Radario
Radario is a Russian SaaS ticketing and event-marketing platform serving 3,500+ organizers including theaters, concert venues, museums, and government cultural institutions, with subscription tiers ranging from a no-commission Lite plan to a quote-based Pro enterprise plan with 54-FZ fiscal compliance and Pushkin Card integration.
- Company typePrivate
- Founded2012
- HeadquartersNovosibirsk, Russia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Radario does
Radario (ООО «Радарио») is a Russian SaaS ticketing and event-marketing platform founded in 2012 and headquartered in Saint Petersburg, serving event organizers across the Russian Federation. The company was the first in Russia to implement electronic tickets and operates a cloud-native web platform with no installation requirements, offering embeddable ticket widgets, interactive venue seating schemas, a mobile and professional barcode scanner app, a cash-register application for 54-FZ fiscal compliance (integrated with Atol and Shtrih-M hardware), and integrations with payment providers (YooKassa, YooMoney) and the government's Pushkin Card cultural subsidy program. Its distribution network spans its own widget, VKontakte in-app sales, physical box offices, and an API-connected ecosystem of 30+ third-party ticket operators including Kassir.ru, Yandex.Afisha, and Afisha.ru.
The product is structured into three subscription tiers: Radario Lite (999–1,999 RUB/month for up to 1,000 tickets, with no commission on transactions, targeting self-employed and small organizers), Radario Lite+ (3,999 RUB/month adding operator channel access), and Radario Pro (quote-based, full-featured for large venues with a dedicated manager, 54-FZ compliance, and access to the Radario Marketing add-on covering CRM, email campaigns, loyalty programs, and analytics). Customer segments span theaters (primary), concert venues and promoters (primary), museums and exhibition spaces, sports, education, individual musicians, and government cultural institutions, with 3,500 partner organizations cited across these verticals. Radario also operates the Radario Marketing Platform as a standalone audience-management add-on usable by organizers on any ticketing system.
Revenue mechanics combine recurring subscription fees with optional transactional add-ons for ticket quotas transferred to third-party operators, and the company sells through a hybrid model — self-serve online signup for Lite, contract-based field sales for Pro, and a reseller/agent channel for distribution. Radario holds Russian IT-company accreditation (registry No.10791, October 2019), is registered in the Russian software registry (No.10485, May 2021), and holds a software copyright registration (No.2013615651, June 2013). The company is privately held with two early funding rounds totaling $1.45M (2012–2013) and no disclosed institutional investors since.
Radario firmographics
Firmographics- Name
- Radario
- Legal name
- ООО «Радарио»
- Website
- https://business.radario.ru
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Radario is a Russian SaaS ticketing and event-marketing platform serving 3,500+ organizers including theaters, concert venues, museums, and government cultural institutions, with subscription tiers ranging from a no-commission Lite plan to a quote-based Pro enterprise plan with 54-FZ fiscal compliance and Pushkin Card integration.
- Ownership category
- akta.pro rank
Radario industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
Keywords
Where Radario is headquartered
LocationHeadquarters
- HQ city
- Novosibirsk
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Radario business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees (Light, Light+, Pro): Monthly or quarterly subscription fees based on ticket volume tiers. Light tier starts at 999₽/month for up to 250 tickets. Additional per-ticket charges apply when exceeding tier limits. Pro tier is tailored for large organizers with full feature access.
- Ticket Transaction Fees (Light): On the Light tariff, ticket sales proceeds flow directly to the organizer's payment account (YooKassa or YooMoney). Radario charges only the subscription fee; no commission on ticket transactions. The buyer may bear a small payment processing fee.
- Agent/Operator Channel Commissions (Light+, Pro): Organizers on Light+ and Pro plans can transfer ticket quotas to third-party operators. Radario earns from the subscription tier while operators handle their own commission arrangements directly with organizers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Light: 250 tickets/month |
| Subscription | Monthly | Light: 500 tickets/month |
| Subscription | Monthly | Light: 1000 tickets/month |
| Subscription | Monthly | Light with Scheme Catalog: 500 tickets/month |
| Subscription | Monthly | Light with Scheme Catalog: 1000 tickets/month |
| Subscription | Monthly | Light+: 1000 tickets/month with operator channels |
| Subscription | Annual | Pro: Full-featured ticketing for large organizers |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Radario product offering
Product offeringCore offering
Radario operates a cloud-based SaaS ticketing platform that enables event organizers to sell tickets online through an embeddable widget, at physical box offices, and through a network of third-party ticket operators, with real-time multi-channel sales monitoring and integrated marketing automation. The platform is offered in three subscription tiers — Radario Lite for small organizers up to 1,000 tickets/month with no commission, Radario Lite+ adding ticket operator channel access, and Radario Pro delivering full features including 54-FZ fiscal compliance, a marketing CRM, loyalty programs, and dedicated support for large venues and government cultural institutions.
