What The Growth Partnership does

The Growth Partnership (TGP) is a privately held, multi-disciplinary professional services consulting firm founded in 1999 and headquartered in Saint Louis, Missouri, serving primarily accounting firms in North America. The firm operates three integrated service lines: Marketing Services (marketing strategy audits, website design, outsourced marketing, branding, demand generation, SEO, and customer loyalty surveys built around NPS methodology); Training Programs (Daily Training with Franklin Covey and Center for Creative Leadership curriculum, Firm Universities, and The Partner Institute, a three-year CPA leadership development program comprising 17.5 in-person training days and nine executive coaching sessions); and Practice Management Tools (Strategic Planning retreats, INSIDE Public Accounting benchmarking, The Rosenberg Survey, and Opportunity Reports for tax incentive discovery). TGP generates revenue through professional-services engagements with accounting firms of all sizes, supplemented by a self-serve transactional product (Opportunity Reports priced at $99 per report) and by licensing proprietary benchmarking data to participating firms.

The company operates two wholly-owned subsidiaries — INSIDE Public Accounting (annual practice management survey covering 600+ firms) and The Rosenberg Survey (annual financial and operational benchmark covering 296 participating firms) — that together form a longitudinal industry-intelligence data asset accumulated over more than 20 years. The go-to-market motion is consultative and sales-led, relying on referrals, industry-conference presence (e.g., BDO EVOLVE Conference speaking engagements), content marketing via the TGP Insights blog, LinkedIn presence, webinars, and direct engagement with firm leadership including managing partners, marketing directors, and L&D professionals. Distribution includes both direct enterprise sales and a self-serve online ordering channel for Opportunity Reports. Technology partnerships include ActiveCampaign, HubSpot, Constant Contact for marketing automation, the ABLE platform for sales-pipeline integration, and a NASBA CPE Sponsor certification that enables in-house credentialing for training programs. The firm has no disclosed external funding, operates with 11-50 employees, and is led by President Amanda Garner (with the firm since 2002).

Name

The Growth Partnership

Legal name

The Growth Partnership

Website

https://thegrowthpartnership.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Growth Partnership is a multi-disciplinary professional services consulting firm founded in 1999 that provides marketing, training, and practice management services primarily to accounting firms in North America, anchored by two proprietary benchmarking subsidiaries (INSIDE Public Accounting and The Rosenberg Survey).

Ownership category

akta.pro rank

Product category

Professional Services Consulting for Accounting and Professional Service Firms

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

Keywords

• Accounting firm consulting
• Professional services marketing
• CPA leadership development
• Practice management benchmarking
• Outsourced marketing services

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Services: Comprehensive marketing services including strategy, audits, website design, outsourced marketing, branding, demand generation, SEO, and customer loyalty surveys provided to professional service firms on a consulting basis.
2. Training Programs: Professional training including Daily Training, Firm Universities, The Partner Institute leadership development program, and keynote speaking services for accounting firms and professional service organizations.
3. Practice Management Services: Strategic planning retreats, benchmarking data services including INSIDE Public Accounting surveys and The Rosenberg Survey, and opportunity reports for tax incentives.
4. Opportunity Reports: Customized tax incentive and credit reports generated for accounting firms to deliver to their clients, priced at $99 per report with first three complimentary.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Growth Partnership is a multi-disciplinary consulting firm that provides marketing services, training programs, and practice management solutions to professional service firms, primarily CPA and accounting firms. The firm operates across three service lines: Marketing Services (strategy, audits, website design, outsourced marketing, branding, demand generation, SEO, and customer loyalty surveys), Training Programs (Daily Training, Firm Universities, The Partner Institute leadership development, and keynotes), and Practice Management (strategic planning retreats, INSIDE Public Accounting benchmarking, The Rosenberg Survey, and Opportunity Reports for tax incentives).

Product overview

The Growth Partnership is a professional services consulting firm offering three interconnected service lines: Marketing Services (7 offerings), Training Programs (4 offerings), and Practice Management Tools (4 offerings). The Marketing Services portfolio includes Marketing Strategy + Audits, Website Audits + Design, Outsourced Marketing, Branding + Design, Demand Generation, SEO + Digital Strategy, and Customer Loyalty Surveys (built around NPS methodology with ABLE integration). Training offerings encompass Daily Training (using Franklin Covey and CCL curriculum), Firm Universities (custom learning development for CPA firms), The Partner Institute (a three-year CPA leadership program with coaching), and Keynotes & Speaking. Practice Management tools include Strategic Planning & Retreats, INSIDE Public Accounting (benchmarking data from 600+ firms), The Rosenberg Survey (financial benchmarking from 296 firms), and Opportunity Reports (tax incentive discovery). The firm has served the accounting profession since 1999.

Differentiator

Problem solved

Functional benefit

Brands

• INSIDE Public Accounting: The profession's trusted source for accounting firm benchmarking data and practice management intelligence, offering annual surveys, firm report cards, and data-driven presentations for CPA firms across North America.
• The Rosenberg Survey
• The Partner Institute

