RedPeg Marketing

What RedPeg Marketing does

RedPeg Marketing is an independent, founder-led experiential marketing agency headquartered in Alexandria, Virginia, founded in 1995. The firm designs and executes brand experiences across strategy, creative, digital, data analytics, and on-site production for enterprise clients in hospitality, financial services, insurance, gaming, beverage, food, telecommunications, tourism, and nonprofit sectors. Notable long-tenured engagements include a 20-year Experiential Agency of Record relationship with GEICO (2004-2024) and a flagship global partnership with Marriott Bonvoy spanning Taylor Swift | The Eras Tour property takeovers, the Snow League multimedia activation, and loyalty program experiences. Additional blue-chip clients include Meta, Capital One, Santander, Fannie Mae, In N Out Burger, Yuengling, Bandai Namco (Pac-Man), Ubisoft (Assassin's Creed), DISH Network, Lavazza, and WhistlePig.

The agency's service portfolio spans experiential marketing campaigns, music brand collaborations, VIP fan experiences, corporate event production, digital and social campaigns, and sponsorship consulting. The firm operates through specialized internal teams labeled Strategy Superheroes, Creative Swiss Army Knives, Digital Pioneers (leveraging AI, AR, and VR), Data Geeks, and Flawless Executors. Technology assets include a custom proprietary reporting dashboard built for GEICO campaign optimization and AI-driven photo experiences deployed for tourism activations. RedPeg United, a joint venture with Back9 Marketing launched ahead of the 2026 FIFA World Cup, extends the firm's footprint into North American soccer fan activations.

RedPeg generates revenue through professional services contracts, project-based campaign fees, and ongoing agency retainers under a B2B go-to-market model targeting enterprise brand marketers. Distribution relies on direct enterprise sales, long-standing AOR relationships, and a portfolio-driven reputation pipeline. The firm is privately held with no disclosed institutional investors, parent company, or holding company ownership; Brad Nierenberg serves as CEO and Founder. The company emphasizes its fierce independence as a competitive differentiator versus holding-company-owned agency networks.

Name

RedPeg Marketing

Legal name

RedPeg Marketing

Website

https://redpeg.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

RedPeg Marketing is an independent experiential marketing agency that designs and executes brand activations, music partnerships, and event campaigns for enterprise clients including GEICO, Marriott Bonvoy, Meta, and Capital One across North America.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

akta.pro secondary industries

Marketing Transformation & Change Management (MPAAAFAO), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Experiential marketing services
• Brand activation agency
• Event production services
• Sponsorship activation services
• Music brand partnerships

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Experiential Marketing Services: Full-service experiential marketing agency providing strategy, creative, digital, data analytics, and event execution services to enterprise clients. Revenue generated through professional services contracts, campaign fees, and ongoing agency retainers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

RedPeg Marketing is an independent experiential marketing agency that designs and produces transformational brand experiences for enterprise clients, including event activations, sponsorships, music-artist collaborations, mobile tours, immersive installations, and digital/social campaigns. The agency delivers end-to-end capabilities spanning strategy, creative, digital, data analytics, and on-site production, with specialized offerings such as RedPeg United for soccer fan activations and VIP fan experience hospitality.

Product overview

RedPeg Marketing is an independent experiential marketing agency that operates as a unified service offering rather than a software platform. The agency provides a comprehensive suite of integrated marketing services organized around experiential campaigns, music brand collaborations, and RedPeg United (soccer/fan activation). Core capabilities span strategy, creative execution, digital campaigns, data analytics, and flawless on-site production. Services are delivered through specialized teams including Strategy Superheroes, Creative Swiss Army Knives, Digital Pioneers, Data Geeks, and Flawless Executors. Notable offerings include VIP fan experiences, sponsorship activation, corporate event production, and music-artist brand partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• RedPeg United: A specialized team partnership with Back9 Marketing focused on connecting brands with soccer fans in North America, particularly around major events like the 2026 FIFA World Cup.

