What Trainocate Japan does

Trainocate Co., Ltd. (トレノケート株式会社) is a privately held Japanese human-resource development specialist founded in 1995 and headquartered in Shinjuku, Tokyo. The company delivers IT, business-skills, and digital-transformation (DX) training to roughly 1,400 corporate clients per year, supported by a catalog of 1,600+ courses and three owned training centers in Tokyo, Osaka, and Nagoya. Its customer base spans large enterprises (SCSK, H2O Retailing, YKK AP, Toyota Connected, Toa Corporation, NTT Data), government (Cabinet Office National Personnel Authority), mid-market firms, and individual professionals, with content covering IT literacy, cloud, cybersecurity, networking, data, programming, AI, and leadership.

The platform stack pairs instructor-led classroom delivery (in-person and Zoom-based Online Live) with proprietary digital assets: LEXS, a hands-on cloud lab with 800+ environments covering AWS/Microsoft/Google/Oracle and other clouds, and TRAINOCAMP For Business, an original e-learning brand spanning IT literacy through agentic AI. Authorized training partnerships with 13+ major technology vendors (AWS, Microsoft, Cisco, Google Cloud, Oracle, VMware, Palo Alto, Splunk, ServiceNow, EC-Council, Trend Micro, Red Hat, Salesforce) plus exclusive Japanese distribution rights for Franklin Covey's 7つの習慣 leadership program and AMA business-skills curricula form the content backbone.

Revenue is generated through four streams: public open-enrollment courses at listed per-participant prices (¥38,500-¥220,000), customized in-company (一社向け) training delivered as negotiated professional services, e-learning ASP subscriptions (¥1,320,000/year for a 30-seat corporate pack) and pre-paid vouchers/bundled select packs. Acquisition runs through enterprise field sales targeting HR/L&D departments, supplemented by self-service website enrollment, content marketing (blog, weekly email magazine, Voicy podcast with 1M+ plays), free seminars, and technology-vendor co-marketing. The company has been named AWS Global Training Partner of the Year for four consecutive years (2022-2025) and holds 95+ global training awards across its vendor portfolio.

Name

Trainocate Japan

Legal name

トレノケート株式会社 (Trainocate Co., Ltd.)

Website

https://trainocate.co.jp

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Trainocate Co., Ltd., founded 1995 in Japan, is a privately held IT, business-skills, and DX training specialist serving ~1,400 corporate clients annually across 1,600+ courses, delivered through three owned training centers, online live sessions, the LEXS cloud lab, and authorized vendor-certification partnerships with AWS, Microsoft, Cisco, Google Cloud, Oracle, and others.

Ownership category

akta.pro rank

Product category

Professional IT and Business Training Services

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

akta.pro secondary industries

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Train-the-Trainer & Instructor Enablement Services (BPAEANAL), Information Technology & Software (EDAAAPAB), IT, Systems & Tools Onboarding (Access, Apps, Security Basics) (EDABAOAE)

Keywords

• IT training services
• Corporate training programs
• Vendor certification training
• E-learning platform
• Cloud hands-on labs