Products and services

• Marketing Strategy + Audits Strategic marketing audit service that takes a deep dive into a firm's current marketing approach, analyzing what's working, what's not, and where untapped opportunities lie. Delivers a clear, actionable roadmap with a 24-month marketing plan.
• Website Audits + Design Website auditing and redesign service for accounting firms that combines UX strategy, clean design, and technical expertise. Integrates SEO best practices from day one.
• Outsourced Marketing Flexible marketing solutions where TGP acts as the firm's in-house marketing department, managing all aspects including brand strategy, web design, SEO, and demand generation with no long-term contracts.
• Branding + Design Strategic branding and design services that craft compelling visuals and cohesive messaging including logo design, brand voice, mission/vision/values, and marketing collateral.
• Demand Generation Data-driven demand generation campaigns using marketing software platforms like ActiveCampaign, HubSpot, and Constant Contact. Includes personalized outreach, automation workflows, lead scoring, and real-time analytics.
• SEO + Digital Strategy SEO services tailored for accounting firms covering technical site optimization, keyword strategy, on-page SEO, content strategy, copywriting, and performance tracking with regular audits and data-driven reporting.
• Customer Loyalty Surveys Customer loyalty surveying platform built around Net Promoter Score (NPS) methodology offering real-time scoring, unlimited customizable surveys, dynamic dashboards, advanced survey logic, mobile optimization, and custom reports with ABLE integration.
• Daily Training Daily training programs that sharpen People Skills, Practice Skills, and Growth Skills using internally developed programs combined with Franklin Covey and Center for Creative Leadership (CCL) curriculum including The 7 Habits of Highly Effective People.
• Firm Universities Custom Firm University Development that transforms learning into a strategic growth engine for CPA firms. Includes three growth-focused skill tracks (People Development, Business Development, Practice Management) with NASBA-approved CPE credits.
• The Partner Institute A three-year CPA leadership development program with 17.5 days of in-person training across seven 2.5-day sessions, nine one-on-one executive coaching sessions, blended web-based learning, and experiential events. Available at thepartnerinstitute.com.
• Keynotes & Speaking Keynote speakers and facilitators for accounting industry events, covering topics such as Driving Customer Loyalty, The Accountability Code, Navigating Change, Growth Mindset, and The Power of Purpose.
• Strategic Planning & Retreats Facilitated three-stage strategic planning process for CPA firms including pre-retreat discovery, facilitated strategic retreats (1-1.5 days), and post-retreat execution support with deliverables including mission statement, action plan, and one-page strategic overview.
• INSIDE Public Accounting Accounting firm benchmarking data and practice management intelligence with over 35 years of experience. Includes annual practice management surveys (600+ firms), internal operational surveys, firm report cards, data-driven presentations, and thought leadership. Available at insidepublicaccounting.com.
• The Rosenberg Survey Trusted benchmarking resource for the accounting profession for over 20 years. Offers The Rosenberg Survey Report with detailed financial/operational benchmarks, Rosenberg Excel File with anonymized raw data from 296 participating firms, and Custom Performance Analysis for participating firms. Available at rosenbergsurvey.com.
• Opportunity Reports Strategic tax incentive growth opportunity reports that uncover federal, state, and local incentives matched to clients' unique business profiles using a proprietary database of thousands of programs. Each report is $99 with first three complimentary.

Quantifiable outcome

• 17.5 days of in-person training plus 9 coaching sessions per participant in The Partner Institute program
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Franklin CoveycoreStrategic or Co-development PartnerLicensed curriculum provider for leadership development programs including 'The 7 Habits of Highly Effective People' and other Franklin Covey training materials used in The Partner Institute and Firm University programs.
• Center for Creative Leadership (CCL)coreStrategic or Co-development PartnerCurriculum partner providing leadership development frameworks and training materials for professional development programs including Daily Training offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boomer Consulting: Founded by Randy Crabtree, Boomer Consulting provides coaching, peer advisory groups, and technology consulting specifically to CPA firms—directly overlapping with TGP's consulting, training, and practice management offerings for the same accounting vertical.
• The Rainmaker Companies: Sales and growth coaching firm for accounting firms, led by Darrell Amy—directly comparable to TGP's outsourced marketing, demand generation, and Partner Institute leadership development services for CPA firms.
• K2 Enterprises: Founded by Brian Tankersley, K2 Enterprises delivers technology training, CPE-eligible content, and consulting to accounting firms—closely comparable to TGP's Daily Training, Firm Universities, and Partner Institute leadership programs.

Broad incumbents

• Carson Group: Large wealth management and advisory platform with a coaching/training arm (Carson Coaching) that serves accounting and advisory firms; broader portfolio but overlapping practice management and growth consulting offerings for the same target market.
• CPA Practice Advisor: Long-running publication and community for CPA firm practice management that also publishes benchmarking research and resources—comparable to TGP's INSIDE Public Accounting and Rosenberg Survey benchmarking operations.
• Intuit (QuickBooks ProAdvisor): Largest accounting software platform; its ProAdvisor program includes training, certification, marketing resources, and practice tools that partially substitute for TGP's marketing and training offerings to small/mid-market CPA firms.
• Wolters Kluwer: Global information services firm whose tax and accounting practice management software (e.g., CCH) competes indirectly with TGP's practice management and benchmarking offerings and serves many of the same CPA firm clients.
• Thomson Reuters: Major tax, audit, and practice management software vendor (including Practice CS and Onvio); broader product portfolio but overlapping practice management and benchmarking intelligence that targets the same CPA firm customers as TGP.

Emerging players

• Karbon: Cloud-based practice management workflow software built specifically for accounting firms; emerging player whose practice management focus overlaps with TGP's practice management service line and customer base, though delivered as SaaS rather than consulting.
• Hinge Marketing: B2B marketing agency specializing in professional services firms (including accounting, legal, and consulting); comparable to TGP's marketing services portfolio but serves a broader professional services mix rather than exclusively accounting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheGrowthPartnership
• LinkedInlinkedin.com/company/the-growth-partnership/posts
• Xx.com/TGPAdvisory

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Growth Partnership