SportsCafe

What SportsCafe does

SportsCafe is a privately held, India-focused digital sports media portal operating at sportscafe.in. It serves Indian sports fans — primarily cricket enthusiasts, with secondary audiences in football and kabaddi — through free, advertising- and affiliate-supported coverage that includes live scores across multiple cricket formats and tournaments (T20, ODI, Test, plus major leagues), football news, Pro Kabaddi League coverage, historical 'On This Day in Cricket' content, and curated reviews of Indian betting sites and apps alongside an odds calculator.

The platform is built as a standard web CMS layered on third-party live score feeds, with vertical-specific sections for cricket, football, and kabaddi, plus supporting products (SC Reviews, SC Blog, SC Video, Cricket Match Predictions). Distribution is achieved through Google News indexing and direct social channels on Twitter, YouTube (cricket and football channels), Instagram, Facebook, and Telegram. An author collaboration program functions as a contributor funnel, with 276k+ collaboration-page views and 2,000+ articles attributed to the Editor-in-chief.

Commercially, SportsCafe monetizes via display advertising and affiliate commissions from betting operators; it explicitly disclaims operating as a gambling platform. The company is bootstrapped to the extent disclosed — no funding rounds, no parent company, and no M&A activity are reported. The team of ~6 named editorial and marketing staff is small relative to large Indian sports portals, and geographic reach (95% India) is concentrated. Notably, the firmographic founding date is 2018 yet press coverage (Business Standard, NDTV Sports, YourStory, The New Indian Express) referencing the brand dates to 2016, a discrepancy that is itself a data integrity signal.

Name

SportsCafe

Legal name

SportsCafe

Website

https://sportscafe.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SportsCafe is an India-focused, free digital sports news portal covering cricket, football, and kabaddi with live scores, match predictions, betting site reviews, and a contributor-based content program serving Indian sports fans.

Ownership category

akta.pro rank

Product category

Sports News & Media

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Sports news portal
• Cricket coverage
• Live score tracking
• Sports media platform
• Match predictions

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Affiliate Marketing: Revenue generated through advertising on the platform and affiliate partnerships with betting sites, where the platform earns commissions for referring users to betting platforms. The site clearly states it offers solely educational and informational content and is not a gambling platform itself.
2. Author Collaboration Program: Community-sourced content through a collaboration program where writers contribute articles and grow their audience through the SportsCafe platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

SportsCafe operates a digital sports news portal providing coverage of cricket, football, and kabaddi in India. The platform delivers real-time live scores, match predictions, team and player statistics, news articles, historical content, and curated reviews of betting sites and apps. Content is offered free to consumers and monetized through advertising and affiliate partnerships with betting platforms.

Product overview

SportsCafe is an Indian sports news portal offering comprehensive coverage across three core sports verticals: Cricket, Football, and Kabaddi. The platform operates as a unified news and media hub with live score tracking, match predictions, team/player statistics, and betting platform reviews. The Cricket section serves as the primary product with extensive coverage including live scores, news, points tables, player profiles, and match predictions across T20, ODI, Test, and major tournament formats. The Football and Kabaddi verticals provide similar coverage with sport-specific features. Supporting products include SC Reviews (betting site and app reviews), the SC Blog (historical cricket content), SC Video (video media content), and an Odds Calculator tool. The platform targets Indian sports enthusiasts with 700k+ social media followers and 95% subscriber base from India.

Differentiator

Problem solved

Functional benefit

Products and services

• SportsCafe Cricket Coverage Comprehensive cricket news, live scores, match predictions, team and player statistics, points tables, and betting site coverage for T20, ODI, Test, and major cricket tournaments, targeting Indian cricket fans.
• SportsCafe Football Coverage Football news and live score coverage with match analysis, transfer news from global football leagues, and betting site/app reviews, aimed at Indian football enthusiasts.
• SportsCafe Kabaddi Coverage Dedicated kabaddi news portal covering Pro Kabaddi League (PKL), team and player statistics, match reports, and tournament updates, targeting Indian kabaddi fans.
• SC Reviews - Betting Platform Reviews Curated reviews and ratings of betting sites and betting applications in India, including bonus comparisons, deposit method guides, and instant withdrawal evaluations across cricket, football, and kabaddi.
• SC Blog Sports blog section featuring 'On This Day in Cricket' historical pieces, IPL coverage, Pro Kabaddi League updates, cricket quizzes, and other sports editorial content.
• SC Video Sports video content including cricket history stories, IPL analysis, match highlights, and inspirational cricket content published via the SportsCafe YouTube channels.

Quantifiable outcome

• 2,000+ articles written by Editor-in-chief demonstrating content depth
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• YourStoryminorGTM or Marketing Partner · 17 August 2016YourStory featured SportsCafe as a sports news platform in India, providing media coverage and visibility for the emerging sports media startup in 2016
• NDTV SportsminorGTM or Marketing Partner · 17 August 2016NDTV Sports featured SportsCafe as an expert view on sports news in India, providing industry recognition and backlinks to the platform
• Live HindustanminorGTM or Marketing Partner · 17 August 2016Live Hindustan featured SportsCafe as a brand post discussing expert sports news coverage in India
• The New Indian ExpressminorGTM or Marketing Partner · 17 August 2016The New Indian Express covered SportsCafe's Facebook Messenger bot for sports updates, highlighting the platform's innovative content delivery
• The Cricket LoungeminorGTM or Marketing Partner · 17 August 2016The Cricket Lounge listed SportsCafe as India's top sports portal, providing industry validation and referral traffic
• Business StandardminorGTM or Marketing Partner · 1 August 2016Business Standard featured SportsCafe's use of Facebook bots to deliver content, showcasing the platform's innovative approach to sports journalism

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/IndiaSportscafe
• YouTubeyoutube.com/@SportsCafe_ind
• Facebookfacebook.com/SportsCafeIND
• LinkedInlinkedin.com/company/nostragamus
• Instagraminstagram.com/sportscafe.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsCafe