Vista Paint

Name

Vista Paint

Legal name

The Vista Paint Corporation

Website

https://vistapaint.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Retail-Auto & Home Supply Stores (5531), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF), Exterior Painting & Surface Coatings (HSAPAKAF), Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI)

Keywords

• Premium paint products
• Architectural coatings
• Paint retail stores
• Contractor paint supplies
• Color matching services

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Sales: Vista Paint generates revenue through the sale of premium paint products, color collections, and painting supplies through their company-owned retail stores and e-commerce platform. The company manufactures and sells various paint lines including Scuff-Tec, Carefree, Polytec, Protec, V-PRO 5000, V-PRO 300, Acriglo, Coverall, Floortec, and Biketrac Kote.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vista Paint manufactures and sells premium interior and exterior paint products through 10 specialized product lines (including Scuff-Tec, Carefree, Polytec, Protec, V-PRO 5000, V-PRO 300, Acriglo, Coverall, Floortec, and Biketrac Kote) and a color palette of over 1,300 colors. The company distributes these products through more than 50 company-owned retail stores across California and Nevada, plus a direct e-commerce storefront, serving homeowners, contractors, architects, designers, property managers, and new home construction projects.

Product overview

Vista Paint is a premium paint manufacturer offering a comprehensive portfolio of 10 distinct paint product lines alongside an extensive color collection of over 1,300 colors. The product portfolio is organized around specialized lines including Scuff-Tec (scuff-resistant), Carefree (easy application), Polytec (polymeric technology), Protec (protective), V-PRO 5000 and V-PRO 300 (professional-grade), Acriglo (acrylic finish), Coverall (high-coverage), Floortec (floor coatings), and Biketrac Kote (specialty coatings). The company operates over 50 company-owned retail stores throughout California and Nevada, serving multiple market segments including architects, designers, contractors, property managers, and homeowners. Additional services include color consultation, HOA color archive access, and concrete floor grinder rental.

Differentiator

Problem solved

Functional benefit

Products and services

• Scuff-Tec Line A paint product line designed to resist scuffing and maintain appearance in high-traffic areas.
• Carefree Line A paint product line focused on ease of application and maintenance for residential use.
• Polytec Line A paint product line featuring polymeric technology for enhanced durability and performance.
• Protec Line A protective paint product line designed to shield surfaces from environmental damage.
• V-PRO 5000 Line Professional-grade paint product line for contractors and commercial applications, featuring premium durability.
• V-PRO 300 Line Professional paint product line offering quality performance for commercial and residential projects.
• Acriglo Line Paint product line with acrylic formulation providing excellent gloss retention and finish quality.
• Coverall Line High-coverage paint product line designed to minimize the number of coats required for complete coverage.
• Floortec Line Specialized floor coating product line for concrete and wood floor surfaces.
• Biketrac Kote Line Specialized coating product line for bicycle and sports equipment surfaces.
• Vista Color Palette Comprehensive color collection spanning Whites, Neutrals, Blues, Greens, Yellows, Oranges, Reds, and Purples with over 1,300 colors available.
• Color Archive HOA color archive service allowing homeowners associations to view approved community color schemes and past records.
• Concrete Floor Grinder Rental Equipment rental service for concrete floor preparation prior to painting.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• C2 PaintminorOthersC2 Paint is displayed as a partner logo on Vista Paint's website, suggesting a collaborative or referral relationship within the paint industry.
• PPG PaintsminorOthersPPG Paints appears as a partner logo on Vista Paint's website, indicating a collaborative or industry relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kelly-Moore Paints: Kelly-Moore is a Western U.S. premium paint manufacturer and retailer founded in 1946, operating company-owned stores primarily in California, Texas, and surrounding states. It is the closest direct competitor to Vista Paint given the overlapping regional footprint, manufacturer-retailer model, and professional/contractor customer base.
• Dunn-Edwards Paints: Dunn-Edwards is a California-headquartered premium paint manufacturer and retailer with over 150 company-owned stores across the Southwestern U.S. It directly competes with Vista in California and Nevada on architectural, contractor, and DIY segments, and uses a similar owned-store distribution model.
• Rodda Paint: Rodda Paint is a Pacific Northwest regional paint manufacturer founded in 1932, operating company-owned stores in Oregon, Washington, and Idaho. It is comparable to Vista as a regional manufacturer-retailer focused on professional contractors and color-driven product lines.
• Frazee Paint: Frazee Paint is a Western U.S. paint manufacturer and retailer serving California, Arizona, Nevada, and Texas through company-owned stores. It competes with Vista in the same Western regional paint market with similar pro-contractor focus and architectural color offerings.
• C2 Paint: C2 Paint is a boutique architectural paint manufacturer with a strong designer/specifier focus and proprietary color system. Vista lists C2 as a partner on its website, and the two share architectural/design-driven customer overlap and premium positioning.

Broad incumbents

• Benjamin Moore: Benjamin Moore is a national premium paint manufacturer (owned by Berkshire Hathaway) distributed through independent retailers across the U.S. It competes with Vista Paint across all customer segments and shares the premium positioning and color-driven brand approach.
• Sherwin-Williams: Sherwin-Williams is the largest U.S. paint manufacturer and retailer with thousands of company-owned stores nationwide. It competes with Vista across residential, contractor, and architectural segments, with significantly greater scale and pro-contractor loyalty programs.
• PPG Paints: PPG Paints is a global coatings manufacturer (parent of Pittsburgh Paints) serving residential and commercial markets through independent dealers and big-box retailers. Vista lists PPG as a partner, and PPG competes with Vista's architectural and contractor lines on the West Coast.
• Behr: Behr is a major architectural paint brand (owned by Masco) sold primarily through Home Depot. It competes with Vista in DIY and contractor segments across California and Nevada with significant shelf advantage and scale-backed marketing.

Emerging players

• Glidden: Glidden is a value-tier architectural paint brand owned by PPG, sold through Home Depot and independent dealers. While positioned at lower price points, it competes with Vista's Carefree and Coverall lines for budget-conscious DIY and light-contractor customers in the Western U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vistapaint
• Facebookfacebook.com/VistaPaintCorporation
• LinkedInlinkedin.com/company/vistapaintcorporation/mycompany
• Instagraminstagram.com/vistapaint/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vista Paint