Ozonics
Ozonics is a privately-held Iowa-based hunting-equipment company that designs and sells patented ozone-based scent-elimination devices (HR series, MICRO3) and accessories direct to North American hunters via D2C, dealers, and a GovX discount channel.
- Company typePrivate
- Founded2017
- HeadquartersMason City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ozonics does
Ozonics is a privately-held U.S. hunting-equipment company founded in 2017 and headquartered in Mason City, Iowa. It designs and sells ozone-based scent-elimination devices intended to neutralize human and environmental odor that whitetail deer and other game can detect, addressing a specific problem in the bow- and rifle-hunting workflow rather than competing in general outdoor gear. The company's core technology, marketed as Integrated Pulse Technology, uses controlled bursts of ozone to break down odor molecules and is covered by multiple utility patents, including patents specifically directed at the HR600 device and its coil design.
The product line has iterated through five generations since founding: the HR200/HR230, HR300, HR400/HR500, and the 2024-launched HR600 flagship, with companion accessories (coils, batteries, scent-control bags, mounting hardware) and adjacent SKUs including the MICRO3 vehicle-mounted unit and a DriWash sub-brand. Ozonics sells direct to consumers through ozonicshunting.com and ships within the United States and Canada, with additional distribution through authorized dealers and a GovX discount channel targeting military and first-responder buyers. Pricing spans roughly $54.99 for accessories up to $499.99 for the HR600 flagship, with OzoniCare recertification services priced at $129.99 to $149.99, creating a recurring aftermarket revenue stream layered on top of hardware sales. The company is led by founder/CEO Scott Elrod and maintains a content-marketing presence through the KillerWinds podcast and endorsements from figures such as Will Primos and Bill Winke.
Ozonics firmographics
Firmographics- Name
- Ozonics
- Legal name
- Ozonics
- Website
- https://ozonicshunting.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ozonics is a privately-held Iowa-based hunting-equipment company that designs and sells patented ozone-based scent-elimination devices (HR series, MICRO3) and accessories direct to North American hunters via D2C, dealers, and a GovX discount channel.
- Ownership category
- akta.pro rank
Ozonics industry classification
Industry- Product category
- Hunting Scent Control Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF)
Keywords
Where Ozonics is headquartered
LocationHeadquarters
- HQ city
- Mason City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ozonics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Hardware - Main Scent Elimination Devices: Sale of flagship ozone generator devices (HR600, HR500, HR300, HR230) designed for in-field hunting scent elimination. One-time hardware purchase with multiple price tiers from $199.99 to $499.99.
- MICRO3 Vehicle Ozone Generator: Sale of compact vehicle ozone generator for cars/trucks/RVs at $54.99, targeting hunters needing to deodorize vehicles before hunting trips.
- Recertification Services (OzoniCare): Recertification program for aging units to inspect, repair, recondition, test and certify units back to Ozonics Quality Standards. Costs $129.99-$149.99 per unit depending on model.
- Accessories and Consumables: Sales of replacement batteries ($139.99-$159.99), replacement coils ($79.99), mounting systems, carry bags, skins, and apparel items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HR600 - Flagship model with all features |
| One time/ perpetual license | Pay-as-you-go | HR500 - Mid-range with Bluetooth and Hyperboost |
| One time/ perpetual license | Pay-as-you-go | HR300 - Entry-level with enhanced ozone output |
| One time/ perpetual license | Pay-as-you-go | HR230 - Original entry-level unit |
| One time/ perpetual license | Pay-as-you-go | MICRO3 - Vehicle ozone generator |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Ozonics product offering
Product offeringCore offering
Ozonics develops and sells ozone-generating devices designed to eliminate human scent during hunting. Its product line includes multiple generations of in-field, hands-free ozone generators (HR600, HR500, HR300, HR230) used in tree stands and ground blinds, plus a compact vehicle-specific ozone generator (MICRO3). The company also offers supporting accessories such as batteries, replacement coils, mounting systems, gear bags, and recertification services through its OzoniCare program.
