Scott's Bass Lessons

What Scott's Bass Lessons does

Scott's Bass Lessons (operated by UK private limited company Devine Music Limited, headquartered in Leeds) is an e-learning platform dedicated to bass-guitar education, founded by Scott Devine and serving a global community of beginner through pro-aspiring bass players. The core product is the SBL Online Academy, a structured subscription learning platform hosted at scottsbasslessons.com with tiered pathways including the Beginner Journey, augmented by free top-of-funnel assets — four crash courses (Fretboard, Theory, Soloing, Technique), the free Groove Trainer web-based metronome/drum-loop/tuner tool, and a Monthly Giveaway Club — all gated behind email opt-in. The technical stack combines pre-recorded video lessons, downloadable workbooks, play-along backing tracks, weekly live Zoom coaching, a dedicated cohort community, and a Shopify-hosted merchandise storefront for branded apparel and accessories; courses are hosted on Teachable and physical books via Lulu print-on-demand.

The business monetises across five streams: high-ticket one-time premium courses (e.g., Bass Soloing & Improvisation for the Modern Bassist at a founding cohort price of $497, future $997, with 365-day money-back guarantee); an application-only, cohort-capped (25 spots) 1:1 mentorship programme (The Blueprint) with quote-based pricing; the SBL Online Academy subscription (specific tier pricing not publicly disclosed); freemium lead generation feeding email marketing; and branded merchandise (tees $29.99-$34.99, hoodies $39.99, ladies' vests $24.99, trucker caps $34.99, mugs $15.00) sold globally via print-on-demand. The company has disclosed commercial scale of 100,000+ students worldwide, 50,000+ historical course sales with less than a 1% refund rate, a 1.5 million-subscriber YouTube channel driving 10 million+ monthly views, and a 4.9 Trustpilot rating; it is bootstrapped with no external funding rounds disclosed, operates with 11-50 employees, and holds UK GDPR compliance as a self-attested data controller.

Name

Scott's Bass Lessons

Legal name

Devine Music Limited

Website

https://scottsbasslessons.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Scott's Bass Lessons is a UK-based e-learning platform that delivers structured bass-guitar education through a subscription Academy, premium cohort courses (e.g., Soloing & Improvisation), and a 25-seat 1:1 mentorship called The Blueprint, serving a global community of beginner through pro-aspiring bass players and monetising via courses, freemium lead capture, and branded merchandise.

Ownership category

akta.pro rank

Product category

Online Music Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online / Virtual Music Instruction & Platforms (EDAMANAI)

akta.pro secondary industries

Music Instruction (Instrumental & Vocal) (EDAMAAAE), Music Theory, Ear Training & Musicianship (EDAMANAF), Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ)

Keywords

• Bass lessons online
• Online music education
• Bass guitar courses
• Music instruction platform
• Bass improvisation training

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Premium online courses / cohort programmes: High-ticket one-time course purchases (e.g., Bass Soloing & Improvisation founding cohort at $497 / 3x $199, future $997) with 365-day guarantee, lifetime access to recorded content, plus optional 3-month extended live coaching add-on for first-4-day enrollees.
2. High-touch mentorship (The Blueprint): Application-gated, cohort-limited (25 spots) mentorship programme with 1:1 coaching, modular curriculum, live roundtables, and private feedback — quoted via application rather than a public price.
3. Free-with-email-list funnels / lead generation: Free crash courses, free Groove Trainer sign-up, and Monthly Giveaway Club used to capture emails that feed the marketing funnel to paid programmes.
4. Branded merchandise e-commerce: Print-on-demand apparel (tees $29.99-$34.99), hoodies ($39.99), ladies' vests ($24.99), trucker caps ($34.99) and mugs ($15.00) sold via Shopify storefront with global fulfilment.
5. Sponsored / partner content (YouTube): YouTube channel with 1.5M subscribers and 10M views/month used to distribute free educational content; revenue inference supported by mention of running ads against the channel audience.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

Scott's Bass Lessons is an online bass-guitar education company that sells structured video courses, cohort-based intensive programmes, and a high-touch 1:1 mentorship (The Blueprint) directly to individual bass players worldwide. Its offering spans a free top-of-funnel (YouTube, crash courses, Groove Trainer web app, Monthly Giveaway Club), a subscription online academy with structured pathways, and premium flagship programmes built around proprietary pedagogical frameworks (Soloing Stack Framework™). It also sells branded apparel and merchandise via a Shopify storefront.