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Open-Enrollment Training Courses: Individual learners and corporate employees enroll in scheduled public courses at listed prices. Revenue is one-time per course enrollment, with options for vouchers, select packs (bundled course bundles), and e-learning subscriptions.
2. Customized In-Company (一社向け) Training: Enterprise clients commission customized training programs tailored to their specific needs — covering content, format, schedule, and location. Pricing is negotiated per engagement and billed as professional services.
3. E-Learning ASP Subscriptions: Subscription-based e-learning access via Trainocate's ASP platform, including subscription packs (e.g., e-learning freepack for simultaneous multi-seat access) and individual course digital access. Recurring revenue through annual or multi-year license terms.
4. Training Vouchers and Course Bundles: Pre-paid training vouchers and bundled course select packs allow corporate clients to pre-purchase training credits at bundled rates, which are redeemed for individual or combined courses over a defined validity period.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Trainocate Japan is a specialized human resource development company that delivers IT training, business skills training, and vendor certification courses to corporate and individual clients across Japan. The company combines instructor-led classroom training (in-person and online via Zoom), e-learning via its ASP platform, and hands-on cloud labs through its proprietary LEXS platform covering 800+ labs across major cloud environments. It offers both public open-enrollment courses and customized in-company training programs, supported by partnerships with 20+ major technology vendors including AWS, Microsoft, Cisco, Google, and Oracle.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Training Comprehensive IT training courses covering foundational and advanced topics including DX, data analysis, AI, security, programming/development, IT infrastructure, networks, databases, and OS/Server administration. Delivered through instructor-led classroom (in-person and online via Zoom) and e-learning formats for corporate employees and individual learners seeking IT skills development.
• Vendor Certification Training Official certification training programs delivered as authorized training partner for major technology vendors including AWS, Microsoft, Cisco, Google Cloud, Oracle, VMware, Trend Micro, ServiceNow, Palo Alto Networks, EC-Council, Red Hat, and Salesforce. Courses prepare learners for industry-recognized certifications across cloud, security, networking, database, and IT service management domains.
• Business Skills Training Professional business skills training covering communication, presentation, leadership, Excel/PowerPoint/Word, reskilling, project management, PMP exam preparation, ITIL, and global human resource development. Includes PDU-accredited courses and exclusive distribution of Franklin Covey '7 Habits' and AMA programs in Japan. Designed for working professionals and corporate employees.
• E-Learning ASP Platform Subscription-based e-learning platform providing on-demand access to Trainocate's original content brand TRAINOCAMP For Business and other digital course libraries. Supports self-paced learning across IT literacy, cloud, security, networks, programming, database, data analysis, and AI with multi-seat corporate license options.
• LEXS Cloud Hands-On Lab Platform Proprietary cloud lab environment providing 800+ hands-on labs covering major cloud platforms. Learners can practice real-world cloud scenarios unlimited times, selecting learning courses suited to their goals and acquiring practical skills applicable immediately in the field.
• Corporate In-Company Training (一社向け研修) Customized training programs tailored to specific corporate client needs covering content, format, schedule, and location. Delivered on-site at client facilities or Trainocate venues by dedicated account teams. Includes consultation (研修コンシェルジュ) and end-to-end DX human resource development program design.
• NEW TRAIN (新入社員研修 / New Employee Training) New employee onboarding and training program available in three formats: instructor-led classroom, e-learning with mentoring, and self-directed learning with video. Supports new graduate skill development and integration into corporate IT and business workflows.
• Splunk Cloud Certified Training (Japanese) Japan-first Japanese-language certified training courses for Splunk Cloud management. Two courses cover Splunk Cloud administration and cloud migration from Splunk Enterprise on-premises. Eligible for Splunk training units.
• Agentic AI Foundations on AWS Instructor-led training course introducing agentic AI foundations and building on AWS services. Based on announcements from AWS re:Invent 2025.
• Cisco CBROPS Certification Training Japan-first official Cisco certification training course for CBROPS (Cisco Certified Network Defender Operations), covering network defender operations and security operations fundamentals.

