Laura McCarthy Realtors

What Laura McCarthy Realtors does

Laura McCarthy Realtors is a privately held residential real estate brokerage headquartered in St. Louis, Missouri, founded in 1944. It operates its Ladue/Clayton office (9651 Clayton Rd) under the Coldwell Banker Realty-Gundaker franchise and serves home buyers and sellers across 35+ St. Louis metro communities including Ladue, Huntleigh, Clayton, University City, Creve Coeur, Chesterfield, and St. Charles, with particular strength in luxury price points ($10,000+ to $10,000,000+). The firm is independently owned and operated as part of the Coldwell Banker System, which is owned by Anywhere Real Estate (NYSE: HOUS), and ranks #1 in sales production per agent at Coldwell Banker Gundaker over the trailing 12 months.

The company runs a full-service brokerage model in which independent-contractor agents are supported by on-site administrative staff, full-time receptionists, an office assistant, and an assistant manager, plus weekly workshops and mentor programs. The Ladue/Clayton location is configured as a one-stop transaction hub with an on-site U.S. Title Company (a wholly owned subsidiary) and on-site mortgage advisors from Guaranteed Rate Affinity (a Coldwell Banker affiliated lender sharing common ownership with Coldwell Banker Realty-Gundaker). Its underlying technology consists of a real estate listing and transaction management platform integrated with Coldwell Banker brand systems, with no proprietary AI features or independent tech surface identified.

Revenue derives primarily from real estate commissions split between the office and affiliated independent-contractor agents on completed buy/sell transactions, supplemented by referral-based revenue from the affiliated Guaranteed Rate Affinity mortgage lending relationship. The go-to-market is enterprise field sales through the agent network, with listings distributed via the Coldwell Banker Homes platform (cbhomes.com) and supported by organic social channels (Facebook, LinkedIn, YouTube, Instagram). Pricing is transaction-based, with commission rates negotiated per deal and not publicly disclosed.

Name

Laura McCarthy Realtors

Legal name

Coldwell Banker Real Estate LLC

Website

https://lauramccarthy.com

Company type

Public

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

Laura McCarthy Realtors is a St. Louis-based residential real estate brokerage operating under the Coldwell Banker Realty-Gundaker franchise, serving home buyers and sellers across 35+ metro communities with strength in luxury Ladue, Huntleigh, and Clayton markets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Residential real estate brokerage
• Home buying and selling
• Real estate agent services
• Mortgage lending referrals
• Title and closing services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based model where agents earn commissions on completed property transactions (buying and selling). The office and affiliated agents split commissions on residential property sales.
2. Mortgage Lending Referral: Revenue generated through affiliated mortgage lender (Guaranteed Rate Affinity) referrals. The office receives financial benefit from referrals to the affiliated lender.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Laura McCarthy Realtors operates as a full-service residential real estate brokerage (doing business as Coldwell Banker Realty-Gundaker Ladue/Clayton office) serving home buyers and sellers across the St. Louis metropolitan area. The office provides residential property listings and sales, with integrated on-site services including U.S. Title Company and Coldwell Banker Home Loans (Guaranteed Rate Affinity) for mortgage lending. Services span entry-level to luxury properties ($10,000 to $10,000,000+) across 35+ communities.

Product overview

Coldwell Banker Realty-Gundaker operates as a full-service real estate brokerage offering residential property buying and selling services. The Ladue/Clayton office provides home valuation, mortgage lending through its affiliated lender Guaranteed Rate Affinity, and on-site title services through a U.S. Title Company partnership. The brokerage also supports agent recruitment and licensing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Buying and Selling Services Comprehensive residential real estate brokerage services for buyers and sellers, spanning entry-level homes ($10,000+) to luxury estates ($10,000,000+) across 35+ St. Louis metro communities. Services include property search, listing, valuation, and transaction support.
• Mortgage Lending Referrals Mortgage pre-approval and lending services through affiliated lender Guaranteed Rate Affinity, with on-site advisors providing integrated financing support for residential property transactions.
• On-Site Title and Closing Services Integrated title insurance and closing services provided through on-site U.S. Title Company, enabling buyers and sellers to complete property transactions in one location.
• Real Estate Agent Licensing and Training Program Recruitment, licensing assistance, and ongoing professional development services for real estate agents, including weekly workshops, mentor programs, and consultative selling training.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Guaranteed Rate AffinitycoreGTM or Marketing PartnerAffiliated mortgage lending partner providing on-site mortgage advisors (Laura Gardner, VP of Mortgage Lending; Ed McPike, Vice President, Mortgage Lending). The brokerage receives financial benefit from referrals to Guaranteed Rate Affinity, and the relationship is disclosed as common ownership between Coldwell Banker Realty-Gundaker and Guaranteed Rate Affinity, LLC.
• U.S. Title CompanycoreStrategic or Co-development PartnerOn-site title company providing integrated closing services for real estate transactions at the Ladue/Clayton office location, enabling one-stop transaction completion.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Coldwell Banker Realty: The parent brand and broader franchise network under which Laura McCarthy operates. Directly comparable as the same brand system, but operates at national scale across thousands of offices versus Laura McCarthy's single St. Louis metro franchise.

Direct peers

• Berkshire Hathaway HomeServices: National residential real estate franchise network with comparable luxury market positioning and franchise model. Direct competitor for both agent recruitment and consumer mind share in premium markets.
• Sotheby's International Realty: Luxury-focused residential real estate franchise with strong international reach. Comparable to Laura McCarthy's premium positioning in Ladue/Huntleigh/Clayton corridor and serves a similar high-net-worth buyer and seller segment.
• Compass: Tech-enabled residential real estate brokerage competing in luxury urban and suburban markets. Represents the modern, technology-forward model that is challenging traditional franchise brokerages like Laura McCarthy for agent recruitment and buyer conversion.
• RE/MAX: Large global residential real estate franchise network with a comparable independent-contractor agent model and strong presence in St. Louis-area markets. Direct competitor for agent recruitment and listings.
• Keller Williams Realty: Largest residential real estate franchise in the U.S. by agent count, with an associate-centric model and significant training infrastructure. Comparable to Laura McCarthy's emphasis on agent development and training programs.
• eXp Realty: Cloud-based residential brokerage with an agent equity model and aggressive commission splits. Represents the structural disruption to traditional franchise brokerages through lower overhead and high agent payouts.
• Century 21: Global residential real estate franchise with comparable model and presence in St. Louis-area markets. Direct competitor for traditional agent-attached brokerage relationships.
• Better Homes and Gardens Real Estate: Residential real estate franchise network under the Better Homes and Gardens brand. Operates on a similar affiliated-agent model with comparable franchise economics and consumer brand positioning.

Emerging players

• Redfin: Technology-driven residential brokerage with salaried agent model and reduced commission structure. Competes with Laura McCarthy in the St. Louis metro for online buyer leads and seller listing share, though with a different agent model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cbrealtygloballuxurystl
• Facebookfacebook.com/laura-mccarthy-realtors-116987221652571
• LinkedInlinkedin.com/company/laura-mccarthy-realtors
• Instagraminstagram.com/cbrealtygloballuxurystl
• Xx.com/lauramccarthyre

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laura McCarthy Realtors