Midwest Livestock Systems
Midwest Livestock Systems is a private Midwest distributor and installer of dairy, swine, and poultry facility equipment, operating ten warehouse locations across six states and serving commercial livestock producers through e-commerce, professional installation, and credit accounts.
- Company typePrivate
- Founded1999
- HeadquartersBeatrice, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Midwest Livestock Systems does
Midwest Livestock Systems (MLS) is a privately held livestock equipment distributor and construction contractor headquartered in Beatrice, Nebraska, operating ten warehouse locations across six Midwest states (Nebraska, Iowa, Indiana, Minnesota, South Dakota, and Wisconsin). The company supplies, installs, and services a comprehensive range of equipment for commercial dairy, swine, and poultry operations, organized into functional categories including cooling and ventilation, curtain systems, feeding and feed delivery, watering and plumbing, heating, manure handling, and electrical systems. The company is led by General Manager Barrie Luers, with divisional general managers for Dairy (Pam Hendel, based in Zumbrota, Minnesota) and Swine & Poultry (Jeff Moseley, promoted in August 2025).
MLS combines a multi-vendor e-commerce catalog of thousands of SKUs with a quote-based professional installation business. Proprietary and partner-brand products include the Witte CLICK PIPE maintenance system, AP (AGCO) and Big Dutchman swine equipment, L.B. White heaters, Multifan ventilation, Monoflo water management, Badger water meters, and Trojan watering components. The company also offers credit-account terms to approved producers and runs services lines for dairy (rotary parlor projects, milking, cooling, hygiene), swine (barn upgrades including California Proposition 12 compliance work), and poultry (climate control, egg systems, biosecurity).
The revenue model is a hybrid of hardware/parts sales (e-commerce and counter sales), professional installation and field services, and recurring credit-account transactions. Growth has been driven by a roll-up strategy, most notably the January 2024 acquisition of Premier Ag Systems (Iowa) and Kozlovsky Dairy Equipment Inc. (Wisconsin), which expanded MLS to ten locations and added Wisconsin dairy density. The company has been serving Midwest livestock producers for 50+ years (the dairy division has been operational since 1999) and emphasizes local relationship-based service alongside online ordering convenience.
Midwest Livestock Systems firmographics
Firmographics- Name
- Midwest Livestock Systems
- Legal name
- Midwest Livestock Systems, LLC
- Website
- https://midwestlivestock.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Midwest Livestock Systems is a private Midwest distributor and installer of dairy, swine, and poultry facility equipment, operating ten warehouse locations across six states and serving commercial livestock producers through e-commerce, professional installation, and credit accounts.
- Ownership category
- akta.pro rank
Midwest Livestock Systems industry classification
Industry- Product category
- Livestock Equipment & Supplies
- NAICS
- Support Activities for Animal Production (1152)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)
- akta.pro secondary industries
- Livestock & Dairy Equipment (IMAHACAG), Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG), Herd Handling, Sorting & Restraint Services (Chute Work, Weighing, Tagging) (AFACAEAG), Biosecurity, Disease Control & Outbreak Response (Quarantine, Zoonoses) (AFACADAH)
Keywords
Where Midwest Livestock Systems is headquartered
LocationHeadquarters
- HQ city
- Beatrice
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Midwest Livestock Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment and Parts Sales: Sale of livestock facility equipment, parts, and supplies through both e-commerce platform and direct sales. Products include ventilation systems, feeders, waterers, heaters, motors, and accessories. Online catalog with thousands of SKUs from multiple vendors.
- Professional Installation Services: Professionally installed equipment services for dairy, swine, and poultry operations including new builds and remodels. Rotary parlor projects and barn upgrades.
- Credit Account Sales: Standard convenience credit policy allowing approved customers to charge purchases within pre-approved credit limits and pay within terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail E-commerce Pricing |
| Transaction based/ take rate | Multi-year contract | Quote-Based Project Pricing |
| Subscription | Monthly | Credit Account Terms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Midwest Livestock Systems product offering
Product offeringCore offering
Midwest Livestock Systems supplies, installs, and services livestock facility equipment and parts for dairy, swine, and poultry producers across the Midwest. Offerings span cooling and ventilation, curtain systems, feeding, watering, heating, manure handling, and electrical systems, distributed via a multi-vendor online catalog and professional field installation teams operating out of 10 warehouse locations across 6 states.