Quantifiable outcome

• Trained 43,000+ cumulative participants since 2012 as AWS certified training partner, with 42,000+ cited in a March 2026 source (reflecting growth trajectory).
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Certified Training Partner offering official AWS certification courses across all major AWS domains (architecture, development, operations, security, machine learning, data analytics). Trainocate has been named AWS Global Training Partner of the Year for 4 consecutive years (2022-2025). Provides AWS exam vouchers, CloudLab environments, and AWS Skill Builder integration. Multiple Trainocate instructors hold all AWS certifications.
• MicrosoftcoreTechnology or IntegrationMicrosoft Certified Training Partner offering courses for Azure, Microsoft 365, Security, and Copilot/AI. Recognized as Microsoft Japan Partner of the Year for Training Services in both 2024 and 2025. Provides official Microsoft exam vouchers with selected courses.
• Cisco SystemscoreTechnology or IntegrationCisco Learning Partner for APJC region, awarded Cisco Learning Partner of the Year APJC for 2 consecutive years. Offers full CCNA, CCNP, CCIE, and Cisco Meraki certification tracks. Trainocate instructors have received Cisco Distinguished Instructor Award and Instructor Excellence Award.
• Google CloudcoreTechnology or IntegrationGoogle Cloud Authorized Training Partner. Awarded Google Cloud Authorized Training Partner of the Year 2020 (APAC). Offers Professional Cloud Architect, Data Engineering, and other GCP certification courses.
• OraclecoreTechnology or IntegrationOracle University Training Partner (first in Japan to offer Oracle Cloud Infrastructure training). Provides Oracle Database, Oracle Cloud, and OCI certification courses with official Oracle exam vouchers.
• VMware (by Broadcom)majorTechnology or IntegrationVMware authorized training reseller offering VMware vSphere, vSAN, NSX, and other core VMware certification tracks.
• Palo Alto NetworksmajorTechnology or IntegrationPalo Alto Networks Authorized Training Center offering security certification courses (Palo Alto Networks Certified Cybersecurity Associate and professional-level certifications).
• Splunk (Cisco subsidiary)majorTechnology or IntegrationSplunk authorized training provider. Trainocate launched Japan's first Japanese-language Splunk Cloud management certification training courses in June 2026, supporting cloud migration from Splunk Enterprise on-premises to Splunk Cloud.
• ServiceNowmajorTechnology or IntegrationServiceNow authorized training partner offering ServiceNow certification courses for IT service management and workflow automation.
• EC-CouncilmajorTechnology or IntegrationEC-Council authorized training center offering Certified Ethical Hacker (CEH), Certified Network Defender (CND), and other cybersecurity certification courses.
• Trend MicromajorTechnology or IntegrationTrend Micro authorized training partner offering cybersecurity certification and product training for Trend Micro's security solutions portfolio.
• Red HatmajorTechnology or IntegrationRed Hat authorized training partner offering Red Hat Enterprise Linux, OpenShift, and other Red Hat certification tracks.
• SalesforcemajorTechnology or IntegrationSalesforce authorized training partner offering Salesforce CRM and platform certification courses.
• Franklin Covey Japan (フランクリン・コヴィー)majorStrategic or Co-development PartnerExclusive distributor of Franklin Covey (7つの習慣®) courses in Japan. Offers the flagship '7つの習慣' leadership program as well as Speed of Trust, 5 Choices, and other Covey methodology courses. Course fee: 145,200 JPY per participant.
• American Management Association (AMA)majorStrategic or Co-development PartnerAMA programs distributed in Japan through Trainocate. AMA has trained 10 million people globally over the past decade and was named to TrainingIndustry.com Top 20 Leadership Training Companies list 9 times. Courses available in both Japanese and English.
• Quintegra株式会社 (Quintegra)majorImplementation/ SI/ Consulting PartnerQuintegra serves as the exclusive provider of AMA in-company training programs in Japan. They handle customization and delivery of AMA curricula for corporate clients, working closely with Trainocate's distribution network.
• CAV (Compiler Automated Vehicle) / Automotive Software FrontierminorGTM or Marketing PartnerAutomotive Software Frontier 2026 — Trainocate served as Gold sponsor, demonstrating its growing involvement in automotive industry DX training for connected vehicles and SDV (Software Defined Vehicles) development.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Global Knowledge (Skillsoft): Global IT training provider offering authorized vendor certification courses (AWS, Microsoft, Cisco, Google) across multiple regions. Most directly comparable peer — Trainocate Japan originated as the Japanese arm of Global Knowledge before independence, and they remain the closest direct competitor in Japan/APAC authorized training.
• NIIT Limited: Global IT training and talent development company delivering vendor-authorized courses and corporate learning programs. Comparable as a multi-region authorized training partner with similar vendor certification focus (AWS, Microsoft, Cisco, etc.).
• New Horizons Computer Learning Centers: Global IT training franchise delivering authorized vendor certification courses (Microsoft, Cisco, AWS) to enterprise and individual learners. Comparable as a multi-region authorized IT training peer with similar course catalog and delivery model.

Regional players

• Top Out Human Capital: Japan-focused IT and engineering training provider offering AWS, Microsoft, Linux, and DX courses. Comparable as a domestic Japan authorized training competitor targeting the same enterprise HR/training buyers.
• AVANT Corporation: Japanese IT consulting and training firm offering BI, data analytics, and DX upskilling programs. Comparable as a Japan-domestic training provider serving enterprise DX initiatives, though more consulting-tilted than pure training.

Broad incumbents

• Skillsoft: Enterprise learning platform offering IT certification training, leadership development, and compliance content via subscription. Comparable as a broader incumbent with overlapping content library and corporate training motion; acquired Global Knowledge to expand authorized training capability.

Emerging players

• Pluralsight: Tech skills online learning platform with cloud, security, and developer content aimed at enterprise upskilling. Comparable as an emerging tech-training alternative competing for enterprise e-learning budgets in Japan.
• Udemy Business: Enterprise subscription learning platform with extensive tech, cloud, AI, and business course libraries. Comparable as an emerging enterprise learning alternative that competes for corporate training wallets in Japan, especially in self-paced segments.

Others

• Franklin Covey Japan: Distributor of Franklin Covey leadership methodology including "7つの習慣" courses in Japan, where Trainocate is the exclusive distribution partner. Comparable as a strategic partner and adjacent leadership-training provider rather than direct competitor.
• American Management Association (AMA): Global business and management training provider whose programs Trainocate distributes in Japan (via Quintegra). Comparable as a content partner and adjacent business skills training provider rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TrainocateJ
• YouTubeyoutube.com/user/GlobalKnowledgeJapan
• Facebookfacebook.com/TrainocateJ
• LinkedInlinkedin.com/company/trainocate-japan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trainocate Japan