Product overview
Ozonics is a hunting scent control and elimination company offering a portfolio of ozone-generating products. The core product line consists of five generations of scent elimination devices: HR600 (5th gen flagship), HR500 (4th gen), HR300 (2nd gen), HR230 (1st gen), and MICRO3 (vehicle-specific unit). The HR series are hands-free in-the-field ozone generators designed for tree stands and ground blinds, while MICRO3 targets vehicle deodorization. Products integrate with Bluetooth-enabled smartphone apps for remote control and monitoring. Ozonics also offers bundled field systems (Pro Packs, Essentials Packs) combining units with accessories, plus individual accessories including XL batteries, replacement coils, mounting systems, DriWash bags, carry bags, and gear lockers. The product architecture centers on patented ozone technology that molecularly transforms and destroys human scent molecules, with features like Integrated Pulse Technology balancing ozone output, multiple operation modes, and smart battery management.
Differentiator
Problem solved
Functional benefit
Brands
- OzoniCare: Recertification and repair program for Ozonics units to maintain performance standards.
- DriWash
- KillerWinds
Products and services
- HR600 Scent Eliminator Fifth generation flagship hands-free in-the-field ozone generator with Bluetooth/app remote control, five modes of operation, and toolless replaceable coil. Targeted at whitetail and big game hunters using tree stands and ground blinds.
- HR500 Scent Eliminator Fourth generation hands-free ozone generator with Bluetooth connectivity, HYPERBOOST mode, and Smart Arm mounting. Targeted at hunters seeking app-enabled scent control.
- HR300 Scent Eliminator Second generation in-the-field ozone generator producing 45% more ozone than the HR230 with three modes of operation. Targeted at hunters seeking enhanced ozone output at a mid-tier price point.
- HR230 Scent Eliminator Original first generation Ozonics scent elimination device with quiet low-profile design and built-in fan for projecting ozone into the scent zone. Targeted at hunters seeking a low-cost entry unit.
- MICRO3 Vehicle Ozone Generator Compact ozone generator that plugs into a vehicle's 12V outlet to deodorize car, truck, or RV interiors. Targeted at hunters needing to remove vehicle odors before hunting trips.
- HR600 Pro Pack Bundled field system pairing the HR600 unit with XL battery, replacement coil, DRiWASH bag, remote control, MICRO3, and carry bag at a 40% savings versus individual purchase.
- HR500 Pro Pack Bundled field system pairing the HR500 with XL battery, DRiWASH bag, remote control, MICRO3, and carry bag at a 38% savings versus individual purchase.
- HR300 Pro Pack Bundled field system pairing the HR300 with XL battery, DRiWASH bag, Smart Arm mounting system, MICRO3, carry bag, and neoprene skin at a 41% savings versus individual purchase.
- HR230 Pro Pack Bundled field system pairing the HR230 with XL battery, DRiWASH bag, Smart Arm mounting system, MICRO3, carry bag, and neoprene skin at a 35% savings versus individual purchase.
- OzoniCare Recertification Service Service that inspects, repairs, reconditions, tests, and certifies existing Ozonics units back to factory quality standards at $129.99–$149.99 per unit depending on model.
Quantifiable outcome
- 20% more ozone output with HR600 coil vs previous units
- +4 more outcomes
Companies that use Ozonics
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Ozonics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Ozonics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GovXminorPartnership offering up to 15% discount for verified military (current/former), spouses, dependents, first responders, government employees, and teachers. GovX provides real-time ID verification and single-use discount codes.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ozonics competitors and assessment
Company assessmentDirect peers
- Wildgame Innovations: Wildgame Innovations produces a broad portfolio of hunting accessories and scent/attractant products sold through sporting goods retailers and direct channels, overlapping with Ozonics on the hunting gear shelf and the scent-control category specifically.