Product overview
Radario operates a multi-module SaaS ticketing platform for event organizers in Russia. The core platform is divided into three subscription tiers — Radario Lite (for small organizers up to 1,000 tickets/month, with no commission), Radario Lite+ (adds ticket operator channel access), and Radario Pro (full-featured enterprise solution for large venues with cash register compliance, real-time multi-channel management, and dedicated support). The platform integrates a widget for website sales, a mobile/professional scanner for entry control, a cash register application for 54-FZ compliance, and an online broadcast module for streaming. The Radario Marketing Platform is offered as a separate add-on (included with Pro) providing email campaigns, buyer CRM, loyalty programs, segmentation, and trigger-based communications. The products function as a unified ecosystem: organizers use the ticketing platform (Lite/Pro) to sell tickets through widget, box office, and agent channels; the marketing platform collects buyer data from all sales and enables retention campaigns; and all tiers share the event creation, pricing, and reporting infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Радарио Лайт: Simple ticket platform for organizers with audiences up to 1,000 people. Suitable for self-employed individuals with no commission and direct payment to account.
- Радарио Про
- Радарио Маркетинг
Products and services
- Radario Ticketing Platform SaaS-based ticketing platform for organizing events, managing ticket sales across online, physical, and agent channels, and performing real-time sales analytics. Delivered as a cloud-hosted internet service requiring no installation, targeting theaters, concerts, sports, education, and musicians in Russia.
- Radario Lite Entry-level ticketing solution for event organizers with audiences up to 1,000 attendees per month. Supports sales by individuals, self-employed, and legal entities with no commission on ticket sales — organizers pay only a monthly subscription fee (from 999 rubles/month). Includes widget, event pages, QR scanning, promos, and Pushkin Card integration.
- Radario Pro Full-featured ticketing system for large-scale event organizers and repertoire venues. Includes online widget sales, operator gateways, 54-FZ cash register compliance, ticket desk module, real-time multi-channel sales monitoring, marketing platform access, loyalty program, and dedicated personal manager. Pricing is quote-based and requires contract signing.
- Radario Marketing Platform Marketing automation platform providing audience management, email campaigns, trigger-based personalized mailings, buyer segmentation, loyalty programs, and deep analytics. Available as a standalone platform (marketing.radario.ru) for organizers using any ticketing solution, and included free with the Pro plan.
- Radario 54-FZ Compliance Solution Compliance solution for Federal Law 54-FZ on cash register equipment. Includes Radario cash register application integrated with certified KKT hardware (Atol and Shtrih-M models), OFD connectivity for direct transmission to tax authorities, staff training, and a personalized transition plan. Required for all ticket sales at physical box offices by July 2019.
Quantifiable outcome
- Launch ticket sales in 15 minutes with intuitive no-installation SaaS platform
- +2 more outcomes
Companies that use Radario
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles5 records
Radario technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature9 records
Radario partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- YooKassa (Yandex.Kassa)corePayment processing integration for legal entities on Radario. YooKassa handles direct fund transfers to organizer's business account. Includes online cash register (KKT) rental/purchase for 54-FZ compliance. Radario connects to YooKassa via API (shop ID and secret key). Requires webhook setup at radario.ru/payments/yandex-kassa/notify.
- YooMoney (Yandex.Dengi)corePayment processing integration for physical persons and self-employed organizers. Funds from ticket sales transfer directly to organizer's YooMoney wallet. Requires named or identified wallet status. Direct payment model — no commission on ticket transactions.
- Atol (KKT Hardware)coreCompatible online cash register (KKT) hardware provider for offline box office sales per 54-FZ. Supported models include Atol 11F, 15F, 20F, 22F, 25F, 30F, 42FS, 50F, 52F, 55F, 60F, 77F. Atol provides equipment training for organizer staff.
- Shtrih-M (KKT Hardware)coreCompatible online cash register (KKT) hardware provider for offline box office sales per 54-FZ. Second hardware vendor alongside Atol for 54-FZ compliance solutions.
- Kassir.ruminorMajor Russian ticket operator accessible via Radario's API channel integration. Organizers on Light+ and Pro plans can connect Kassir.ru to their sales channels with a single button click. Requires separate contract between organizer and operator.
- Yandex.AfishaminorRussian ticket aggregator and event listing platform connected via Radario's API channel. Organizers can transfer ticket quotas for sales through Yandex.Afisha alongside other operators.
- Afisha.ruminorRussian entertainment and event ticketing platform connected via Radario's API channel for expanded ticket distribution.