Product overview

Scott's Bass Lessons is a single online bass-guitar education brand (Devine Music Limited) operating a platform-plus-modules architecture rather than a single monolithic product. The core is the SBL Online Academy subscription platform (scottsbasslessons.com) with structured pathways such as the Beginner Journey. On top of this sit several flagship paid offerings: the brand-new Bass Soloing & Improvisation for the Modern Bassist programme (a 20-week guided intensive built around "The Soloing Stack Framework," with bonuses 50 Essential Solo Licks and Advanced Scales and Modes) and The Blueprint Bass Program (a 25-spot application-only 1:1 mentorship built around 1-on-1 coaching, a 7-pillar modular curriculum, and an active learning collective). Surrounding these are free acquisition tools — four Free Crash Courses (Fretboard, Theory, Soloing, Technique), The Groove Trainer (a free browser-based metronome + drum-loop + tuner tool), and the SBL Monthly Giveaway Club — plus an SBL Merch Store for branded apparel and accessories. The Groove Trainer, Crash Courses, and Giveaway Club funnel learners into the Academy, which in turn feeds the Soloing programme and The Blueprint at the top of the funnel.

Differentiator

Problem solved

Functional benefit

Brands

• BASS SPACE 23: Distinct SBL merchandise/collection line featuring space-themed apparel, hats, and accessories.
• Retro (by Marcus Parnell / Semidisposable)
• Soloing & Improvisation for the Modern Bassist
• The Blueprint Bass Program
• Groove Trainer

Products and services

• Bass Soloing & Improvisation for the Modern Bassist A guided 6-month/20-week intensive built around The Soloing Stack Framework™ — a progressive 7-layer system taught across 4 phases (Foundation, Expansion, Harmonic Control, Musical Application). Includes weekly live coaching on Zoom, performance checkpoints every 4 weeks, guest artist workshops, and a cohort community. Designed for intermediate bass players (5–15+ years experience) who can hold down a groove and know basic scales but freeze when asked to take a solo.
• The Blueprint Bass Program A high-touch, application-only bass mentorship programme limited to 25 students per cohort. Built around weekly/bi-weekly/monthly 1-on-1 private coaching, a 7-pillar modular curriculum tailored to the student with Graded Performance at the centre and Applied Learning across six surrounding pillars, plus an active learning collective with monthly live roundtables, special-guest sessions, and private 1:1 feedback. Onboarding is a discovery call, in-depth assessment and personalised learning plan. Pricing is quote-based.
• SBL Online Academy (Beginner Journey and full curriculum) The flagship subscription learning platform hosted at scottsbasslessons.com, marketed as the #1 online bass education resource in the world with 100,000+ students, 1.5M YouTube subscribers, and 10M monthly views. Includes structured pathways from beginner (Beginner Journey) through advanced, with the Beginner Journey offered as a step-by-step guided pathway teaching parts of the bass, chords, and bass lines (first 3 lessons free).
• Free Crash Courses (Fretboard, Theory, Soloing, Technique) A bundle of four free mini-courses (Fretboard, Theory, Soloing, Technique), each with a free downloadable workbook. Fretboard covers memorising the fretboard and four must-know chord types; Theory covers the 'Plug and Play' scale-over-chord system and the only chord shapes needed for the main chord types; Soloing covers playing impressive solos with one scale and 'playing the changes'; Technique covers speed/control, plucking-hand exercises, and the top four bass technique mistakes. Free in exchange for email opt-in.
• The Groove Trainer A free browser-based practice tool combining an advanced metronome (any meter or subdivision), a searchable/sortable library of drum loops from drummers including Nate Wood and Mark Guiliana across rock, funk, jazz, and latin styles, and an advanced tuner for 4-, 5-, and 6-string basses. Marketed as 'no ordinary metronome.' Free with email sign-up.
• SBL Merch Store A Shopify-hosted print-on-demand store selling SBL-branded apparel and accessories organised into collections: BASS SPACE 23, Tees, Hoodies, Ladies, Hats, Accessories, and Retro. Includes tees ($29.99–$34.99), hoodies ($39.99), trucker caps ($34.99), ladies' racerback vests ($24.99) and ceramic mugs ($15.00), with selected designs by Marcus Parnell of Semidisposable in the Retro collection. Worldwide shipping.

Quantifiable outcome

• Over 50,000 course sales with a less-than-1% refund rate
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered featured guest artist / flagship collaboration, core operational partner, core technology partner, brand-design partner for retro merch line, featured drummer / content collaboration and minor trust-signal partner.