- Moultrie Mobile: Moultrie makes connected, electronics-driven hunting accessories (notably trail cameras and feeders), paralleling Ozonics' connected-device approach with Bluetooth and app integration aimed at the same tech-forward hunter demographic.
- Hunter's Specialties / Scent Shield: Hunter's Specialties, including its Scent Shield line, sells hunting scent-elimination sprays, detergents, and field products across mass and sporting-goods retail. It is the closest substitute-based competitor to Ozonics' entry-level units in the scent-control category.
- Thermacell: Thermacell makes portable, technology-driven hunting accessories (notably insect repellents) that hunters carry into the field alongside scent-control gear. Both brands sell premium, battery-powered devices direct-to-consumer to whitetail hunters and emphasize field-tested efficacy.
- Code Blue Scents: Code Blue manufactures hunting scents and attractants, directly competing with Ozonics for shelf space and share-of-wallet within the scent-control category, even though their solution (liquid scents vs. ozone elimination) is the opposite approach.
- Primos Hunting: Primos is a legacy hunting calls and gear brand whose namesake Will Primos is a featured Ozonics endorser. Both brands target the same whitetail hunter with field accessories, share overlapping distribution through sporting goods retailers, and operate in the same content/media ecosystem.
- ScentLok: ScentLok is the most directly comparable peer: a hunting scent-control company whose carbon-lined apparel and scent-elimination products target the same whitetail and big-game hunter that Ozonics serves. Both compete for the same discretionary hunting-gear dollar on scent control.
Broad incumbents
- Cabela's: Cabela's, now under Bass Pro, is a major hunting retailer and authorized channel for Ozonics products and competing scent-control brands. Its category management and merchandising decisions directly affect Ozonics' shelf presence and pricing dynamics.
- Bass Pro Shops: Bass Pro Shops is the dominant omni-channel outdoor retailer that sells Ozonics products alongside its private-label scent control and hunting gear. As a channel partner and competing brand steward, it shapes how hunters discover and compare scent-elimination products.
Emerging players
- Avura (Outlet brand): Avura appears as a discounted Ozonics-family scent-elimination product on the Ozonics outlet page, signaling a sub-brand expansion into adjacent price tiers. It is a partial-overlap emerging SKU within the Ozonics distribution footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Ozonics social profiles
Digital presenceOzonics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ozonics leadership team
Management profileNumber of profiles
Profiles1 record
Ozonics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ozonics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ozonics
What does Ozonics do?
Ozonics develops and sells ozone-generating devices designed to eliminate human scent during hunting. Its product line includes multiple generations of in-field, hands-free ozone generators (HR600, HR500, HR300, HR230) used in tree stands and ground blinds, plus a compact vehicle-specific ozone generator (MICRO3). The company also offers supporting accessories such as batteries, replacement coils, mounting systems, gear bags, and recertification services through its OzoniCare program.
Is Ozonics a public or private company?
Ozonics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ozonics founded?
Ozonics was founded in 2017. It employs 11 to 50 people.
Where is Ozonics based?
Ozonics is headquartered in Mason City, United States, in the North America region.
How does Ozonics make money?
Four revenue lines are on record. Hardware - Main Scent Elimination Devices are the primary driver. The others are MICRO3 Vehicle Ozone Generator, recertification Services (OzoniCare) and accessories and Consumables.
Who are Ozonics's main competitors?
Direct peers on record are Wildgame Innovations, Moultrie Mobile, Hunter's Specialties / Scent Shield, Thermacell, Code Blue Scents, Primos Hunting and ScentLok. Broad incumbents are Cabela's and Bass Pro Shops. Avura (Outlet brand) is listed as an emerging player.
Does Ozonics have an API?
No public API is recorded for Ozonics.
What industry is Ozonics in?
Ozonics's product category is Hunting Scent Control Equipment. Its primary akta.pro industry code is CRAJAEAF, Odor Eliminators & Neutralizers (Non-fragrance). Its NAICS code is 333413 and its SIC code is 3564.