Notley
Notley is an Austin-based non-profit social innovation catalyst founded in 2015 that supports individual changemakers, nonprofits, and young professionals through fellowship programs, $10,000 unrestricted grants, a bank-partnered 5% interest product (Rising Tide), and pitch competitions across Austin, Columbus, Denver, and San Antonio.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Notley does
Notley is a private non-profit social innovation catalyst headquartered in Austin, Texas, founded in 2015 by Lisa Graham. The organization operates as an integrative platform connecting for-profit businesses, nonprofits, and individual changemakers through a portfolio of interconnected programs: the two-year Notley Fellowship for young professionals, the 8-week Notley Scholars internship for undergraduate Changemakers of Color, the Changemaker Program distributing $10,000 in unrestricted funding to individual changemakers, Philanthropitch (a nonprofit pitch competition that has donated over $2M to 130+ nonprofits since 2013), the Rising Tide financial product offering nonprofits a guaranteed 5% annual interest return via bank partnerships, Notley Tide (a monthly-giver community for racial justice nonprofits), and the annual Moontower Ball gala in Austin.
Notley operates without a proprietary technology platform; its stack consists of a Squarespace website, social media channels (Instagram, LinkedIn, Facebook), a podcast (Change The Rules), and partnerships with banks (Broadway Bank, Texas Partners Bank) and a pollster (Change Research via Austin Monitor). The organization has no disclosed revenue and is funded through philanthropic grants and donor capital rather than fee-generating products or services. Operations now span four US cities — Austin (headquarters), Columbus, Denver, and San Antonio — each served by a dedicated Market Director, with Philadelphia historically covered by Philanthropitch events. Leadership includes a Founder (Lisa Graham), VP Growth & Partnerships (Erin Huddleston), VP Government & Community Affairs (Tom Visco), CFO (Barbara Daniels), Director of Strategic Programs (Minh Vu), and city-level Market Directors (Bailey Hanley in Columbus, Leslie Chasnoff in San Antonio).
Notley firmographics
Firmographics- Name
- Notley
- Legal name
- Notley
- Website
- https://www.notley.com/
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Notley is an Austin-based non-profit social innovation catalyst founded in 2015 that supports individual changemakers, nonprofits, and young professionals through fellowship programs, $10,000 unrestricted grants, a bank-partnered 5% interest product (Rising Tide), and pitch competitions across Austin, Columbus, Denver, and San Antonio.
- Ownership category
- akta.pro rank
Notley industry classification
Industry- Product category
- Social Impact / Nonprofit Catalyst Services
- NAICS
- Individual and Family Services (6241), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- College Access, Scholarships & Student Success Nonprofits (BPAGADAE)
- akta.pro secondary industry
- K–12 Support & School Improvement Nonprofits (BPAGADAB)
Keywords
Where Notley is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Notley business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Philanthropic grants and donor funding: Notley operates as a social innovation organization funded through philanthropic sources. The organization distributes grants to nonprofits and changemakers, indicating reliance on donor capital and foundation-style funding rather than revenue-generating products or services.
- Rising Tide financial product: Rising Tide is an initiative offering nonprofits a no-risk, guaranteed 5% annual interest return on their idle capital through on-demand notes, in partnership with Broadway Bank and Texas Partners Bank. While this generates revenue for participating nonprofits, it represents Notley's program output rather than a direct revenue stream for Notley itself.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Changemaker Program provides $10,000 in unrestricted funding per individual changemaker |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Notley product offering
Product offeringCore offering
Notley is a nonprofit social impact organization that runs fellowships, scholar programs, and direct grant programs for emerging changemakers and social entrepreneurs. It supports young professionals through a 2-year Notley Fellowship, undergraduate students through an 8-week Notley Scholars program, and provides $10,000 in unrestricted funding to individual changemakers through the Changemaker Program.
Product overview
Notley is a social innovation catalyst offering a platform of interconnected programs focused on scaling changemakers and positive social impact. The core portfolio includes: the Notley Fellowship (2-year leadership program for young professionals), Notley Scholars (8-week internship for diverse undergraduate students), Rising Tide (financial program offering 5% interest returns for nonprofits), Philanthropitch (nonprofit pitch competition with over $2M donated), and the Changemaker Program (distributing $10,000 grants to impact leaders). Additional offerings include the annual Moontower Ball gala, the Notley/Monitor quarterly poll with Austin Monitor, and Notley Tide (monthly giving community for racial justice). The programs operate across Austin, Columbus, Denver, and San Antonio.
Differentiator
Problem solved
Functional benefit
Brands
- Rising Tide: Financial vehicle for nonprofits offering 5% interest return on capital through on-demand notes, in partnership with Broadway Bank and Texas Partners Bank.
- Philanthropitch
- Moontower Ball
- Center for Social Innovation
- Notley Fellowship
- Notley Scholars
- Notley Tide
- Notley Global Leadership Network (NGLN)
Products and services
- Notley Fellowship
- Notley Scholars
- Changemaker Program
- Notley/Monitor Austin Issues Poll
- Notley Tide (Racial Justice Initiative)
- Moontower Ball (Annual Gala)
Quantifiable outcome
- Philanthropitch has donated over $2M to more than 130 nonprofits across Austin, San Antonio, Columbus, and Philadelphia since 2013
- +2 more outcomes
Companies that use Notley
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Notley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Notley partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Austin MonitorcoreAustin Monitor partners with Notley on the Notley/Monitor poll series, conducting quarterly issue-focused polling on public safety, housing, parks, homelessness, and local leadership. The partnership provides non-partisan data to inform community discussions and civic decision-making.