• Nick Campbell (Vulfpeck / Charlie Puth / Scary Pockets)featured guest artist / flagship collaborationStrategic or Co-development PartnerFeatured as a guest artist for one of the four phases of the Bass Soloing & Improvisation programme, delivering an in-depth session on soloing exercises, phrasing, advanced superimposition and finding a personal voice. Listed as a performer for Vulfpeck, Charlie Puth, Scary Pockets, Pomplamoose, Moonchild and others.
• Evan Marien (Berklee College of Music)featured guest artist / flagship collaborationStrategic or Co-development PartnerAward-winning bassist, Associate Professor at Berklee College of Music and author of numerous books on his Hexatonic method; featured as a guest artist in the Soloing & Improvisation programme covering hexatonics, advanced superimposition, phrasing and technique.
• Jonathan Maronfeatured guest artist / flagship collaborationStrategic or Co-development PartnerGrammy-nominated bassist (Groove Collective) featured as a guest artist in the Soloing & Improvisation programme covering phrasing, soloing voice, favourite exercises and musicality.
• Janek Gwizdalafeatured guest artist / flagship collaborationStrategic or Co-development PartnerInternationally acclaimed bassist/educator and author of over 20 instructional books (including Bass Player's Guide to Pentatonics and Jazz Vocabulary for Electric Bass); featured as a guest artist in the Soloing & Improvisation programme.
• Lulucore operational partnerChannel Partner/ Reseller/ DistributorPrint-on-demand book production and shipping partner. Lulu handles production (3-5 business days) and ships physical books directly to customers worldwide; sale price excludes shipping, tax and duty, and Lulu is unable to ship to certain locations.
• Shopifycore technology partnerTechnology or IntegrationUnderlying e-commerce platform powering shop.scottsbasslessons.com; the store URL and customer-account/login flow indicate deep Shopify integration including Shopify Customer Account API authentication.
• Semidisposable (Marcus Parnell)brand-design partner for retro merch lineStrategic or Co-development PartnerDesigner Marcus Parnell of Semidisposable created the artwork for the entire 'Retro' merchandise collection (10 products including Retro Split, Retro Low End Lover, Retro Sheddin, Retro Bass Explosion, Retro In The Pocket and the Groove Hacker / That's The Badger variants).
• Print-on-demand drop-ship fulfilment partnercore operational partnerChannel Partner/ Reseller/ DistributorGlobal print-on-demand fulfilment partner with facilities worldwide for apparel, accessories and mugs; products are made on demand and shipped from the closest facility to reduce overproduction.
• Nate Woodfeatured drummer / content collaborationOthersDrummer whose loops are included in the Groove Trainer web app for users to practice along to in multiple tempos and styles.
• Mark Guilianafeatured drummer / content collaborationOthersDrummer whose loops are included in the Groove Trainer web app for users to practice along to in multiple tempos and styles.
• Teachablecore technology partnerTechnology or IntegrationCourse hosting and checkout platform accessed via scotts-bass-lessons.teachable.com (e.g., product_id=6760405 for the full programme and product_id=6770162 for the 3-installment plan); powers the paid enrolment flow.
• Trustpilotminor trust-signal partnerGTM or Marketing PartnerThird-party customer review platform whose '4.9 rating' badge is displayed on the Technique crash course landing page as social proof for prospective students.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Drumeo: Creator-led online drum education platform built around a charismatic founder, free YouTube content feeding paid courses and cohort-based membership. The closest functional analogue to SBL, applied to a different instrument.
• Pickup Music: Creator-led online guitar education platform using cohort-based learning, named pedagogies, and a free-to-paid funnel. Mirrors SBL's tiered architecture for a different instrument.
• TrueFire: Long-running online music school offering video lessons across multiple instruments including bass and guitar, with subscription and per-course pricing. Closest broad multi-instrument peer to SBL's Academy and course business.
• ArtistWorks: Online music education platform featuring lessons from named professional musicians, with video exchange and subscription access. Comparable model: artist-led instruction, multi-instrument catalog, recurring subscription.
• JamPlay: Online music lesson subscription platform covering guitar, bass, and other instruments with multi-instructor catalogs. Direct competitor in the bass/guitar video lesson subscription space.
• Guitar Tricks: Established online guitar (and bass) lesson subscription platform with structured learning paths and large instructor roster. Direct competitor in the same creator-led, subscription-driven music education category.

Broad incumbents

• Fender Play: Subscription-based online music education offering from Fender, the dominant instrument brand in the category. A larger incumbent with overlapping content, app delivery, and beginner-focused pedagogy.
• Yousician: App-based interactive music learning platform covering guitar, bass, ukulele and piano with gamified practice. Broader incumbent with overlapping bass content but a different delivery model (app + interactive feedback vs. SBL's cohort video).

Emerging players

• Pianote: Creator-led online piano education platform built around a named instructor, free YouTube content, and tiered paid memberships. Analogous business model to SBL applied to piano.

Others

• Songsterr: Interactive tabs and play-along tool for guitar and bass with a large catalogue. Comparable to SBL's Groove Trainer as an enabling practice tool for self-directed players, though not a direct instructional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@scottsbasslessons
• Facebookfacebook.com/ScottsBassLessons
• LinkedInlinkedin.com/company/scotts-bass-lessons
• Instagraminstagram.com/scottsbasslessons
• Xx.com/scottdevinebass

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott's Bass Lessons