensory supports) (EDACANAL)

Keywords

• Social emotional learning
• Emotional literacy curriculum
• Character education programs
• Nonprofit education programs
• Children's emotional wellness

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Infrastructure

Revenue model

1. Product Sales: Direct sales of books, plush dolls, journals, coloring books, Kind Packs, and merchandise through TKC's e-commerce storefront and the Kind Store
2. Curriculum Licensing: Sale of KindTools® Resource Kits to schools containing grade-level journals, plush dolls, posters, and resource guides for emotional literacy programming
3. Book Sponsorship: Donors can sponsor the placement of Enoughie Buddy books into the hands of children for $12.99 per book
4. Corporate Partnerships & Donations: Financial support from corporate partners, individual donors through The Sapphire Circle giving program, and general donations
5. KindMusic® Workshops: Beginner-friendly songwriting workshops for schools ($1,500 starting price) and corporate groups (custom pricing), producing studio-quality songs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Kindness Campaign is a 501(c)(3) nonprofit that builds emotionally healthy humans by teaching emotional literacy and kindness as practical life skills beginning at age three. Its core offering is a multi-channel portfolio centered on the Enoughie Buddy® character and universe, comprising children's books, a PreK–5th grade emotional health curriculum (KindTools®) available in English and Spanish, grade-specific student journals, coloring books, interactive live experiences (Enoughie's Magic Mirror®), and supplementary programs such as KindMusic® songwriting workshops, KindArt video lessons, Kind Leadership, and a national library literacy program. The organization sells products through its e-commerce Kind Store and licenses curriculum/resource kits to schools, while also receiving donations and corporate partnership support.

Product overview

The Kindness Campaign (TKC) is a nonprofit organization offering a multi-product emotional health education portfolio centered on its mascot character Enoughie Buddy®. The core offering consists of children's books (Enoughie Buddy® Finds His Superpower and the upcoming Superpowers Activate sequel) and curriculum products (TKC® KindTools™ Resource Kit, grade-specific Student Journals for grades 1st-4th, and coloring books for Pre-K/K). These are complemented by interactive experiences including Enoughie's Magic Mirror® (live two-way mirror sessions) and the DIY Magic Mirror (self-service kit). TKC extends its reach through programs like KindMusic® (songwriting workshops), KindArt (video art lessons), and Kind Leadership (four-year entrepreneurial program for high school students), plus the Enoughie Buddy Literacy Program for libraries. The product line includes merchandise bundles (Enoughie Buddy® Kind Packs in Family, Group, and Group+Zoom tiers), plush dolls, accessories like the Tool Box Magnet, and apparel. The organization operates a donor program (Sapphire Circle) and community initiatives (Walks of Kindness). All offerings are grounded in TKC's four pillars: self-image, emotional awareness, empathy, and community.

Differentiator

Problem solved

Functional benefit

Brands

• KindMusic: A beginner-friendly songwriting platform and workshop that helps turn feelings into music for schools, companies, and other groups.
• KindArt
• DIY Magic Mirror
• Kind Leadership
• Enoughie's Magic Mirror
• KindTools

Products and services

• Enoughie Buddy® Finds His Superpower Debut children's book from founder Andra Liemandt about a blue child named Enoughie Buddy who discovers his superpower is understanding and communicating his feelings while supporting others. Teaches emotional literacy through a story of self-acceptance and community; priced at $15.00 per hard copy.
• Enoughie Buddy® and Friends: Superpowers Activate! Sequel children's book featuring Enoughie Buddy and friends demonstrating how to use emotional superpowers (bravery, kindness, self-acceptance, problem solving, mindfulness) through a neighborhood adventure with joyful chants and affirmations; available for pre-order.
• TKC® KindTools™ Resource Kit

Quantifiable outcome

• 224,460+ individuals served in 2026
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Baylor Scott & White HealthcoreGTM or Marketing PartnerCommunity partnership supporting emotional health initiatives. BSW Health logo appears on TKC community partnerships page indicating collaborative relationship.
• AMC TheatrescoreGTM or Marketing Partner2022 Kind Company partner helping spread awareness for emotional health programming. AMC Cares program supporting TKC mission.
• HEBcoreGTM or Marketing PartnerMajor Texas retailer partner (2022 Kind Company) with 'HEB Helping Here' community program supporting TKC's emotional health initiatives.
• Tito's VodkacoreGTM or Marketing Partner2022 Kind Company partner supporting TKC's mission to promote kindness and emotional health in communities.
• National Charity LeagueminorGTM or Marketing PartnerCommunity partnership supporting volunteer efforts and awareness for children's emotional health programs.
• Austin Public LibrarycoreStrategic or Co-development PartnerLibrary partner in the Enoughie Buddy Literacy Program providing turnkey storytime kits to children and families for emotional health education.
• Leander Public LibrarycoreStrategic or Co-development PartnerLibrary partner in the Enoughie Buddy Literacy Program delivering emotional literacy through community storytime experiences.
• Round Rock Public LibrarycoreStrategic or Co-development PartnerLibrary partner in the Enoughie Buddy Literacy Program expanding reach of emotional health resources in Central Texas communities.
• Texas Children's HospitalcoreStrategic or Co-development PartnerHealthcare partner in the Enoughie Buddy Literacy Program bringing emotional health resources to families in healthcare settings.
• NordstromcoreGTM or Marketing Partner2022 Kind Company partner supporting TKC through community engagement and awareness campaigns.
• Amy's Ice CreamsminorGTM or Marketing PartnerAustin-based ice cream company and 2022 Kind Company supporting community kindness initiatives.
• BK BeautyminorGTM or Marketing Partner2021/2022 Kind Company partner in beauty/consumer goods space supporting emotional health awareness.
• NotleyminorGTM or Marketing Partner2022 Volunteer Company partner supporting TKC volunteer initiatives and community engagement programs.
• YETIminorGTM or Marketing Partner2021/2022 Kind Company partner supporting TKC mission through community partnerships.
• BumpsuitminorGTM or Marketing Partner2022 Volunteer Company partner contributing to TKC volunteer programs and community outreach.
• Erin CondrencoreStrategic or Co-development PartnerCollaboration on I Am Enough Journal for Teens & Adults, a Petite Planner co-created product available through TKC store. Represents product co-development partnership with consumer brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tkckindness
• Facebookfacebook.com/tkckindness
• LinkedInlinkedin.com/company/the-kindness-campaign

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kindness Campaign