- UberminorUber partnered with Notley and the City of Austin to donate over $145,000 in free ride credits to support essential transportation needs during the COVID-19 pandemic, helping vulnerable communities access essential services.
- City of AustinminorThe City of Austin partnered with Notley and Uber to allocate free ride credits to organizations and individuals with essential transportation needs during the COVID-19 pandemic.
- Center for Social Innovation (CSI)minorThe Center for Social Innovation, founded in Austin at Springdale General in East Austin, offers flexible office environments bringing together innovators, entrepreneurs, nonprofits, and social enterprises to foster collaboration and accelerate impact. CSI is part of the Notley ecosystem.
- Austin MonitorminorAustin Monitor is a nonprofit, nonpartisan news organization covering important issues at the intersection of local government and community in Austin. Notley supports Austin Monitor through the Civic Enthusiast donation program.
- DivIncminorDivInc is a nonprofit empowering people of color and women entrepreneurs through access to education, mentorship, and networks. Notley ecosystem partners include collaborative engagement such as recommending attendance at DivInc's Champions of Change Awards.
- Springdale VenturesminorSpringdale Ventures is a strategic capital partner for consumer brands, passionate about elevating emerging brands and partnering with visionary founders. Part of the broader Notley ecosystem, Springdale Ventures works with Naturally Austin M/O Fellowship program.
- JDI (Jones Dilworth)coreJDI (Jones Dilworth) led Notley's 2021 rebranding initiative, engaging the organization in messaging, positioning, and visual identity development. The year-long collaboration resulted in new core values and brand personality.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Notley competitors and assessment
Company assessmentDirect peers
- Echoing Green: Echoing Green runs a flagship two-year fellowship for emerging social-impact leaders — directly comparable to Notley Fellows — and supports a global community of social entrepreneurs with catalytic funding, comparable in cohort model and funder positioning.
- New Profit: New Profit is a venture philanthropy organization that provides unrestricted capital, strategic support, and network access to a curated portfolio of social entrepreneurs, overlapping directly with Notley's Changemaker investment model and ecosystem-building thesis.
- Draper Richards Kaplan Foundation: DRK is a venture philanthropy fund that selects a small cohort of social entrepreneurs for multi-year unrestricted funding and capacity-building support — directly comparable to the structure of Notley's Changemaker Program and Fellowship.
- Tipping Point Community: Tipping Point Community is a Bay Area-based philanthropy that identifies and funds high-potential nonprofits fighting poverty, mirroring Notley's hyper-local model of finding and backing changemakers in a defined region.
Broad incumbents
- Ashoka: Ashoka is the largest global network of social entrepreneurs and a pioneer of the systems-change fellowship model; Notley's Fellows and Changemaker programs sit in a similar category but at smaller, more regional scale.
- Skoll Foundation: The Skoll Foundation backs social entrepreneurs and invests in systemic-change initiatives globally, operating at a much larger scale than Notley but addressing the same audience of social innovators and ecosystem builders.
- Acumen: Acumen invests patient capital in early-stage social enterprises tackling poverty, sharing Notley's mission-driven orientation and its combination of grants, talent networks, and place-based programs — though Acumen operates globally with a much larger balance sheet.
Regional players
- Robin Hood Foundation: Robin Hood is a New York City-based poverty-fighting philanthropy that uses data, programs, and partnerships to back effective nonprofits — a comparable model to Notley's, but anchored in NYC rather than Central Texas.
- Mission Capital (Austin): Mission Capital is a Central Texas capacity-building intermediary serving nonprofits with consulting, leadership programs, and research — a regional peer that operates in Notley's home market with overlapping nonprofit-support offerings.
Emerging players
- Catchafire: Catchafire matches nonprofit professionals with skilled volunteers and capacity-building resources, an adjacent model to Notley's ecosystem-support thesis but focused on skills-based volunteering rather than capital deployment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Notley social profiles
Digital presenceNotley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Notley leadership team
Management profileNumber of profiles
Profiles8 records
Notley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Notley M&A and investment
M&A and investmentM&A
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Notley
What does Notley do?
Notley is a nonprofit social impact organization that runs fellowships, scholar programs, and direct grant programs for emerging changemakers and social entrepreneurs. It supports young professionals through a 2-year Notley Fellowship, undergraduate students through an 8-week Notley Scholars program, and provides $10,000 in unrestricted funding to individual changemakers through the Changemaker Program.
Is Notley a public or private company?
Notley is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Notley founded?
Notley was founded in 2015. It employs 1 to 10 people.
Where is Notley based?
Notley is headquartered in Austin, United States, in the North America region.
How does Notley make money?
Two revenue lines are on record. Philanthropic grants and donor funding is the primary driver. The others are rising Tide financial product.
Who are Notley's main competitors?
Direct peers on record are Echoing Green, New Profit, Draper Richards Kaplan Foundation and Tipping Point Community. Broad incumbents are Ashoka, Skoll Foundation and Acumen. Regional players are Robin Hood Foundation and Mission Capital (Austin). Catchafire is listed as an emerging player.
Does Notley have an API?
No public API is recorded for Notley.
What industry is Notley in?
Notley's product category is Social Impact / Nonprofit Catalyst Services. Its primary akta.pro industry code is BPAGADAE, College Access, Scholarships & Student Success Nonprofits, with a secondary code of BPAGADAB, K–12 Support & School Improvement Nonprofits. Its NAICS code is 6241 and its SIC code is 8300.