YourStory
YourStory is an India-based digital media platform founded in 2008 that covers startups, entrepreneurship, and technology through a news site, regional language editions, YSTV video, the AI Story vertical, and flagship events such as TechSparks, serving founders, investors, and enterprise sponsors across India.
- Company typePrivate
- Founded2008
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What YourStory does
YourStory is an India-based digital media platform founded in 2008 and headquartered in Bangalore, focused on startup, entrepreneurship, and technology reporting for the Indian market. Its product surface spans a core English-language news and long-form site, multiple regional language editions, a video platform branded YSTV, and dedicated verticals including AI Story, giving the company multi-format reach across the Indian founder and investor audience.
The company runs a portfolio of flagship events, anchored by TechSparks and extended through DevSparks, MSME Sparks, SheSparks, and partner-led summits such as Atlassian's Unleash. Capability expansion has been partly inorganic: YourStory acquired PapyrusEditor (2015) for editing workflows, Odiocast (2017) for podcasting, and Pixtory (2019) for visual storytelling technology. Headcount is reported in the 101-250 range, and the business has historically been supported by approximately $8.47M of disclosed venture funding across three rounds completed between 2015 and 2017, with no disclosed rounds since.
Revenue is generated through a mix of digital advertising, event sponsorships and ticketing, brand partnerships, and sponsored editorial. Named enterprise sponsors and partners include Meta, AWS, Dassault Systèmes, Atlassian, NVIDIA, Bessemer, PhonePe, 7-Eleven, Freshworks, and Kyndryl. Marquee 2025-2026 partnerships with Meta (Bharat Builds With Llama, December 2025) and Atlassian (Unleash summit, May 2026) reflect continued commercial validation from global technology brands seeking Indian startup audience access.
YourStory firmographics
Firmographics- Name
- YourStory
- Legal name
- YourStory Media Pvt. Ltd.
- Website
- https://yourstory.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- YourStory is an India-based digital media platform founded in 2008 that covers startups, entrepreneurship, and technology through a news site, regional language editions, YSTV video, the AI Story vertical, and flagship events such as TechSparks, serving founders, investors, and enterprise sponsors across India.
- Ownership category
- akta.pro rank
YourStory industry classification
Industry- Product category
- Digital News & Media
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
- akta.pro secondary industries
- Interest-Based Communities & Forums (BPAMABAC), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)
Keywords
Where YourStory is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
YourStory business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising & Sponsorships: YourStory generates revenue primarily through advertising on its platform, including display ads, sponsored content, and branded storytelling opportunities. The platform offers 'Advertise with us' options and branded content partnerships.
- Event Sponsorships & Tickets: Revenue from organizing flagship events like TechSparks, DevSparks, MSME Sparks, and SheSparks. Events feature sponsorships from corporate partners and ticket sales for attendees.
- Brand Partnerships & Sponsored Content: YourStory creates sponsored content series and branded storytelling in partnership with companies like Meta, Kyndryl, Dassault Systèmes, AWS, and others. This includes video interviews, documenteries, and branded content series.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
YourStory product offering
Product offeringCore offering
YourStory is an Indian digital media platform that publishes daily news, in-depth features, and analysis covering startups, entrepreneurship, and technology. It operates a core website (yourstory.com), a video platform (YSTV), multiple language editions (Hindi, Tamil, and others), and organizes flagship events such as TechSparks, DevSparks, MSME Sparks, and SheSparks. Revenue is generated primarily through advertising, branded content sponsorships, and event sponsorships.
Product overview
YourStory is a comprehensive Indian digital media platform built as a platform-plus-verticals architecture. The core platform (yourstory.com) provides news, in-depth stories, and analysis across startups, entrepreneurship, and technology. It is complemented by specialized content verticals including The CapTable (funding/finance), AI Story (artificial intelligence), HerStory (women entrepreneurs), Social Story (creator economy), Enterprise Story (enterprise technology), and SMB Story (MSMEs). The company also produces video content through YSTV, publishes content in regional languages (YS Hindi, YS Tamil), and organizes flagship event series including TechSparks, DevSparks, MSME Sparks, and SheSparks that bring together the startup ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- The CapTable: Startup funding and business news portal
- HerStory
- SocialStory
- Enterprise Story
- SMB Story
- AI Story
- YSTV
- YS Hindi
- YS Tamil
Products and services
- YourStory Flagship digital media platform providing news coverage, in-depth stories, funding updates, and expert analysis on startups, entrepreneurship, and technology for Indian audiences.
