Premier Ag Products & Services, Inc

What Premier Ag Products & Services, Inc does

Premier Ag Products & Services, Inc. is a family-owned agricultural supply company founded in 1994 by Glen McWilliams in Paso Robles, California, with roots the family traces to six generations of farming. The company sells hay across more than ten varieties (with published nutritional and chemical analysis), packaged alfalfa cubes, livestock feed for horses, cattle, sheep, goats, swine, and poultry distributed under multiple national brands (LMF, Triple Crown, Nutrena, Purina, and others), Arrowquip cattle handling equipment, soil amendments with custom on-farm spreading, and a western apparel and hat shaping service. Its core technology is operational rather than digital: an in-house delivery fleet, custom soil-spreading capability, and a phone-based inside sales operation layered on top of a brick-and-mortar retail store.

The business serves ranches, horse owners, cattle ranchers, growers, and western-lifestyle consumers across California's Central Coast, with delivery and service coverage running from Oxnard in the south to Modesto in the north. Premier Ag makes money through in-store retail sales, direct delivery of hay, feed, and soil amendments, custom application services, equipment resale, and ancillary lifestyle goods. Pricing is quote-based rather than published, consistent with commodity hay and feed pricing that varies by variety, volume, and delivery distance. Customer mix is weighted toward small operators and individual buyers rather than enterprise accounts.

Premier Ag's scale sits in the 11-50 employee band, with a single retail location and no disclosed external funding, acquisitions, or ownership changes. Strategic activity has focused on broadening the SKU mix (Arrowquip equipment, alfalfa cubes, western apparel), formalizing delivery and custom-spreading geography, and publishing Hay Analysis Reports as a content differentiator within a relationship-driven local market.

Name

Premier Ag Products & Services, Inc

Legal name

Premier Ag Inc.

Website

https://premierag.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Ag Products & Services is a family-owned agricultural supply retailer in Paso Robles, California, selling hay, livestock feed, cattle handling equipment, soil amendments, and western apparel to ranches, horse owners, and livestock producers across California's Central Coast.

Ownership category

akta.pro rank

Product category

Agricultural and Ranch Supply Retail

NAICS

Farm Supplies Merchant Wholesalers (42491), Support Activities for Animal Production (11521)

SIC

Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Farm Supply Retail (Independent Dealers) (AFABAJAA)

akta.pro secondary industry

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

Keywords

• Hay and feed supply
• Livestock feed retail
• Ranch supply store
• Cattle handling equipment
• Soil amendment services

Headquarters

HQ city

Paso Robles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Hay and Feed Product Sales: Premier Ag sells a wide variety of hay (alfalfa, bermuda, orchard grass, timothy, teff, oat, wheat, forage) and animal feed products across multiple categories including horse, cattle, pig, poultry, sheep/goat, and dog/cat/rabbit feed from brands such as LMF, Triple Crown, Nutrena, Purina, Stable Mix, Renew Gold, and others. Products are sold in various sizes including 50lb and 250lb bags.
2. Western Apparel and Boutique: Premier Ag operates a western lifestyle boutique selling apparel from brands including Ariat, Kimes Ranch Jeans, Wrangler, Cinch, Hooey, STS Ranch, Twisted X, Hey Dude, Panhandle Western Wear, Rock and Roll Denim, Cruel, Rodeo King, Resistol, American Hat Company, Sunbody Hats, and Twister Hats, as well as accessories including Bex Sunglasses. They also offer custom hat shaping services.
3. Soil Amendments and Spreading Services: Premier Ag sells soil amendments including compost, gypsum, lime, and sulfur, and provides custom spreading services for orchards, row crops, and vineyards. Services are rendered on both large and small scale, traveling from Oxnard to Modesto areas.
4. Cattle Handling Equipment Sales: Premier Ag sells Arrowquip cattle handling equipment including manual and hydraulic squeeze chutes, portable cattle chutes, loading chutes, alleys, tubs, and other equipment. They carry the full line of Arrowquip products including the Arrowlock 88 Series.
5. Alfalfa Cubes: Premier Ag sells premium alfalfa hay cubes grown on high desert farms in Southern Utah. The cubes contain added Bentonite minerals for digestive benefits and gut health. Sold in bag quantities for delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Premier Ag is a family-owned ranch supply retailer and agricultural services provider selling premium hay with published nutritional analysis, multi-brand feed and supplements for horses, cattle, pigs, poultry, sheep/goats, and pets, plus alfalfa hay cubes, Arrowquip cattle handling equipment, soil amendments with custom spreading, and a Western apparel boutique with custom hat shaping. The company operates from a Paso Robles storefront and runs its own delivery fleet across 20+ Central Coast and Central Valley communities.

