Kitcast
Cloud-based digital signage software with native apps for nine platforms (Apple TV, Android, Fire TV, Samsung, LG, BrightSign, ChromeOS, macOS, iOS), sold via per-screen SaaS subscriptions to 10,000+ SMBs, universities, and Fortune 500 enterprises across 160+ countries.
- Company typePrivate
- Founded2014
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Kitcast does
Kitcast is a cloud-based digital signage software platform founded in 2014 in California by Egor Belenkov, Oleksii Chyrva, Anna Myroshnychenko, and Oleksandr Chyrva, a team that previously collaborated at MacPaw across Setapp, CleanMyMac, DevMate, and Egozoo Games. The company launched as the first digital signage app on the Apple TV App Store on October 30, 2015, and has since expanded to native apps on nine platforms: Apple TV, Android TV, Amazon Fire TV, Samsung Tizen, LG webOS, BrightSign, ChromeOS, macOS, and iOS, with a browser-based web player for hardware-free deployments. The core architecture caches content locally on each device for fully offline playback and supports multi-location management, role-based access control, MDM-driven zero-touch deployment, SSO/SAML/SCIM provisioning, REST API automation, and 500+ ready-to-use templates across 18 categories.
The platform is sold on a per-screen SaaS subscription model with three tiers: Starter ($7/screen/month), Pro ($10/screen/month) including enterprise features such as SSO, SCIM, MDM, REST API, dashboard integrations with Power BI and Tableau, and custom Enterprise pricing for large deployments with dedicated CSM, priority SLAs, and multi-year contracts. Kitcast operates a three-channel go-to-market combining a self-serve product-led growth motion (14-day free trial, no credit card), a channel-first reseller program with 15%+ recurring commission targeting AV/IT integrators and MSPs, and an enterprise sales motion for Fortune 500, education, healthcare, and government accounts. The company reports 10,000+ customers across 160+ countries, with named enterprise logos including Walmart, Apple, Uber, Marriott, Hilton, Nike, BMW, T-Mobile, AstraZeneca, The New York Times, Universal Studios, Stanford, Penn State, and Princeton.
Kitcast has raised a single disclosed $750,000 seed round from SMRK Capital in 2017 and has remained founder-controlled since inception, with no subsequent institutional rounds, M&A activity, or public listing. The company holds GDPR and CCPA compliance, SOX/SOC-class security controls with AWS-hosted data, and has accumulated industry recognition including a 2019 Red Dot Design Award, InfoComm 2019 Best of Show, DSE Best New Product (2022), rAVe Best of DSE (2023), and ISE 2024 Best of Show.
Kitcast firmographics
Firmographics- Name
- Kitcast
- Legal name
- Kitcast Inc.
- Website
- https://kitcast.tv
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cloud-based digital signage software with native apps for nine platforms (Apple TV, Android, Fire TV, Samsung, LG, BrightSign, ChromeOS, macOS, iOS), sold via per-screen SaaS subscriptions to 10,000+ SMBs, universities, and Fortune 500 enterprises across 160+ countries.
- Ownership category
- akta.pro rank
Kitcast industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Software Publishers (513210), Broadcasting and Content Providers (516)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)
Keywords
Where Kitcast is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kitcast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-Screen SaaS Subscription: Kitcast generates recurring revenue through per-screen, per-month SaaS subscriptions. Three tiers: Starter ($7/screen/month), Pro ($10/screen/month), and custom Enterprise pricing. Subscriptions billed annually or monthly with automatic renewal. Revenue scales with customer screen count and tier upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - $7/screen/month |
| Subscription | Annual | Pro - $10/screen/month |
| Subscription | Multi-year contract | Enterprise - Custom pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Kitcast product offering
Product offeringCore offering
Kitcast sells cloud-based digital signage software that lets teams publish, schedule, and centrally manage visual content across screens running on Apple TV, Android TV, Amazon Fire TV, Samsung Tizen, LG webOS, BrightSign, ChromeOS, macOS, iOS, and a browser-based Web Player. Subscriptions are sold per-screen per month across Starter, Pro, and Enterprise tiers, with content authored via a drag-and-drop dashboard, 500+ templates, AI-assisted generation, and a REST API, then delivered to native apps that cache content locally for offline playback.
Product overview
Kitcast is a cloud-based digital signage software platform that runs as native apps on multiple hardware platforms (Apple TV, Android TV, Amazon Fire TV, Samsung, LG webOS, BrightSign, ChromeOS, macOS, and iOS) and as a web player. The core platform consists of the Kitcast Dashboard for content management and the Kitcast tvOS/Android/Fire TV/Mac apps for playback. Content creation is powered by AI-assisted generation alongside a library of 500+ templates. The platform is sold through three subscription tiers (Starter at $7/screen/month, Pro at $10/screen/month with API and enterprise features, and custom Enterprise). The company also operates a Reseller Program with 15%+ commission for partners and publishes the Kitcast Podcast for industry content.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitcast Digital Signage Platform Cloud-based digital signage CMS that lets teams publish, schedule, and centrally manage content across screens on Apple TV, Android TV, Amazon Fire TV, Samsung Tizen, LG webOS, BrightSign, ChromeOS, macOS, iOS, and a browser-based Web Player. Designed for organizations ranging from single-screen SMBs to Fortune 500 enterprises with thousands of displays.
Quantifiable outcome
- Setup time: under 5 minutes from app install to first content
- +1 more outcomes
Companies that use Kitcast
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles3 records
Kitcast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature7 records
Kitcast partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- AnykeyminorSwiss AV integrator deploying Kitcast for mid-market clients across DACH region since 2022. Bundle Kitcast with hardware installations and earn recurring commission on subscriptions.