Product overview
Midwest Livestock Systems is an e-commerce platform and equipment provider offering a comprehensive portfolio of livestock farming products across three main segments: Poultry, Swine, and Dairy. The offering consists of multiple product categories organized by function (cooling/ventilation, curtain systems, feeders, heaters, manure handling, plumbing/water systems) plus a Barn Deals clearance section. The company distributes products from partner brands including AP (Automated Production), Big Dutchman, L.B. White, Multifan, Badger, Trojan, and Monoflo, alongside its own Witte CLICK PIPE brand of pipe maintenance products. Services include dairy services (rotary parlor projects), poultry services, and swine services. The company operates 10 warehouse locations across the Midwest and serves customers through both online ordering and professional installation/service.
Differentiator
Problem solved
Functional benefit
Products and services
- Poultry Products Complete range of poultry farming equipment including cooling and ventilation systems, curtain systems, egg systems, electrical motors and accessories, feeders and feed systems, heaters and parts, manure handling, plumbing and water systems, and miscellaneous supplies for commercial poultry operations.
- Swine Products Full portfolio of swine farming equipment including cooling and ventilation systems, curtain systems, electrical and motors, feeders and feed systems, heaters and parts, manure handling, plumbing and water systems, and miscellaneous supplies for breeding, gestation, and finishing operations.
- Dairy Products and Services Dairy equipment, upgrades, hygiene products, and service needs including rotary parlor projects throughout the Midwest; milking, cooling, hygiene, and barn equipment for commercial dairy operations.
- Barn Deals Discounted and closeout livestock equipment and supplies sold at reduced prices through a dedicated catalog section.
- Witte CLICK PIPE Products Witte-branded CLICK PIPE maintenance products including maintenance pipes in 45° and 90° angles, curves, and lengths for 75mm (3") and 90mm (3-1/2") PVC pipe, designed for fast repairs on bends and straight pipe sections in feed systems to reduce repair costs versus full pipe replacement.
- Monoflo Water Management Products Adjustable waterer brackets (stainless steel and galvanized), replacement waterer pipes, drinker nipples, hanging waterers, and in-line shutoffs for swine operations, with 100% stainless steel construction.
- AP (Automated Production) Products AGCO brand equipment for swine production including feeders, feed systems, ventilation equipment, fans, ceiling inlets, heaters, and barn upgrade components.
- Big Dutchman Products Livestock equipment from Big Dutchman including motors, ventilation systems, and barn management equipment.
- L.B. White Heaters Heating solutions including Guardian series heaters (60, 100, 250 BTU), Infraconic radiant heaters, spark ignition systems, and associated piping hardware and replacement parts.
- Multifan Products Ventilation fans, shutter systems, replacement motors, impellers, and hub kits for barn cooling and ventilation applications.
- Badger Water Meters Water metering solutions including plastic meters with local read registers, bare meters, and pulse heads for water management tracking.
- Trojan Watering Products Plastic swinging waterers, drinker nipples, cast water bowls, and valve replacements for swine watering systems.
- Dairy Services Professional installation, equipment upgrades, hygiene solutions, and rotary parlor project services for dairy operations throughout the Midwest.
- Poultry Services Professional installation and service for poultry facility equipment, including new builds and remodels, supplied through field sales and branch teams.
- Swine Services Professional installation and service for swine facility equipment, including gestation barn upgrades and pen conversion projects, supplied through field sales and branch teams.
- Professional Installation Services Quote-based professional installation of livestock equipment across dairy, swine, and poultry operations, including new builds and remodels, delivered by branch managers, customer service representatives, and field installation crews at 10 Midwest locations.
Quantifiable outcome
- Rotary parlor projects in progress throughout the Midwest
Companies that use Midwest Livestock Systems
Customer profileSegments3 records
Ideal customer profiles3 records
Midwest Livestock Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Midwest Livestock Systems partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Premier Ag SystemscoreAcquired and now operating as Midwest Livestock Systems with locations in Elkader and Alden, Iowa. Expansion of livestock facility parts and supplies with experienced team of livestock professionals.
