Foothill Transit

What Foothill Transit does

Foothill Transit is a California joint powers authority (JPA) founded in 1988 that operates public fixed-route bus service and ADA paratransit (Access) across the eastern San Gabriel Valley and western Pomona Valley in Los Angeles County. The agency is governed by an Executive Board of elected officials from its member cities and is headquartered at 100 S. Vincent Ave., Suite 200, West Covina, CA. Its service network includes the Silver Streak express line connecting the San Gabriel Valley to downtown Los Angeles, with coverage spanning cities such as Pasadena, Arcadia, Monrovia, Duarte, Azusa, Glendora, Pomona, West Covina, Diamond Bar, Walnut, and Covina. Specialized services include shuttle operations to Rose Bowl Stadium events and 2026 FIFA World Cup Enhanced Service in coordination with Metro (Los Angeles County Metropolitan Transportation Authority).

The agency's product surface is anchored by its bus network but extends into a digital ecosystem including the "Where's My Bus?" real-time tracking tool, the Foothill Transit Watch safety and security mobile app, an E Bus Book schedule tool, TAP contactless fare cards, College Pass subscriptions, a Lost and Found web service, and a Bike on Bus program. On the technology side, Foothill Transit publishes GTFS-RT (General Transit Feed Specification – Real Time) feeds covering service alerts, trip updates, and vehicle positions in protocol buffer format, alongside static GTFS bundles and RSS feeds, made available to third-party developers under a Developer License Agreement. Integrations include Google Maps, Transit App, myStop, and California Relay Service (711) for accessibility. The agency is Section 508, ADA Title II, and Title VI compliant.

Foothill Transit's revenue model is a hybrid of farebox collection (per-ride, discounted fares for seniors/disabled/youth), federal and state transit subsidies (including DOT Disadvantaged Business Enterprise funding under 49 CFR Part 26), local Measure J sales tax allocations, and on-bus/bus-stop/facility advertising. Distribution is direct-to-consumer through physical Transit Stores, digital platforms (website and apps), social media, rider alert email/SMS, and third-party transit apps. Customer segments are horizontal — general public commuters, students, seniors, persons with disabilities, and event attendees — with no enterprise customer concentration. Foothill Transit operates with 51-100 employees as a public agency; it is not VC- or PE-backed and reports no private funding rounds.

Name

Foothill Transit

Legal name

Foothill Transit

Website

https://foothilltransit.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Foothill Transit is a California joint powers authority operating fixed-route bus service, ADA paratransit, and the Silver Streak express line across the San Gabriel and Pomona Valleys in Los Angeles County, serving commuters, students, seniors, and disabled riders via accessible, fare-based public transit.

Ownership category

akta.pro rank

Headquarters

HQ city

West Covina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Public Transit Fares: Revenue generated from bus fares, passes, and tickets collected from riders using the public transit services
2. Government Transit Funding: Federal and state transportation assistance funding, including DOT funding under 49 CFR Part 26 for Disadvantaged Business Enterprise programs
3. Advertising Revenue: Revenue from advertising on buses, bus stops, and transit facilities

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Foothill Transit operates fixed-route public bus service throughout the San Gabriel Valley and Pomona Valley in Los Angeles County, including the Silver Streak express service to downtown Los Angeles. The agency provides ADA-compliant paratransit service for riders with disabilities, real-time bus tracking through mobile apps and website tools, and open GTFS-RT data feeds for third-party developers. Fare products include standard fares, TAP contactless cards, college passes, and discounted fares for seniors, persons with disabilities, and youth.

Product overview

Foothill Transit operates as a public transit agency providing fixed-route bus services across the San Gabriel and Pomona Valleys in Los Angeles County, California. The core offering is its bus network, which includes the Silver Streak express service connecting to downtown Los Angeles, supplemented by paratransit services for disabled riders. The agency distributes its services through physical Transit Stores, online tools including the E Bus Book and real-time 'Where's My Bus?' tracking, and mobile apps including the Foothill Transit Watch safety app. Fare products include TAP cards and college passes. For developers and third-party integrators, Foothill Transit provides open GTFS-RT data feeds and RSS alerts that power apps like myStop and Transit App, making transit data accessible across multiple platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Streak: Express bus service from the San Gabriel Valley to downtown Los Angeles

