What Mag+ does

Mag+ is a digital publishing platform that enables creation, management, and distribution of interactive mobile content without requiring programming skills. The platform is operated by MPS NA LLC (doing business as mag+), a subsidiary of MPS Limited (a publicly listed company on Indian exchanges with headquarters in Noida, India and a US entity in White Plains, NY). Its core product ecosystem comprises mag+ Now (an HTML5 responsive content authoring tool launched June 2022), mag+ Designd (an Adobe InDesign plugin for interactive layouts), the mag+ Publish Portal (a cloud backend for app building and issue management), the mag+ Reviewer App (a real-time preview tool), the mag+ Production Tool (which packages InDesign layouts into the proprietary MIB file format), and the mag+ App SDK (which enables custom mobile app development on top of the platform). Mag+ distributes published content to iOS, Google Play, and Amazon Kindle app stores and provides managed app submission and update services as a paid add-on.

The underlying technology stack combines a deep Adobe InDesign integration, a proprietary MIB (mag+ Issue Bundle) content file format, HTML5 content authoring, and cloud-based hosting (up to 1 TB per month bundled per license, with overage billed at $0.17/GB). It supports integrations with Google Analytics, Localytics, Omniture, Flurry, social sign-in, in-app purchases, subscription APIs, and third-party ad services. Mag+ serves three primary customer segments: publishers and media companies producing magazines, journals, and branded content; enterprise corporations using the platform for internal communications, sales enablement, and corporate collateral; and developers building custom apps via the SDK. Named customers include Volvo, Maserati, Harvard Business School, Unilever, Schneider Electric, United Nations, WebMD, Tag Heuer, Popular Science, Maxim, and New York magazine.

Mag+ operates a hybrid go-to-market: a self-serve, product-led growth motion with free tool downloads and registration for evaluation, paired with a sales-led enterprise motion (toll-free +1 866-978-1008, [email protected], dedicated account managers) and a reseller channel offering up to 30% lifetime commission. Revenue is generated through annual software subscriptions, SDK licenses, usage-based hosting overages, professional services (creative, consulting, managed app submission/updates, training), and reseller/affiliate commissions. Pricing is quote-based and not publicly disclosed; payment is via wire transfer/direct debit or credit card.

Name

Mag+

Legal name

MPS NA LLC

Website

https://magplus.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Mag+ is a digital publishing platform (subsidiary of MPS Limited) that enables publishers and enterprises to create, manage, and distribute interactive mobile content across iOS, Android, and Kindle via InDesign integration, HTML5 authoring, and a proprietary MIB file format.

Ownership category

akta.pro rank

Product category

Digital Publishing Software

NAICS

Software Publishers (5132), Broadcasting and Content Providers (516), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Graphic Design Services (54143)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Interactive & Enhanced Digital Publishing (multimedia, serialized, interactive fiction) (MPAJAMAL)

akta.pro secondary industries

Digital Publishing Creation & Formatting Tools (EPUB, conversion, layout) (MPAJAMAG), Blogging & Website Publishing Platforms (MPACAIAB), Newsletter Publishing Platforms (MPACAIAA), Media Asset Management (MAM) Platforms (MPAHAGAA)

Keywords

• Digital publishing software
• Interactive content creation
• Mobile app publishing
• Magazine publishing platform
• Content management system

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Subscriptions: Annual subscription licenses for software access including InDesign plugin, Publish Portal, and hosting. Subscriptions run for 12 months and automatically renew unless terminated with 30 days notice.
2. SDK Licenses: Separate licensing for software development kit enabling custom app development. SDK licenses are fee-based and time-limited.
3. Professional Services: Creative services (design, content creation, conversion), consulting services, managed app submission/update, onboarding, and training. Billed according to Order or at professional service rates.
4. Hosting Fees: Up to 1 TB hosting per month is bundled with license. Additional hosting beyond 1 TB incurs nominal charge of $0.17/GB.
5. Reseller Program: Partner program offering up to 30% commission over the lifetime of each customer referred.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mag+ provides a digital publishing software platform for creating, managing, and distributing interactive content to mobile apps and other digital channels without requiring programming skills. The platform combines an Adobe InDesign plugin (mag+ Designd) for designers, an HTML5 drag-and-drop authoring tool (mag+ Now) for non-technical users, and a cloud-based backend (mag+ Publish Portal) for publishing branded apps to iOS, Android, and Kindle stores.

Product overview

Mag+ is a digital magazine publishing ecosystem consisting of multiple integrated products. The core platform includes mag+ Now (HTML5 content authoring), mag+ Designd (InDesign plugin for interactive layouts), mag+ Publish Portal (app publishing backend), mag+ Reviewer App (preview tool), and mag+ Production Tool (packaging). Supporting components include the mag+ App SDK for custom development and MIB file format for content delivery. The platform is complemented by professional services including Managed App Submission, Creative Services, Consulting, and cloud hosting.

