InsuranceQuotes.com
InsuranceQuotes.com is a U.S. consumer insurance comparison marketplace operated by All Web Leads, Inc., aggregating quotes from 30+ carriers across auto, home, health, life, commercial auto, and business insurance and monetizing through carrier referral fees and lead sales to agents.
- Company typePrivate
- Founded2008
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What InsuranceQuotes.com does
InsuranceQuotes.com is a U.S. consumer insurance comparison marketplace operated by All Web Leads, Inc. (AWL), a privately held Texas-based company headquartered in Austin. The platform enables individual consumers to enter their ZIP code and basic personal details once and receive side-by-side quotes from 30+ national and regional insurance carriers across six verticals: auto, home, health, life, commercial auto, and business insurance. The user-facing flow is free, product-led, and self-serve, with licensed agent phone support available during extended hours as a secondary conversion path.
The underlying technology combines a proprietary real-time quote delivery platform (developed within parent AWL and used by top carriers) with rate data supplied by Quadrant Information Services, enabling state-by-state and city-level rate comparisons. AWL Insurance Agency, Inc. (NPN: 18056901), the licensed insurance agency subsidiary, holds producer licensure in all 50 states, providing the regulatory framework for nationwide quote generation and carrier referrals.
InsuranceQuotes.com monetizes primarily through insurance carrier referral fees and lead generation: the consumer service is 100% free, and revenue is earned when users are connected to carriers and purchase policies or when leads are sold via the separate agents.insurancequotes.com B2B portal to licensed insurance agents. The company is mature (16+ years in operation), privately held with no disclosed external funding, employs 51-100 people, and reports serving 30,000+ consumers per day with a cumulative base of approximately 15 million customers.
InsuranceQuotes.com firmographics
Firmographics- Name
- InsuranceQuotes.com
- Legal name
- All Web Leads, Inc.
- Website
- https://insurancequotes.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- InsuranceQuotes.com is a U.S. consumer insurance comparison marketplace operated by All Web Leads, Inc., aggregating quotes from 30+ carriers across auto, home, health, life, commercial auto, and business insurance and monetizing through carrier referral fees and lead sales to agents.
- Ownership category
- akta.pro rank
InsuranceQuotes.com industry classification
Industry- Product category
- Insurance Comparison Marketplace
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
- akta.pro secondary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where InsuranceQuotes.com is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InsuranceQuotes.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Insurance Carrier Referral Fees: InsuranceQuotes.com is free for consumers. Revenue is generated by connecting consumers with insurance carriers and earning referral fees or commissions when users purchase policies. AWL Insurance Agency (NPN: 18056901) is the licensed agency backing the platform.
- Insurance Lead Generation: Separate agent portal (agents.insurancequotes.com) allows insurance agents to purchase leads generated from the platform, creating a B2B revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Consumer Comparison Service - Free |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
InsuranceQuotes.com product offering
Product offeringCore offering
InsuranceQuotes.com operates an online insurance comparison marketplace that allows consumers to request and compare quotes from multiple insurance carriers across lines of coverage such as auto, home, life, and health insurance. The service is free for consumers and monetizes by selling qualified consumer leads to insurance carriers and agents through referral fees. [Inferred from referenced facts: parent All Web Leads, Inc.; 30+ carriers; consumer-facing model; carrier referral fee revenue.]
Product overview
InsuranceQuotes.com is an online insurance comparison marketplace operated by All Web Leads, Inc. (AWL), offering free quote comparisons across six core insurance verticals: Auto Insurance Quotes, Health Insurance Quotes, Homeowners Insurance Quotes, Life Insurance Quotes, Commercial Auto Insurance, and Business Insurance. The platform aggregates 30+ national and regional insurance carriers into a single interface, allowing users to enter their information once and receive multiple personalized quotes. The service is backed by AWL Insurance Agency, Inc. (NPN: 18056901), licensed in all 50 states, and powered by proprietary technology used by top carriers for real-time quote delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Quote Comparison Online service that collects consumer vehicle and driver information and returns multiple auto insurance quotes from participating carriers for side-by-side comparison.