Products and services

• Fixed-Route Bus Service Fixed-route bus service serving the San Gabriel and Pomona Valleys in Los Angeles County, operating multiple bus lines connecting cities including Pasadena, Arcadia, Monrovia, Duarte, Azusa, Glendora, Pomona, La Puente, Covina, West Covina, Diamond Bar, and Walnut. Available to the general public for daily commuting and local travel.
• Silver Streak Express Bus Service Express bus service connecting the San Gabriel Valley to downtown Los Angeles via dedicated Silver Streak Line 707, offering faster travel times with limited stops and direct connections to Union Station. Includes special World Cup Enhanced Service coordination for 2026 FIFA World Cup events at SoFi Stadium.
• Paratransit Service (Access) ADA-compliant accessible transportation service for individuals with disabilities who are unable to use the fixed-route bus service. Provides origin-to-destination service with wheelchair-accessible vehicles, in compliance with Title II of the Americans with Disabilities Act of 1990.
• Foothill Transit Watch App Mobile safety and security application allowing Foothill Transit riders to confidentially report concerns, send images, text messages, short videos (up to 6 seconds), and information to the agency directly from their mobile device.
• TAP Card Contactless smart card for fare payment on Foothill Transit buses and connections to other Metro and Los Angeles County transit systems, enabling seamless transfers across the regional transit network.
• College Pass Program Discounted annual transit pass program available to college students attending participating institutions in the Foothill Transit service area, providing unlimited bus access for the academic year.
• GTFS-RT Developer Data Feeds Real-time transit data product providing live service alerts, vehicle location, and arrival-prediction data in industry-standard GTFS-realtime (General Transit Feed Specification - Real Time) protocol buffer binary format. Includes static GTFS files for schedule data and RSS feeds for rider alerts, with access requiring organization registration and agreement to the Developer License Agreement.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Metro (Los Angeles County Metropolitan Transportation Authority)coreStrategic or Co-development Partner · 1 January 2026Foothill Transit is part of Metro's World Cup Enhanced Service for the 2026 FIFA World Cup. Provides connections to Metro rail and bus services, with special express service (Silver Streak Line 707) to Union Station for World Cup events at SoFi Stadium. Joint service coordination for major events.
• JJ Kane Auctioneers dba Ken Porter AuctionsminorOthersJJ Kane Auctioneers handles Foothill Transit's surplus equipment liquidation auctions. Interested parties can search 'Foothill Transit' on the JJ Kane website to find consigned items.
• Rose Bowl StadiumcoreStrategic or Co-development PartnerProvides shuttle service to Rose Bowl Stadium events from Parsons parking lot. Special event service connecting riders directly to the Rose Bowl main gate, enabling car-free attendance at concerts and sporting events.

Recent moves1 record

Expansion highlights5 records

Direct peers

• Omnitrans: Public bus transit agency serving San Bernardino Valley, immediately adjacent to Foothill Transit's Pomona Valley footprint. Comparable JPA-style governance, similar fleet-scale operations, and serves the same broader Inland Empire commuter corridor.
• Los Angeles County Metropolitan Transportation Authority (LA Metro): Largest transit operator in LA County — directly comparable municipal/regional bus and rail service across the same metro area. Foothill Transit is officially partnered with Metro for the 2026 World Cup Enhanced Service, making this the closest operational peer.
• Access Services: LA County's designated ADA paratransit coordinator. Closest functional peer to Foothill Transit's paratransit ("Access") service line, with shared compliance obligations and rider populations.
• Orange County Transportation Authority (OCTA): Regional bus and paratransit operator for Orange County. Comparable in governance (multi-city JPA-style authority), service breadth (fixed-route plus ADA paratransit), and revenue model (sales-tax funded) to Foothill Transit.
• Long Beach Transit: Municipal bus operator in Los Angeles County serving Long Beach and surrounding communities. Directly comparable in scope, fare structure (TAP acceptance), and ADA paratransit offering to Foothill Transit.
• Riverside Transit Agency: Public bus transit agency serving Riverside County, immediately east of Foothill Transit's Pomona Valley service area. Comparable in fleet profile, ADA paratransit obligations, and federal/state funding dependency.
• Santa Monica Big Blue Bus: Municipal bus operator serving Santa Monica and the LA Westside, with comparable scale and ADA paratransit operations. Strong overlap in fare technology (TAP) and the kind of multi-language rider comms Foothill Transit offers.

Others

• Transit App: Multi-agency transit trip-planning app that consumes Foothill Transit's open GTFS-RT data. Not a competitive transit operator but a direct ecosystem partner whose reach amplifies Foothill's ridership acquisition and rider experience.

Broad incumbents

• Metrolink: Southern California regional commuter rail system that physically connects with Foothill Transit routes. Broader regional mobility incumbent rather than a direct bus competitor, but operates overlapping funding streams and rider base.
• Los Angeles Department of Transportation (LADOT): Municipal transportation agency operating LA DOT transit, including DASH and commuter express bus services. Broader municipal operator within the same county, less focused on the Foothill service area but competes for the same Measure M/M transportation funding pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/foothilltransit
• YouTubeyoutube.com/user/FoothillTransitVideo
• Facebookfacebook.com/foothilltransit
• LinkedInlinkedin.com/company/foothill-transit
• Instagraminstagram.com/foothilltransit
• Pinterestpinterest.com./foothilltransit/_created
• TikToktiktok.com/@foothilltransit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foothill Transit