Differentiator

Problem solved

Functional benefit

Brands

• mag+ Now: A dynamic and interactive content creation platform that brings the power of a highly advanced HTML5 authoring tool to the mag+ digital content platform to create stunning HTML responsive content.
• mag+ DesignD

Products and services

• mag+ Now HTML5 authoring platform that enables creation and distribution of fully responsive, interactive content across mobile apps, microsites, and social channels without coding. Designed for marketing teams and publishers who want self-serve content creation with drag-and-drop tools, page templates, live preview, and cloud-based hosting.
• mag+ Designd Adobe InDesign plugin for creating highly interactive, multimedia layouts native to touchscreens. Enables design, distribution, and monetization of digital publications, brochures, catalogs, and sales/marketing collateral directly from within the existing InDesign workflow.
• mag+ Publish Portal Web-based cloud backend portal for building apps, managing issues and subscriptions, configuring categories, and publishing content to app stores (Apple App Store, Google Play, Amazon Kindle Store).
• mag+ Reviewer App Mobile app for previewing designed pages and content in real-time on any device during the creation process, available on iOS and Android.
• mag+ App SDK Software development kit that allows developers to build custom mobile apps on top of mag+ core components, enabling menu customization, third-party service integration, and store/library customization. Sold under separate fee-based, time-limited licensing.
• Managed App Submission (MAS) Professional service where mag+ builds and submits customer apps to the Apple App Store and Google Play Store on their behalf.
• Managed App Update (MAU) Professional service for managing ongoing app updates and submissions to the app stores for existing customer apps.
• Creative Services Professional services for designing and creating new digital documents, verticals, or converting existing content (print, PDF, etc.) into mag+ format.
• Consulting Services Strategic and technical consulting to help customers plan their digital publishing roadmap and add business value.
• Custom Mobile App Development Custom mobile application development services for customers needing tailored branded apps or unique digital publishing implementations.
• Cloud Hosting Hosting service for digital magazines and content on mag+ servers. Includes up to 1 TB per month free with license; additional usage charged at $0.17/GB.

Quantifiable outcome

• 60% improvement in content production efficiency with responsive layout features
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationDeep integration with Adobe InDesign as the primary content creation tool. Mag+ features are built on top of InDesign, requiring basic InDesign knowledge. The mag+ plugin extends InDesign functionality for interactive digital publishing.
• ApplecoreTechnology or IntegrationApp distribution through Apple App Store. Support for iOS 9 and above. SDK enables custom app development for iOS ecosystem.
• GooglecoreTechnology or IntegrationApp distribution through Google Play Store. Support for Android v4.4 and above. Integration with Google Analytics for performance tracking.
• AmazoncoreTechnology or IntegrationApp distribution through Amazon Store for Kindle devices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Issuu: Issuu is a digital publishing platform that converts PDFs into interactive flipbooks and online publications. It competes directly with mag+ in self-serve digital magazine and catalog publishing, with comparable distribution and analytics features.
• Joomag: Joomag is an all-in-one digital publishing platform for magazines, catalogs, and brochures with interactive content, CRM integrations, and analytics. It targets similar enterprise marketing and publishing use cases as mag+.
• FlipHTML5: FlipHTML5 converts static content into interactive flipbooks distributed across web and mobile. It is a comparable self-serve digital publishing platform competing with mag+ in catalogs, magazines, and brochures.
• Kitaboo: Kitaboo is a digital publishing platform for creating interactive eBooks, magazines, and educational content with DRM and distribution to mobile apps. It overlaps with mag+ in interactive, app-distributed publishing for publishers and enterprises.
• YUDU: YUDU is a digital publishing platform that converts print publications into interactive digital editions with app distribution. It serves enterprise publishers and corporate communications, comparable to mag+'s core offerings.
• Readz: Readz is a content experience platform for creating interactive digital publications, magazines, and sales enablement collateral. It targets similar enterprise marketing and publishing use cases as mag+.
• Quark: Quark provides professional publishing software and digital publishing tools, including Quark Publishing Platform. It has historically competed in the same digital publishing and layout space as mag+.

Broad incumbents

• Adobe (Digital Publishing / Adobe Express): Adobe previously operated Digital Publishing Suite (DPS), a direct competitor to mag+, but discontinued it. Adobe now offers Express and InDesign-native interactive features, making it a broad incumbent that shapes the same market category.
• Salesforce Marketing Cloud (Content Builder): Salesforce Marketing Cloud includes content creation and distribution capabilities for enterprise marketing teams. While not a magazine-first platform, it competes with mag+ for enterprise content and communications budgets.

Emerging players

• PressPad: PressPad is a digital publishing platform that turns print magazines into branded mobile apps. It targets publishers going digital and competes with mag+ in app-based magazine distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magplus
• YouTubeyoutube.com/user/magplus
• Facebookfacebook.com/magplus
• LinkedInlinkedin.com/company/magplus
• Instagraminstagram.com/magplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mag+