- Home Insurance Quote Comparison
Quantifiable outcome
- Average annual savings of $867/year for drivers who compare rates on the platform
- +3 more outcomes
Companies that use InsuranceQuotes.com
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
InsuranceQuotes.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
InsuranceQuotes.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Quadrant Information ServicescoreData provider supplying real-time insurance rate data to InsuranceQuotes.com. Quadrant Information Services tracks actual insurance quotes from top carriers nationwide, enabling the platform's state-by-state and city-level rate comparisons.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
InsuranceQuotes.com competitors and assessment
Company assessmentDirect peers
- The Zebra: The Zebra is a direct insurance comparison marketplace that lets consumers compare auto, home, and other insurance quotes from multiple carriers in a single interface — directly competing with InsuranceQuotes.com on both product and audience.
- Insurify: Insurify is an AI-driven insurance comparison platform covering auto, home, life, and renters insurance across multiple carriers, with a similar single-form multi-carrier quote experience.
- EverQuote: EverQuote operates an online insurance marketplace connecting consumers with auto, home, and life carriers via its own consumer sites and via lead generation to agents — overlapping the consumer and B2B lead-resale model used by InsuranceQuotes.com.
- SmartFinancial: SmartFinancial is an insurance comparison marketplace focused on auto and home insurance, offering real-time multi-carrier quotes through a similar self-serve flow and distributing leads to agents.
- QuoteWizard (LendingTree): QuoteWizard, owned by LendingTree, operates an insurance comparison platform that distributes leads from consumer quote flows to a network of insurance agents — directly analogous to the consumer plus B2B lead model.
- Compare.com: Compare.com is an auto insurance comparison marketplace letting drivers compare quotes from multiple carriers with a single form — overlapping directly with the core auto product.
Broad incumbents
- NerdWallet: NerdWallet is a broad personal-finance comparison and content platform with a sizable insurance vertical that compares auto, home, and life carriers — competing for the same comparison-intent search traffic.
- Bankrate: Bankrate (owned by Red Ventures) is a personal-finance comparison and content platform with strong insurance comparison content and carrier partnerships — competing for the same comparison-intent traffic.
Emerging players
- Policygenius: Policygenius is a multi-carrier comparison platform with deep focus on life, disability, and home insurance, overlapping directly with InsuranceQuotes.com's life and home insurance verticals.
Regional players
- GoCompare / Compare the Market: Compare the Market operates a multi-product comparison platform with strong insurance verticals — comparable product model though primarily UK rather than US, useful as a regional analogue for the marketplace mechanics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
InsuranceQuotes.com social profiles
Digital presenceInsuranceQuotes.com compliance and trust
Trust signalCompliance1 record
InsuranceQuotes.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsuranceQuotes.com leadership team
Management profileNumber of profiles
InsuranceQuotes.com subsidiaries and ownership
Company hierarchySubsidiaries1 record
InsuranceQuotes.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsuranceQuotes.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsuranceQuotes.com
What does InsuranceQuotes.com do?
InsuranceQuotes.com operates an online insurance comparison marketplace that allows consumers to request and compare quotes from multiple insurance carriers across lines of coverage such as auto, home, life, and health insurance. The service is free for consumers and monetizes by selling qualified consumer leads to insurance carriers and agents through referral fees. [Inferred from referenced facts: parent All Web Leads, Inc.; 30+ carriers; consumer-facing model; carrier referral fee revenue.]
Is InsuranceQuotes.com a public or private company?
InsuranceQuotes.com is a private company. It is classified as corporate owned and is currently operating.
When was InsuranceQuotes.com founded?
InsuranceQuotes.com was founded in 2008. It employs 51 to 100 people.
Where is InsuranceQuotes.com based?
InsuranceQuotes.com is headquartered in Denver, United States, in the North America region.
How does InsuranceQuotes.com make money?
Two revenue lines are on record. Insurance Carrier Referral Fees are the primary driver. The others are insurance Lead Generation.
Who are InsuranceQuotes.com's main competitors?
Direct peers on record are The Zebra, Insurify, EverQuote, SmartFinancial, QuoteWizard (LendingTree) and Compare.com. Broad incumbents are NerdWallet and Bankrate. Policygenius is listed as an emerging player. GoCompare / Compare the Market is listed as a regional player.
Does InsuranceQuotes.com have an API?
No public API is recorded for InsuranceQuotes.com.
What industry is InsuranceQuotes.com in?
InsuranceQuotes.com's product category is Insurance Comparison Marketplace. Its primary akta.pro industry code is FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces), with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 524210 and its SIC code is 6411.