- YSTV (YourStory TV) Video platform hosting interview series, video podcasts, and event coverage including flagship conversations, Tech Transformers series, and event highlights.
- The CapTable Dedicated vertical covering startup funding, venture capital, valuations, and financial news for the Indian startup ecosystem.
- AI Story Dedicated vertical covering artificial intelligence, deeptech, and emerging technology trends with explainers, analysis, and industry coverage.
- HerStory Dedicated vertical featuring stories of women entrepreneurs, founders, and leaders in the Indian startup ecosystem.
- TechSparks Flagship annual startup-tech summit featuring keynote sessions, workshops, roundtables, and the Tech30 programme showcasing India's most promising early-stage startups.
- DevSparks Developer-focused summit covering AI's impact on developers, agentic AI, coding agents, and AI-first development frameworks for software developers and engineering leaders.
- MSME Sparks Event series focused on MSME sector stakeholders, discussing technology, finance, and innovation for micro, small, and medium enterprises.
- SheSparks Event series focused on women founders, entrepreneurs, and leaders, addressing gaps in mentorship, investment, and capital access.
- YS Hindi Hindi-language edition covering startups, entrepreneurship, and business news for Hindi-speaking audiences in India.
Companies that use YourStory
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
YourStory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
YourStory partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- AWS (Amazon Web Services)coreAWS partnered with YourStory for video content including 'Tech Transformers' series featuring industry leaders discussing AI, cloud infrastructure, and technology transformation in India.
- Dassault SystèmescoreDassault Systèmes featured in YourStory's video content discussing India's emerging role in engineering innovation, virtual twins, Industrial AI, and 3D EXPERIENCE platforms. The content is part of the 'Beyond Borders' series on India's Global Capability Centers.
- FreshworkscoreFreshworks experts partnered with YourStory for a webinar on IT service management modernization, sharing practical strategies for growing organizations and discussing Freshworks' Global Cost of Complexity report findings.
- Bessemer Venture PartnerscoreBessemer Venture Partners co-hosted the CISO Sunset Circle event with Upwind and YourStory in Bengaluru, bringing together security leaders for peer-level dialogue on securing cloud-native and AI-driven organizations.
- AtlassianflagshipAtlassian launched its 'Unleash' flagship tech summit in Bengaluru, India on June 13, 2026, in collaboration with YourStory. The summit themed 'Future of teamwork, built intelligently' is designed for senior technologists, engineering leaders, and product professionals to discuss AI, cloud-native platforms, and modern workflows.
- RP TechminorRP Tech and YourStory co-hosted a webinar featuring NVIDIA's DGX Spark, demonstrating compact AI devices and sovereign AI capabilities for local deployment.
- NVIDIAcoreNVIDIA featured as a speaker company at YourStory's DevSparks Bengaluru 2026 developer summit, discussing topics including agentic AI, coding agents, and AI-first development frameworks.
- Zoho CorpcoreZoho Corp featured as a speaker company at YourStory's DevSparks Bengaluru 2026 developer summit, discussing the role of developers in an AI-driven world.
- OktacoreOkta collaborated with YourStory to host a webinar on scaling AI safely and optimizing total cost of ownership in India, positioning identity as critical security perimeter for enterprise AI adoption.
- E2E NetworksminorE2E Networks featured in YourStory content discussing Indian AI startup infrastructure challenges, GPU cloud platforms, and cost-effective AI deployment strategies.
- MetaflagshipMeta partnered with YourStory to create 'Bharat Builds With Llama', a documentary-reel series showcasing how Indian startups leverage open-source Llama models for practical AI applications. The series emphasizes local, real-world AI use cases amid infrastructural and resource constraints in India.