Products and services

• Experiential Marketing Campaigns Design and execution of transformational brand experiences that create memorable human moments for enterprise clients, including event production, activation planning, and consumer engagement strategy.
• Music Brand Collaborations Fan-first experiences connecting top-tier music artists with brands, including VIP fan experiences, artist partnerships, and concert-integrated brand activations.
• RedPeg United Soccer and Fan Activation Service Specialized team connecting brands with soccer fans through sponsorship consulting, fan activations, hospitality, and interactive experiences, leveraging expertise in MLS, FIFA, CONCACAF, and US National Team properties.
• Corporate Events and Experiential Production Full-scale event production including venue procurement, experience fabrication, on-site installation, live event production, mobile tours, and staffing for brand and nonprofit clients.
• Digital and Social Campaigns Digital strategy, social content creation, digital advertising, website development, and social listening services supporting brand activation campaigns.
• VIP Fan Experiences and Hospitality Exclusive hospitality programming handling digital platforms, ticketing, credentialing, talent access, meet-and-greets, and bespoke fan moments tied to artist and sports activations.
• Sponsorship Consulting Strategy consulting for navigating the North American soccer ecosystem, advising on brand partnerships and property integrations across MLS, FIFA, CONCACAF, and US National Team assets.

Quantifiable outcome

• 12B+ impressions generated for GEICO over 20-year partnership
• +5 more outcomes

Named customers19 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

31 partnerships are on record, tiered flagship, core and major.

• Taylor Swift / Taylor Swift | The Eras TourflagshipGTM or Marketing PartnerMarriott Bonvoy + Taylor Swift partnership enabling loyalty members to redeem points for premium accommodations, concert tickets, concierge services, and localized experiences. Property takeovers with lobby branding, friendship bracelet stations, and branded afternoon tea. Global cultural relevance campaign.
• Back9 MarketingcoreStrategic or Co-development PartnerJoint venture partnership creating RedPeg United, combining RedPeg's experiential expertise with Back9's deep soccer sponsorship and fan culture expertise. Purpose-built to connect brands with soccer fans in advance of 2026 World Cup across US, Canada, and Mexico.
• Marriott BonvoyflagshipGTM or Marketing PartnerLongstanding hospitality partner for experiential activations including Taylor Swift partnership, Snow League with Shaun White, and ongoing loyalty program activations across global properties.
• MetamajorGTM or Marketing PartnerBrand partnership and experiential activations collaboration.
• In N Out BurgermajorGTM or Marketing PartnerFood & beverage brand partnership and experiential activations.
• Capital OnemajorGTM or Marketing PartnerFinancial services brand partnership and experiential activations.
• SantandermajorGTM or Marketing PartnerBanking brand partnership and experiential activations.
• YuenglingmajorGTM or Marketing PartnerBeverage brand partnership including FLIGHT launch with Imagine Dragons partnership, creating VIP experiences, sweepstakes, and co-branded packaging.
• Bandai Namco (Pac-Man)majorGTM or Marketing PartnerGaming partner for Pac-Man Chomp Champs launch with immersive arcade and drone show at NYC Comic Con.
• Obsidian EntertainmentmajorGTM or Marketing PartnerGaming brand partnership and experiential activations.
• Fannie MaemajorGTM or Marketing PartnerFinancial services brand partnership and experiential activations.
• Big Brothers Big Sisters of AmericacoreGTM or Marketing PartnerNonprofit partnership for The Big Draft mentor recruitment campaign in partnership with NFL.
• NFLflagshipGTM or Marketing PartnerNFL Inspire Change initiative partnership for Big Draft campaign. NFL-backed digital-first campaign with player-driven storytelling featuring Nate Burleson and Lavonte David. Launched during Super Bowl weekend.
• Ubisoft (Assassin's Creed)coreGTM or Marketing PartnerGaming activation transforming San Diego streets into Victorian England for Assassin's Creed Syndicate launch at Comic-Con, featuring Leap of Faith and obstacle course.
• NBCUniversal / PeacockmajorGTM or Marketing PartnerBroadcast partnership for Marriott Bonvoy Snow League activation delivering high-impact TV-visible branding and custom broadcast integrations.
• DISH NetworkcoreGTM or Marketing PartnerSponsorship and hospitality activation for Luke Bryan Farm Tour reaching rural audiences. DISH branded backyard experiences, karaoke, and custom content.
• WhistlePigcoreGTM or Marketing PartnerMobile Sugar Shack experience for PiggyBack Bourbon and Rye launch, featuring immersive tailgate and tasting sessions.
• LavazzacoreGTM or Marketing PartnerK-Cups launch campaign with celebrity partnerships including Martha Stewart, surprise coffee drops via drones and Vespas, custom Lavazza truck tour.
• Country Music Association (CMA)coreGTM or Marketing PartnerPartnership for traveling museum mobile experience bringing CMA Awards to fans across the country for GEICO.
• GEICOflagshipGTM or Marketing Partner20-year Experiential Agency of Record (2004-2024) executing over 10 campaigns annually. Led creative development and production across sports, music, gaming, and lifestyle activations.
• Shaun White / The Snow LeaguemajorGTM or Marketing PartnerMultimedia partnership fusing elite hospitality with world-class competition. Exclusive travel packages, athlete access, and broadcast integrations across NBC & Peacock.
• Saudi TourismcoreGTM or Marketing PartnerCultural immersion activations at Concacaf Gold Cup featuring Arabic coffee experience, AI photo activations, and Dream Destination sweepstakes.
• FIFAmajorGTM or Marketing PartnerPartnership property for RedPeg United soccer activations, including FIFA Club World Cup.
• MLS (Major League Soccer)majorGTM or Marketing PartnerPartnership property for RedPeg United soccer activations.
• CONCACAFmajorGTM or Marketing PartnerPartnership property including Gold Cup activations.
• US National Team (USNT)majorGTM or Marketing PartnerPartnership property for RedPeg United soccer activations.
• MGM National HarborcoreGTM or Marketing PartnerVenue partnership for Chance for Life charity poker event, full-scale venue takeover.
• Imagine DragonscoreGTM or Marketing PartnerVIP fan experiences and tour integration for Yuengling FLIGHT launch.
• Luke BryancoreGTM or Marketing PartnerVIP fan experiences and tour integration for DISH sponsorship and Yuengling campaigns.
• John LegendcoreGTM or Marketing PartnerVIP fan experiences and hospitality for artist-brand collaborations.
• Matt Hilley (Managing Director, RedPeg United)coreOthersManaging Director of RedPeg United joint venture. 30 years experience in immersive experiences, VIP hospitality, and large-scale brand activations.