- JamfcoreMDM provider for Apple device management. Kitcast supports zero-touch deployment through Jamf with workspace-based and group-based configuration options. Enables automatic device linking and organization assignment.
- MosylecoreApple MDM provider supporting zero-touch deployment of Kitcast tvOS app. Enables automated device configuration and group assignment for enterprise deployments.
- KandjicoreApple device management platform supporting Kitcast deployment. Enables zero-touch rollout, automated configuration, and centralized management of Kitcast deployments.
- ApplecoreKitcast was the first digital signage app on Apple TV, launched October 30, 2015 with pre-release tvOS dev kit access. Native tvOS app with full feature support including AirPlay, zero-touch deployment, and single-app mode.
- SamsungcoreSamsung Tizen smart TV integration. Kitcast supports Samsung Smart Signage displays, enabling digital signage on Samsung commercial displays.
- LGcoreLG webOS smart TV integration. Kitcast supports LG WebOS commercial displays for digital signage deployments.
- AmazoncoreAmazon Fire TV integration. Kitcast app available on Fire TV Stick and Fire TV devices for affordable digital signage deployments.
- BrightSigncoreBrightSign media player support. Kitcast integrates with BrightSign digital signage players for dedicated hardware deployments.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Kitcast competitors and assessment
Company assessmentDirect peers
- Yodeck: Direct digital signage SaaS competitor explicitly named in Kitcast's comparison pages. Both sell per-screen cloud-managed signage with app-store-style player apps and target SMB through enterprise customers with similar pricing.
- OptiSigns: Direct competitor called out in Kitcast's comparison content. Provides multi-platform digital signage CMS with templates, scheduling, and integrations; competes head-to-head on price, features, and SMB simplicity.
- ScreenCloud: Direct cloud digital signage competitor listed in Kitcast's vendor comparison. Targets retail, corporate comms, and manufacturing with hardware-agnostic player apps and content workflows similar to Kitcast.
- Rise Vision: Direct competitor featured in Kitcast's comparison pages. Offers cloud-based digital signage focused on schools, churches, and SMBs with templates and content apps overlapping Kitcast's vertical strategy.
- Raydiant: Cloud digital signage focused on retail and brick-and-mortar experience. Comparable on per-screen SaaS pricing, template-driven content, and remote screen management; competes for the same retail and SMB customer profile.
Broad incumbents
- Broadsign: Well-established digital signage platform serving enterprise and out-of-home advertising. Competes with Kitcast at the higher end of the market with broader CMS, programmatic, and ad-network capabilities, not focused on consumer-grade players like Apple TV.
- Scala (Stratacache): Long-standing enterprise digital signage CMS within the Stratacache portfolio. Targets retail and QSR chains with full-stack hardware/software; overlaps with Kitcast on CMS features but pairs with proprietary media players rather than Apple TV.
- Navori Labs: Established digital signage CMS vendor for mid-market and enterprise. Comparable on multi-platform player support, scheduling, and content workflows; competes in similar retail, corporate, and education verticals.
Emerging players
- Intuiface: Composable digital signage and interactive experience platform. Mentioned in the Kitcast podcast. Overlaps on content authoring and multi-platform player delivery but emphasizes interactive/multitouch scenarios beyond Kitcast's broadcast-style signage core.
Others
- BrightSign: Media player hardware vendor that Kitcast names as a Core partner supporting zero-touch deployment. Comparable because the two ecosystems are often evaluated together at the hardware-plus-CMS layer, though BrightSign sells dedicated players while Kitcast sells software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Kitcast social profiles
Digital presenceKitcast compliance and trust
Trust signalCompliance3 records
Kitcast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kitcast leadership team
Management profileNumber of profiles
Profiles5 records
Kitcast funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kitcast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kitcast
What does Kitcast do?
Kitcast sells cloud-based digital signage software that lets teams publish, schedule, and centrally manage visual content across screens running on Apple TV, Android TV, Amazon Fire TV, Samsung Tizen, LG webOS, BrightSign, ChromeOS, macOS, iOS, and a browser-based Web Player. Subscriptions are sold per-screen per month across Starter, Pro, and Enterprise tiers, with content authored via a drag-and-drop dashboard, 500+ templates, AI-assisted generation, and a REST API, then delivered to native apps that cache content locally for offline playback.
Is Kitcast a public or private company?
Kitcast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kitcast founded?
Kitcast was founded in 2014. It employs 51 to 100 people.
Where is Kitcast based?
Kitcast is headquartered in Mountain View, United States, in the North America region.
How does Kitcast make money?
One revenue line is on record: per-Screen SaaS Subscription.
Who are Kitcast's main competitors?
Direct peers on record are Yodeck, OptiSigns, ScreenCloud, Rise Vision and Raydiant. Broad incumbents are Broadsign, Scala (Stratacache) and Navori Labs. Intuiface is listed as an emerging player. BrightSign is listed as an others.
Does Kitcast have an API?
Yes. Kitcast provides a REST API that allows users to interact with the Service programmatically. The API enables automations, integrations, and custom workflows. Available on Pro plan. Users must not exceed rate limits or usage quotas. Documentation available at api.next.kitcast.tv/api/v1/documentation. Developer documentation is at api.next.kitcast.tv/api/v1/documentation.
What industry is Kitcast in?
Kitcast's product category is Digital Signage Software. Its primary akta.pro industry code is MPAHAKAJ, Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways). Its NAICS code is 513210 and its SIC code is 7372.