- Kozlovsky Dairy Equipment Inc.coreAcquired and now operating as Midwest Livestock - Kozlovsky Dairy Equipment with locations in Kaukauna and Weston, Wisconsin. Focused on dairy equipment and service for Wisconsin dairy operations.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Midwest Livestock Systems competitors and assessment
Company assessmentDirect peers
- Hog Slat: Large U.S. livestock equipment distributor and contractor specializing in swine and poultry, with a multi-state U.S. footprint, e-commerce catalog, and full construction/installation services. Operates the most directly comparable business model to Midwest Livestock Systems, just with deeper concentration in swine.
- FarmTek / Growers Supply: Direct-to-customer agricultural equipment retailer offering ventilation, feeding, watering, and barn supplies across multiple species including dairy and poultry. Matches MLS's hybrid catalog/field-service orientation but is more grower/greenhouse than pure-livestock focused.
- Crystal Creek: Upper-Midwest livestock equipment and supplies distributor for swine, dairy, and poultry producers, with a regional footprint and product breadth across ventilation, feeding, and water systems. Closely matched in customer base, species coverage, and regional Midwest positioning.
Broad incumbents
- Big Dutchman: Global manufacturer of livestock housing and feeding equipment for swine, poultry, and increasingly dairy. A principal brand whose products MLS distributes, but also competes with MLS in the turnkey installation segment and serves large integrators directly.
- GEA Farm Technologies: Global dairy equipment manufacturer (milking, cooling, hygiene, manure handling) that competes with MLS's dairy division in milking parlors, hygiene, and rotary parlor projects at the integrator level across the U.S.
- DeLaval: Major dairy equipment and automation manufacturer (part of Tetra Pak), covering milking, cooling, and herd management. Competes directly with MLS's dairy rotary parlor and hygiene offerings, but at larger enterprise scale.
- BouMatic: Dairy milking, cooling, and herd management equipment manufacturer with strong Midwest U.S. presence. Directly competing with the dairy division of MLS, particularly on rotary parlor and dairy automation projects.
- Lely: Dutch dairy automation manufacturer known for robotic milking systems and barn equipment, competing in higher-end dairy modernization where MLS's rotary parlor and hygiene projects compete for the same producer dollars.
- Automated Production (AGCO): AGCO's swine and poultry equipment brand whose products MLS distributes under the 'AP' partner brand. AGCO's scale and direct sales force overlap with MLS in the larger integrator segment.
- Nedap Livestock Management: Specialized livestock identification, monitoring, and automation technology provider serving dairy, swine, and poultry. Competes with MLS' BarnTalk-style wireless monitoring offering and represents the technology-led direction of the industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Midwest Livestock Systems social profiles
Digital presenceMidwest Livestock Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Livestock Systems leadership team
Management profileNumber of profiles
Profiles3 records
Midwest Livestock Systems subsidiaries and ownership
Company hierarchySubsidiaries2 records
Midwest Livestock Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Livestock Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Livestock Systems
What does Midwest Livestock Systems do?
Midwest Livestock Systems supplies, installs, and services livestock facility equipment and parts for dairy, swine, and poultry producers across the Midwest. Offerings span cooling and ventilation, curtain systems, feeding, watering, heating, manure handling, and electrical systems, distributed via a multi-vendor online catalog and professional field installation teams operating out of 10 warehouse locations across 6 states.
Is Midwest Livestock Systems a public or private company?
Midwest Livestock Systems is a private company. It is classified as unknown and is currently operating.
When was Midwest Livestock Systems founded?
Midwest Livestock Systems was founded in 1999. It employs 51 to 100 people.
Where is Midwest Livestock Systems based?
Midwest Livestock Systems is headquartered in Beatrice, United States, in the North America region.
How does Midwest Livestock Systems make money?
Three revenue lines are on record. Equipment and Parts Sales are the primary driver. The others are professional Installation Services and credit Account Sales.
Who are Midwest Livestock Systems's main competitors?
Direct peers on record are Hog Slat, FarmTek / Growers Supply and Crystal Creek. Broad incumbents are Big Dutchman, GEA Farm Technologies, DeLaval, BouMatic, Lely, Automated Production (AGCO) and Nedap Livestock Management.
Does Midwest Livestock Systems have an API?
No public API is recorded for Midwest Livestock Systems.
What industry is Midwest Livestock Systems in?
Midwest Livestock Systems's product category is Livestock Equipment & Supplies. Its primary akta.pro industry code is AFAAAIAK, Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates), with a secondary code of IMAHACAG, Livestock & Dairy Equipment. Its NAICS code is 1152 and its SIC code is 3523.