- PRO.Kultura.RF (Pushkin Card)coreIntegration with the Russian government's Pushkin Card program for youth cultural engagement. Radario Pro organizers can activate Pushkin Card payments, submit events for PRO.Kultura.RF approval, and process card payments in both widget and physical box office. Russian government program supporting youth ticket purchases for cultural events.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Radario competitors and assessment
Company assessmentDirect peers
- Yandex.Afisha: Yandex.Afisha is one of Russia's largest event discovery and ticketing platforms, combining event listings, ticket sales, and entertainment content under the Yandex brand. It serves the same organizer base (theaters, concert venues, festivals) and competes directly for organizer SaaS relationships, while also being a distribution partner via Radario's API.
- Kassir.ru: Kassir.ru is a major Russian ticket operator and aggregator selling tickets for concerts, theater, sports, and entertainment events nationwide. It is both a distribution partner to Radario organizers and a competing ticketing SaaS/operator for large events, with overlapping customer base in concert promotion and theater.
- Intickets: Intickets is a Russian SaaS ticketing platform for event organizers offering online and box-office sales, CRM, and analytics. It competes with Radario Pro for the same repertoire venue and concert promoter segments, with similar feature sets including interactive seat maps and multi-channel distribution.
- TimePad: TimePad is a Russian event management and ticketing platform with broad organizer tooling including registration, email, and analytics. It competes with Radario for SMB and mid-market event organizers across conferences, education, and entertainment, with overlapping customer segments and similar SaaS positioning.
- Bileter.ru: Bileter.ru is a Russian ticket operator selling theater, concert, and entertainment tickets online. It overlaps with Radario's distribution network and competes for the same end-organizers in theater and concert segments, particularly in Moscow and St. Petersburg.
Broad incumbents
- Eventbrite: Eventbrite is the global leader in self-serve event ticketing and registration, serving SMBs, individual organizers, and enterprises. While not active in Russia, it is the closest international analog to Radario's Light tier product-led growth model and serves comparable end-organizers (small events, musicians, classes).
- Ticketmaster: Ticketmaster is the dominant global primary ticketing platform, providing venue software, fan-club tools, and resale services to large entertainment organizers. While not a direct Russia competitor, it represents the global benchmark Radario's Pro tier competes against conceptually for repertoire venues and large-scale concert promoters.
Regional players
- Afisha.ru: Afisha.ru is a Russian entertainment listing and ticketing site serving as both a Radario distribution partner and a competing consumer-facing event discovery and ticketing destination. It overlaps with Radario on concerts, theater, and entertainment events primarily in Moscow and St. Petersburg.
Emerging players
- ShowGo: ShowGo is a smaller Russian ticketing SaaS targeting concert venues and promoters. It overlaps with Radario's Pro tier feature set (widget sales, scanner, multi-channel distribution) but with narrower geographic coverage and a smaller customer base, positioning it as a niche competitor in the concert segment.
- Yclients: Yclients is a Russian SaaS platform for service-based businesses (salons, clinics, fitness) with embedded booking and CRM. While not a ticketing platform, it competes in the broader Russian SMB SaaS market and represents the kind of vertically-integrated, multi-feature platform Radario's Marketing add-on concept parallels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Radario social profiles
Digital presenceRadario compliance and trust
Trust signalCompliance5 records
Radario financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radario leadership team
Management profileNumber of profiles
Radario funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radario M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radario
What does Radario do?
Radario operates a cloud-based SaaS ticketing platform that enables event organizers to sell tickets online through an embeddable widget, at physical box offices, and through a network of third-party ticket operators, with real-time multi-channel sales monitoring and integrated marketing automation. The platform is offered in three subscription tiers — Radario Lite for small organizers up to 1,000 tickets/month with no commission, Radario Lite+ adding ticket operator channel access, and Radario Pro delivering full features including 54-FZ fiscal compliance, a marketing CRM, loyalty programs, and dedicated support for large venues and government cultural institutions.
Is Radario a public or private company?
Radario is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radario founded?
Radario was founded in 2012. It employs 51 to 100 people.
Where is Radario based?
Radario is headquartered in Novosibirsk, Russia, in the Europe region.
How does Radario make money?
Three revenue lines are on record. Subscription Fees (Light, Light+, Pro) is the primary driver. The others are ticket Transaction Fees (Light) and agent/Operator Channel Commissions (Light+, Pro).
Who are Radario's main competitors?
Direct peers on record are Yandex.Afisha, Kassir.ru, Intickets, TimePad and Bileter.ru. Broad incumbents are Eventbrite and Ticketmaster. Afisha.ru is listed as a regional player. Emerging players are ShowGo and Yclients.
Does Radario have an API?
Yes. Radario provides an API for selling tickets through agents and ticket partners via the partner network (API-agents). Ticket operators and distributors can be connected via API integration, enabling quota management, order creation, and ticket transfers. The API is accessible through the ticket sales channels configuration and supports integration with ticket agents such as Kassir.ru, Yandex.Afisha, and Afisha.ru. Agent sales reports are available for tracking performance via API-connected partners.
What industry is Radario in?
Radario's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711310 and its SIC code is 7900.