Salveo Care

What Salveo Care does

Salveo Care Limited is a UK-based, family-owned residential elderly care provider headquartered in Amersham, Buckinghamshire, and operating in Wendover. Founded in 2011 by Peter and Kate Evans, the company currently runs Cherry Tree House, a 20-bed residential care home on Dobbins Lane in Wendover, and is constructing Wendover Manor, a 53-bed purpose-built facility on Aylesbury Road scheduled for completion in Autumn 2026. Salveo Care is regulated by the Care Quality Commission (location ID 1-3057992157) and offers residential, respite, palliative, and non-specialist dementia care services, all delivered under an all-inclusive pricing model with fees reviewed annually and a four-week trial period following pre-admission assessment.

The company's service model is built around a holistic wellness philosophy integrating physical health, mental wellbeing, community engagement, and spirituality, supported by personalised physical activity plans, home-cooked dining, and an Intergenerational Connections Program that links residents with local nurseries, schools, and playgroups. Its go-to-market is consultative and sales-led: prospective residents and their families initiate contact by phone, email, or website form, followed by a pre-admission assessment and a four-week trial. Distribution is entirely physical within a single micro-geography, with marketing concentrated on the company website, Facebook, and LinkedIn. The business model is recurring subscription-style revenue from residential care fees, with supplementary revenue from add-on services such as hairdressing, transport, alternative therapies, and Sky TV.

The company is privately held by the Evans family: Peter Evans serves as CEO and chairs the Buckinghamshire Care Providers Association (BOPA), while Grace Evans, daughter of the founders, is Managing Director after assuming operational leadership in 2020. Salveo Care has no external institutional investors, no public listing, no disclosed funding rounds, and no M&A activity. The headcount is reported at 101–250 employees, and revenue is not publicly disclosed. The technology stack is service-delivery oriented rather than technology-driven: the website runs on Strikingly LLC's CMS, and no AI, API, or proprietary technology products are evidenced.

Name

Salveo Care

Legal name

Salveo Care Limited

Website

https://salveocare.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Salveo Care is a family-owned UK residential elderly care provider operating a 20-bed home (Cherry Tree House) in Wendover, Buckinghamshire, with a 53-bed purpose-built facility (Wendover Manor) under construction for 2026. It serves elderly residents needing residential, respite, palliative, and dementia care under a wellness-focused, all-inclusive model.

Ownership category

akta.pro rank

Product category

Elderly Residential Care

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Residential care services
• Elderly care homes
• Dementia care
• Respite care
• Palliative care

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Care Fees: All-inclusive fees covering accommodation, hospitality, care, use of facilities, laundry, and activities. Fees are reviewed annually with notice provided before increases. Additional services available at extra cost including hairdressing, professional dry cleaning, transport, alternative therapies, private telephone installation, and Sky TV.
2. Respite Care: Short-term residential care for individuals needing temporary support, providing the same all-inclusive service as residential care.
3. Dementia Care: Care for individuals in early or late stages of dementia depending on how it presents, subject to pre-admission assessment.
4. Palliative Care: End-of-life care services for residents requiring specialized support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Salveo Care operates residential care homes for elderly individuals in Wendover, Buckinghamshire, delivering all-inclusive residential, respite, dementia, and palliative care alongside a holistic wellness programme. Services are provided at two physical care home locations, with personalized pre-admission assessments, home-cooked dining, intergenerational activities, and a four-week trial period for new residents.

Product overview

Salveo Care operates as a family-run residential elderly care provider offering two distinct care homes: Cherry Tree House (current, 20 residents) and Wendover Manor (under construction, 53 residents). The product portfolio centres on residential, respite, palliative, and dementia care services delivered through a holistic wellness philosophy that integrates physical health, mental wellbeing, community, and spirituality. Additional offerings include dining services with home-cooked food, personalised physical activity plans, intergenerational connection programmes, and various lifestyle services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cherry Tree House

Quantifiable outcome

• Four-week trial period ensures resident and family satisfaction before long-term commitment
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Buckinghamshire Care Providers Association (BOPA)coreOthersTrade association for care providers in Buckinghamshire. Peter Evans serves as Chair, actively promoting knowledge sharing and sector representation.
• Care Quality Commission (CQC)coreOthersIndependent regulator of health and social care in England. Salveo Care is regulated by CQC and displays their inspection ratings.
• National Health Service (NHS)coreStrategic or Co-development PartnerNHS association indicates alignment with NHS standards and potential referral pathways for patients requiring residential care.
• National Activity Providers Association (NAPPA)minorOthersAssociation supporting activity provision in care settings. Supports Salveo's wellness and activity programming.
• National Association of Care Catering (NACC)minorOthersAssociation for care catering professionals. Supports quality food and nutrition standards in care settings.
• Living Wage FoundationminorOthersAccreditation confirming commitment to paying the real Living Wage, not just the government minimum, supporting staff welfare.
• Care Leaders NetworkminorOthersNetwork for care leaders providing peer support, knowledge sharing, and professional development opportunities.
• Care EnglandminorOthersLeading professional association for care providers in England, representing and supporting the care sector.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• HC-One: One of the UK's largest care-home groups providing residential, nursing and dementia care. Comparable service scope but operates at national scale across the funding spectrum.
• Care UK: Large UK residential and nursing care operator with many purpose-built homes. Same core residential elder-care business but a broad national incumbent versus Salveo's boutique family operation.
• Barchester Healthcare: National operator of hundreds of care homes offering residential, dementia, respite and nursing care. Overlaps on care services and customers but at national scale rather than Salveo's single-locality niche.
• Bupa Care Homes: Major UK operator of residential, nursing and dementia care homes. Overlaps on elderly residential care services but as part of a much larger healthcare portfolio.
• Anchor: England's largest not-for-profit provider of care homes and retirement housing for older people. Comparable elderly residential care focus, spanning both private-pay and subsidised residents nationally.

Regional players

• MHA (Methodist Homes): Charitable provider of residential, nursing and dementia care homes with a strong wellbeing and community ethos. Comparable to Salveo's wellness- and community-oriented residential care approach.
• Signature Senior Lifestyle: Operator of premium, purpose-built residential, dementia and nursing care homes in southern England. Directly comparable in its high-end wellness-led residential elder care positioning, similar to Salveo's model.
• Gracewell Healthcare: Operator of premium residential, nursing and dementia care homes across southern England. Comparable in target market (affluent private-pay elderly residents) and residential care model.
• Hallmark Care Homes: Family-founded UK operator of purpose-built residential, dementia and nursing homes emphasising relationship-centred care and wellbeing. Closely mirrors Salveo's family-run, wellness-focused residential care ethos.

Direct peers

• Avery Healthcare: One of the UK's larger premium care-home operators providing residential, dementia and respite care in purpose-built homes. Directly overlaps with Salveo's care types and premium residential positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Salveo-Care-Ltd-2068893616470975
• LinkedInlinkedin.com/company/salveo-care-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salveo Care