Product overview

Premier Ag Products & Services, Inc is a family-owned agricultural supply company offering a comprehensive range of ranch supplies and livestock products. The core offerings center on hay products (various alfalfa, Bermuda, orchard grass, Timothy, teff, and wheat hay with analysis reports), feed and supplements across multiple animal categories (horses, cattle, pigs, poultry, sheep/goats, and pets from brands like LMF, Triple Crown, Nutrena, Purina, and others), premium alfalfa hay cubes enhanced with Bentonite minerals, Arrowquip cattle handling equipment including the Arrowlock 88 Series squeeze chutes, soil amendments and custom spreading services, and a Western boutique featuring apparel and hat shaping services. The company operates from a Ranch Supply store in Paso Robles, California, serving the Central Coast and Central Valley regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hay Products Premium hay across 10+ varieties (#1 Alfalfa, #2 Alfalfa, Bermuda, Ranch Forage, Oat Hay, Teff Hay, #1 Orchard Grass, Orchard/Alfalfa Mix, Timothy, Wheat Hay), each accompanied by a published Hay Analysis Report covering protein, fiber, and nutrient profiles. Sold to farmers, ranchers, and livestock owners for cattle, horses, alpacas, and other animals.
• Livestock Feed and Supplements Multi-brand feed and supplements for horses, cattle, pigs, poultry, sheep/goats, and pets (dog, cat, rabbit), carried in brands such as LMF, Triple Crown, Nutrena, Purina, Stable Mix, Renew Gold, Linder, Moorelmans, Farmers, Showrite, Sunglo, Rival, Showtime, Showmaker, Modesto Mills, Country Feed, Oh Kruse, and Loyall Life. Available in 50lb and 250lb bags and across various formulations for performance, senior, and show animals.
• Alfalfa Hay Cubes Premium alfalfa hay cubes grown on high desert farms in Southern Utah, enhanced with Bentonite minerals for digestive benefits and gut health. Sold in bag quantities for delivery to farms and ranches.
• Arrowquip Cattle Handling Equipment Full line of Arrowquip cattle handling equipment including the Arrowlock 88 Series manual squeeze chute with three adjustable settings, hydraulic and manual squeeze chutes, portable cattle chutes, loading chutes, alleys, and tubs. Sold to cattle ranchers and beef producers, backed by a 15-year warranty.
• Soil Amendments and Custom Spreading Service Custom soil and plant analysis with tailored solutions for Central Coast and Central Valley growers, including compost, gypsum, lime, and sulfur, applied via custom spreading services to orchards, row crops, and vineyards. Service travels from Oxnard to Modesto and operates year-round.
• Western Wear and Apparel Western boutique apparel including brands such as Ariat, Kimes Ranch Jeans, STS Ranch, Twisted X Shoes, Hey Dude, Wrangler, Cinch, Hooey, Panhandle Western Wear, Rock and Roll Denim, Cruel, Rodeo King, Resistol, American Hat Company, Sunbody Hats, Twister Hats, and Bex Sunglasses. Sold to western lifestyle and rodeo consumers.
• Custom Hat Shaping Services Custom hat shaping services including hat cleaning, tune-up shaping, open crown shaping, and ribbon band changes, offered alongside the Western apparel boutique in the Paso Robles store.
• Custom Farming Services Custom farming services provided by Glen McWilliams and family, including dry land hay production, bucking bull and beef cattle operation, drawing on six generations of farming experience to advise local customers.

Quantifiable outcome

• Hay nutritional analysis for 10+ varieties (alfalfa, bermuda, orchard grass, timothy, teff, oat, wheat, forage)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ArrowquipcoreChannel Partner/ Reseller/ DistributorPremier Ag is an authorized reseller of the full line of Arrowquip cattle handling equipment including the Arrowlock 88 Series squeeze chutes, portable chutes, loading chutes, alleys, and tubs. Premier Ag not only sells Arrowquip products but also uses the equipment in their own day-to-day bucking bull and beef cow operation, demonstrating practical in-field usage and product endorsement.
• Western Apparel Brands (Ariat, Wrangler, Cinch, Resistol, American Hat Company, etc.)minorChannel Partner/ Reseller/ DistributorPremier Ag carries and resells a wide range of western apparel brands in their boutique including Ariat, Kimes Ranch Jeans, STS Ranch, Twisted X Shoes, Hey Dude, Wrangler, Cinch, Hooey, Panhandle Western Wear, Rock and Roll Denim, Bex Sunglasses, Cruel, Rodeo King, Resistol, American Hat Company, Sunbody Hats, and Twister Hats. These are supplier/reseller relationships.
• Feed Brands (LMF, Triple Crown, Nutrena, Purina, Stable Mix, etc.)minorChannel Partner/ Reseller/ DistributorPremier Ag is an authorized retailer of multiple animal feed brands including LMF Horse Feed, Triple Crown, Nutrena, Purina, Stable Mix, Renew Gold, Equus Fiber Max, ShowMaker, Sunglo, Rival, and others for horse, cattle, pig, poultry, sheep/goat, and other livestock categories.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tractor Supply Company: National farm and ranch supply retailer offering livestock feed, hardware, apparel, and pet supplies across more than 2,000 stores. Overlaps with Premier Ag on hay, feed, western apparel, and smallholder rancher customers, but operates at vastly greater scale and assortment breadth.
• Orscheln Farm & Home: Midwestern farm and ranch retail chain carrying livestock feed, animal health, hardware, and western/work apparel. Comparable to Premier Ag in category mix and SMB rancher customer base, but with a larger multi-state footprint.

Others

• Arrowquip: Manufacturer of cattle handling equipment (squeeze chutes, alleys, tubs) for which Premier Ag is an authorized Central Coast dealer. Relevant as the brand partner whose product line anchors Premier Ag's equipment revenue and whose dealer-program decisions directly affect margin and exclusivity.
• Purina Animal Nutrition (Land O'Lakes): Major animal feed manufacturer whose cattle, horse, swine, poultry, and small-ruminant feeds are sold through Premier Ag. Comparable as a key supplier shaping Premier Ag's product mix, and as a vertically integrated competitor increasingly pushing direct rancher relationships.
• Triple Crown Nutrition: Premium horse feed manufacturer whose products Premier Ag retails. Listed as a peer because the brand is central to Premier Ag's equine feed assortment and any shift in Triple Crown's direct-to-consumer strategy would materially impact Premier Ag's positioning.

Direct peers

• Coastal (formerly Coastal Farm & Ranch): Pacific Northwest farm and ranch supply retailer offering animal feed, work apparel, fencing, and ranch equipment. Closest direct competitor in format, assortment, and customer type to Premier Ag, though operating in Oregon and Washington rather than California.
• Standlee Premium Western Forage: Premium hay, forage, and alfalfa cube producer serving equine and livestock owners across the U.S. Overlaps with Premier Ag's hay and alfalfa cube offerings and competes for the same nutrition-conscious horse and livestock buyer.
• Rancher's Feed & Supply (regional independent dealers): Independent family-owned ranch supply retailers operating single or few-store footprints with hay, feed, supplements, and equipment assortments. Most directly comparable format to Premier Ag, representing the peer set Premier Ag actually competes with in its California trade area.

Regional players

• Wilco (Wilco Farmers Cooperative): Oregon-based farmer-owned cooperative operating farm supply stores, fuel stations, and agronomy services across the Pacific Northwest. Highly comparable as a regional farm-supply retailer serving livestock and crop producers with feed, fertilizer, and custom services, though operating in a different geography than Premier Ag.
• Hawthorne Cat (and other regional ag equipment dealers): Regional farm and construction equipment dealer network on the West Coast offering tractors, implements, and ranch equipment. Comparable in distribution model and Central Coast customer overlap, but focused on larger machinery rather than feed and ranch supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/premieragpaso
• Instagraminstagram.com/premier_ag/?hl=en
• LinkedInlinkedin.com/company/premier-ag-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Ag Products & Services, Inc