ScreenPlay
ScreenPlay, operating as Loop TV, provides subscription-based AI-orchestrated streaming TV and digital signage to 10,000+ business venues including restaurants, bars, retail, and hospitality. It also runs an advertiser sales motion enabling brands to reach the venue audience.
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
ScreenPlay firmographics
Firmographics- Name
- ScreenPlay
- Website
- https://screenplayinc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- ScreenPlay, operating as Loop TV, provides subscription-based AI-orchestrated streaming TV and digital signage to 10,000+ business venues including restaurants, bars, retail, and hospitality. It also runs an advertiser sales motion enabling brands to reach the venue audience.
- Ownership category
- akta.pro rank
Where ScreenPlay is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
ScreenPlay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales
Revenue model
- Business Subscription Services: Loop TV provides premium streaming TV and digital signage services to businesses on a subscription basis. Businesses pay for access to 30+ channels of AI-orchestrated content that can be personalized for their venue type.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
ScreenPlay product offering
Product offeringCore offering
ScreenPlay sells Loop TV, a B2B streaming television and digital signage platform that delivers AI-orchestrated, venue-personalized programming to businesses. The platform provides access to 30+ channels of curated premium content (music videos, sports, documentaries, lifestyle programming) bundled with digital signage tools that let operators display on-brand messaging, promote specials and events, and manage ambient content for their venue type.
Differentiator
Problem solved
Functional benefit
Products and services
- Loop TV Loop TV is a B2B streaming TV and digital signage platform that delivers AI-orchestrated, dynamically personalized programming to business venues. It provides 30+ channels of curated premium content (music videos, sports, documentaries, lifestyle programming) together with digital signage tools for displaying on-brand visuals, promoting specials and events, and driving customer dwell time.
Companies that use ScreenPlay
Customer profileSegments1 record
Ideal customer profiles1 record
ScreenPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ScreenPlay partnerships and signals
Strategic signalScale indicators3 records
ScreenPlay competitors and assessment
Company assessmentDirect peers
- Atmosphere TV: Atmosphere operates a streaming TV and digital signage network delivered to businesses and venues, monetized via both venue subscriptions and advertising — directly overlapping with Loop TV's core offering and revenue model.
- ScreenCloud: ScreenCloud is a SaaS digital signage platform that distributes cloud-managed content to screens in workplaces, retail, and hospitality — directly comparable to Loop TV's venue-based digital signage and content delivery functionality.
- Yodeck: Yodeck provides cloud-based digital signage software aimed at SMBs and venues, with subscription plans that bundle content and screen management — closely mirroring Loop TV's subscription SaaS pricing and deployment model.
- Kitcast: Kitcast is a digital signage app and content platform for Apple TV and other screens in bars, restaurants, and retail venues, with curated content channels — directly comparable to Loop TV's curated-content and signage bundle for venues.
- Rise Vision: Rise Vision is a cloud-based digital signage platform with subscription plans for businesses and institutions, including templates and content scheduling — closely comparable to Loop TV's venue signage and content orchestration SaaS.
Broad incumbents
- Stingray Digital: Stingray is an established media and technology company distributing curated music, video, and in-store media content to commercial venues worldwide, competing across both Loop TV's subscription and in-venue advertising surface area at greater scale.
- Mood Media: Mood Media is a long-standing provider of in-venue ambient music, video, and digital signage solutions to retail and hospitality chains, overlapping strongly with Loop TV's venue content and signage capabilities through a broader legacy product portfolio.
- BrightSign: BrightSign is a leading digital signage media player and networked signage solution provider, overlapping with Loop TV in delivering managed, content-driven displays to commercial venues at scale.
- Samsung VXT: Samsung VXT (formerly Synamedia/Stratos) is a cloud-based digital signage and content management platform from Samsung, targeting retail and venue operators — a broad incumbent competitor to Loop TV's signage/streaming stack.
- Spectrio: Spectrio provides in-venue digital signage, music, messaging, and customer experience media to retail and hospitality chains — overlapping with Loop TV's content-and-signage bundle for venues under a multi-product portfolio.
Market position
Customer concentration
ScreenPlay social profiles
Digital presenceScreenPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScreenPlay leadership team
Management profileNumber of profiles
ScreenPlay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScreenPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScreenPlay
What does ScreenPlay do?
ScreenPlay sells Loop TV, a B2B streaming television and digital signage platform that delivers AI-orchestrated, venue-personalized programming to businesses. The platform provides access to 30+ channels of curated premium content (music videos, sports, documentaries, lifestyle programming) bundled with digital signage tools that let operators display on-brand messaging, promote specials and events, and manage ambient content for their venue type.
When was ScreenPlay founded?
ScreenPlay was founded in 2015.
Where is ScreenPlay based?
ScreenPlay is headquartered in Seattle, United States, in the North America region.
How does ScreenPlay make money?
One revenue line is on record: business Subscription Services.
Who are ScreenPlay's main competitors?
Direct peers on record are Atmosphere TV, ScreenCloud, Yodeck, Kitcast and Rise Vision. Broad incumbents are Stingray Digital, Mood Media, BrightSign, Samsung VXT and Spectrio.
Does ScreenPlay have an API?
No public API is recorded for ScreenPlay.