- KyndrylcoreKyndryl partnered with YourStory to launch the 'CRise' video series featuring interviews with business leaders on diversity, equity, and inclusion topics. The series explores challenges global organisations face in fostering inclusive cultures and leveraging DEI for long-term business success.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
YourStory competitors and assessment
Company assessmentBroad incumbents
- Forbes India: Forbes India covers entrepreneurship, business leaders, and startups as part of a global brand; it overlaps with YourStory on founder profiles, sponsored lists, and enterprise sponsorship, but does not focus exclusively on early-stage startups or regional-language audiences.
- Moneycontrol: Moneycontrol is one of India's largest financial and business news platforms covering markets, startups, and personal finance; it overlaps with YourStory's CapTable funding coverage and competes for ad and sponsorship budgets.
- Economic Times (Tech & Startups): The Economic Times' tech and startups section is part of India's largest English business newspaper; it competes for the same enterprise advertisers and reader attention but as part of a much broader news portfolio rather than a startup-specialist focus.
- TechCrunch: TechCrunch is a global startup and technology media brand with events (TechCrunch Disrupt) that compete for the attention of Indian founders, investors, and enterprise sponsors looking for international visibility.
Others
- YourTechStory (sub-vertical analogue - skip, N/A): OMITTED - placeholder removed.
Direct peers
- Inc42: Inc42 is India's largest English-language digital media platform covering the startup and tech ecosystem, directly competing with YourStory for the same founders, investors, enterprise sponsors, and event audiences across articles, newsletters, and events.
- Entrackr: Entrackr is an Indian startup-focused media outlet covering funding, founders, and consumer-internet companies; it competes with YourStory on daily news, funding roundups, and newsletter subscribers in the same niche audience.
- VCCircle: VCCircle is an Indian business media brand focused on venture capital, startups, and private companies, overlapping heavily with YourStory's CapTable vertical and event sponsorship pool for VC and enterprise audiences.
Emerging players
- The Ken: The Ken is an Indian subscription-based business and tech publication covering startups and enterprises; it competes for the same high-end readers and demonstrates the paid-newsletter model that YourStory has yet to launch.
- Storyboard18: Storyboard18 (by Network18) is a media platform covering brands, media, and marketing with overlap on advertising and branded-content categories that compete for the same enterprise sponsors YourStory serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
YourStory social profiles
Digital presenceYourStory financial estimates
Financial estimateRevenue estimate
Valuation estimate
YourStory leadership team
Management profileNumber of profiles
Profiles2 records
YourStory funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YourStory M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YourStory
What does YourStory do?
YourStory is an Indian digital media platform that publishes daily news, in-depth features, and analysis covering startups, entrepreneurship, and technology. It operates a core website (yourstory.com), a video platform (YSTV), multiple language editions (Hindi, Tamil, and others), and organizes flagship events such as TechSparks, DevSparks, MSME Sparks, and SheSparks. Revenue is generated primarily through advertising, branded content sponsorships, and event sponsorships.
Is YourStory a public or private company?
YourStory is a private company. It is classified as venture growth investor backed and is currently operating.
When was YourStory founded?
YourStory was founded in 2008. It employs 101 to 250 people.
Where is YourStory based?
YourStory is headquartered in Bangalore, India, in the Asia region.
How does YourStory make money?
Three revenue lines are on record. Advertising & Sponsorships are the primary driver. The others are event Sponsorships & Tickets and brand Partnerships & Sponsored Content.
Who are YourStory's main competitors?
Broad incumbents on record are Forbes India, Moneycontrol, Economic Times (Tech & Startups) and TechCrunch. YourTechStory (sub-vertical analogue - skip, N/A) is listed as an others. Direct peers are Inc42, Entrackr and VCCircle. Emerging players are The Ken and Storyboard18.
Does YourStory have an API?
No public API is recorded for YourStory.
What industry is YourStory in?
YourStory's product category is Digital News & Media. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals, with a secondary code of BPAMABAC, Interest-Based Communities & Forums. Its NAICS code is 516 and its SIC code is 7310.