Scale indicators26 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jack Morton Worldwide: Interpublic-owned global brand experience agency with deep experiential, sponsorship, and event capabilities. A scaled incumbent competitor to RedPeg across enterprise experiential RFPs.
• George P. Johnson Experience Marketing: Large, established experiential agency with global event production capabilities. Competes with RedPeg on multi-market experiential programs but operates at much greater scale as a broad incumbent.
• The Marketing Arm: Omnicom-owned agency delivering sports, entertainment, and experiential marketing. Comparable to RedPeg on enterprise experiential work but operates as part of a broader holding-company network.

Direct peers

• Momentum Worldwide: IPG-owned experiential marketing agency delivering brand experiences, sponsorships, and shopper marketing. Competes head-to-head with RedPeg on enterprise AOR experiential work, but at significantly larger scale.
• GMR Marketing: Independent experiential and sponsorship marketing agency serving major sports leagues and consumer brands. Closely comparable to RedPeg in services mix, client profile, and independent agency positioning.
• MKG: Independent experiential marketing agency focused on brand experiences, live events, and consumer engagement. Comparable to RedPeg in services mix, agency size, and independent positioning.
• Wasserman: Sports, music, and entertainment marketing agency with deep sponsorship consulting and brand activation capabilities. Competes with RedPeg in sports-driven experiential and music brand partnerships.
• Sparks: Global experiential marketing agency delivering brand experiences, sponsorship activation, and event production for enterprise clients — directly overlapping RedPeg's core offering across sports, music, and consumer verticals.
• Octagon: Sports and entertainment marketing agency delivering sponsorship consulting, athlete marketing, and experiential activations. Overlaps directly with RedPeg's sports/sponsorship and music partnership work.
• Mosaic Group: North American experiential marketing agency focused on shopper marketing, events, and sponsorship activation. Comparable to RedPeg across consumer-brand experiential, with particular overlap in sampling and field activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redpegmarketing
• Facebookfacebook.com/redpegmarketing
• LinkedInlinkedin.com/company/redpeg-marketing
• Instagraminstagram.com/redpegmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedPeg Marketing